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Research and Resources

Sales and Marketing Management

Here is some research we leaned on heavily for this report that can help you plan […] The post Research and Resources appeared first on Sales & Marketing Management. It’s helpful to understand emerging trends, participants’ preferences and key elements of program structure.

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Free Resources to Help You Sell More

Mr. Inside Sales

It’s not often that we get something for free, but I’m going to give you some resources, some inside sales techniques that will help you sell more with less resistance. Now here’s the crazy thing about this no-strings attached offer: Over half the people reading this won’t take advantage of these valuable resources. Get Access Today.

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Free Scripts and Resources to Help You Sell More!

Mr. Inside Sales

Want some free, proven resources to help you or your team sell more right now? Head on over to my blog and you’ll find tons of excellent, free resources to help with just about any problem you’re having! Remember, it’s up to YOU to get better, and now, with all these resources, there is no reason not to! Click here.

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Resources for Consultants: Account List Management

The Center for Sales Strategy

Do you know where 80% of your revenue comes from? Most businesses would say they have a way they manage and prioritize their accounts, but few of them do it in a way that is strategic, consistent, and is woven into every sales decision they make.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

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Pitch Perfect: Selling Into Human Resources

Zoominfo

Human Resources controls a growing piece of the budget. Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process. Read on to see what keeps HR leaders up at night – and what they want sales to know.

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Does Your Resource Plan Start at the C-Suite?

SBI Growth

“Strategy is simply resource allocation. To do this, you must align your resources. When you strip away all the noise, that’s what it comes down to.” ” – Jack Welch. As the CEO, your job is to execute against your corporate strategy.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

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The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your contact information, including email, passed (..)