Leads Related Topics 
Sales and Marketing Management
JULY 8, 2021
Kendra Lee, president of KLA Group, examines the differences between lead generation and prospecting, and which is more appropriate when sales teams need to fill their pipelines quickly. The post Prospecting Versus Lead Generation appeared first on Sales & Marketing Management.
Sales and Marketing Management
JULY 25, 2022
The post Using B2B Social Selling to Generate Better Leads appeared first on Sales & Marketing Management. Social selling flips the switch on traditional cold calls and takes a customer-centric approach, which is exactly what businesses need to do to stand out from their ever-increasing competition.
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Sales and Marketing Management
JULY 27, 2022
The pending recession presents a great opportunity for marketers to lead in their organizations, and be the revenue generators that CEOs have expected for some time. The post 4 Ways Marketing Can Take the Lead During a Recession appeared first on Sales & Marketing Management.
No More Cold Calling
APRIL 15, 2021
Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads. Try this instead.
Advertiser: ZoomInfo
Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. However, organizations are fighting back - and winning.
Sales and Marketing Management
JUNE 15, 2022
Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals. The post How to Use Lead Nurturing Content to Close Sales appeared first on Sales & Marketing Management.
Sales and Marketing Management
MARCH 7, 2023
Here's how to leverage SEO strategies to generate more leads. The post Leveraging SEO For B2B Lead Generation appeared first on Sales & Marketing Management. Optimizing your content with key words is not enough to rank higher on search engine results pages.
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
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Advertiser: ZoomInfo
Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. Leading integrations that fit directly into your CRM and workflow. The result? Combatting low adoption rates and data quality.
Advertiser: ZoomInfo
Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Speaker: Kim Wasson, Alexis Barone, and Matt Williams
As a project manager, have you ever felt overextended by all the different teams you're expected to lead? However, this mentality leads Project Managers to lose focus and become easily frustrated. With so many people to keep track of, you may feel the need to be in multiple places at once.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.
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