Sales and Marketing Management

What B2B Marketers Can Expect in 2022

Sales and Marketing Management

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

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Selling Into the Headwinds of Today’s Unique Environment

Sales and Marketing Management

Conquering an uncertain economy, supply shortages and the constraints presented by a global pandemic requires creativity and aligning incentives to desired outcomes. The post Selling Into the Headwinds of Today’s Unique Environment appeared first on Sales & Marketing Management.

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Rethinking How We Approach Mental Health In the Workplace

Sales and Marketing Management

If the past nearly two years has taught sales and marketing leaders anything, it's that equipping workers with knowledge about maintaining mental health and then supporting those efforts is vital to overall performance.

Cracking the Sales Compensation Code

Sales and Marketing Management

Companies with low turnover rates are led by executives who understand that money alone is no longer an effective recruitment and retention tool. The post Cracking the Sales Compensation Code appeared first on Sales & Marketing Management. Special Report Featured

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Stumbling on Your SEO Efforts? Try Some Video Magic.

Sales and Marketing Management

Video can become one of your most important marketing tools. Here are some best practices to consider as you start producing and showcasing a repository of one-of-a-kind videos to enhance your SEO strategy. The post Stumbling on Your SEO Efforts? Try Some Video Magic.

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Simplify Sales Reps’ Lives With Voice AI

Sales and Marketing Management

AI-enabled conversational recording increases ROI of CRM systems while eliminating tedious and time-consuming data entry requirements. The post Simplify Sales Reps’ Lives With Voice AI appeared first on Sales & Marketing Management. News Featured

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Content Marketing is More Than Just Leads, It’s Connections

Sales and Marketing Management

Content marketing helps make connections with key members within your industry. Here are four ways to shift from a conversion-focused strategy to connections. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management. News Featured

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Understanding Sales Evolution to Fill Vacant Roles

Sales and Marketing Management

The sales profession has evolved. The skill set that young professionals filling today's sales roles must adapt to succeed. The post Understanding Sales Evolution to Fill Vacant Roles appeared first on Sales & Marketing Management. News Featured

Better Sales Proposals Start with the Right Response Management Technology

Sales and Marketing Management

If solid sales proposals are the key to getting your foot in the door with new clients (and they are), then why do so many companies take a lackluster approach to responding to requests for proposals and quotes?

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

A Little DAP Will Do You

Sales and Marketing Management

A digital adoption platform (DAP) can be used to not only drive adoption of sales tech, but remove friction from the sales process. The post A Little DAP Will Do You appeared first on Sales & Marketing Management. News Featured

Turning the Lights On Revenue-Generating Bottlenecks

Sales and Marketing Management

Citrix executive Barry Magee explains that incorporating D&B's Rev.Up ABX software program into their existing processes was not so much about giving people data, but rather transforming how they worked.

Creating a Feedback Culture

Sales and Marketing Management

Regular performance feedback is critical to workplace engagement. And the flow of feedback should go both ways. The post Creating a Feedback Culture appeared first on Sales & Marketing Management. News Featured

How to Achieve Sales and Marketing Alignment to Drive Sales Success

Sales and Marketing Management

Given that only 35% of salespeople think their marketing team knows what they need to sell, there is clearly need to get marketing and sales to work together. The post How to Achieve Sales and Marketing Alignment to Drive Sales Success appeared first on Sales & Marketing Management.

7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results.

Why Your CRM System Is Essential for Lead Management

Sales and Marketing Management

You've got a CRM system in place. So why are so many qualified leads not followed up? It's time to rethink the role of your CRM. The post Why Your CRM System Is Essential for Lead Management appeared first on Sales & Marketing Management. News Featured

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5 Ways Sales Automation Will Help Your B2B Company Thrive

Sales and Marketing Management

Automating sales and marketing activities lets you focus your human resources elsewhere. When your sales agents don’t have to spend hours creating proposals or prospecting, they can do more in less time.

Great, Great B2B Media Sales Opportunity

Sales and Marketing Management

If you like working on your own schedule, in your own digs, and make quite good dough at it, we have a fun and profitable opportunity for the right, qualified person. The post Great, Great B2B Media Sales Opportunity appeared first on Sales & Marketing Management.

6 Traps that Catch New Sales Managers

Sales and Marketing Management

The skill sets and mind-sets that create great salespeople often don’t translate well to supervisory roles. The post 6 Traps that Catch New Sales Managers appeared first on Sales & Marketing Management

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Making Business Connections Through Gifting in the New Year

Sales and Marketing Management

How companies connect with their customers in the new year will reflect the changes and shifts of the last two years. Companies that have paid attention to their clients' habits and reactions and that get more personal in their messaging as a result will perform better than competitors that do not. The post Making Business Connections Through Gifting in the New Year appeared first on Sales & Marketing Management.

Starting Your Initial PPC Campaign: A Step-by-Step Tutorial

Sales and Marketing Management

PPC is a great marketing strategy that can boost brand visibility, traffic and conversions within days. These nine steps will help you create a great strategy from the start. The post Starting Your Initial PPC Campaign: A Step-by-Step Tutorial appeared first on Sales & Marketing Management.

5 Strategies to Create B2B Sales Agility

Sales and Marketing Management

Some aspect of remote selling is here for good. To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility. The post 5 Strategies to Create B2B Sales Agility appeared first on Sales & Marketing Management.

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The Next-Gen Sales Development Team

Sales and Marketing Management

If you hire and train sales development reps smartly, they move on to leadership roles. Here's how to keep your pipeline of star talent filled. The post The Next-Gen Sales Development Team appeared first on Sales & Marketing Management. News Featured

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

6 Traits of the Modern Sales Presentation

Sales and Marketing Management

Organizations with modern sales presentations have a leg up in today’s selling environment. They meet establish trust and build confidence with buyers, and, ultimately, influence their purchase decisions.

5 Trends for Marketers from Marketers

Sales and Marketing Management

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.

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B2B Media Sales Opportunity With One Of The Most Prestigious Brands In The Sales And Marketing Space

Sales and Marketing Management

Sales and Marketing Management has a premier opportunity for a sharp, experienced b2b media sales professional with a healthy work ethic on a contract basis.

Stop Freezing Out Leads: Tips to Warm Up Your Cold Calls

Sales and Marketing Management

As consumer privacy regulations get tighter, sales and marketing teams will have to work together more closely to warm up cold calls and build resilient and valuable customer relationships. The post Stop Freezing Out Leads: Tips to Warm Up Your Cold Calls appeared first on Sales & Marketing Management.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Don’t Make These 11 Email Prospecting Mistakes

Sales and Marketing Management

Eighty percent of buyers prefer to be contacted through email, but your efforts could fall flat if you make these 11 email prospecting mistakes. The post Don’t Make These 11 Email Prospecting Mistakes appeared first on Sales & Marketing Management. News Featured

Using VR to Onboard Your Sales Team at Lightning Speed

Sales and Marketing Management

Onboarding new B2B sales reps using virtual reality may become the norm as companies start another year with virtual teams. The post Using VR to Onboard Your Sales Team at Lightning Speed appeared first on Sales & Marketing Management. News Featured

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Smart Deployment of Marketing and Sales Technology In B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

10 Steps to Future-Proof Your Sales Force and Transform Your Results

Sales and Marketing Management

When B2B sales is broken into these steps, the complex process becomes much more manageable. The post 10 Steps to Future-Proof Your Sales Force and Transform Your Results appeared first on Sales & Marketing Management. News Featured

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Getting Back to Basics With Verticalization

Sales and Marketing Management

Vertical target marketing is having a moment (again), but the amount of success companies have from targeting specific verticals will depend on the resources they are willing to invest. The post Getting Back to Basics With Verticalization appeared first on Sales & Marketing Management.

Is a Sales Manager Free-For-All Hindering Your Quota Attainment?

Sales and Marketing Management

The best sales teams get into an aligned operating rhythm of activities and meetings, and execute using agreed-upon best practices. The post Is a Sales Manager Free-For-All Hindering Your Quota Attainment? appeared first on Sales & Marketing Management. News Featured

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Cut through the Clutter with Text Message Marketing

Sales and Marketing Management

Text messages invoke strong customer engagement, don't compete with spam, and reach prospects where they're at. The post Cut through the Clutter with Text Message Marketing appeared first on Sales & Marketing Management. News Featured

4 New Pathways to Lead Generation

Sales and Marketing Management

Four marketing strategies to drive more leads in a world still saddled with a pandemic and without live events. The post 4 New Pathways to Lead Generation appeared first on Sales & Marketing Management. News Featured

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.