Are Your Marketing Campaigns Agile Enough?

SBI Growth

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

An Executive View of Campaign Strategy & Planning

SBI Growth

Randolph answers questions out of SBI’s 2018 hbspt.cta.load(23541, 'b3b0ba05-3172-4e97-8fd8-29d6273cafc2', {}); to share his deep knowledge of campaign strategy and planning. Marketing Strategy Podcast Revenue Growth Assessment buyer's journey campaign model content creation customer acquisition data analytics Market Research marketing campaign Marketing campaign planning marketing content sales growth sector segment targeted campaigns


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The Definitive Guide to Campaign Planning

SBI Growth

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. Today’s show provides the definitive guide to campaign planning from.

Starting Your Initial PPC Campaign: A Step-by-Step Tutorial

Sales and Marketing Management

The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management. PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

The Science of Planning Marketing Campaigns

SBI Growth

Article Marketing Strategy campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

The Crucial Role of Marketing Campaigns in Market Expansion

SBI Growth

Today’s show focuses on capturing the attention of customers and prospects through campaign strategy and planning. Marketing Strategy Video b2b marketing campaign campaign planning campaign strategy marketing campaign Marketing Campaign Strategy randolph carterOur expert guest is Randolph Carter, the VP of Marketing in North America for Rentokil. Rentokil-Steritech represents the North American division of Rentokil, one.

Getting ROI Out of Your Email Lead Generation Campaigns

KLA Group

Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. The post Getting ROI Out of Your Email Lead Generation Campaigns first appeared on KLA Group - Denver.

The Science of Campaign Planning

SBI Growth

Marketing Strategy Podcast campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

How to Improve Your Marketing Campaign Execution

SBI Growth

Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, and marketers want to deliver. But how do you break through the digital noise? Download Sendoso’s new eBook to discover new ways to engage the enterprise buyer with strategic ABM gifting.

Big Data and Your Email Marketing Campaign


Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments. Big data provides companies the opportunity to make the content within email campaigns diverse and personal.

Marketing Campaign Planning to Capture Attention

SBI Growth

Today’s guest is rare marketing leader with 20+ years of B2B marketing leadership experience who can demonstrate a masterful blend of strategy and tactics for campaign planning. Sales Strategy Video b2b marketing campaign planning campaign return campaign strategy CMO generate return vp of marketing

How to build a phone prospecting campaign


You’ve got a great foundation, but now it’s time to build the structure of your phone prospecting campaign. If you’ve been following my blog series, you’ve learned some best practices for phone prospecting, as well as mistakes to avoid on the phone.

Your Guide to B2B Marketing Campaigns that Generate Revenue

SBI Growth

We are going to demonstrate how to design marketing campaigns that. Sales Strategy Video b2b marketing campaign planning campaign return campaign strategy CMO generate return vp of marketingToday’s show is a rare opportunity to hear from an entire B2B marketing leadership team on a key topic that will make or break the year for most companies.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

For Your Next Lead Generation Campaign, Give Them an Offer They Can’t Refuse.

SBI Growth

Article Marketing Strategy b2b marketing campaign offer campaign planning godfather offer marketing campaign offer offer design offer development

Transition to a Scientific ROI on Marketing Campaigns

SBI Growth

As a guide to the discussion, download our 10th annual workbook, Article Marketing Strategy B2B marketing campaign campaign proforma campaign ROI marketing attribution marketing roiThe goal of today’s article is to make marketing scientific. Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science.

Generating Revenue with Hyper-Targeted Marketing Campaigns

SBI Growth

Today’s topic is how to capture attention with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. We will demonstrate how to generate a return on the campaign dollar. To follow-along, download our 10th annual workbook, How to. Marketing Strategy Video b2b sales Corporate Strategy sales strategy strategic alignment

A Painkiller Your Prospects Can’t Live Without – Marketing Campaign Planning

SBI Growth

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. Marketing Strategy Podcast campaign brief campaign budget campaign objectives capture attention channels funnel contribution laddering up Marketing campaign planning message laddering touch-points

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

How to Improve Your Marketing Campaign Execution

SBI Growth

Then surprisingly she answers, “To be disruptive” CMO Marketing Resources Agile marketing Campaign Design Recently, I chatted with a b2b marketing leader of a 25~+ sales rep company. They didn’t start the year off well but are on a profound recovery. Let’s refer to this marketing leader as Kathy. I asked Kathy, “What have been your major challenges? And what should you have done earlier in the year?”

3 Sure Fire Ways for Campaign Success

SBI Growth

CMO Marketing Resources Campaign Design Do you have enough leads? The marketing team is expected to provide sales with a set number of leads each month. Are you hitting this number? Probably not. Even if you are, who would turn down more leads?

Proving the Business Value of Your Marketing Campaigns

SBI Growth

Magazine Marketing Strategy SBI on Demand Chief Marketing Officer CMO Marketing marketing campaign marketing channels revenue attribution revenue attribution model revenue generating cmo revenue growth top cmoModern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings.

The 5 Best Marketing Campaigns of 2020


In this blog post, we will take a look at 10 of the best marketing campaigns from 2020. These campaigns utilized cutting-edge tactics like social media and digital marketing and achieved amazing results. What Past Marketing Successes Can Teach Us for Today.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

5 Tips for Running Successful Sales Acceleration Campaigns

Sales and Marketing Management

Here are my key tips for running a successful campaign: Skip the Attachments. Put a system in place for tracking opt-outs by campaign. Use metrics to determine each campaign’s opt-out rate and abort the ones doing poorly.

How to run a SaaS marketing campaign effectively


In B2C marketing, you can get away with creating marketing campaigns that target a wide swath of consumers, taking into consideration buyers of many demographics, industries, job roles, etc. Five ways you can run your SaaS marketing campaign much more effectively: 1.

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns


Consideration stage — Lead nurture, email drip campaigns, and content personalization. Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time.

Campaign Attribution Models


Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. .

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

Success is largely determined by the quality of campaign offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This impacts all campaign elements such as email, digital ads, and adwords. CMO’s can impact short-term results by assessing the quality of campaign offers. The campaign pitch is revised, revised, and revised again.

Insufficient Leads? How to Boost Campaign Effectiveness

SBI Growth

There is a skill gap in knowing how to build & execute marketing campaigns. If you cannot run effective campaigns, you will be hard-pressed to generate leads. There are two steps to effective campaign execution: Planning and Execution. In this post, I'll walk you through the mechanics of Campaign Planning. We will cover campaign execution best practices next time. The first step in running an effective campaign is defining the objective.

Turbocharge Your HubSpot Email Campaigns


When it comes to effective inbound campaigns, HubSpot is the crème de la crème. The robust platform allows marketers to create, manage and track inbound campaigns that drive traffic across virtually every type of content, from websites and blog posts, to social posts and emails.

Email Subject Line Spam Words to Avoid in Your Next Campaign


There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Three Tips to Develop Stronger Campaign Recaps

The Center for Sales Strategy

Presenting a campaign recap that clients understand can be frustrating because each individual has a different level of understanding of the process. When it comes to using digital solutions to do this, a big part of the success is how effective a seller is at selling the results back to the client while their campaign is running and once it is completed. campaign recap delivery report presentations

How B2B Marketers Drive Measurable Revenue Growth?

SBI Growth

Today we demonstrate how to design marketing campaigns that generate revenue. Marketing Strategy Podcast b2b marketing campaign brief campaign budget campaign objectives campaign planning campaign strategy campaigns Chief Marketing Officer CMO funnel contribution head of marketing marketing campaign Marketing campaign planning revenue growth touch-points vp of marketing

The simple guide to drip email campaigns


Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. What is a drip email campaign?

5 Examples of Memorable B2B Direct Mail Campaigns


When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. 5 Unique B2B Direct Mail Campaigns from Topline Film.

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.