Make Your Sales Force Your Loyalty Program
Sales and Marketing Management
FEBRUARY 18, 2019
This conversation illustrates a critical point in the creation and management of customer loyalty. In the B2B world, your sales force is actually your loyalty program. Loyalty, at the end of the day, is not created by offering discounts or exceeding customer expectations. Rather, loyalty is simply a trust-based relationship that is established by meeting the needs of the customer on a consistent basis over time. To whom will they give their loyalty?