How Account Segmentation Enables Sales to Make the Number

Sales Benchmark Index

Article Sales Strategy SBI on Demand Account Segmentation cross-sell sales productivity sales targeting up-sell

Enable Sales to Make the Number using Account Segmentation

Sales Benchmark Index

Account segmentation is likely one of the most important. You might be thinking, “Segmentation, are you kidding me?” Keep reading to learn how segmentation can improve your sales enablement. Sales Operations Strategy Account Segmentation Sales Enablement Director of Sales Enablement Recently, over 300 individuals were asked to define sales enablement. 50% responded with creating sales productivity materials.

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The 2016 Complete Guide to List Segmentation

Vertical Response

When it comes to email marketing, list segmentation is the best tool for dissecting your consumer base. A 2015 case study by MarketingSherpa found that proper list segmentation increased open rates by 20 to 40 percent, with a subsequent rise in click-through rates.

Achieving Prospecting Success by Segmentation – 1

The Pipeline

Buyers fall into different groups, and how you sell to each needs to reflect that, this does not mean you have to reinvent your sale for each buyer, groups or segments based on their attributes. Proactive Prospecting cold calling how to sell better Prospecting Segmentation Tibor Shanto

How to Put Account Segmentation to Work for Sales Ops

Sales Benchmark Index

The company recently completed an account segmentation project. I’ve seen great segmentation work with no concrete action or responsibility that follows. ” sales strategy Sales Operations Strategy sales operations Sales Force Effectiveness Account Segmentation

Putting Customer Segmentation To Work In The Field

Sales Benchmark Index

Customer/prospect segmentation is a key first step in making wise allocation decisions. You might have the best propeller-heads available performing segmentation analysis. But if you can’t drive segmentation into the field you’re wasting much of your company's expense and effort.

Why and How to Improve Audience Segmentation for B2B Marketing


10 ways to segment your audience to meet the growing demand for personalization. But perhaps the most important piece of all is how you segment your lists (and this is also something with which the appropriate marketing technology can help). Why Audience Segmentation Matters.

Market Segmentation 101 for Retail Businesses

Vertical Response

One of the most valuable strategies for effective marketing is segmentation. What is marketing segmentation? Market segmentation is dividing your total market into smaller groups based on common characteristics. Why do we have to segment?

Achieving Prospecting Success by Segmentation – 3

The Pipeline

Thus far in this series we have looked at two prospects segments that are popular among sellers, mostly because they are likely the easier of the three. Status Quo Segment. The people in this segment are NOT buyers, they are at best potential prospects.

Why You Must Segment Your Prospects. Here’s How…

The Sales Hunter

Not segmenting your […]. We have arrived at #4 on my list of Top 10 Reasons Most Prospecting Plans Don’t Work. Number 1 is using the same prospecting process for all of your prospects, number 2 is having too many prospects in your pipeline, and number 3 is not allowing enough time to follow up. Number 4? Blog Breakthrough Sales University Professional Selling Skills Prospecting breakthrough sales university prospect prospecting sales prospecting

How to Create Your First Email Segment: Video Tutorial

Inside Campaigner

Watch this short Campaigner Email Marketing video tutorial to learn how to build out your first list segment. For more information on email list segmentation, please visit Campaigner at. or download this segmentation overview.

From easy to expert | Email list segmentation 101 [Infographic]

Vertical Response

To capitalize even more on the power of email marketing, consider segmenting your email lists – a smart and relatively simple way to boost your open and click-through rates. For help with your email list segmentation, check out our Email Segmentation 101 infographic below.

List Segmentation By Campaign Activity: Why Do It and How to Get Started

Vertical Response

That’s how the disconnect feels when you don’t segment your contact list and tailor your email based on data. In this scenario, the best way to segment your campaign list is by activity. Opened A second segment is the group of people who opened your email.

The Advantages of Segmenting Your Email Lists

Vertical Response

Luckily, there are ways to minimize your loss, and one of the best ways to keep unsubscribes at a minimum is to use list segmentation. Why Segment? You can also segment your lists based on ‘engaged’ users who open and/or click your emails often. It’s true.

Improve Your Email Response Rates with List Segmentation

Vertical Response

Consider segmenting your list. But before you rush off to start dissecting that email list, let’s fill you in on the basics of list segmentation, why you should consider it and some ideas for smart segmentation. What is segmentation?

New Feature: Email List Segmentation [Phase 1]

Vertical Response

Segmented lists get more engagement. This update allows for campaign activity-based segmentation, which means, you can segment your contact list based on a set of predetermined parameters related to opens or clicks. Save the search as a new segment.

How High Growth Companies Conduct Market Research

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

New Feature: Email List Segmentation [Phase 2]

Vertical Response

In Phase 2 of our list segmentation feature, you can now take your campaign activity-based engagement efforts to the next level. To get an even better understanding of Phase 2 of List Segmentation, click on the video below to see a demo of three quick examples of the expanded functionality.

Advanced Segmentation Techniques: Part One

Inside Campaigner

Advanced Email Segmentation Campaigner Email Marketing Email Marketing Email Segmentation Segmentation TechniquesWe here at Campaigner are big fans of data.

5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation

Vertical Response

Editor’s Note: We asked our Vice President of Product, Thomas Fanelli, to share his expertise on personalization and audience segmentation. Before we get started, let’s set some basic definitions on segmentation and personalization. Let’s explore audience segmentation, as it’s closely related to personalization. This is the ability for you to segment your customers into groups. Email Marketing email marketing personalization Segmentation

How to Stop Targeting the Wrong Accounts

Sales Benchmark Index

Podcast Sales Strategy Account Segmentation account segmentation data refreshes allocation resources b2b sales icp ideal customer profile prioritize accounts prioritize sales sales strategy

"Everyone" is Not Your Prospect: Boost Sales Success with a Segmentation Strategy

Sales Result

A common mistake made by sales leadership is not including segmentation in their territory planning process and overall sales strategy.

Advanced Segmentation Techniques: Part Two

Inside Campaigner

In my earlier post on Advanced Segmentation Techniques, we talked about how to build out automated functions in Campaigner using some of the built-in tools and services. Advanced Email Segmentation API API Polling Campaigner Email Marketing Email Integration Email Marketing REST SOAP Webhook

Are You Missing the Heart of Your Marketing Strategy?

Sales Benchmark Index

CMO Marketing Resources Account Segmentation Market segmentation Marketing Strategy Buyer Segmentation The CEO is demanding results and it doesn’t get any easier next year. In my last post, I discussed how the annual marketing planning cycle is upon us.

How a CEO Remains Relevant in a Changing Market

Sales Benchmark Index

CEO Account Segmentation Market segmentation Buyer Segmentation There is a common question among Chief Executive Officers. How do I stay relevant in a changing market? Many industries are experiencing significant shifts.

Advanced segmentation tactics

Inside Campaigner

As such, many choose to segment their contact list - they split up the content for different groups of people. However, many businesses have played out the traditional ways of segmenting - gender, age, location and education level, to name a few. MarketingProfs reported that there are many alternative ways of segmenting. Tightening segments in this way can give the business a better chance of providing focused and interesting content

3 Steps to Understand How Executives Make Purchase Decisions

Sales Benchmark Index

Article Marketing Strategy Sales Strategy SBI on Demand b2b buying journey buyer persona buyer research Buyer Segmentation buying decision process executive buyer executive decision making purchase decisions

Buyer 69

VIDEO SALES TIP: Why You Need a Segmented Prospecting Strategy

The Sales Hunter

Do you prospect the same way, with the same strategy, no matter who you are trying to reach? That’s a horrible approach.

Which Markets to Pursue and Which to Avoid Like the Plague

Sales Benchmark Index

Article Corporate Strategy chief operating officer market segment market segmentation markets to avoid markets to competeToday’s article is a demonstration on how to determine which markets to compete in and which markets to avoid.

Santa Claus Segments His Lists, So Why Shouldn't You?

Inside Campaigner

One of the first people to effectively segment a list is also one of the most well known — Santa Claus. Segmentation may sound like a difficult task, but it really isn't. You'll find that this is one of the most effective segmentation tactics.

Top 3 Ways to Segment a B2B Market

Sales Result

One problem that we see with many new clients is that they don’t have a strong segmentation strategy. As a sales consulting company selling business-to-business (B2B) solutions, we use B2B strategy for ourselves and for our clients.

October Tips: Make the Most Out of Segmentation

Inside Campaigner

Here are two segmentation tips for October as part of Campaigner’s ongoing series on how to create more effective email marketing campaigns: Tip #1. When segmenting your email list, don’t forget to make the most of your resources. Segment Based on Interests. Happy segmenting!

An Introduction to Email List Segmentation

Inside Campaigner

Did you know that by using email segmentation you can increase your deliverability rates? Watch this video to learn how Campaigner segmentation can help you to deliver the right message, at the right time, to your subscribers.

An IT OT Convergence Culture is about Opportunities, not Obstacles

Babette Ten Haken

Recently, I had an opportunity to sit down with Brig Serman , Director, IBM Global Commercial Segment at IBM Corporation. Serman perceives “a fast-evolving segment and we are seeing a lot of interest from our partners around IoT.

Customize Your Email Messages with Segmentation

Inside Campaigner

Take a look at these email marketing campaign segmentation facts and tips from Campaigner : Campaigner Email Marketing Email Campaigns Email Marketing Email Process Email Segmentation Email Services segmentation

New Podcast: Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas

Sales Benchmark Index

Buyer Persona CMO Resources CMO Buyer Segmentation Podcast Mark Synek interviewed Martyn Etherington, CMO of Mitel this week. The topic was the creation, and use, of buyer personas. Go here and spend 30 minutes listening to Martyn’s wisdom.

Buyer 90

Avoid Competitive Erosion – Remain Relevant in a Changing Market

Sales Benchmark Index

Article Sales Strategy changing market market growth market segmentationThere is a common question among Chief Executive Officers. How do I stay relevant in a changing market? Many industries are experiencing significant shifts. Disruptive technologies take root, or markets are saturated. The reasons are many. As CEO, your task.

This Growing Segment Offers New Opportunities For Small Business Owners


The wealthy segment is increasing. Which is why it only makes sense for you to shift your marketing to target this growing segment of the population, wouldn’t you agree? “Don’t hate them because their rich.”

Advanced Segmentation Techniques for Savvy Campaign Sending

Inside Campaigner

Then, learn how to collect the data needed to segment your list, test and improve your results. Part of the testing process involves segmentation. Here are a few ways that segmentation can help: Increase sales and engagement. The more data you have, the better you can segment.

Secrets to Understanding Buyers through Buyer Data Planning

Sales Benchmark Index

Marketing Strategy Video Buyer Data Planning buyer preferences buyer research Buyer Segmentation buyer's journeyToday’s topic is how to learn who you buyers are, how they make purchase decisions, and why they will choose you over your competitors.

Buyer 40