Sales 2.0

Taking sales to the next level

Sales 2.0

If you know someone that runs a business with a sales team, or they lead the charge themselves, have them take a look at the areas below for ways they can increase their sales. Improving even one of these areas could take their sales to the next level. Sales process efficiency.

Digital selling is Not Optional

Sales 2.0

Stormy clouds covering the Serengeti while on game-drive on the way to Seronera. We are starting to reopen but it’s pretty clear things will be different. Things will be some kind of new but not the same as before. The good news is that some things will be better. than before.

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Sales lessons from a virus

Sales 2.0

Urban crowds of people from above. This is entirely 3D generated image. If you didn’t believe that we humans are connected before COVID-19, you should now. As you know, the virus has been transmitting itself exponentially through populations around the world.

It’s a great time to start upgrading your clients

Sales 2.0

It’s a really tough time for most companies to sell their products and services. Much buying is “paused.” Buyers are wondering what the future holds for their companies–and themselves–and are having a tough time committing to purchases.

How Zoom Uses AI to Ramp up Sales Certification and Proficiency

Zoom were struggling to ensure that sales reps around the world - with different levels of experience and proficiency – were getting certified on updated messaging. Traditional methods were unexciting, time-consuming and ineffective! But using a new innovative method driven by AI, Zoom managed to: Achieve 100% participation for their certification program, increase the number of practice sales conversations performed by each employee, and standardize feedback and scoring of practice sessions. Find out how in Second Nature’s Customer Case Study!

Account Executive Inc.

Sales 2.0

If you’re an AE, I recommend appointing yourself a small business owner. Just like most small business owners you probably feel like you have no time. You may also feel unsupported by your company and that you need to do everything yourself. Just like small business owners there are things you can do to make this situation a lot better. By doing so you will (a) sell more, (b) get a bigger commission check, and (c) be less stressed. Not a bad combo. Flat world.

Go through the motions

Sales 2.0

In sales we need to go through the motions. Our buyers are “frazzled” as Jill Konrath says.

Data Gopher

Sales 2.0

I have to admit that I’m doing this right now. I am looking for contact information in some target enterprise accounts. It takes time. If you’re not careful, a lot of time. And I’ve done this many (many) times in my sales career and used many (many) hours of time on this.

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Build a prospecting team

Sales 2.0

The biggest challenge facing most sales people and small business owners is getting meetings with prospective clients. Cold prospecting techniques get harder-and-harder every day.

Sales may be about to get harder

Sales 2.0

I’m getting that feeling right now that I am living in a movie. Big events are happening so quickly it’s hard to keep up. One of the lessons I’ve learned is a crisis is not the time to get stuck. It’s time to take action…and to do so soon.

An Innovative & Creative Problem Solver Approach to Selling in the Medical Device Space

Speaker: Steve Goldstein, Sales Leader

Currently in sales or involved in a business that depends on strong sales results? Join Steve Goldstein, Sales Success Coach, Motivational Speaker and Medical Device Sales Leader from Gold Selling LLC. You will absorb critical strategies to become a trusted partner in greater sales success.

It’s a great time for openers

Sales 2.0

realistic neon text Open on the brick wall. It’s definitely not easy being in sales right now. Deals are stalled in pipelines. People are putting off decision-making until the “end of the crisis”. Some accounts are taking it on the nose. It’s also a very “human time”.

Disrupted, Not Derailed–Your Pipeline in the Time of Covid

Sales 2.0

This is a guest post by my friend David Krieger. David Kreiger is the President and Founder of SalesRoads. SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. FYI from Nigel: you should contact them if you need this kind of help. They are the “real deal”!].

A Lesson on Being Decisive: COVID, Trade Shows, and Lead Generation in 2020

Sales 2.0

This is a guest post from David Kreiger, the President and Founder of SalesRoads, a conversation-based lead generation service that generates uniquely-qualified sales opportunities.

The crisis gift horse

Sales 2.0

There are some green shoots of spring out there. Some sales inquiries are finally coming in. Maybe the end of the world is not nigh. Time to breathe again. It’s possible that we are climbing out of the deepest part of the COVID-19 trough from a business perspective.

Product Sales Training – Transformed for Results

Effective product sales training delivers features, benefits, and sales focused content so reps become strategic advisors and develop unique solutions for informed buyers. On-demand cloud-based training is the preferred solution. Managers and sales reps confirm that in this whitepaper. Download the whitepaper today!

How would you do on the Newlywed Game?

Sales 2.0

How would you do if you and your clients (and prospects) were on the Newlywed game? The Newlywed game was a classic game show (it ran from 1966 to 2013–I thought it ended in the 70’s but that’s the problem with watching too much Netflix).

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It’s a great time for ideas

Sales 2.0

Data from Bloomberg’s economists say we are in a recession. We’re starting to get familiar with how our lives are affected by the health issues inherent in this COVID-19 crisis but the economic consequences are just kicking in.

Walking in your prospect’s shoes

Sales 2.0

You’ve heard this before but how much do you “walk the talk” when it comes to knowing your prospects? Information is power in sales. The more you know about your prospect and their situation, the more likely you are to make a sale.

Getting in the door is hard

Sales 2.0

Getting in the door is the #1 problem for most small companies I know. When I first got involved in sales I was a sales engineer. I supported a technology sales force on their sales calls with semiconductor engineers. I always thought I was pretty amazing. When I got to these meetings I had many engaging conversations with these buyers that our sales team did not seem able to handle. Their knowledge seemed so “thin” compared to my in depth tech mastery.

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

Google thyself!

Sales 2.0

When you send a prospect an email or leave them a voicemail what do many of them do? They Google you (as well as your company.). As you know, buyers are seriously concerned about burning their time these days.

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Social Capital changes prospecting results

Sales 2.0

The big difference between a cold call and a referral call is social capital. Social capital is the currency of relationships. It’s the currency of trust. If you’ve been in sales doing it the old school cold calling way long enough you may start to believe social capital does not mean anything.

Pull the trigger

Sales 2.0

In this post, I want to tell you about something that boosts prospecting results: trigger events. A “trigger event” is when something changes in your prospect’s world. Change is good for you when you’re selling as when something changes in your prospect’s world, it often creates a need.

Dust off some CRM records

Sales 2.0

This post is about an interesting place you can look for “suspects” when you are prospecting. This is a place that is super-obvious, but as with many real world things, often not utilized: your company’s own CRM/old contact lists. I’ve seen the scenario umpteen times.

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7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results.

Prospecting goggles

Sales 2.0

Don’t sell to anybody. OK, I mean don’t sell to just anybody. You really should be careful who you invite to give you their money. The problem is every deal seems great until you actually “get married” to your prospect and they become your client.

Make time for sales “magic”

Sales 2.0

“Win the day by noon”. I love that expression and I’ve found great happiness in trying to implement it. There’s something really great about having lunch and knowing the day is already a good one. It certainly does not happen every day, but it’s a great goal to strive for. I take my exercise primarily in the form of running. I’ve found the only way I can consistently run is to do it first thing in the morning. If I leave it any later in the day, something inevitably comes up.

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Talk to grandma in an elevator

Sales 2.0

It can happen in an elevator or at a networking event or at the weekend barbecue. Most often these days it happens when you write a prospecting email. You need to say what you do.

Old-fashioned sales techniques

Sales 2.0

Sometimes it pays to do what is “out”. Social selling has become synonymous with technology. Many definitions make it all about using social media to sell. But I think social selling is about being social and actual human beings do more than just hang out on social media platforms. Some other productive people have learned that being tethered to your email is good way to get nothing done other than respond to email.

Top 10 Tactics for a Successful SKO!

The 2022 Sales Kick Off is your big opportunity to align your sales team and drive change. Make sure it's successful with SecondNature’s SKO Ebook! Find out: ? How to set the right goals and KPIs ? How to translate vision into tactics ? How to keep salespeople engaged.

Get in any door

Sales 2.0

When I started selling technology I was told to get to the office at 8AM so I could cold call CIOs and catch them before their assistants came in. When I did succeed in catching a CIO on the phone (one in say 50 dials) they nearly all dismissed me as a time waster. In fact, looking back on my efforts, I agree with them. I was a time waster. I didn’t have any knowledge of their organization and issues. All I did was ask for a meeting.

Volunteer to be an insider

Sales 2.0

I am the Chairman Emeritus of the Wharton Club of New York. I’ve been the president and the chairman. Over the years these titles have been very useful for my various business and sales endeavors. Probably not surprising as that Wharton word carries some credibility and I’ve found having the title president or chairman of the largest alumni association for the school has some credibility too. How did I achieve securing these positions?

The benefits of social proximity selling

Sales 2.0

In my last post I was talking about how you can greatly increase your prospecting odds by leveraging people you know for an introduction. In this post I am going to talk about how to greatly increase your prospecting odds without an introduction. This approach is all about “social proximity” as Jamie Shanks calls it. Consider this data.

How to become a rich sales geek

Sales 2.0

Testing is for marketing not sales. Does that sentence seem logical to you? It doesn’t to me. The more time I spend in sales and marketing, the more I see overlap between these areas. Now, sales people are starting to “geek out” and use software tools like marketers have been for the last decade, or so. Geek out. Most marketing departments today have found their pocket protector and have at least one person that is ready with screeds of numbers about their various campaigns.

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Transform Your Product Sales Training to Drive More Sales

Virtual selling—and training—is here to stay. As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge is vital to win well-informed buyers. Find out the best practices on how to transform your product sales training to drive more sales.

Call low

Sales 2.0

I used to do it. I would get to the office extra early and I’d start dialing before 8AM. I wanted to become a rock star sales dude and I was mentored by my boss that the trick was to call CIOs (Chief Information Officers) early in the morning. At that time of day, the stressed out CIO would be in the office but his assistant would still be fighting their way through the New York subway. Ingenious! I did not get that many CIOs on the phone. I guess some of them were stuck in the subway too.

Social calling math

Sales 2.0

In my last post I went through the math on traditional cold calling. There’s an alternative way to get meetings with prospective clients, but sales people don’t generally use it. Oddly enough they often do use it when they need a job and in this case they call it “networking”. I had to come up with a cool name for using networking in sales so I call it “social calling”.

Do you want to be a miner?

Sales 2.0

What do you want to be when you grow up? Sales has come a long way in the last decade when we started playing around with the concept of “social selling” and deploying “sales 2.0” technologies. When I first started writing about sales in 2007 my main angle was that we should “bring science to selling”. As an engineer, I could not understand how we had applied virtually no science to how we sold. Everything seemed to be left up to the individual sales person. Today, we’ve had a lot of improvement.

Want to be an “A” student?

Sales 2.0

There’s still plenty to do. Back in 2006 I coined the term “Sales 2.0” (see the logo on this website). My concept of Sales 2.0 was, and is, “taking the sales profession to the next level”. In my opinion we’ve come a long way since 2006 but we still have a long way to go. The posts on this blog are going to continue to be about how sales people can sell more, and sell more easily, by using techniques and tools they may not be using today.

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Is Your LMS Designed For Product Sales Training?

Virtual selling—and training—is here to stay. As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Read the best practices to deliver the most engaging and impactful Product Sales Training.