Cold Calls – Interruption or Disruption?
JANUARY 28, 2020
What we call something will determine how we look at it, act, and react as a result. It paralyzes many sellers, which is a drag when you consider that rejection is part and parcel of cold calling. Let’s nail down what we mean by cold call: Any call that is not scheduled! That is the words you use with yourself before during and after you make a prospecting call. Stop talking about solutions on prospecting calls. By Tibor Shanto.