Sales and Marketing Management

How to Use Lead Nurturing Content to Close Sales

Sales and Marketing Management

Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals. The post How to Use Lead Nurturing Content to Close Sales appeared first on Sales & Marketing Management. News Featured

8 KPIs for Onboarding Glory

Sales and Marketing Management

With so much riding on sales onboarding, companies need to closely monitor and measure onboarding success by defining and tracking onboarding Key Performance Indicators (KPIs). The post 8 KPIs for Onboarding Glory appeared first on Sales & Marketing Management. News Featured

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Experiential Sales: The Strategy of the Future That’s Here Today

Sales and Marketing Management

As B2B customers keep raising their expectations for custom-tailored interactions with brands and vendors, it’s time for sales teams to develop experiential customer acquisition programs that increase engagement and conversion.

5 Important Customer Care KPIs (and How to Improve Them)

Sales and Marketing Management

Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators? The post 5 Important Customer Care KPIs (and How to Improve Them) appeared first on Sales & Marketing Management. News Featured

Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, and marketers want to deliver. But how do you break through the digital noise? Download Sendoso’s new eBook to discover new ways to engage the enterprise buyer with strategic ABM gifting.

Understanding the Three Stages of the Buyer’s Journey and Audience Behavior

Sales and Marketing Management

Now more than ever, companies should consider each stage of the buyer’s journey to fully capture leads every step of the way leading up to a purchase. The post Understanding the Three Stages of the Buyer’s Journey and Audience Behavior appeared first on Sales & Marketing Management.

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Why Marketing Teams Are Getting Agile

Sales and Marketing Management

Agile Marketing leads to better orchestration, increased communication and, ultimately, doing more with less. The post Why Marketing Teams Are Getting Agile appeared first on Sales & Marketing Management. News Featured

The Behaviors and Skills Sales Leaders Care Most About

Sales and Marketing Management

In this podcast, we talk with Julie Thomas, president and CEO of ValueSelling Associates, which recently published an eBook on a study they completed called "The Behaviors and Skills Sales Leaders Care Most About - and How to Measure Them.".

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To Keep Your Best Employees Start Spelling ‘Retention’ with Three Rs

Sales and Marketing Management

Every individual you hire is weighing the balance of the job’s requirements with the combined weight of the rewards and respect they are getting in return. Here’s how that works.

Empowering Sales Teams with SharePoint Dashboards

Sales and Marketing Management

Sales data is only useful it's well organized. Sales dashboards are utilized as tools that help the sales team leverage the most viable data while also staying ahead of the competition. The post Empowering Sales Teams with SharePoint Dashboards appeared first on Sales & Marketing Management.

Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Create a Connection Between Your Brand and Your B2B Customer

Sales and Marketing Management

Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective.

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The Cure for Demo Anxiety

Sales and Marketing Management

It's real and it's not good. To truly solve for demo anxiety, teams must implement solutions for both their people and technology. The post The Cure for Demo Anxiety appeared first on Sales & Marketing Management. News Featured

6 Steps to Launching Your Customer Health Dashboard

Sales and Marketing Management

Customer health dashboards are one of the critical keys to durable revenue growth. However, creating an effective customer health score and supporting dashboard is not a one-time project. The post 6 Steps to Launching Your Customer Health Dashboard appeared first on Sales & Marketing Management.

4 Reasons Why Every CEO Should Become a DIY Marketer

Sales and Marketing Management

Four reasons why business leaders should embrace their role as a DIY marketer and how data can help. The post 4 Reasons Why Every CEO Should Become a DIY Marketer appeared first on Sales & Marketing Management.

Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting crowded, and marketers are looking for new ways to reach their prospects. Download Sendoso’s guide to learn the key ingredients of successful ABM campaigns, and how to deliver brand affinity with proven ROI through gifting.

8 Tips To Help End Sales Slumps

Sales and Marketing Management

Sales slumps happen. it's important for managers to know how to help their reps get out of a slump as soon as possible. The post 8 Tips To Help End Sales Slumps appeared first on Sales & Marketing Management. News Featured

How to Leverage Digital PR in 2022 to Benefit Your SEO Strategy

Sales and Marketing Management

Getting backlinks to your site from "reputable" websites is still a key way to improve organic search results. But Google's algorithms for identifying reputable websites is constantly in flux.

What Is Omnichannel Marketing And Why Should You Be Doing It?

Sales and Marketing Management

In a world where convenience is king and complete flexibility is expected, businesses that are not seamlessly connecting their various sales and marketing channels are likely to lose out to their more agile competitors. The post What Is Omnichannel Marketing And Why Should You Be Doing It?

Why CMOs Should Champion Employee Engagement

Sales and Marketing Management

Data and analytics are going to transform the understanding and evaluation of the employee experience. The CMO has a critical role in this transformation. The post Why CMOs Should Champion Employee Engagement appeared first on Sales & Marketing Management. News Featured

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

To Convey More Value to Buyers, Ask The Right Questions

Sales and Marketing Management

Helping buyers perceive the value that your company, product or service offers them is one of the most significant things you can do to ensure a positive buying decision.

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Train to Retain

Sales and Marketing Management

Knowing how to attract, develop and retain high-level talent is invaluable amid the current market environment. The presence of a reliable, coach-like manager who displays a commitment to their personal development will make sellers a lot less inclined to seek employment elsewhere.

When AI Is Just Part of the Team

Sales and Marketing Management

Zoom experienced meteoric growth right out of the pandemic starting gate. AI-powered sales coaching helped them scale at a record pace. The post When AI Is Just Part of the Team appeared first on Sales & Marketing Management. News Featured

How To Stand Out From Your Competitors at Your Next Trade Show

Sales and Marketing Management

Return on trade show marketing investments are highest when your company stands out from competitors. Here are some ways to achieve that. The post How To Stand Out From Your Competitors at Your Next Trade Show appeared first on Sales & Marketing Management. News Featured

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Why Competitive Intelligence Is More Important Than Ever

Sales and Marketing Management

Marketing and sales professionals who want to build sustainable business advantages are focusing on leveraging competitive intelligence to help inform better decision-making on the front lines with sales and customer success.

Breaking Down Barriers: Becoming a Sales Leader as a Black Woman

Sales and Marketing Management

Black women who are sales managers shouldn’t be the exception; we should be part of the rule. Here are the three ways I was able to break down those barriers on my journey to becoming a sales manager.

Neuroscience-Proven Steps for Persuasive Virtual Sales Presentations

Sales and Marketing Management

Neuroscience has revealed some important elements of virtual sales presentations that should become a staple of your teams' playbook. The post Neuroscience-Proven Steps for Persuasive Virtual Sales Presentations appeared first on Sales & Marketing Management. News Featured

5 Digital Skills to Blow Past Sales Targets

Sales and Marketing Management

As the opportunities for closing sales through multiple channels continue to broaden, ensuring that your team is up to speed with the latest smart sales tools is critical to success. The post 5 Digital Skills to Blow Past Sales Targets appeared first on Sales & Marketing Management.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

How to Balance Success With Your Mental Well-Being While Working in Sales

Sales and Marketing Management

Mental wellness in the stressful world of B2B sales is vital for peak performance. There are steps that managers and employees can take to ensure a better frame of mind.

With Creative Commons, Marketers Can Share Good Ideas with the World

Sales and Marketing Management

Tools such as Creative Commons can help drive innovation in marketing. Particularly when it comes to public service campaigns, the open approach to sharing materials can allow marketers to reach new audiences and effect real, positive change.

To Beat the ‘Great Resignation,’ Begin with a New Hiring Paradigm

Sales and Marketing Management

Successfully navigating the biggest worker movement since the industrial revolution requires a holistic view of staff and asking leadership teams essential questions to clarify the future.

How Sales Teams Can Thrive in a Remote Work Environment

Sales and Marketing Management

Digital organization, preparation and leading with your value are vital to success in an environment that is unlikely to return to the old ways of selling. The post How Sales Teams Can Thrive in a Remote Work Environment appeared first on Sales & Marketing Management. Uncategorized News Feature

Buyer Enablement: The Key to B2B Sales Success

B2B sales reps who are product champions can help simplify the buying process and win big. Learn how.

Hosting Effective Virtual and Hybrid Events

Sales and Marketing Management

Virtual and hybrid events are here to stay. Leveraging collaborative technologies has become vital to success. The post Hosting Effective Virtual and Hybrid Events appeared first on Sales & Marketing Management. News Featured

How Do You Know If Your Sales Enablement Is Working?

Sales and Marketing Management

Sales enablement has become a must-have revenue growth lever for companies around the world. The key is to have an enablement plan that’s aligned with your company’s top growth priorities. The post How Do You Know If Your Sales Enablement Is Working?

When to Hire That First Sales Rep

Sales and Marketing Management

When should a startup hire its first sales rep? Fortunately, there are some clear indications as to when the right time hits. The post When to Hire That First Sales Rep appeared first on Sales & Marketing Management. News Featured

3 Strategies to Adapt to the Changing B2B Sales World

Sales and Marketing Management

Sales teams that adapt to the new world order will win. Those that insist on using the same tactics they’ve always used are essentially trying to do the impossible – travel back in time. The post 3 Strategies to Adapt to the Changing B2B Sales World appeared first on Sales & Marketing Management.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.