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Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy

Sales and Marketing Management

The post Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy appeared first on Sales & Marketing Management. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.

Campaigns 331
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Technology’s Role in Incentive Campaigns

Sales and Marketing Management

The post Technology’s Role in Incentive Campaigns appeared first on Sales & Marketing Management. Incentive and engagement solution providers offer software platforms that are proven to increase the engagement of program participants, improve ROI, and enhance the overall experience of incentive, recognition and consumer loyalty programs.

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Unveiling the Vision: The Forces Behind ZoomInfo’s New Brand Campaign

Zoominfo

We recently launched a new brand campaign to increase awareness of our broader go-to-market capabilities, which help sales, marketing, and operations teams find, acquire, and grow customers through a unified platform. Why Did We Decide to Run this Campaign? But that’s only the beginning of how we help businesses go to market.

Campaigns 130
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How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns

Sales and Marketing Management

The post How B2B Brands Are Using Their Unique Selling Proposition to Boost Marketing Campaigns appeared first on Sales & Marketing Management. Your unique selling proposition makes your company more distinctive, memorable and appealing to the target audience.

B2B 227
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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

A strategic ABM gifting campaign can help. Discover a new way to engage the enterprise buyer and get the results you need from every ABM campaign with gifting. Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level?

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The Secret Formula to Maximize your Social Media Campaign Results

SocialSellinator

Learn how to measure, analyze, and refine your social media campaigns for maximum effectiveness. Explore successful campaign examples. Start maximizing your social media campaign effectiveness! Discover the importance of setting clear goals, choosing the right KPIs, and utilizing the right tools.

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Starting Your Initial PPC Campaign: A Step-by-Step Tutorial

Sales and Marketing Management

The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management. PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start.

Campaigns 313
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How Intent Data Helps Marketers Convert A-List Accounts

Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’re here to tell you there’s a better way.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. But where do you begin, and how do you progress from crawling to running?

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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What We Learned From Our Own Data-Driven ABM Strategy

In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Why Gifting is the Secret to Successful ABM Campaigns

Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. There’s a lot of work that goes into it. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. How to make the most of every campaign. Happier customers. Higher revenue. A healthier bottom line.