Sales and Marketing Management

5 Goal-Setting Sins to Avoid

Sales and Marketing Management

There are numerous goal-setting sins, but we focus on five and speak with three experts about why these mistakes can have such a negative impact. The post 5 Goal-Setting Sins to Avoid appeared first on Sales & Marketing Management. Sales & Marketing Podcasts

Make Your Company a Great Place to Work

Sales and Marketing Management

The burgeoning population of millennials and Gen Z workers are both the current and future workforce. If you are not speaking to them in terms that resonate, appeal and delight them, you're losing your potential staffing base.

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Zoom Into The Future of 3d Virtual Meetings

Sales and Marketing Management

You arrive for your meeting, and the customer ushers you in. You have a longstanding relationship with the customer’s company, and you wanted to give them an update on your newest products.

The 4 Buyer Mindsets: Who Will Buy and Who Won’t

Sales and Marketing Management

There are two buying modes and two non-buying modes. Once you know which of the four mindsets your buyers are in, you can sell more effectively. The post The 4 Buyer Mindsets: Who Will Buy and Who Won’t appeared first on Sales & Marketing Management. Featured News

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

A Strong Product Thread Builds Loyalty and Helps Box Out Competitors

Sales and Marketing Management

A strong product thread not only improves overall product management, it creates consistent, revenue-driving trust in a brand. So what is a product thread, exactly? The post A Strong Product Thread Builds Loyalty and Helps Box Out Competitors appeared first on Sales & Marketing Management.

Negotiating Price Increases

Sales and Marketing Management

Higher costs caused by inflation may appear to make sales negotiations more challenging, but it could actually make them easier. The post Negotiating Price Increases appeared first on Sales & Marketing Management. News Featured

Becoming Journey Orchestrators for a Personalized B2B Experience

Sales and Marketing Management

With B2B sales, in-person and phone sales calls of yesteryear are making way for other forms of personalization, such as video chats and procurement portals.

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Are You a Gold Medal Sales Manager?

Sales and Marketing Management

It’s been said that people will run really fast for two reasons: to win a gold medal and to get away from a German Shepherd. Only one of these reasons, however, generates sustained success. Can you guess which one? The post Are You a Gold Medal Sales Manager?

How To Empower Your Company With Superhero Leadership

Sales and Marketing Management

Ben Lytle knows superhero leadership. The post How To Empower Your Company With Superhero Leadership appeared first on Sales & Marketing Management. Special Report

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

The Value of a Diverse Workplace

Sales and Marketing Management

Diversity creates a more dynamic environment that fosters innovation and challenges your company’s perspectives on what its products should look like or how they should work. The post The Value of a Diverse Workplace appeared first on Sales & Marketing Management. News Featured

Negotiators Don’t Fail to Prepare, They Fail to Cover All Bases

Sales and Marketing Management

Too often, negotiation preparations tend to be one-sided. Here are three considerations that should be made before any negotiation begins. The post Negotiators Don’t Fail to Prepare, They Fail to Cover All Bases appeared first on Sales & Marketing Management. News Featured

Use Peer Coaching to Drive Employee Lifetime Value

Sales and Marketing Management

Peer coaching is one technique that will help you unlock employee engagement in all three of Daniel Pink’s categories of what motivates: purpose, mastery and autonomy. The post Use Peer Coaching to Drive Employee Lifetime Value appeared first on Sales & Marketing Management. News Featured

Unlocking the True Potential of Digital Selling

Sales and Marketing Management

Here is the right approach to increase revenue by optimizing the experience of the digital buyer (first) while achieving more productivity with sellers. The post Unlocking the True Potential of Digital Selling appeared first on Sales & Marketing Management. News Featured

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Surviving a Downturn: 5 Things Every Salesperson Needs to Know

Sales and Marketing Management

Whether we're in a recession or not, B2B selling is expected to hit some choppy waters in the near-term future. Here are five things your salespeople need to know. The post Surviving a Downturn: 5 Things Every Salesperson Needs to Know appeared first on Sales & Marketing Management.

Halloween Scares: Conquering the Five Biggest Fears of Salespeople

Sales and Marketing Management

Losing the big deal; being buried in administrative tasks; falling short of quota. Here are five common fears of salespeople and how to conquer them. The post Halloween Scares: Conquering the Five Biggest Fears of Salespeople appeared first on Sales & Marketing Management. News Featured

5 Practical Ways to Align Sales and Marketing in B2B

Sales and Marketing Management

Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle.

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Does Sales Compensation Have to Be So Complicated?

Sales and Marketing Management

Mark Shopmeyer, co-founder and co-CEO of sales commission software startup CaptivateIQ, says sales compensation plans don't have to be the headache they are for many companies. The post Does Sales Compensation Have to Be So Complicated? appeared first on Sales & Marketing Management.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How Sales Enablement Can Improve Virtual Selling

Sales and Marketing Management

Virtual selling will continue to play a pivotal role in sales organizations, whether they have fully remote, in-person or hybrid work environments. But with its wide adoption comes a new skill set to learn.

How Account-Based Marketing and Sales Work Together

Sales and Marketing Management

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. These six proven ABM strategies can help increase sales at your company.

Sales Quotas: The Harm of the Annual Start-Over

Sales and Marketing Management

Starting every sales rep over each year at zero penalizes top performers and rewards bottom performers. It’s important to find ways to reward top performers and maximize inspiration for your team.

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One Trait That Top-Performing Sales Managers Share

Sales and Marketing Management

To achieve top sales performance, you don’t need a sales team dominated by business degrees from Harvard or resumes full of eye-popping company logos. Those attributes are all well and good, but they’re not requirements for top performance.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How Custom Software Development Benefits Your User Experience

Sales and Marketing Management

Custom website development improves user experience and gives you an edge over your competition. The post How Custom Software Development Benefits Your User Experience appeared first on Sales & Marketing Management. News Featured

The Sales Metrics That Every Manager Should Be Tracking

Sales and Marketing Management

Sales trainer Amy Franko shares highlights from a webinar she presented recently for SMM Connect on the most important metrics for sales managers to monitor. She talks about how she goes to market and how companies can be smarter buyers of sales training.

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Expand Your Business Ecosystem with 3 Steps

Sales and Marketing Management

Building a strong business ecosystem may require a lot of effort, but your business will certainly reap the benefits for years to come. The post Expand Your Business Ecosystem with 3 Steps appeared first on Sales & Marketing Management. Uncategorized News

Understanding Social Media SEO To Grow Your B2B Business

Sales and Marketing Management

Social media for business use is not just about building brand awareness and increasing sales. You also want to create pieces of content that will draw other brands to you and support your SEO efforts.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Stop Losing Deals Due to Poor Presentations

Sales and Marketing Management

If your team's sales presentations follow the same tired formula that everyone else uses, you won't stand out, you won't be remembered, and you probably won't close enough deals. This eight-step presentation structure will solve that.

5 Sales Training Techniques to Better Understand Buyers in Your Market

Sales and Marketing Management

Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life. Unless your reps have a deep understanding of the individuals they are selling to, they’re not going to optimize sales results.

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Take Your Sales Team from Subpar to Superstar with These 5 Sales Coaching Tips

Sales and Marketing Management

A significant number of barriers stand in the way of effective sales coaching. Here's how to overcome them. The post Take Your Sales Team from Subpar to Superstar with These 5 Sales Coaching Tips appeared first on Sales & Marketing Management. News Featured

How to Recruit and Retain a World-Class Writing Team

Sales and Marketing Management

There's a better way to assemble a top-notch freelance marketing and PR content team than resorting to the online platforms where anyone can call themselves a writer. The post How to Recruit and Retain a World-Class Writing Team appeared first on Sales & Marketing Management

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis

Sales and Marketing Management

Marketers' most valuable work with crisis management will happen long before anything goes sideways. The post Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis appeared first on Sales & Marketing Management. News Featured

Forget SEO As You Knew It

Sales and Marketing Management

Search engine optimization tricks are a thing of the past. Today’s SEO boils down to a few best practices under proper site construction and solid content marketing. The post Forget SEO As You Knew It appeared first on Sales & Marketing Management. News Featured

Eliminating Data Sprawl

Sales and Marketing Management

Data should empower your sales teams, not hold them back – and there’s more valuable customer data than ever at your fingertips. The post Eliminating Data Sprawl appeared first on Sales & Marketing Management. News Featured

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Keeping Customers Happy Starts with Employee Experience

Sales and Marketing Management

For businesses where frontline employees are closely linked with customer experience, the impact of employees’ mood and attitude on customer satisfaction is glaringly clear. The post Keeping Customers Happy Starts with Employee Experience appeared first on Sales & Marketing Management.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.