Sales Operations–Under Appreciated Resource For Sales Effectiveness
Partners in Excellence
FEBRUARY 21, 2013
Sales Operations has a different meaning for every organization. In some organizations, Sales Operations keeps the numbers—they provide all the reporting on sales attainment, the forecast, all other metrics. In other organizations, they are responsible for systems, programs, processes, and tools. In others, Sales Operations also provides training. In other organizations, they are responsible for pricing and coordinating responses to big deals.