3 key factors that impact your customer churn rate
MAY 19, 2020
Churn rate, the loss of customers over a specified period of time, is one of the most important metrics a company can track. Churn rate has a profound impact on a company’s revenue. Churn tends to avoid the spotlight in these discussions, but the spotlight is often exactly where it belongs. Let’s take a closer look at what customer churn rate really means for your business, and acknowledge the negative impact it can have on your company’s bottom line.