John Barrows

MAY 15, 2019

The more experienced I get in business the more I realize how important timing is with almost everything. I can’t tell you how many ideas I’ve heard about (or come up with myself) that were great ideas at the time, but failed because the market wasn’t ready for them. Good Ideas, Bad Timing. My former company, Basho, developed an app that plugged into Salesforce and gave you insights/triggers on customers and contacts that you could directly input into pre-made, customizable templates and then tr

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Ideal Customer Profile Outsourcing Services Intent Data InsideView 187

Sales and Marketing Management

DECEMBER 16, 2019

Author: John DiJulius The vast majority of business leaders will agree that customer service is critical to their success. However, most haven’t done what it takes to be a world-class customer service organization. . A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year.

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Customer Company Customer Service Insurance 423

No More Cold Calling

DECEMBER 6, 2019

Repeat After Me: I Will Not Cold Call. I want to scream every time I read articles about cold calling—the ones where “expert” cold callers explain how to capture a prospect’s attention in 10 seconds, craft a message to reach the decision-maker, navigate through gatekeepers, overcome sales resistance, create voicemail messages that will actually get your calls returned, and build a sales pipeline that can’t be beat.

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Cold Calling Referrals Prospecting Social Media 365

Steven Rosen

JUNE 20, 2019

Coaching the Coaches The question of the day is, who’s coaching the coaches on coaching? The reality is, there is no one coaching the coaches. That’s right. Second line sales managers (SLM) don’t coach their FLMs on their coaching. The reality is, they have one-on-ones, but their meetings tend to focus on business issues, follow up items and people issues.

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Coaching Sales Coaching Hiring Sales Management 334

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

The Pipeline

NOVEMBER 26, 2019

By Tibor Shanto. Some of you Boomers will remember the “Is it live – or Memorex” commercial, you Millies can see it here. The goal was to deliver an experience so real; the listener can’t tell if they hear something live or recorded. That desire to provide “an in-room experience” took hold and was further propagated by people who sold us voicemail. Hasn’t turned out to be the boon for sellers as promised.

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Call-back Buyer Forecasting Quota 319

The Sales Hunter

MAY 21, 2019

We all wish every lead turned into a great prospect and in less time. You probably also want it all to take you less time than it takes to decide what you want to eat for lunch. That would be the greatest customer, right? Yes, in a perfect world, that could happen. I would be happy to settle even if the entire process only took 24 hours. The fact is that too often leads don’t go anywhere and we’re left with a painfully slow journey to try to get the next customer.

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Prospecting Sales Qualified Lead Sales Leads 275

Zoominfo

JUNE 24, 2019

Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. And, at ZoomInfo, we’re no exception. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing.

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Sales CRM B2B Sales Process 272

Close.io

AUGUST 20, 2019

For all the email marketing haters out there, it's worth noting that recent stats show the ROI on email can be up to 4,400%. That should perk up the ears of even the biggest skeptics. The truth is, to get those kind of returns you have to be more thoughtful and diligent about the way you approach email campaigns. Let's dive in. Of course, you can only expect such great results if your subscribers are actually receiving interesting content, and that's not always the case.

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Segment Email Marketing Campaigns Tools 155

Shari Levitin

NOVEMBER 26, 2019

As a sales strategist, I’ve spent the past 30 years studying how gratitude, optimism, and resilience shapes people’s lives. Research shows that feeling grateful has positive effects on our behavior making us more honest (I swear!), increasing our self-control, enhancing our performance at work, and our relationships. The post Is the “If Only Syndrome” Robbing You of Your Happiness?

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Study Sales Positioning Research 146

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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

SBI

NOVEMBER 26, 2019

What Cooking Thanksgiving Dinner Can Teach You About Building a Sales Stack. My sister and her husband go all out on Thanksgiving. Our families pack up and head to her house from as far away as Iowa for 3 days of feasting on meals truly fit for a king or queen. They have the smoker, the deep-fryer, the sous vide (yeah, that’s a thing), the steamer, and – well, pretty much every machine you’d expect gourmet cooks to have in their kitchen.

Sales 141

Sales Sales Tools Tools Licensing 141

Hubspot Sales

FEBRUARY 11, 2019

Being your own boss, calling all the shots, hustling to hit your goals -- for many people, entrepreneurship is the ultimate career goal. But as awesome as running your own business sounds, it's also incredibly difficult. How difficult? 75% of startups fail. Entrepreneurs are also more anxious than other people and experience more day-to-day stress. After all, when you're responsible for the bottom line, every setback falls on you personally.

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Outsourcing Services How To Hiring Small Business 145

Sales and Marketing Management

FEBRUARY 11, 2019

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. In many ways, the average customer now carries the sum of all human knowledge in their pocket on their smartphones. Because of this, it’s no surprise that the buyer’s journey has undergone a fundamental shift.

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Buyer Education Buyer Persona Sales Enablement 330

No More Cold Calling

DECEMBER 19, 2019

No one really listens to sales pitching anyway. Are you focused on business storytelling? Or have you reverted to those old, tiresome sales pitches that go on and on about why you’re so great? Newsflash: Nobody wants to hear that. What do you remember about a speaker, a movie, a novel? Not the ads for those events or products. You remember the stories.

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Hiring Sales Qualified Lead Prospecting Sales 349

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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Relationals

Sales Hacker Training

MAY 27, 2019

Wondering how other sales teams are working their magic? Sure, their processes and talent have something to do with their success, but so does their sales stack. So what’s going on behind the curtain? Yeah, we’ve been thinking about that too. Namely… What does the perfect sales stack look like? And is it possible to leverage technology for a better pipeline and bigger deals?

Top of Funnel 143

Top of Funnel Sales Pipeline CRM 143

Igniting Sales Transformation

DECEMBER 1, 2019

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. The annual sales kick off (SKO) meeting. As the term implies, a sales kick-off meeting is meant to be a sales reset. An opportunity to review what worked and what didn’t in the prior year while also creating the positive momentum needed to achieve sales goals for the year ahead.

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Meeting Sales Buyer Decision Maker 130

Anthony Iannarino

NOVEMBER 22, 2019

Salespeople and sales organizations work very hard to differentiate themselves and their offerings as a way to create a competitive advantage. Many believe their company is the differentiation. Others think their solutions provide differentiation. Few would dare to describe their people as their competitive advantage, even when it is true. Even fewer would recognize caring as their competitive advantage and the superpower that it is in an age of commoditization and the conflation of everything t

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Competition Sales Call-back Guarantee 133

The Sales Hunter

JUNE 18, 2019

You don’t just think about prospecting. Prospecting is something you do, and you do it daily. Watch this video : 10 Rules of Prospecting, to learn more! 1.The number of deals you have to close directly reflects the amount of time you spend prospecting. The prospects you close with next month and next quarter are the people you prospect with right now. 2.

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Prospecting Sales Call-back Networking 269

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Data

Grant Cardone

NOVEMBER 27, 2019

When you were around 30, what was the thing that you were most fearful of? Well, for me, I was working for a guy at that time and I knew it was a dead end. I’ve never said this before, but I actually went back to my treatment center that I went to when I was 25 and chilled out for two weeks. I quit the job. I had been on the road for 18 months and I thought I was burned out.

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Real Estate Call-back Up-Sell Travel 127

Women Sales Pros

APRIL 26, 2019

There are, of course, right ways and wrong ways to respond to buyer objections. This blog post doesn’t go into that. Instead, this post focuses on a fundamental first step that most sellers forget when responding to an objection. Unless you take this critical step, no response to the objection will really be adequate. You’ll lost valuable time and blow “hot air” no matter how eloquent and technically correct your response may be.

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Objections Buyer Vendor Sales 134

Gong.io

FEBRUARY 12, 2019

Looking for a list of the BEST sales blogs to read in 2019? Then look no further. If you want to level up your sales game, your best bet is to read the best sales blogs the pros are learning from. BUT, instead of making a list of my own favorite sales blogs, I did something different: I asked over 50 sales leaders and professionals which sales blogs THEY rave about.

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Hiring Sales Hubspot Up-Sell 133

SBI

JUNE 5, 2019

Transforming Sales: How Engaged Accounts Can be Known and Then Treated More Effectively. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. This week I interview John Steinert , Chief Marketing Officer of TechTarget. NANCY: WHAT ARE THE TOP AREAS OF FOCUS IN THE NEXT 12-24 MONTHS FOR ORGANIZATIONS THAT WANT TO TRANSFORM THEIR SALES ORGANIZATIONS?

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Account Ideal Customer Profile Scale Intent 135

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

Marketing

Hubspot Sales

JANUARY 14, 2019

Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your email or say it as soon as they pick up the phone. Because that doesn't work. You sound like a salesperson trying to sell them -- which makes the modern buyer run for the hills. So when are elevator pitches effective?

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Examples Hiring Lead Rank Lead Scoring 145

Nutshell

DECEMBER 5, 2019

There’s something special about attending a sales conference. Maybe it’s the electricity in the air as a highly anticipated keynote speaker fires up the crowd. Perhaps it’s the rush of meeting new and interesting people during networking sessions , or the opportunity to learn actionable tips during the breakout sessions that will help you level up your game.

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Top of Funnel Conference Sales B2B 124

No More Cold Calling

APRIL 18, 2019

Are you creating an experience that drives revenue and referrals? “How much did you say that cost?” I asked the barista. I knew I heard him correctly, but I still couldn’t believe it was $5.50 for a cup of coffee—not a mocha, not a latte, not a cappuccino, just coffee. He told me that with a straight face—no smile, no welcome. In fact, he was rather rude.

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Sales Customer Referrals Airlines 332

Close.io

JANUARY 28, 2019

Dealing with sales objections is always difficult. But if you sell a product or solution that your clients could create for themselves, in-house, you face a unique objection: “We’re already doing this in-house. Why would we hire you to do it for us?”. Even the most experienced salespeople can have trouble with this one—you need to tread carefully to not come off as dismissive, confrontational, or out of touch.

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Objections Hiring Sales Prospecting 132

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Account Based Marketing

BrainShark

NOVEMBER 25, 2019

The winners are in for the 2019 SHARKIE Awards! This annual Brainshark awards program honors the best sales enablement success stories and content across our customer base over the past year.

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Sales Enablement Sales Customer 123

Alice Heiman

FEBRUARY 13, 2019

We appreciate our customers and we all know it is important to thank them. Yet, do we do it in the best way and at the best time? . Asking clients about their level of satisfaction and thanking them for their business should be part of our routine. I believe in thanking people throughout the year in different ways. This also gives me an opportunity to ask them for a referral. .

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The Sales Hunter

APRIL 23, 2019

Not many people dream of having a career in sales. Let’s be real here: sales was probably not your first choice. For many of you, although afraid to admit, sales wasn’t even your second, third or fourth choice. Some of you reading this are thinking to yourself, “Mark you’re smoking something funny.” Calm down. Although I used to live in Oregon, I haven’t smoked anything.

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Sales Motivation Sports Opportunity 269