Sales and Marketing Management

How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations.

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What Sales Leaders Can Learn From Franchise Business Owners

Sales and Marketing Management

Author: Scott Greenberg Quick quiz: John gets paid when he makes a sale. Each day he prospects for new customers. He builds relationships with these customers, assessing and meeting their needs. He also makes suggestions for add-ons that might enhance their life.

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How to Fix What’s Missing from Your Sales Training Program

Sales and Marketing Management

Author: C. Lee Smith A recent State of Sales report published by LinkedIn revealed that U.S. businesses spend $15 billion a year training their sales employees.

5 Time Management Hacks to Hit Your Sales Quota This Holiday Season

Sales and Marketing Management

Author: Renato Profico As inevitable as the smell of burnt turkey, “Home Alone” on TV and elderly relatives falling asleep in a comfy chair after overindulging in the festivities is the annual spending spree that takes place each holiday season, seemingly regardless of the state of the economy.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

5 Signs You’re Ready to Expand Your Business

Sales and Marketing Management

Author: Christian Kruse Deciding to expand a new business is pretty obvious and straightforward.

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A Marketer's Peek at 2021

Sales and Marketing Management

Author: SMM Staff News of promising COVID-19 vaccines has many people anxious to kick what remains of 2020 off their heels. But that requires planning for a new year. Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . Virtual events started out of necessity, but are here to stay because of ROI and accessibility.

Three Sales Strategies to Engage Your New Executive Buyer

Sales and Marketing Management

Author: Thiago Sa Friere With the shift to a remote workplace, sales reps and account executives are engaging with the C-suite.

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Just Ask: Voice of the Market Conversations Amplify Understanding of Customer Needs

Sales and Marketing Management

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. There are two problems with this. First, marketing teams only receive this information second-hand – through sales, product management, etc.

Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Author: Jim Ewel This should be the golden age of marketing. We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Even with the pandemic, budgets are only down by roughly 5%. .

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

COVID-19 Has Changed Everything About Selling. Here’s How We’re Handling It

Sales and Marketing Management

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. Then, everything I thought I knew about sales blew up. . COVID-19 swept me and our company’s 50 salespeople into uncharted waters. A growing market suddenly became an uncertain one.

Leveraging Digital for B2B Sales Requires Rethinking Your Business Strategy

Sales and Marketing Management

Author: Zameer Baber and Garrett Kephart As organizations consider how their operations need to change in a post-COVID world, many are rethinking how their B2B sales teams will operate as many may no longer want – or are able – to travel to meet their clients.

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Re-energizing sales efforts in a virtual world

Sales and Marketing Management

Author: Paul Nolan Is your sales team disengaged? This year, it’s hard not to be. We’ve quickly adapted everything in our work and personal life to respond to and survive within a COVID-19 environment. According to Gallup, the U.S.

Operating Your Sales Team Remotely

Sales and Marketing Management

Author: Jeff Kalter Several months into working remotely during the COVID-19 shutdown, many employees have awakened to the possibility to continue working from home. Others have discovered they prefer working in an office and being around colleagues.

Want to Crush Your Competition? Read How to Build an AI-Powered Selling Roadmap

“If sales reps have the right AI tools and adoption, we see sellers easily closing 3 times as many sales each month.” Hear from 5 experts on steps you can take to reduce non-selling time and use conversational & sentiment analysis to transform how you sell.

Technology can improve your recognition efforts

Sales and Marketing Management

Author: RICHELLE TAYLOR An estimated 42% of the work force is currently working from home. How this number will change following the pandemic isn’t certain, but the Federal Reserve Bank of Atlanta predicts the number of days worked from home will triple among full-time employees.

Halloween Scares: Top Fears of Salespeople Facing 2021

Sales and Marketing Management

Author: Raul Perdigão Silva The spooky season is upon us, and as salespeople are preparing to look at the past year in review to prepare for 2021, there are common fears that salespeople are expected to grapple with.

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Seek Understanding in Building Relationships

Sales and Marketing Management

Author: Charles Brennan Jr. In a previous article, I talked about self-reflection and taking inventory of one’s skill set. Specifically, what skill we possess today that has already or will soon become obsolete; and what skill we need to improve upon or develop to replace the lost skill.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Author: Dan Freeman The economic fallout caused by the COVID-19 crisis continues to present opportunities for leaders to show their resolve. Assertive businesses have taken the lead and have handled the crisis with resilience. This proactive mentality is essential going forward.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Author: Kevin Allen The disruption of the COVID-19 pandemic has caused unprecedented change and hardship in our economic systems. It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. .

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How to Craft a Concise and Effective Sales Proposal

Sales and Marketing Management

Author: Jennifer Tomlinson and Olivia Hardy Proposals have always played a pivotal role in the sales process, but today they are more important than ever. With in-person meetings on the decline because of the coronavirus pandemic, your sales proposal now serves as a frontline sales rep.

Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Author: Brandon Brown Today, most marketers and salespeople agree that we need to build relationships with our customers. But many of those same marketers and salespeople are implementing old-school marketing tactics that bombard consumers with unwanted ads and clickbait.

3 Common Salesforce Implementation Mistakes and How to Avoid Them

Sales and Marketing Management

Author: Jay Datta Growing and evolving your organization’s Salesforce environment can unlock enormous opportunities, but getting there often proves challenging. I’ve seen this firsthand, having fielded a lot of requests for advice from organizations that have run into issues.

7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results. Specifically, you’ll learn how to: • Engage prospects with authority • Keep your prospects’ attention • Achieve buy-in during sales conversations • Get prospects talking about their key challenges, • Gain a strong commitment before presenting your offer. In short, you’ll discover how to implement a process that helps you close more deals than ever before.

How the Pandemic is Reshaping Sales and Service

Sales and Marketing Management

Author: Reza Soudagar The pandemic drove many businesses to quickly realign. Some sales organizations saw their pipelines disappear overnight, so they began to reevaluate processes in an attempt to preserve them.

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7 Tips for Creating Engaging Newsletters

Sales and Marketing Management

Author: Andrian Valeanu Are you starting a newsletter to keep your customers abreast of news from your company? Whether you feel like an expert on newsletter creation or you’re only a beginner, a few tips can improve your marketing to reel in customers.

5 Ways Corporate Values Benefit Your Company

Sales and Marketing Management

Author: Aaron McClung It’s become trendy in recent years to develop core values or corporate value statements and then share them with your constituencies, but to what end?

4 Ways to Make the Most of Virtual Sales Meetings

Sales and Marketing Management

Author: Leeatt Rothschild Virtual sales meetings have become the norm as a result of COVID-19. However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video.

[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. She dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

Onboarding In Sales: Training + Leadership

Sales and Marketing Management

Author: Mat Singer, Senior Director of Sales Operations and Excellence, Upland Software Sales teams are often one of the most expensive resources within a company, yet the average frontline sales manager spends only 9% of his or her time developing direct report sellers. .

3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Author: Nick Chasinov The ongoing COVID-19 pandemic has left millions unemployed, as businesses in nearly every industry have been forced to close up shop – and many won’t be reopening. Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers.

Why Your Salespeople Won’t Follow Up With Prospects

Sales and Marketing Management

Author: Jeff Shore Great salespeople love the thrill of the hunt. They don’t so much get a sale as they bag a sale. There is something about going in for the close and getting rewarded with a “yes.” The yes is their trophy. . But what about the one that got away?

How to Turn Your Company Into a Referral Machine

Sales and Marketing Management

Author: Matt Kamp For B2B sales teams, referrals are worth their weight in gold. They can provide companies with perpetual revenue, and they can solidify your organization’s reputation as a great company to work with.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

7 Time Management Hacks for Busy Marketers

Sales and Marketing Management

Author: Dan Martin Every day, marketers across all industries wake up ready to do their part in growing their brand’s reach. But the life of a marketing professional can be as hectic and challenging as it is rewarding. So what happens when the challenge gets to be overwhelming?

How Sales Leaders Can Motivate Younger Employees Through Purpose-Driven Incentives

Sales and Marketing Management

Author: Leeatt Rothschild Younger employees are committed to the issues they’re passionate about. Millennials are now the largest group in the workforce, and like their Generation Z coworkers, they care deeply about environmental and social causes. They expect their employers to care, too.

5 Negotiation Mistakes to Avoid

Sales and Marketing Management

Author: Mike Schultz, President, RAIN Group Negotiation is everywhere: in selling, setting salaries, getting the labor union back to the table, figuring out where to go out to dinner.even getting your kids to go to bed. Since negotiation is everywhere, so is negotiation advice.

Creative Virtual Strategies to Engage with Clients

Sales and Marketing Management

Author: Lauren Breslin The implications of COVID-19 have changed how businesses run forever. However, organizations are continuing to grow business despite the pandemic.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.