Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. Use Intent Signals.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy. Focus on Data Privacy.

Intent Data 246

Intent Data Intent Signal Intent Buyer Intent 246

Zoominfo

JUNE 15, 2021

A month later, we released a brand new Streaming Intent product, which delivers intent signals directly to customers as they happen in real time. More Contacts Based on Intent Signals We’re not simply recommending better contacts — we’re also recommending more contacts. A volume mindset helps sales.

Top of Funnel 130

Top of Funnel Intent Signal Lead Rank Lead Scoring 130

Zoominfo

JUNE 15, 2021

A month later, we released a brand new Streaming Intent product, which delivers intent signals directly to customers as they happen in real time. More Contacts Based on Intent Signals. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.

Intent 130

Intent Top of Funnel Intent Signal Intent Data 130

Zoominfo

MAY 23, 2023

There are four key approaches sales teams should consider when seeking to implement intent data: ongoing account prioritization, customizing talk tracks, identifying upsell opportunities, and understanding market trends. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. But the real competitive edge comes when you can target accounts based on the behavior of their employees.

Intent Signal 130

Intent Signal Intent Data Intent Demand Generation 130

Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. The intent signal data also provides upsell and cross-sell opportunities. Engaging existing customers is critical for securing renewals and decreasing churn.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

SEPTEMBER 7, 2021

Triggers Customer has a lower package at quarter end or year end A customer life cycle Positive intent signals toward a given product feature Action Initiate an email sequence followed by a rep call Showing them additional features they’d be missing could spark more interest.

Campaigns 100

Campaigns Intent Signal Intent Follow-up 100

Vengreso

APRIL 7, 2022

He shares, “Intent-based data is a type of digital forensics. We get all sorts of buyer intent signals that let us know who is searching our keywords, reading our content, etc. We teach our clients how to create specific content based on intent signals to draw those prospects in to book a call.

Intent 95

Intent Maximizer Intent Signal Sales 95

Zoominfo

MARCH 29, 2023

Not only can you capture more leads instantly, but you can also track external moves, website visits, and intent signals all with a simple click. Thorough research, using Intent signals and Scoops, coupled with asking the right questions in discovery, can be the difference between making a sale and losing a prospect.

Sales Cycle 130

Sales Cycle Top of Funnel Sales Intent Signal 130

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want.

B2B 100

B2B Intent Signal Customer How To 100

Zoominfo

OCTOBER 28, 2020

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

Intent Data 208

Intent Data Buyer Intent Intent Buyer 208

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Prospecting 100

Prospecting Intent Signal Buyer Intent Sales Automation 100

Zoominfo

JULY 5, 2023

To contend with an increasingly diverse customer base, SmartSheet relies on intent signals for account prioritization and timely targeting. With ZoomInfo data, they’re able to enrich their existing CRM and marketing platform records with full customer profiles.

Ideal Customer Profile 130

Ideal Customer Profile Customer Strategy Direct Mail 130

Zoominfo

SEPTEMBER 7, 2021

It’s one answer to one question by one person, and it’s potentially more valuable than a million data points we have that make up one [buyer] Intent signal.” Big data, buyer intent signals, and small data don’t exist without each other. “That is one piece of data that is incredibly valuable,” Smith says. “It’s

Buyer Intent 130

Buyer Intent Hiring Intent Signal Intent 130

Vengreso

JULY 31, 2023

That’s called B2B buyer-level intent data. What Is B2B Buyer Intent Data? B2B Buyer intent data is all about (surprise, surprise) individual buyers. It’s uncovering and surfacing the intent signals that you can use to move each member of the buying committee, and spotting these opportunities while they’re red-hot.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

JUNE 12, 2023

This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects. About 60% of your leads should be coming from GTM plays each quarter, according to Bushy.

Top of Funnel 130

Top of Funnel Intent Signal Prospecting Sales 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions.

Sales 130

Sales Strategy Cold Calling Intent Signal 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions.

Sales 130

Sales Strategy Cold Calling Intent Signal 130

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Crunchbase

JULY 9, 2021

Buyer intent data essentially records users’ behavior in terms of online searches, engagement, and interest. Not only can marketers use this data to target leads, but they can monitor and qualify leads for specific intent signals. Conclusion: Leverage buyer intent data for sales.

Buyer Intent 105

Buyer Intent Intent Data Top of Funnel Intent 105

Zoominfo

FEBRUARY 8, 2022

Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors. This feature ensures your CRM and marketing automation data will always be accurate and up to date.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Lead Rank 100

Zoominfo

AUGUST 23, 2023

1 G2 rated intent signals. Here are the ins and outs of our new brand architecture, including the research and KPIs it’s built on, and how you can do the same at your company. Why Did We Decide to Run this Campaign? Historically, ZoomInfo has been strongly associated with sales and data, including our No.

Campaigns 130

Campaigns Collateral B2C Intent Signal 130

Zoominfo

FEBRUARY 3, 2023

Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. Use our chatbot buyer’s guide to find the chatbot that’ll work best for your company.

Conversion 130

Conversion Lead Rank Leads Marketing Qualified Lead 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. Figure 1 : Interest rose in COVID-19 topics from September through November 2020.

Intent Signal 162

Intent Signal Face-to-face Buyer Intent Comparison 162

Zoominfo

DECEMBER 28, 2020

Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR).

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

MAY 27, 2021

Once it hits an above-average amount, an Intent signal shows in the ZoomInfo platform for a company spiking on that topic. You can get these signals weekly, daily, or as soon as companies start to do more research in real time, so you can connect with prospects before your competition.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Crunchbase

JANUARY 12, 2022

Top performers identify buyer intent signals. However, breaking through in a competitive, increasingly digital environment requires deeper understanding and insight into buyer intent. Therefore, intent signals are becoming especially critical to sales success.

B2B 52

B2B Retention Trends Sales 52

Zoominfo

MAY 16, 2022

For example, at ZoomInfo we have a tool called Workflows that automates marketing activities based on real-time data, which allows marketers to launch personalized outreach that captures target accounts based on website traffic and prospects’ buying signals.

Account Based Marketing 130

Account Based Marketing Intent Signal ROI How To 130

Zoominfo

DECEMBER 16, 2020

With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. In fact, just 17% is spent meeting with potential vendors. Want another common use case?

SalesForce 219

SalesForce Territories Buyer Persona Intent Signal 219

Zoominfo

JULY 13, 2023

You might also start seeing intent signals that show that an existing customer is looking for a new product your company offers. For example, you might notice that an existing customer is running low on seats or credits within your platform.

Strategy 130

Strategy Hiring Customer How To 130