Marketing Campaign Planning to Capture Attention

Sales Benchmark Index

Today’s guest is rare marketing leader with 20+ years of B2B marketing leadership experience who can demonstrate a masterful blend of strategy and tactics for campaign planning.

For Your Next Lead Generation Campaign, Give Them an Offer They Can’t Refuse.

Sales Benchmark Index

Article Marketing Strategy b2b marketing campaign offer campaign planning godfather offer marketing campaign offer offer design offer development

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4 Strategies Salespeople Can Take Away from Political Campaigns


There’s a lot of speculation about who will be the next presidential candidates in the upcoming campaign. The post 4 Strategies Salespeople Can Take Away from Political Campaigns appeared first on Pipeliner CRM Blog.

2017 New Sales Behaviors: Replace Plan with Campaign

Increase Sales

Say, Write and Think Campaign Instead of Plan. To achieve this desired end result, generals used the word campaign instead of plan. By thinking and using the word campaign a different mental image comes to mind. The origin of the word campaign is Latin and means level ground.

Your Guide to B2B Marketing Campaigns that Generate Revenue

Sales Benchmark Index

We are going to demonstrate how to design marketing campaigns that. Sales Strategy Video b2b marketing campaign planning campaign return campaign strategy CMO generate return vp of marketing

The Ultimate Cheat Sheet for Campaign Offers

Sales Benchmark Index

Success is largely determined by the quality of campaign offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI.

How to Measure Campaign Effectiveness


You’re a marketer who just spent the past several months planning and executing a campaign. In short, you lived and breathed this campaign every day you entered the office and now it’s over. Do you know how your campaign did? Let’s say you’re running an email campaign.

Campaigner Announces Dynamic RSS Campaigns

Inside Campaigner

campaigns. Consider adding a recurring campaign of relevant RSS links as a service to your subscribers. Or, instead of building an entire campaign around RSS feeds, try adding an RSS feed to a block of your existing newsletter campaigns. RSS Campaigns

Transition to a Scientific ROI on Marketing Campaigns

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, Article Marketing Strategy B2B marketing campaign campaign proforma campaign ROI marketing attribution marketing roiThe goal of today’s article is to make marketing scientific.

When Prospects Go Silent – 4 Tips For Follow-Up Campaigns That Work!


The post When Prospects Go Silent – 4 Tips For Follow-Up Campaigns That Work! Here’s a scary fact: Sales professionals spend over 40% of their productive time in following up with their prospects. While the most popular media have been email and phone call, hit rates are just not as high as they should be. Tim Wackel and I recently presented a webinar, “When Prospects Go Silent – Creating [.] appeared first on Pipeliner CRM Blog. Sales Effectiveness

The Top 4 Nurture Campaigns You Need to Start Doing


The post The Top 4 Nurture Campaigns You Need to Start Doing appeared first on Salesfusion. Email Marketing Marketing Automation B2B Marketing

How to Build a Lead Nurture Campaign

Sales Benchmark Index

CMOs that excel at Lead Nurturing generate higher quality and quantity sales ready leads. Forrester Research states a 50% increase, 33% lower cost per lead. Aberdeen Group finds 2x win rate with 47% higher average order value. SBI client experiences validate these findings.

Insufficient Leads? How to Boost Campaign Effectiveness

Sales Benchmark Index

There is a skill gap in knowing how to build & execute marketing campaigns. If you cannot run effective campaigns, you will be hard-pressed to generate leads. There are two steps to effective campaign execution: Planning and Execution. Every campaign must have a clear goal.

Prospecting is a Campaign

The Sales Blog

Prospecting is a Campaign is a post from: The Sales Blog | S. Prospecting is a campaign. Instead, you might think of a prospecting as a campaign, as component parts that together allow you to open a relationship. It’s a campaign.

Proving the Business Value of Your Marketing Campaigns

Sales Benchmark Index

Magazine Marketing Strategy SBI on Demand Chief Marketing Officer CMO Marketing marketing campaign marketing channels revenue attribution revenue attribution model revenue generating cmo revenue growth top cmoModern marketing organizations operate as revenue centers, not cost centers.

Switching Things Up – Why You Should Try Flipping Nurture Campaigns


Nurture campaigns don’t always need to get stronger over time. The traditional nurture campaign, as the name implies, warms up (or nurtures) prospects by starting off light and giving / asking for more and more over time. The Case for a Flipped Nurture Campaign.

The Most Creative Valentine’s Day Gift Campaign This Year

Mukesh Gupta

One campaign that caught my attention was the one from Bata – the shoe company. The thing about this campaign is that it is surprising and funny and positions the brand in a very young and vibrant way. What is even more surprising is that the images in the mailer and the images on their campaign website were not the same, but very similar. The post The Most Creative Valentine’s Day Gift Campaign This Year appeared first on Musings of A Salesman.

Generating Revenue with Hyper-Targeted Marketing Campaigns

Sales Benchmark Index

Today’s topic is how to capture attention with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. We will demonstrate how to generate a return on the campaign dollar.

Live Webinar: Simple Tips to Improving Campaign Performance

Inside Campaigner

That being said, your email database is the foundation of your email marketing strategy and, as an email marketer, it is crucial that you have a clean list of contacts that are likely to interact with your email campaigns! For more information on Campaigner, please visit

Campaigner Partners with AddShoppers to Provide Leading Influencer Marketing Solution

Inside Campaigner

Campaigner is pleased to announce that we are now partnering with AddShoppers, the world ’ s leading on-site influencer marketing platform! For more information on Campaigner visit

How to Use Campaigner Subscription Management Forms

Inside Campaigner

Watch this short Campaigner Email Marketing video tutorial to learn how to create custom subscription management forms and update preferences pages or unsubscribe forms. For more information on Campaigner please visit

Tips to Drive Email Open Rates and Boost Campaign Success

Inside Campaigner

One key to successful email marketing campaigns is ensuring the entire message is being viewed in the first place. Engaging e mail content is essential to every campaign, but getting subscribers to actually open your email in is a hurdle many marketers struggle to overcome.

Tips for Last-Minute Holiday Email Campaigns

Inside Campaigner

With just a few weeks left until Christmas, most eCommerce stores have already launched their holiday marketing campaigns, but don’t worry if you have waited until the last minute! Here are seven tips for last minute holiday marketing campaigns that you can, and should, still launch: 1.

Simplicity & Visuals: Mobilizing Your Email Marketing Campaigns

Inside Campaigner

Before crafting your next email campaign, remember, about 56 percent of Campaigner emails were opened on smartphones and tablets from June to September 2012, according to the Leveraging Mobile Email Marketing Template.

Sales Campaign Strategy: The CLOSERS Model

The Sales Insider

This model is basically a seven-ingredient menu for the elements that make up a strong inside sales campaign. C is campaign. Sales Operations sales campaign strategy sales operations sales reporting I want to introduce to you what we call the CLOSERS model.

Develop a Godfather Offer Prospects Can’t Refuse

Sales Benchmark Index

Article Marketing Strategy campaign offer development campaign planning campaign strategy godfather campaign offer godfather offer marketing strategy

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Vertical Response

The post The Surprisingly Best Times to Send Your Email Marketing Campaigns appeared first on VR Marketing Blog. Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.”

How to Use Campaigner Workflows: Video Tutorial

Inside Campaigner

Watch this short Campaigner Email Marketing video tutorial and learn how to use Workflows to automate email campaigns for more effective sending and increased subscriber engagement. To see additional Campaigner Email Marketing tutorial videos please visit.

Tips for Email Newsletter Campaign First-Timers – Part I: Content

Vertical Response

If you’ve never made one before, or you feel like your current newsletter campaign is in dire need of an overhaul, this post is for you. With a few tips and best practices from this two-part post, even as a first-timer you can create a successful email newsletter campaign that keeps readers engaged and eager for fresh content. The post Tips for Email Newsletter Campaign First-Timers – Part I: Content appeared first on VerticalResponse Blog.

Campaigner Email Marketing: User Management

Inside Campaigner

The response was great so we thought we would share a little more information on this Campaigner feature. User management allows you to create different users on your Campaigner account which will help to keep your email marketing team organized.

Get Campaign Rock Star Status with Campaigner Engagement Scoring

Inside Campaigner

When you track the results of a new email campaign, what exactly are you measuring? For more information on Campaigner Engagement Scoring please click here.

Exact 11

Campaigner January Tips - Building a Strong Email Marketing Foundation

Inside Campaigner

Check out these Campaigner January tips to help your business build a strong email marketing plan: Tip #1. When you start to plan your email marketing campaigns, make sure to step back and think about what you’re trying to accomplish. A new year has begun!

You're Invited to Campaigner's A/B Testing Live Webinar!

Inside Campaigner

Wouldn’t it be great if you knew in advance which subject line, from name and design in your next email campaign would pull the most responses? You can — with the fully automated A/B Split Testing solution, Campaigner Experiments.

LegalZoom’s Approach to Results-Oriented Marketing Campaigns

Sales Benchmark Index

Magazine Marketing Strategy

Easter Eggstravangza: Inspiration for your Easter Email Campaigns

Inside Campaigner

There are 12 days left until the Easter bunny makes his way and, as an email marketer, you have to make every day (and email campaign) count! Here are a few ideas: Clothing - Create "Update Your Wardrobe this Spring" campaigns or offer Easter Sunday outfit ideas.

Using Content Campaigns to Boost Your Marketing

Ian Brodie

My slot was on “Content Campaigns” – using targeted marketing campaigns (in particular, using email marketing) to boost the effectiveness of events (attendance, engagement at sessions and post-event “buzz”). Get Clients Online content campaigns

Probably The Worst Email Marketing Campaign I’ve Gotten

Partners in Excellence

” It would be unfair, though possibly not unreasonable, to use a bad marketing campaign from and industrial products company, or a an ERP software company, or similar organizations. This campaign started yesterday: Subject: 2016 is the year for Kcd Enterprises Inc. I’ve refrained for some time whining about bad marketing. After a while, it gets to be writing about the same bad practices time after time, we don’t learn much.

A Painkiller Your Prospects Can’t Live Without – Marketing Campaign Planning

Sales Benchmark Index

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue.

Introducing Campaigner Media Library

Inside Campaigner

We are pleased to announce the long awaited Campaigner ® Media Library. Our Media Library is a dedicated storage space where you can upload, organize and manage your email campaign assets. Quickly upload multiple images into your Campaigner account in just a few clicks.

Happy Halloween from Campaigner Email Marketing!

Inside Campaigner

Campaigner Email Marketing Halloween Happy Halloween Have a Spooktacular Haunting!