Sales and Marketing Management

Building a Sales Pipeline to Survive the New Normal

Sales and Marketing Management

Author: Scott Marshall As organizations grapple with financial hardships and uncertainty brought on by the pandemic, business leaders are left wondering how to move forward and find success. Is there an ability to grow? Building a sales pipeline in this context can seem daunting.

4 Ways to Make the Most of Virtual Sales Meetings

Sales and Marketing Management

Author: Leeatt Rothschild Virtual sales meetings have become the norm as a result of COVID-19. However, many sales reps may find themselves unsure of how to best lead a meeting with prospects over video.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Time Management Hacks for Busy Marketers

Sales and Marketing Management

Author: Dan Martin Every day, marketers across all industries wake up ready to do their part in growing their brand’s reach. But the life of a marketing professional can be as hectic and challenging as it is rewarding. So what happens when the challenge gets to be overwhelming?

How the Pandemic is Reshaping Sales and Service

Sales and Marketing Management

Author: Reza Soudagar The pandemic drove many businesses to quickly realign. Some sales organizations saw their pipelines disappear overnight, so they began to reevaluate processes in an attempt to preserve them.

SAP 190

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Author: Kevin Allen The disruption of the COVID-19 pandemic has caused unprecedented change and hardship in our economic systems. It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. .

Trends 170

Why Your Salespeople Won’t Follow Up With Prospects

Sales and Marketing Management

Author: Jeff Shore Great salespeople love the thrill of the hunt. They don’t so much get a sale as they bag a sale. There is something about going in for the close and getting rewarded with a “yes.” The yes is their trophy. . But what about the one that got away?

The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

Author: John DiJulius The vast majority of business leaders will agree that customer service is critical to their success. However, most haven’t done what it takes to be a world-class customer service organization. .

Steering Your Business Through the Pandemic’s Perfect Storm

Sales and Marketing Management

Author: Umberto Milletti By the time you read this, we’ll have been in some form of “lockdown” for months. Some cities are becoming less restrictive, but the economy has a long way to go before we’re feeling prosperous.

The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Are You Obsessing Over the Wrong Outbound Marketing Elements?

Sales and Marketing Management

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. Intense, self-driven passion promotes innovation, creativity, and motivation. However, focusing on the wrong elements can leave a campaign stalled by the side of the road.

A Failure to Launch?

Sales and Marketing Management

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place.

Bringing People Together Virtually During a Global Pandemic

Sales and Marketing Management

Author: Gerard Lafond When we kicked off 2020, no one could have anticipated the rollercoaster this year would become.

9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them.

Want to Crush Your Competition? Read How to Build an AI-Powered Selling Roadmap

“If sales reps have the right AI tools and adoption, we see sellers easily closing 3 times as many sales each month.” Hear from 5 experts on steps you can take to reduce non-selling time and use conversational & sentiment analysis to transform how you sell.

Accelerating Software Sales in a No-Touch World with Virtual PoCs and Demos

Sales and Marketing Management

Author: Annie Reiss, Chief Marketing Officer, CloudShare While businesses determine how to safely return to something resembling a pre-COVID world, software sales teams are still racing to meet their quotas and keep business moving.

The Art of Collaboration: Turn Strategic Losses into Opportunities to Win

Sales and Marketing Management

Author: Andres Lares, Shapiro Negotiations Institute Running an organization – or surviving within one – is anything but business as usual in the time of COVID-19.

How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

Author: Nick Ziech-Lopez It’s no secret that people love text messages. Developed in the early 1990s, texting quickly rose to popularity due to its ease of use and low cost. It remains, by many estimates, to be the world’s most popular mobile application.

Are you ready to reopen?

Sales and Marketing Management

Author: Paul Nlolan As employers look to reopen and bring team members back to the office, if only on a part-time basis, it’s important to realize they cannot think of it as “business as usual,” says Mike Veny, who consults with companies on promoting mental health wellness.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Workers and employers feel good about WFH

Sales and Marketing Management

Survey 170

3 Tips to Elevate Your Client Success Game

Sales and Marketing Management

Author: Taylor Napierski, Head of Client Success, Televerde It’s a tough time to be in client success. Client success is one of those jobs where you don’t hear many kudos when things are going well, but you’re the first to get a call when things go wrong. And that’s OK.

Exact 170

Why Is Today’s Revenue Process Stuck in the Pre-Industrial Age?

Sales and Marketing Management

Author: Evan Liang You've probably seen me. I'm that guy standing in line looking slightly annoyed. Not that I mind waiting my turn, mind you, but because often I can spot a faster, better process to get everyone through. .

The New Paradigm Post COVID

Sales and Marketing Management

Author: Charles D. Brennan Jr. We hear the term “new normal” from news outlets, friends, family and colleagues on a regular basis. It begs the question, how do we define this coined phrase? The new normal reference suggests an imposition between what we knew and what our future holds.

The 5 Keys to Sales Emails That Set More Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

So many reps' email efforts could be yielding more meetings--simply by using a better strategy. Watch the webinar with Marc Wayshak, Sales Strategist and Best-Selling Author, to get lots of great strategies on how to set up meetings via email! <

Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

Author: Jeff Kalter Are you at risk of becoming obsolete? Or worse, could you lose your sales job altogether? You could be vulnerable if you’re not sharpening your sales skills and honing the tactics that will help you succeed in 2020.

Make Your Content Impossible to Ignore

Sales and Marketing Management

Author: Carmen Simon People act on what they remember, not what they forget. The latest scientific research places memory at the heart of decision-making.

ACT 249

4 Strategies To Effectively Scale Your Sales Team

Sales and Marketing Management

Author: Dan Templeton No one wants a stagnant sales team. On the other hand, the thought of scaling a sales team can seem overwhelming and difficult. .

5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer.

Trends 245

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How COVID-19 could reshape sales

Sales and Marketing Management

Author: LIZ PULICE The COVID-19 pandemic has caused sales organizations to adapt overnight to a new world of social distancing and digital-only collaboration. The comfortable confines of the corporate office are off limits; customer calls are virtual-only; and plans for sales kickoffs, trade shows and other in-person events have shifted to a virtual model (or been cancelled altogether). And yet, as is so often the case, with disruption comes opportunity.

Health Performance Indicators

Sales and Marketing Management

Author: Paul Nolan Allen and Macomber recommend that businesses begin tracking Health Performance Indicators (HPIs) as a means of measuring their building’s performance in terms of indoor environmental quality.

ROI 156

Helping WFH employees improve productivity

Sales and Marketing Management

Author: Paul Nolan A sense of accomplishment is vital for workers who are uncertain when they will return to the office. Increased communication from managers and clarity about goals and how performance is being measured helps workers maintain a sense of their performance.

When positivity can have a negative impact

Sales and Marketing Management

Author: Paul Nolan A key rule of managing remote teams in the pandemic is to keep in mind that everybody’s experience is different. Some employees may find WFH more conducive to their work habits, while others struggle with the lack of structure that the controlled environment of an office provided.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

The Mayo Clinic on…

Sales and Marketing Management

Author: Paul Nolan Dealing with anxiety: Feeling anxious is a normal, healthy human response to stressful circumstances. But sometimes fear and worry become excessive, causing intense physical reactions and disrupting one’s quality of life.

Building a Winning Sales Organization Following an Acquisition

Sales and Marketing Management

Author: Dave Gerry Building a winning sales organization is no small task. Finding and hiring the right kind of people with the right mix of skills, developing a compensation plan, identifying training needs and aligning everyone with business goals can all be daunting. . .

Salary 241

How to Create an Effective Cross-Cultural Training Program

Sales and Marketing Management

Author: Peter Palladino The world has become one global village, thanks to technology. In this regard, a company can have offices and business associates in different countries across the globe, and with this comes the need for staff to travel internationally or even relocate to a new country. .

5 Money-Saving Tips for International Companies

Sales and Marketing Management

Author: Peter Palladino Going international is a huge achievement that comes with hefty benefits for any business. For starters, finding reliable sources for products overseas helps businesses cut costs that come with manufacturing locally.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.