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Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

SBI Growth

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

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TSE 1350: How Recognizing Intent Signals Can Help Overcome Objections

Sales Evangelist

How Recognizing Intent Signals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intent signals as a tool to overcome objections. The intent is an interest in either you, your competitors, or your industry.

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How To Pinpoint B2B Customer Pain Points

Zoominfo

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

B2B 272
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How To Pinpoint B2B Customer Pain Points

Zoominfo

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

B2B 246
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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. Influence active buyers earlier in their journey.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

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How to Use Intent-Based Data to Maximize Sales with Mike Farrell, #205

Vengreso

He shares, “Intent-based data is a type of digital forensics. We get all sorts of buyer intent signals that let us know who is searching our keywords, reading our content, etc. We teach our clients how to create specific content based on intent signals to draw those prospects in to book a call.

Intent 90
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Streaming Vs. Real-Time Intent Data

Zoominfo

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

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Streaming Vs. Real-Time Intent Data

Zoominfo

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

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How to Boost Sales with Buyer Intent Data

Crunchbase

Buyer intent data essentially records users’ behavior in terms of online searches, engagement, and interest. Not only can marketers use this data to target leads, but they can monitor and qualify leads for specific intent signals. Conclusion: Leverage buyer intent data for sales.

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Intent Signal Data 101

Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

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From Reshuffling to Retention, These Trends Will Define B2B Sales in 2022

Crunchbase

Top performers identify buyer intent signals. However, breaking through in a competitive, increasingly digital environment requires deeper understanding and insight into buyer intent. Therefore, intent signals are becoming especially critical to sales success.

B2B 52
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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions.

Sales 130
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How To Use Intent Data To Find In-Market Leads, Podcast featuring Green Leads CEO Mike Farrell

Green Lead's B2B

Highlights From This Episode: What is intent data. Examples of intent signals. Tracking and collecting intent data. How to use intent data in lead generation campaigns. Plus, provide the most relevant content to address their pain points and guide their decision-making process.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game. To learn more about it, get the infographic!

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR).

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Intent Data is a superpower. Here’s why.

Zoominfo

Once it hits an above-average amount, an Intent signal shows in the ZoomInfo platform for a company spiking on that topic. You can get these signals weekly, daily, or as soon as companies start to do more research in real time, so you can connect with prospects before your competition.

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Business Interest in COVID-19 Screening Rises Faster than Testing

Zoominfo

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. Figure 1 : Interest rose in COVID-19 topics from September through November 2020.

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Comparison: The 10 Best Sales Intelligence Tools

LeadBoxer

ZoomInfo Source ZoomInfo keeps your lead database up-to-date with the most relevant and actionable details. EverString Source EverString uses a combination of artificial intelligence (AI) and human intelligence to monitor companies and give you the most comprehensive view of their current situation. The basic plan is $39 per month.

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A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

If you call IBM based on a behavioral intent signal, and it turns into a closed deal – or say your response rate improves based on the time of your phone call – the model gets smarter. What we’re starting to see today – more so in the next 2-3 years – is data driving activities and getting smarter as a result.

B2B 149
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Salesforce Sync: What, Why & How?

Zoominfo

With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. In fact, just 17% is spent meeting with potential vendors. Want another common use case?

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly. In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it.

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AI in Sales Management…is just getting started

Sales 2.0

You can mine the Web for contact info (like Zoominfo) and intent signals. You can also record conversations, turn them into text, and do sentiment-based text mining… Conversation Intelligence. And then there are various flavors of “mining the Internet”.

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Big Picture Change: How Your Business Can Benefit from ZoomInfo Intent

Zoominfo

It then matches the IP addresses of those web pages to specific companies and flags any above-average amount of research as an Intent update within the platform. It may look like luck, but it’s just good data.

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Building a Sales Tech Stack? Start with Good Data

Zoominfo

For that reason, ZoomInfo believes data is the starting point for monitoring your total addressable market and uncovering buyer intent signals from target accounts.

Sales 147
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Enterprise Lead Generation: What, Why, And How?

Zoominfo

With predictive analytics and intent signals, marketers can deliver ads through IP addresses, directly to stakeholders and decision makers. ABM is the ideal approach for enterprise leads because marketers can create a list of organizations to target, and then track how they interact with the digital content that’s shared with them.

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Are You Selling or Visiting – Sales eXecution 321

The Pipeline

Before you leap to answer that think about it, are your sales people always going in with a clear intent, focused on a specific set of possible outcomes? Intent counts as much as words. Buyers can read your intent, and if you’re intent signals something other than what you are saying AND, how you are saying it, you’re beat.

Sales 144
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90% of Sales Leaders Do Planning Wrong. Here Are 5 Tips to Fix It.

Sales Hacker

Rather than solely drawing from what you already know, predictive analyses allow you to learn what you didn’t know you didn’t know via intent signals and behavioral patterns. By leveraging advanced analytics, you can now assess and score accounts with far greater accuracy than traditional assessments.

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Break Into Your Dream Account: The Golden Retriever Mindset

Sales Hacker

I use it so I don’t miss any funding, new hires, or intent signals, and can easily add people to my sequences. My own company, Magic Sales Bot , started as a way to track prospect companies without having to research them every day. LinkedIn Jobs is also hugely helpful.

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8 Top ABM Companies To Watch

Emissary

It integrates with CRM platforms and offers information on intent signals. Best for: Sales and Marketing teams that are tightly aligned and focused on targeting buying groups. 6sense offers a full suite of marketing solutions, and is particularly noted for its analytics and reporting functionality. Demandbase.

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The Anatomy of the Modern Sales Cycle and How To Master It

Crunchbase

Using modern conversational intelligence tools also help companies and their management understand intent signals as well as hone the skills of the sales team making the calls. If you’re able to meet up with a prospect in person, I can’t recommend it enough.

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How to Supercharge Your CRM with DealHub and Triblio

SugarCRM

Additionally, your sales and marketing teams accelerate pipelines with predictive intent signals. With Triblio’s Sales Activation dashlet in Sugar, you spend less time on prospects that won’t convert into customers and more time on those who are most likely to buy.

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DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success

SBI

New features for current ZoomInfo customers upgrading to the ZoomInfo Powered by DiscoverOrg platform include, but are not limited to: Deep functional organizational charts, intent signals, and buying scoops uncovered by researchers – all designed to provide the context for smarter, more successful go-to-market outreach.

B2B 69
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How to Operationalize Account-Based Marketing

DiscoverOrg Sales

Since you have identified your qualified market, or master pool of high-fit accounts, you can dynamically trigger marketing and sales activity based on emerging intent signals or engagement on your website. Use intent and engagement signals to move your high-fit accounts into a working status.

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B2B Buying Has Changed. Here’s How We Adapt.

Crunchbase

With predictive models, AI takes historical opportunity data, ongoing opportunities, intent signals from the Dark Funnel, and engagement activity that’s occurring across channels and turns it into insights that allow us to sell more effectively. One of the ways that works is with predictive models.

B2B 52
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Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Combining third-party intent signals with your organization’s first-party marketing automation and CRM data gives revenue teams insight into every known and unknown behavior, allowing them to create personalized and targeted outreach. . But you must achieve real sales and marketing alignment.

Sales 73
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Why is Everyone Talking About Integration? Introducing Enhancements to Our CRM Application – Salesforce® Edition

DiscoverOrg Sales

OppAlerts are DiscoverOrg’s predictive intent signals that alert sales and marketing teams when someone at an account is conducting high levels of research on topics related to their business (Note: OppAlerts is an optional add-on service and will only display for customers enrolled in this service).

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The 6 Crucial Stages Of A B2B Sales Funnel (Plus Examples)

Gong.io

The intent stage is an important hurdle in the sales funnel. It‘s where buyers move from tangential interest in your product or brand to demonstrating buying and intent signals (for example, booking a sales demonstration).

Funnel 133
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The 15 best sales prospecting tools that integrate with your CRM

Nutshell

ZoomInfo tracks down your leads’ contact info, uses AI to suggest similar contacts to reach out to, and discovers intent signals such as projects that companies are beginning. With this information in hand, your reps can capitalize on and better communicate with prospects that have the strongest intent to buy.

CRM 91