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Unlocking the Power of Marketing Account Intelligence Software

Zoominfo

With HG Insights’ Market Intelligence solution, businesses are able to better understand their markets, analyze vendor penetration, and allocate resources more efficiently.

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What is a Pricing Strategy and How to Build an Efficient One?

Cincom Smart Selling

Businesses can adopt a penetration pricing strategy to gain market share by setting lower initial prices to attract customers and build loyalty. The advantages include encouraging rapid adoption and increasing market penetration, but the challenges include low initial profits and potential resistance when prices are raised later.

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13 Steps For Creating Your Sales Strategy Presentation

MTD Sales Training

Research giant Gartner defines Sales Strategy as “an organisation’s detailed plan to drive sales performance, innovation and growth by better penetrating existing markets and growing share of current customer wallet.” This definition downplays the corporate alignment aspect and focuses on sales performance.

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Winning New Clients: The Role of Generative AI in Insurance

Awarathon

In today’s competitive insurance market, acquiring new customers is increasingly difficult, with life insurance market penetration at just 3.2% as of 2021, according to PwC. Rising customer expectations and complex products further complicate the process.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology.

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Social Selling on LinkedIn – The Beginners Guide

MTD Sales Training

We’re researching ways to use automation and AI-driven solutions to achieve better market penetration. For example: As Business Development Director for XYZ, I love solving the problems modern businesses face getting their goods to market. And if that sounds a little dry, I also enjoy dirt-biking and ultrarunning!

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Which Expert Pricing Negotiation Strategy Is Best?

SalesFuel

Specific to a new product but still interesting are these models: Penetration pricing is used when you are new to the market and need to gain market share quickly. This pricing model requires exhaustive price monitoring and an objective comparison of your brands market value. This model is risky and requires a substantial investment.