Why Detailed Account Segmentation is 10x More Valuable than TAM

Sales Benchmark Index

Article Marketing Strategy Account Segmentation Chief Marketing Officer data analytics marketing strategy marketing team ROI Total Available Market Will McCartneyTotal Available Market (TAM) is a term used to reference the revenue opportunity for a particular product, service, or sector.


How Account Segmentation Enables Sales to Make the Number

Sales Benchmark Index

Article Sales Strategy SBI on Demand Account Segmentation cross-sell sales productivity sales targeting up-sell


Achieving Prospecting Success by Segmentation – 1

The Pipeline

Buyers fall into different groups, and how you sell to each needs to reflect that, this does not mean you have to reinvent your sale for each buyer, groups or segments based on their attributes. Proactive Prospecting cold calling how to sell better Prospecting Segmentation Tibor Shanto


Achieving Prospecting Success by Segmentation – 2

The Pipeline

This past Monday we looked at how to tailor your approach to engaging with different segments in your potential buyer pool. Monday we looked at the readiest segment of three groups you are likely to encounter in the course of prospecting, those who are Actively Looking.


7 Must-Have Automated Documents for Sales Success

and trends—whether it’s segmented by rep, lead. your organization uses to segment quotes. • The 7 must-have automated.

Achieving Prospecting Success by Segmentation – 3

The Pipeline

Thus far in this series we have looked at two prospects segments that are popular among sellers, mostly because they are likely the easier of the three. Status Quo Segment. The people in this segment are NOT buyers, they are at best potential prospects.


Enable Sales to Make the Number using Account Segmentation

Sales Benchmark Index

Account segmentation is likely one of the most important. You might be thinking, “Segmentation, are you kidding me?” Keep reading to learn how segmentation can improve your sales enablement. Sales Operations Strategy Account Segmentation Sales Enablement Director of Sales Enablement Recently, over 300 individuals were asked to define sales enablement. 50% responded with creating sales productivity materials.


How High Growth Companies Conduct Market Research

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy


VIDEO SALES TIP: Why You Need a Segmented Prospecting Strategy

The Sales Hunter

Do you prospect the same way, with the same strategy, no matter who you are trying to reach? That’s a horrible approach.


Putting Customer Segmentation To Work In The Field

Sales Benchmark Index

Customer/prospect segmentation is a key first step in making wise allocation decisions. You might have the best propeller-heads available performing segmentation analysis. But if you can’t drive segmentation into the field you’re wasting much of your company's expense and effort.


Why You Must Segment Your Prospects. Here’s How…

The Sales Hunter

Not segmenting your […]. We have arrived at #4 on my list of Top 10 Reasons Most Prospecting Plans Don’t Work. Number 1 is using the same prospecting process for all of your prospects, number 2 is having too many prospects in your pipeline, and number 3 is not allowing enough time to follow up. Number 4? Blog Breakthrough Sales University Professional Selling Skills Prospecting breakthrough sales university prospect prospecting sales prospecting


How to Leverage Company Data in Different Customer Segments


Customers come in all shapes and sizes. The type of data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile.


Sales Strategies for Selling to the Small Business Segment

Sales Benchmark Index

On this month’s SBI TV episode we spoke with 2 great guests, Paul Rosen, chief sales officer at OnDeck Capital, and Aaron Stead, senior vice president of sales at Infusionsoft. Both have had phenomenal success. Paul’s company has gone from $0. Sales Strategy Video


A CMO’s Guide to Customer Success Interlock

Sales Benchmark Index

Article Market Research Sales Strategy SBI for SMB Buyer Segmentation Chief Marketing Officer CMO customer success market segmentation


Advanced Best Practices to Accelerate the Impact of Customer Success

Sales Benchmark Index

Our guest today is Bernie Kassar, Chief Customer Officer for Xactly Corporation. Bernie pioneered the field of Customer Success as one of the first SVP’s of Customer Success five years ago. As companies scramble to catch up, Bernie is a.


Positioning Your Team for a Championship Run

Sales Benchmark Index

Article Market Research Sales Strategy SBI for SMB Account Segmentation market segmentation


Why and How to Improve Audience Segmentation for B2B Marketing


10 ways to segment your audience to meet the growing demand for personalization. But perhaps the most important piece of all is how you segment your lists (and this is also something with which the appropriate marketing technology can help). Why Audience Segmentation Matters.


How to Stop Targeting the Wrong Accounts

Sales Benchmark Index

Podcast Sales Strategy Account Segmentation account segmentation data refreshes allocation resources b2b sales icp ideal customer profile prioritize accounts prioritize sales sales strategy


How to Transform Your Indirect Sales Channel

Sales Benchmark Index

Our guest today is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies. Joe is the top expert at developing and executing a sales strategy at scale through channel partners. Joe has previously been a featured guest on SBI.


Is Your Value Proposition Causing You to Lose Deals?

Sales Benchmark Index

Article Corporate Strategy Account Segmentation buyer alignment Buyer Segmentation Buying process Market Research positioning statement sales process sales strategy user segmentation value prop value proposition


Market Research: Guide your Business Strategy to Win

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Business Strategy Buyer Segmentation Demand Generation Market Research Market Research Methdology


Top 3 Ways to Segment a B2B Market

Sales Result

One problem that we see with many new clients is that they don’t have a strong segmentation strategy. As a sales consulting company selling business-to-business (B2B) solutions, we use B2B strategy for ourselves and for our clients.


Are You Missing the Heart of Your Marketing Strategy?

Sales Benchmark Index

CMO Marketing Resources Account Segmentation Market segmentation Marketing Strategy Buyer Segmentation The CEO is demanding results and it doesn’t get any easier next year. In my last post, I discussed how the annual marketing planning cycle is upon us.


"Everyone" is Not Your Prospect: Boost Sales Success with a Segmentation Strategy

Sales Result

A common mistake made by sales leadership is not including segmentation in their territory planning process and overall sales strategy.


Do Your Buyer Personas Need a Facelift?

Sales Benchmark Index

Article Marketing Strategy buyer persona buyer personas Buyer Segmentation Chief Marketing Officer CMO


Preparing Your Sales Force to Thrive During the Transition to Private Equity

Sales Benchmark Index

Today’s topic explores the challenges a CSO faces when transitioning from a publicly traded company to a private equity firm. Paula Shannon, former CSO of Lionbridge, has a wealth of experience with this exact change. She delves into the impact.


Which Markets to Pursue and Which to Avoid Like the Plague

Sales Benchmark Index

Article Corporate Strategy chief operating officer market segment market segmentation markets to avoid markets to competeToday’s article is a demonstration on how to determine which markets to compete in and which markets to avoid.


How a CEO Remains Relevant in a Changing Market

Sales Benchmark Index

CEO Account Segmentation Market segmentation Buyer Segmentation There is a common question among Chief Executive Officers. How do I stay relevant in a changing market? Many industries are experiencing significant shifts.


How to Pinpoint Your Market’s Sweet Spot

Sales Benchmark Index

Article Corporate Strategy Market Research Marketing Strategy active marketing campaign sweetspot CEO advice ceo guidance cover market cover the market coverage Geoff Schuler market segment market segmentationShould you cover the entire market or double down on your sweet spot? You’re a CEO who just missed the quarterly number for the 3rd time in a row. You know what happens next. You are on the hook to.


What Role Does Field Marketing and Field Sales Talent Play in Enterprise Valuation?

Sales Benchmark Index

How well an organization executes on both strategies should play a critical role in a private equity firm’s valuation of that enterprise. Read on for key inputs to your models and best practices to add to the consideration set in.


How Are You Updating Your Coverage Plan for 2019?

Sales Benchmark Index

Sales coverage is one of the most strategic decisions a sales leader needs to make. The goal is to design a coverage plan that serves the needs of your customers and optimizes customer acquisition costs. You also need to ensure.


3 Pricing Program Initiatives to Continue Monetization in 2019

Sales Benchmark Index

To truly differentiate yourself in the market, top companies think about how they can continuously set themselves up to grow Revenues from their customer base. As you head into 2019, question the existing norms. Ask how you can differentiate yourself.


Performing a Customer Success Capabilities Assessment Is the Key to Cross-Sell/Up-Sell Next Year

Sales Benchmark Index

I recently attempted to learn to golf – again. I visited a Pro Shop and confidently told the Pro that I was pretty good with my Driver, 4 Iron, 7 Iron, and Pitching Wedge, but not very good with my.


It’s Time for Customer Success Leaders in Software Companies to Own Their Revenue Number

Sales Benchmark Index

Article Revenue Growth Methodology Sales Strategy cs CS leader CS ops customer customer success development exec team executive team make your number Melissa Valdez onboarding opportunity management process revenue saas segmentation vp of marketing VP of SalesChurn and burn.


A Channel Strategy to Out-punch Your Weight Class

Sales Benchmark Index

Sales Strategy Video changing markets Channel Strategy direct sales channels how to track direct mail indirect sales channels launching new products market segmentation new-product introductions product development product evolution sales strategy worldwide sales


Lead Generation Best Practices Part 2: Segment & Test Your Market



The CEO Road Map – Slow Down to Speed Up

Sales Benchmark Index

Article Corporate Strategy 2018 goals Account Segmentation ceo guidance CEO preparation ceo road map CFO data analytics data insights driver of revenue growth high-performance CEO make your number Marketing meet your goals product alignment revenue goals revenue growth road map sales sales ops sales org Segmentation ToolThe best CEO’s not only motivate their teams to hit aggressive goals, they oversee a process that gives their functional leaders a road map.


What Are You Doing Today to Make Your Number Tomorrow?

Sales Benchmark Index

Many of you are living your sales lives 90 days at a time. The tyranny of the urgent plagues all sales leaders. But as a sales leader in today’s environment, you must be thinking beyond this quarter and next.


How a New Head of Sales Gets Off to a Fast Start

Sales Benchmark Index

Podcast Pricing Strategy Sales Strategy Account Segmentation buyer personas go to market strategy individual sales rep performance conditions pricing strategy roll out sales leader sales strategy sales team svp of sales


Transform Your Selling Team to Hit their Growth Targets

Sales Benchmark Index

Jennifer Bakunas, the Senior Vice President of Americas Sales for Monotype, has a wealth of experience, from spinning up successful start-ups to running enterprise sales teams. Jennifer took over the sales leadership role at Monotype last year and we join.