Are Your Marketing Campaigns Agile Enough?

Sales Benchmark Index

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

An Executive View of Campaign Strategy & Planning

Sales Benchmark Index

Randolph answers questions out of SBI’s 2018 hbspt.cta.load(23541, 'b3b0ba05-3172-4e97-8fd8-29d6273cafc2', {}); to share his deep knowledge of campaign strategy and planning. Marketing Strategy Podcast Revenue Growth Assessment buyer's journey campaign model content creation customer acquisition data analytics Market Research marketing campaign Marketing campaign planning marketing content sales growth sector segment targeted campaigns

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Big Data and Your Email Marketing Campaign

Zoominfo

Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments. Big data provides companies the opportunity to make the content within email campaigns diverse and personal.

The Definitive Guide to Campaign Planning

Sales Benchmark Index

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. Today’s show provides the definitive guide to campaign planning from.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

The Science of Planning Marketing Campaigns

Sales Benchmark Index

Article Marketing Strategy campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

The Science of Campaign Planning

Sales Benchmark Index

Marketing Strategy Podcast campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

How to Improve Your Marketing Campaign Execution

Sales Benchmark Index

Marketing Campaign Planning to Capture Attention

Sales Benchmark Index

Today’s guest is rare marketing leader with 20+ years of B2B marketing leadership experience who can demonstrate a masterful blend of strategy and tactics for campaign planning. Sales Strategy Video b2b marketing campaign planning campaign return campaign strategy CMO generate return vp of marketing

How to run a SaaS marketing campaign effectively

Nutshell

In B2C marketing, you can get away with creating marketing campaigns that target a wide swath of consumers, taking into consideration buyers of many demographics, industries, job roles, etc. Five ways you can run your SaaS marketing campaign much more effectively: 1.

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Your Guide to B2B Marketing Campaigns that Generate Revenue

Sales Benchmark Index

We are going to demonstrate how to design marketing campaigns that. Sales Strategy Video b2b marketing campaign planning campaign return campaign strategy CMO generate return vp of marketingToday’s show is a rare opportunity to hear from an entire B2B marketing leadership team on a key topic that will make or break the year for most companies.

For Your Next Lead Generation Campaign, Give Them an Offer They Can’t Refuse.

Sales Benchmark Index

Article Marketing Strategy b2b marketing campaign offer campaign planning godfather offer marketing campaign offer offer design offer development

Three Tips to Develop Stronger Campaign Recaps

The Center for Sales Strategy

Presenting a campaign recap that clients understand can be frustrating because each individual has a different level of understanding of the process. When it comes to using digital solutions to do this, a big part of the success is how effective a seller is at selling the results back to the client while their campaign is running and once it is completed. campaign recap delivery report presentations

Transition to a Scientific ROI on Marketing Campaigns

Sales Benchmark Index

As a guide to the discussion, download our 10th annual workbook, Article Marketing Strategy B2B marketing campaign campaign proforma campaign ROI marketing attribution marketing roiThe goal of today’s article is to make marketing scientific. Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Generating Revenue with Hyper-Targeted Marketing Campaigns

Sales Benchmark Index

Today’s topic is how to capture attention with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. We will demonstrate how to generate a return on the campaign dollar. To follow-along, download our 10th annual workbook, How to. Marketing Strategy Video b2b sales Corporate Strategy sales strategy strategic alignment

5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. 5 Unique B2B Direct Mail Campaigns from Topline Film.

Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. .

A Painkiller Your Prospects Can’t Live Without – Marketing Campaign Planning

Sales Benchmark Index

Today we are going to demonstrate how to capture the attention of customers and prospects with great marketing campaigns. Campaign budgets are limited and these campaigns need to generate revenue. Marketing Strategy Podcast campaign brief campaign budget campaign objectives capture attention channels funnel contribution laddering up Marketing campaign planning message laddering touch-points

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Turbocharge Your HubSpot Email Campaigns

LeadGnome

When it comes to effective inbound campaigns, HubSpot is the crème de la crème. The robust platform allows marketers to create, manage and track inbound campaigns that drive traffic across virtually every type of content, from websites and blog posts, to social posts and emails.

How to Improve Your Marketing Campaign Execution

Sales Benchmark Index

Then surprisingly she answers, “To be disruptive” CMO Marketing Resources Agile marketing Campaign Design Recently, I chatted with a b2b marketing leader of a 25~+ sales rep company. They didn’t start the year off well but are on a profound recovery. Let’s refer to this marketing leader as Kathy. I asked Kathy, “What have been your major challenges? And what should you have done earlier in the year?”

Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Consideration stage — Lead nurture, email drip campaigns, and content personalization. Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time.

3 Sure Fire Ways for Campaign Success

Sales Benchmark Index

CMO Marketing Resources Campaign Design Do you have enough leads? The marketing team is expected to provide sales with a set number of leads each month. Are you hitting this number? Probably not. Even if you are, who would turn down more leads?

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

5 Tips for Running Successful Sales Acceleration Campaigns

Sales and Marketing Management

Here are my key tips for running a successful campaign: Skip the Attachments. Put a system in place for tracking opt-outs by campaign. Use metrics to determine each campaign’s opt-out rate and abort the ones doing poorly.

How to Execute a Productive Calling Campaign in Sales

Hubspot Sales

While those first few phone calls may cause your heart to pound and your forehead to perspire, a calling campaign can be an incredibly lucrative endeavor for those who decide to brave it. Here, let's explore what a calling campaign is, and how to execute your own.

The simple guide to drip email campaigns

Nutshell

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. What is a drip email campaign?

Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. .

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Proving the Business Value of Your Marketing Campaigns

Sales Benchmark Index

Magazine Marketing Strategy SBI on Demand Chief Marketing Officer CMO Marketing marketing campaign marketing channels revenue attribution revenue attribution model revenue generating cmo revenue growth top cmoModern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings.

5 Campaign Optimization Tips for Better Email Marketing

Zoominfo

If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results. One of the best ways to use dynamic content in your email campaigns is to recommend content based on previous behavior—such as purchases, clicks, downloads, and views or, based on demographic, firmographic, or technographic data—like software purchases, industry, or age.

Email Subject Line Spam Words to Avoid in Your Next Campaign

Zoominfo

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers.

6 Cold Email Campaign Components You Should Learn

LeadFuze

What is a Cold Email Campaign. A cold email campaign is a series of personalized emails sent to the “inbox” of an individual with business-related information. Importance of a Cold Email Campaign. 6 Elements of a Good Cold Email Campaign.

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.

The Foundation of a Strong Campaign Recap

The Center for Sales Strategy

Campaign recaps have become an expectation of doing business in the digital marketing era, but they often become a delivery report instead of reporting on the performance of a campaign. The goal of any recap should be to sell the results of that campaign in an effort to retain and grow the business.

Introducing email sequences: Email drip campaigns for salespeople

Close.io

You've probably heard of drip campaigns, automated emails, or auto-responders. bulk email email feature launch email sequences drip campaignsUnless you really like sending hundreds or thousands of follow-up emails manually, you're going to love this new feature in Close.io: email sequences for salespeople. What are email sequences?

Myth-Busting Persona-Based vs Personalized Sales Campaigns

Sales Hacker

The post Myth-Busting Persona-Based vs Personalized Sales Campaigns appeared first on Sales Hacker. Sales Development Webinars

The Ultimate Cheat Sheet for Campaign Offers

Sales Benchmark Index

Success is largely determined by the quality of campaign offers. Optimize campaigns at the offer level to increase campaign results. Even a small change in conversion effectiveness can change a failed campaign into a robust ROI. This impacts all campaign elements such as email, digital ads, and adwords. CMO’s can impact short-term results by assessing the quality of campaign offers. The campaign pitch is revised, revised, and revised again.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.