The Beginner's Guide to Penetration Pricing
APRIL 25, 2019
This is an example of penetration pricing and the beginning of the end for Blockbuster. So, what is penetration pricing exactly, and is it right for your business? What is penetration pricing? Penetration pricing is a vigorous pricing strategy in which a business enters the marketplace offering their product/service at an extremely low price. The goal of penetration pricing is to disrupt existing businesses by luring customers away with a much lower price.