INDUSTRY INSIGHTS YOUR PEERS ARE READING
This past Monday we looked at how to tailor your approach to engaging with different segments in your potential buyer pool. Monday we looked at the readiest segment of three groups you are likely to encounter in the course of prospecting, those who are Actively Looking. MORE
Our guest today is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies. Joe is the top expert at developing and executing a sales strategy at scale through channel partners. Joe has previously been a featured guest on SBI. MORE
CMO Marketing Resources Account Segmentation Market segmentation Marketing Strategy Buyer Segmentation The CEO is demanding results and it doesn’t get any easier next year. In my last post, I discussed how the annual marketing planning cycle is upon us. MORE
Podcast Pricing Strategy Sales Strategy Account Segmentation buyer personas go to market strategy individual sales rep performance conditions pricing strategy roll out sales leader sales strategy sales team svp of sales MORE
Today’s topic explores the challenges a CSO faces when transitioning from a publicly traded company to a private equity firm. Paula Shannon, former CSO of Lionbridge, has a wealth of experience with this exact change. She delves into the impact. MORE
How well an organization executes on both strategies should play a critical role in a private equity firm’s valuation of that enterprise. Read on for key inputs to your models and best practices to add to the consideration set in. MORE
Article Marketing Strategy Account Segmentation Chief Marketing Officer data analytics marketing strategy marketing team ROI Total Available Market Will McCartneyTotal Available Market (TAM) is a term used to reference the revenue opportunity for a particular product, service, or sector. MORE
To truly differentiate yourself in the market, top companies think about how they can continuously set themselves up to grow Revenues from their customer base. As you head into 2019, question the existing norms. Ask how you can differentiate yourself. MORE
Article Corporate Strategy 2018 goals Account Segmentation ceo guidance CEO preparation ceo road map CFO data analytics data insights driver of revenue growth high-performance CEO make your number Marketing meet your goals product alignment revenue goals revenue growth road map sales sales ops sales org Segmentation ToolThe best CEO’s not only motivate their teams to hit aggressive goals, they oversee a process that gives their functional leaders a road map. MORE
CEO Account Segmentation Market segmentation Buyer Segmentation There is a common question among Chief Executive Officers. How do I stay relevant in a changing market? Many industries are experiencing significant shifts. MORE
Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy MORE
One problem that we see with many new clients is that they don’t have a strong segmentation strategy. As a sales consulting company selling business-to-business (B2B) solutions, we use B2B strategy for ourselves and for our clients. MORE
Corporate Strategy Podcast Account Segmentation Business Strategy Buyer Segmentation Demand Generation Market Research Market Research Methdology MORE
Sales Strategy Video changing markets Channel Strategy direct sales channels how to track direct mail indirect sales channels launching new products market segmentation new-product introductions product development product evolution sales strategy worldwide sales MORE
Many of you are living your sales lives 90 days at a time. The tyranny of the urgent plagues all sales leaders. But as a sales leader in today’s environment, you must be thinking beyond this quarter and next. MORE
Podcast Sales Strategy buyer decision making Buyer Segmentation buying decision making executive buyers executive decision making MORE
The company recently completed an account segmentation project. I’ve seen great segmentation work with no concrete action or responsibility that follows. ” sales strategy Sales Operations Strategy sales operations Sales Force Effectiveness Account Segmentation MORE
Not segmenting your […]. We have arrived at #4 on my list of Top 10 Reasons Most Prospecting Plans Don’t Work. Number 1 is using the same prospecting process for all of your prospects, number 2 is having too many prospects in your pipeline, and number 3 is not allowing enough time to follow up. Number 4? Blog Breakthrough Sales University Professional Selling Skills Prospecting breakthrough sales university prospect prospecting sales prospecting MORE
Thus far in this series we have looked at two prospects segments that are popular among sellers, mostly because they are likely the easier of the three. Status Quo Segment. The people in this segment are NOT buyers, they are at best potential prospects. MORE
Customers come in all shapes and sizes. The type of data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile. MORE
Article Marketing Strategy buyer persona buyer personas Buyer Segmentation Chief Marketing Officer CMO MORE
Account segmentation is likely one of the most important. You might be thinking, “Segmentation, are you kidding me?” Keep reading to learn how segmentation can improve your sales enablement. Sales Operations Strategy Account Segmentation Sales Enablement Director of Sales Enablement Recently, over 300 individuals were asked to define sales enablement. 50% responded with creating sales productivity materials. MORE
Article Market Research Sales Strategy SBI for SMB Account Segmentation market segmentation MORE
Article Corporate Strategy chief operating officer market segment market segmentation markets to avoid markets to competeToday’s article is a demonstration on how to determine which markets to compete in and which markets to avoid. MORE
Article Corporate Strategy Account Segmentation buyer alignment Buyer Segmentation Buying process Market Research positioning statement sales process sales strategy user segmentation value prop value proposition MORE
Do you prospect the same way, with the same strategy, no matter who you are trying to reach? That’s a horrible approach. MORE
As a CEO, you know that solid execution is critical to success. That is why you built a strong leadership team and entrusted them to execute. But what happens when your bottom line isn’t reflecting what you would expect? MORE
Article Market Research Sales Strategy SBI for SMB Buyer Segmentation Chief Marketing Officer CMO customer success market segmentation MORE
Article Revenue Growth Methodology Sales Strategy cs CS leader CS ops customer customer success development exec team executive team make your number Melissa Valdez onboarding opportunity management process revenue saas segmentation vp of marketing VP of SalesChurn and burn. MORE
Podcast Sales Strategy Account Segmentation account segmentation data refreshes allocation resources b2b sales icp ideal customer profile prioritize accounts prioritize sales sales strategy MORE
Jennifer Bakunas, the Senior Vice President of Americas Sales for Monotype, has a wealth of experience, from spinning up successful start-ups to running enterprise sales teams. Jennifer took over the sales leadership role at Monotype last year and we join. MORE
Article Corporate Strategy Market Research Marketing Strategy active marketing campaign sweetspot CEO advice ceo guidance cover market cover the market coverage Geoff Schuler market segment market segmentationShould you cover the entire market or double down on your sweet spot? You’re a CEO who just missed the quarterly number for the 3rd time in a row. You know what happens next. You are on the hook to. MORE
Buyers fall into different groups, and how you sell to each needs to reflect that, this does not mean you have to reinvent your sale for each buyer, groups or segments based on their attributes. Proactive Prospecting cold calling how to sell better Prospecting Segmentation Tibor Shanto MORE
I recently attempted to learn to golf – again. I visited a Pro Shop and confidently told the Pro that I was pretty good with my Driver, 4 Iron, 7 Iron, and Pitching Wedge, but not very good with my. MORE
On this month’s SBI TV episode we spoke with 2 great guests, Paul Rosen, chief sales officer at OnDeck Capital, and Aaron Stead, senior vice president of sales at Infusionsoft. Both have had phenomenal success. Paul’s company has gone from $0. Sales Strategy Video MORE
Our guest today is Bernie Kassar, Chief Customer Officer for Xactly Corporation. Bernie pioneered the field of Customer Success as one of the first SVP’s of Customer Success five years ago. As companies scramble to catch up, Bernie is a. MORE
Customer/prospect segmentation is a key first step in making wise allocation decisions. You might have the best propeller-heads available performing segmentation analysis. But if you can’t drive segmentation into the field you’re wasting much of your company's expense and effort. MORE
Sales coverage is one of the most strategic decisions a sales leader needs to make. The goal is to design a coverage plan that serves the needs of your customers and optimizes customer acquisition costs. You also need to ensure. MORE
Article Sales Strategy SBI on Demand Account Segmentation cross-sell sales productivity sales targeting up-sell MORE
Customers come in all shapes and sizes. The type of company data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile. MORE
10 ways to segment your audience to meet the growing demand for personalization. But perhaps the most important piece of all is how you segment your lists (and this is also something with which the appropriate marketing technology can help). Why Audience Segmentation Matters. MORE
A common mistake made by sales leadership is not including segmentation in their territory planning process and overall sales strategy. MORE
Segment Related Topics 
Sales Benchmark Index
JUNE 1, 2018
Article Marketing Strategy Account Segmentation Chief Marketing Officer data analytics marketing strategy marketing team ROI Total Available Market Will McCartneyTotal Available Market (TAM) is a term used to reference the revenue opportunity for a particular product, service, or sector.
Sales Benchmark Index
MAY 20, 2017
Article Sales Strategy SBI on Demand Account Segmentation cross-sell sales productivity sales targeting up-sell
The Pipeline
APRIL 4, 2016
Buyers fall into different groups, and how you sell to each needs to reflect that, this does not mean you have to reinvent your sale for each buyer, groups or segments based on their attributes. Proactive Prospecting cold calling how to sell better Prospecting Segmentation Tibor Shanto
The Pipeline
APRIL 7, 2016
This past Monday we looked at how to tailor your approach to engaging with different segments in your potential buyer pool. Monday we looked at the readiest segment of three groups you are likely to encounter in the course of prospecting, those who are Actively Looking.
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and trends—whether it’s segmented by rep, lead. your organization uses to segment quotes. • The 7 must-have automated.
The Pipeline
APRIL 11, 2016
Thus far in this series we have looked at two prospects segments that are popular among sellers, mostly because they are likely the easier of the three. Status Quo Segment. The people in this segment are NOT buyers, they are at best potential prospects.
Sales Benchmark Index
MARCH 19, 2014
The company recently completed an account segmentation project. I’ve seen great segmentation work with no concrete action or responsibility that follows. ” sales strategy Sales Operations Strategy sales operations Sales Force Effectiveness Account Segmentation
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Sales Benchmark Index
OCTOBER 29, 2016
Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy
Sales Benchmark Index
NOVEMBER 22, 2012
Customer/prospect segmentation is a key first step in making wise allocation decisions. You might have the best propeller-heads available performing segmentation analysis. But if you can’t drive segmentation into the field you’re wasting much of your company's expense and effort.
The Sales Hunter
NOVEMBER 15, 2014
Do you prospect the same way, with the same strategy, no matter who you are trying to reach? That’s a horrible approach.
The Sales Hunter
JUNE 25, 2015
Not segmenting your […]. We have arrived at #4 on my list of Top 10 Reasons Most Prospecting Plans Don’t Work. Number 1 is using the same prospecting process for all of your prospects, number 2 is having too many prospects in your pipeline, and number 3 is not allowing enough time to follow up. Number 4? Blog Breakthrough Sales University Professional Selling Skills Prospecting breakthrough sales university prospect prospecting sales prospecting
Sales Benchmark Index
SEPTEMBER 8, 2016
On this month’s SBI TV episode we spoke with 2 great guests, Paul Rosen, chief sales officer at OnDeck Capital, and Aaron Stead, senior vice president of sales at Infusionsoft. Both have had phenomenal success. Paul’s company has gone from $0. Sales Strategy Video
Sales Benchmark Index
NOVEMBER 28, 2017
Article Market Research Sales Strategy SBI for SMB Buyer Segmentation Chief Marketing Officer CMO customer success market segmentation
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Vainu
SEPTEMBER 18, 2018
Customers come in all shapes and sizes. The type of company data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile.
Vainu
SEPTEMBER 18, 2018
Customers come in all shapes and sizes. The type of data you look at and the methods you use to make sense of it should depend on the nature of your business and your ideal customer profile.
Sales Benchmark Index
MAY 8, 2018
Our guest today is Bernie Kassar, Chief Customer Officer for Xactly Corporation. Bernie pioneered the field of Customer Success as one of the first SVP’s of Customer Success five years ago. As companies scramble to catch up, Bernie is a.
Salesfusion
FEBRUARY 15, 2016
10 ways to segment your audience to meet the growing demand for personalization. But perhaps the most important piece of all is how you segment your lists (and this is also something with which the appropriate marketing technology can help). Why Audience Segmentation Matters.
Sales Benchmark Index
NOVEMBER 12, 2016
Podcast Sales Strategy Account Segmentation account segmentation data refreshes allocation resources b2b sales icp ideal customer profile prioritize accounts prioritize sales sales strategy
Sales Benchmark Index
OCTOBER 31, 2017
Article Market Research Sales Strategy SBI for SMB Account Segmentation market segmentation
Sales Benchmark Index
NOVEMBER 20, 2016
Article Corporate Strategy Account Segmentation buyer alignment Buyer Segmentation Buying process Market Research positioning statement sales process sales strategy user segmentation value prop value proposition
Sales Benchmark Index
MAY 31, 2018
Our guest today is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies. Joe is the top expert at developing and executing a sales strategy at scale through channel partners. Joe has previously been a featured guest on SBI.
Sales Benchmark Index
OCTOBER 1, 2016
Corporate Strategy Podcast Account Segmentation Business Strategy Buyer Segmentation Demand Generation Market Research Market Research Methdology
Sales Result
FEBRUARY 6, 2017
One problem that we see with many new clients is that they don’t have a strong segmentation strategy. As a sales consulting company selling business-to-business (B2B) solutions, we use B2B strategy for ourselves and for our clients.
Sales Benchmark Index
SEPTEMBER 21, 2014
CMO Marketing Resources Account Segmentation Market segmentation Marketing Strategy Buyer Segmentation The CEO is demanding results and it doesn’t get any easier next year. In my last post, I discussed how the annual marketing planning cycle is upon us.
Sales Result
JANUARY 29, 2016
A common mistake made by sales leadership is not including segmentation in their territory planning process and overall sales strategy.
Sales Benchmark Index
JULY 12, 2014
CEO Account Segmentation Market segmentation Buyer Segmentation There is a common question among Chief Executive Officers. How do I stay relevant in a changing market? Many industries are experiencing significant shifts.
Sales Benchmark Index
JANUARY 4, 2017
Article Corporate Strategy chief operating officer market segment market segmentation markets to avoid markets to competeToday’s article is a demonstration on how to determine which markets to compete in and which markets to avoid.
Sales Benchmark Index
NOVEMBER 29, 2017
Article Marketing Strategy buyer persona buyer personas Buyer Segmentation Chief Marketing Officer CMO
Sales Benchmark Index
JULY 1, 2018
Today’s topic explores the challenges a CSO faces when transitioning from a publicly traded company to a private equity firm. Paula Shannon, former CSO of Lionbridge, has a wealth of experience with this exact change. She delves into the impact.
Sales Benchmark Index
MAY 25, 2018
Article Corporate Strategy Market Research Marketing Strategy active marketing campaign sweetspot CEO advice ceo guidance cover market cover the market coverage Geoff Schuler market segment market segmentationShould you cover the entire market or double down on your sweet spot? You’re a CEO who just missed the quarterly number for the 3rd time in a row. You know what happens next. You are on the hook to.
Sales Benchmark Index
MARCH 1, 2018
Sales Strategy Video changing markets Channel Strategy direct sales channels how to track direct mail indirect sales channels launching new products market segmentation new-product introductions product development product evolution sales strategy worldwide sales
Sales Benchmark Index
OCTOBER 25, 2018
As a CEO, you know that solid execution is critical to success. That is why you built a strong leadership team and entrusted them to execute. But what happens when your bottom line isn’t reflecting what you would expect?
Sales Benchmark Index
SEPTEMBER 9, 2018
To truly differentiate yourself in the market, top companies think about how they can continuously set themselves up to grow Revenues from their customer base. As you head into 2019, question the existing norms. Ask how you can differentiate yourself.
Sales Benchmark Index
SEPTEMBER 24, 2018
How well an organization executes on both strategies should play a critical role in a private equity firm’s valuation of that enterprise. Read on for key inputs to your models and best practices to add to the consideration set in.
Sales Benchmark Index
SEPTEMBER 13, 2018
Sales coverage is one of the most strategic decisions a sales leader needs to make. The goal is to design a coverage plan that serves the needs of your customers and optimizes customer acquisition costs. You also need to ensure.
Sales Benchmark Index
SEPTEMBER 4, 2018
I recently attempted to learn to golf – again. I visited a Pro Shop and confidently told the Pro that I was pretty good with my Driver, 4 Iron, 7 Iron, and Pitching Wedge, but not very good with my.
Sales Benchmark Index
FEBRUARY 28, 2018
Article Corporate Strategy 2018 goals Account Segmentation ceo guidance CEO preparation ceo road map CFO data analytics data insights driver of revenue growth high-performance CEO make your number Marketing meet your goals product alignment revenue goals revenue growth road map sales sales ops sales org Segmentation ToolThe best CEO’s not only motivate their teams to hit aggressive goals, they oversee a process that gives their functional leaders a road map.
Sales Benchmark Index
AUGUST 31, 2018
Article Revenue Growth Methodology Sales Strategy cs CS leader CS ops customer customer success development exec team executive team make your number Melissa Valdez onboarding opportunity management process revenue saas segmentation vp of marketing VP of SalesChurn and burn.
Sales Benchmark Index
DECEMBER 10, 2016
Podcast Sales Strategy buyer decision making Buyer Segmentation buying decision making executive buyers executive decision making
Sales Benchmark Index
JUNE 26, 2018
Jennifer Bakunas, the Senior Vice President of Americas Sales for Monotype, has a wealth of experience, from spinning up successful start-ups to running enterprise sales teams. Jennifer took over the sales leadership role at Monotype last year and we join.
Sales Benchmark Index
FEBRUARY 20, 2018
Podcast Pricing Strategy Sales Strategy Account Segmentation buyer personas go to market strategy individual sales rep performance conditions pricing strategy roll out sales leader sales strategy sales team svp of sales
Sales Benchmark Index
APRIL 27, 2018
Many of you are living your sales lives 90 days at a time. The tyranny of the urgent plagues all sales leaders. But as a sales leader in today’s environment, you must be thinking beyond this quarter and next.
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