Sales and Marketing Management

JANUARY 8, 2024

Immersive and dynamic practice settings enable sales reps to refine their skills, build confidence and enhance their performance in real-world selling situations. The post Practice? Who Needs Practice? appeared first on Sales & Marketing Management.

Marketing 156

Marketing Sales 156

Sales and Marketing Management

DECEMBER 12, 2023

The rapid adoption of AI is quickening the pace necessary to retrain workers across all departments. Whose job is it and how is it best tackled? The post Workforce Training for the AI Era appeared first on Sales & Marketing Management.

Training 218

Training Marketing Report Sales 218

Sales and Marketing Management

DECEMBER 12, 2023

Traditionally driven by human intuition and relationship building, the sales landscape is now augmented by algorithms and machine learning models that promise to support and reform our approach to sales. The post AI and the Art of the Deal appeared first on Sales & Marketing Management.

Marketing 159

Marketing Report Sales 159

Sales and Marketing Management

DECEMBER 12, 2023

A conversation with Gartner Analyst Adnan Zijadic on how artificial intelligence has already changed B2B sales and will continue to. The post How Generative AI Will Revolutionize B2B Sales appeared first on Sales & Marketing Management.

B2B 159

B2B Conversion Sales Marketing 159

Sales and Marketing Management

DECEMBER 12, 2023

HR professionals, managers and anyone else who has a hand in hiring must proactively plan for rapidly changing skill set requirements driven by AI adoption, starting with adjusting job descriptions. The post AI Is Forcing Shifts In Hiring Strategies appeared first on Sales & Marketing Management.

Hiring 159

Hiring Strategy Marketing Report 159

Sales and Marketing Management

DECEMBER 12, 2023

Using AI for sales efficiency gives your sales team a toolbox of resources available to understand a specific market and get to know the patterns, trends and behaviors of their target audience. The post Riches in Niches: How to Use AI for Sales Insights appeared first on Sales & Marketing Management.

How To 159

How To Trends Resources Sales 159

Sales and Marketing Management

DECEMBER 12, 2023

Despite its immense potential, AI adoption in marketing is hampered by several critical factors. For those marketers unsure about where to get started, here is a roadmap that can help. The post Beyond the AI Mirage: How Marketers Can Turn Potential into Performance appeared first on Sales & Marketing Management.

Marketing 159

Marketing Report Sales 159

Sales and Marketing Management

DECEMBER 11, 2023

Sales teams have long viewed the legal department as an impediment to quickly closing deals, but the legal team is actually a valuable asset in accelerating deal velocity. The post Contract Playbooks: The Key to Accelerating Sales Velocity appeared first on Sales & Marketing Management.

Closing 294

Closing Sales Marketing 294

Sales and Marketing Management

NOVEMBER 6, 2023

Sustaining growth can be difficult but it doesn’t have to be impossible or painful. Here's what companies that succeed do. The post Steady Growth in Challenging Times Requires Analysis and Leadership appeared first on Sales & Marketing Management.

Analysis 293

Analysis Marketing Company Sales 293

Sales and Marketing Management

AUGUST 31, 2023

From helping to automate and scale, to providing additional tools for coaching, to providing more information for self-reflection, to automating accurate projection data, it is all but assured that the best performing sales organizations will be those that best leverage AI. The post Leveraging Artificial Intelligence to Maximize Sales appeared first on Sales & Marketing Management.

Maximizer 156

Maximizer Scale Coaching Data 156

Sales and Marketing Management

JULY 6, 2023

More B2B sales are occurring online. Here are three marketing tips that will help increase online sales. The post 3 Marketing Tips to Boost Digital Sales appeared first on Sales & Marketing Management.

Marketing 120

Marketing B2B Sales 120

Sales and Marketing Management

JUNE 21, 2023

Stop creating roadblocks that keep you from obtaining new business. Use these tactics to craft an offer that will lead to productive conversations and more sales. The post How to Give B2B Prospects an Offer They Can’t Refuse appeared first on Sales & Marketing Management.

B2B 156

B2B Prospecting How To Conversion 156

Sales and Marketing Management

JUNE 19, 2023

With the right strategies, leaders can empower their teams to deliver their best performance. Here are some proven approaches. The post How to Reinvigorate Sales Staff to Close More Deals in Tough Times appeared first on Sales & Marketing Management.

Closing 156

Closing How To Strategy Sales 156

Sales and Marketing Management

JUNE 5, 2023

Everyone's talking about fractional executives. Here's a look at the pros and cons and how to make the most of fractional executive hires. The post How Fractional Executives Meet Revenue Targets During Recessions appeared first on Sales & Marketing Management.

Meeting 156

Meeting Revenue Hiring Marketing 156

Sales and Marketing Management

APRIL 12, 2023

These four AI and machine learning uses will ensure that your sales reps effectively close pipelines and maintain momentum in this evolving space. The post 4 AI Use Cases to Optimize B2B Lead Management appeared first on Sales & Marketing Management.

Lead Management 177

Lead Management B2B Leads Marketing Qualified Lead 177

Sales and Marketing Management

MARCH 28, 2023

Whether a business has never invested in a CRM system before, or if they’re in need of a refresh, it’s never too late to assess your CRM strategy. The post How Do You Build a CRM Strategy that Works? appeared first on Sales & Marketing Management.

CRM 177

CRM Strategy System Marketing 177

Sales and Marketing Management

MARCH 7, 2023

Optimizing your content with key words is not enough to rank higher on search engine results pages. Here's how to leverage SEO strategies to generate more leads. The post Leveraging SEO For B2B Lead Generation appeared first on Sales & Marketing Management.

Lead Generation 156

Lead Generation Lead Rank Lead Scoring B2B 156

Sales and Marketing Management

FEBRUARY 15, 2023

Media outreach is just another form of marketing. The marketing professional needs to make it clear to the stakeholder that It may not produce results for weeks or months. The post Media Outreach Is Just Marketing to the Press appeared first on Sales & Marketing Management.

Media 31

Media Marketing Sales 31

Sales and Marketing Management

JANUARY 30, 2023

Focusing on the needs of your customers as well as those of your employees will help you build strong customer relationships while ensuring your team feels empowered to drive positive change throughout the company. The post Creating Success Through a Customer-First, Employee-Driven Approach appeared first on Sales & Marketing Management.

Customer 296

Customer Positioning Marketing Company 296

Sales and Marketing Management

JANUARY 26, 2023

Today’s buying realities are substantially displacing this model of revenue acquisition. The emerging role of chief revenue officer will need to manage the three-dimensional view of buyers – marketing, selling and service – deploying the right resources at the right time. The post Dawn of the Chief Revenue Officer appeared first on Sales & Marketing Management.

Revenue 177

Revenue Resources Buyer Marketing 177

Sales and Marketing Management

JANUARY 25, 2023

Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. The process never ends and probably won’t be easy. But keep pushing. When you get it right, you get a powerful go-to-market advantage. The post How Marketing and Sales Can be Winning Teammates appeared first on Sales & Marketing Management.

Marketing 296

Marketing Sales 296

Sales and Marketing Management

JANUARY 3, 2023

Sales leaders need to think differently in the new year about what metrics measure success. The indicators we once used to assess the health of our business are no longer relevant but how we communicate is. The post Bring a New Mindset to the New Year for Sales Success appeared first on Sales & Marketing Management.

Sales 285

Sales Marketing 285

Sales and Marketing Management

DECEMBER 12, 2022

These three steps will help you harness your CRM’s customer data, level up your future planning strategies, and turn events into your organization’s superpower. The post 3 Steps for Using Your CRM to Unlock Your Events’ Full Potential appeared first on Sales & Marketing Management.

CRM 316

CRM Data Strategy Marketing 316

Sales and Marketing Management

DECEMBER 9, 2022

Technology has transformed the world of B2B sales and marketing just as it has nearly every profession. The demand for pinpoint target marketing, invaluable customer data, customized content, multipurpose CRM and intuitive, on-demand sales training has B2B product and service providers investing significant amounts on technology. The post Tech Transformation: A Race You Can’t Stop Running In appeared first on Sales & Marketing Management.

B2B 177

B2B CRM Data Training 177

Sales and Marketing Management

NOVEMBER 14, 2022

Diversity creates a more dynamic environment that fosters innovation and challenges your company’s perspectives on what its products should look like or how they should work. The post The Value of a Diverse Workplace appeared first on Sales & Marketing Management.

Marketing 298

Marketing Sales 298

Sales and Marketing Management

NOVEMBER 10, 2022

Savvy business leaders understand that internal ethics aren’t just an ideal or a luxury. In the modern global marketplace, ethics are essential. The post How Internal Ethics Impact External Marketing and Sales appeared first on Sales & Marketing Management.

Marketing 194

Marketing Sales 194

Sales and Marketing Management

NOVEMBER 9, 2022

Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default. The post Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy appeared first on Sales & Marketing Management.

Campaigns 331

Campaigns Strategy Marketing Training 331

Sales and Marketing Management

OCTOBER 17, 2022

Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle. The post 5 Practical Ways to Align Sales and Marketing in B2B appeared first on Sales & Marketing Management.

B2B 334

B2B Marketing Sales 334

Sales and Marketing Management

SEPTEMBER 26, 2022

Six tells that you may encounter when selling and what you can expect from them. The post Is Anyone Really Buying? Playing Poker and Sales Tells appeared first on Sales & Marketing Management.

Sales 227

Sales Marketing 227

Sales and Marketing Management

SEPTEMBER 21, 2022

Here are the three best practices that marketing and sales teams at B2B technology companies should utilize to achieve shorter and more frequently successful paths to customer conversion. The post The 3 Recognitions That Accelerate B2B Tech Sales and Marketing Success appeared first on Sales & Marketing Management.

B2B 177

B2B Marketing Conversion Sales 177

Sales and Marketing Management

AUGUST 31, 2022

For businesses where frontline employees are closely linked with customer experience, the impact of employees’ mood and attitude on customer satisfaction is glaringly clear. The post Keeping Customers Happy Starts with Employee Experience appeared first on Sales & Marketing Management.

Customer 331

Customer Closing Marketing Sales 331

Sales and Marketing Management

AUGUST 31, 2022

Mark Shopmeyer, co-founder and co-CEO of sales commission software startup CaptivateIQ, says sales compensation plans don't have to be the headache they are for many companies. The post Does Sales Compensation Have to Be So Complicated? appeared first on Sales & Marketing Management.

Compensation 386

Compensation Commission Software Software 386

Sales and Marketing Management

AUGUST 8, 2022

Conversations with senior executives require a completely different approach and skill set compared to buyers at other levels of an organization. The post The Ins and Outs of Selling To the C-Suite appeared first on Sales & Marketing Management.

Buyer 332

Buyer Conversion Marketing Sales 332

Sales and Marketing Management

AUGUST 4, 2022

The key to minimizing churn during these times requires an agile team that uses data and insights to best serve its customers. The post 5 Ways to Minimize Customer Churn During Challenging Times appeared first on Sales & Marketing Management.

Churn 326

Churn Customer Data Marketing 326

Sales and Marketing Management

AUGUST 2, 2022

Using software to monitor workers has effects that company executives should address to ensure a healthy work environment, increase productivity and reduce employee turnover. The post How to Rebrand ‘Bossware’ at Your Company appeared first on Sales & Marketing Management.

Company 177

Company How To Software Software 177

Sales and Marketing Management

JULY 13, 2022

Data should empower your sales teams, not hold them back – and there’s more valuable customer data than ever at your fingertips. The post Eliminating Data Sprawl appeared first on Sales & Marketing Management.

Data 374

Data Marketing Customer Sales 374

Sales and Marketing Management

JULY 12, 2022

Inefficiency in any stage of your sales cycle robs your team of valuable time and energy, and ultimately negatively impacts forecast accuracy. Here are five tangible tips for shortening the sales cycle. The post 5 Tips for Shortening the Sales Cycle appeared first on Sales & Marketing Management.

Sales Cycle 218

Sales Cycle Forecasting Energy Sales 218