How Sales Enablement Can Improve Virtual Selling

Sales and Marketing Management

Virtual selling will continue to play a pivotal role in sales organizations, whether they have fully remote, in-person or hybrid work environments. The post How Sales Enablement Can Improve Virtual Selling appeared first on Sales & Marketing Management.

Sales Enablement Evolved

Sales and Marketing Management

Like it or not, some aspect of virtual sales is here permanently. Amand and Bob Basiliere of virtual learning platform provider Allego discuss how sales enablement must adapt to that reality. The post Sales Enablement Evolved appeared first on Sales & Marketing Management.


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How Do You Know If Your Sales Enablement Is Working?

Sales and Marketing Management

Sales enablement has become a must-have revenue growth lever for companies around the world. The key is to have an enablement plan that’s aligned with your company’s top growth priorities. The post How Do You Know If Your Sales Enablement Is Working?

How to Align Omnichannel Marketing with Sales Enablement

Sales and Marketing Management

B2B buyers control the sales process more than ever. Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier.

The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

Transforming the Seller Experience Through Sales Enablement

SBI Growth

Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss how to transform the seller experience. Traditionally, sales enablement groups have spent their time working on budgets, supporting sellers through training, developing digital assets, and knowledge sharing.

Who Owns Sales Enablement – Sales or Marketing?

SBI Growth

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The Missing Piece to Sales Enablement Success

SBI Growth

Article Sales Strategy sales enablement sales enablement content

Allego is Changing The Sales Enablement World

Sales and Marketing Management

During this interview with Tim Kasida Strategic Partnership Executive at Allego, we discussed trends in the marketplace due to the covid crisis and how video based collaboration and coaching is dramatically helping sales and service teams. Sales & Marketing Podcasts

How Do You Measure Sales Enablement?

SBI Growth

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9 Tips to Increase Sales Enablement Productivity

This eBook shares 9 best practices to make life easier for sales enablement professionals, regardless of whether you are a solo practitioner or a team of ten, with actionable tips for leveraging subject matter experts, creating enablement champions, and scaling your efforts with technology.

What is Sales Enablement?

SBI Growth

Five years ago Sales Enablement was a fringe term. Today, it is one of the fastest growing positions within the sales organization. Sales Leader Small Company Sales Leader Resources Sales Enablement

Sales Enablement Gets Defined

Score More Sales

It felt like history being made as more than 250 people from sales enablement practitioners, sales leaders, vendors, and industry experts gathered at University of Texas at Dallas (and a nearby hotel) to help define an industry. B2B sales enablement

The Future of Sales Enablement in the Tech Sector

SBI Growth

Customer centricity and stiff competition in the tech industry are changing how sales enablement operate. Teams need to focus on sales reps solving customer challenges instead of simply selling products and services. Traditional sales enablement motions are. Sell Solutions Instead of Products.

What is Sales Enablement?


Sales enablement is the process of providing the sales organization with the information, content, and tools that help sellers sell more effectively. 8 out of 10 teams who have effective coaching practices hit greater than 75% of sales quotas. Sales or revenue operations.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

3 Keys to Sales Enablement Success

SBI Growth

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Top Takeaways for Augmenting Training with Sales Enablement

SBI Growth

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Forrester’s 3 Must-Have Sales Enablement Capabilities


If you’re like most sales leaders, you face increasing pressure for your teams to hit their numbers. That being the case, more sales organizations are looking for ways to help them do more with less. And they’re looking to sales enablement automation (SEA) solutions to help them.

What Should Sales Enablement Be Doing?

SBI Growth

Article Sales Strategy path proactive reactive sales enablement strategic sales enablement

Sales Training That Gets Results – With or Without Classroom ILT

Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA

Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”.

Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. The definition should serve as a beacon, identifying what we need to do to make sales enablement successful. Google “sales enablement definition” and you will get plenty of results.

9 Simple Sales Enablement Tips to Implement Now

SBI Growth

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Can Sales Enablement Build Pipeline?

SBI Growth

Sales Kickoff is over. Was it bad sales training? Is there a gap in my enablement? Sure, you cover the sales process. Sales Process Sales Training Sales Operations Strategy Sales Enablement Director of Sales Enablement Your company just missed the number. The questions continue though. Why did we miss? How do we help grow pipeline? Yes…and it’s likely more than just a gap. Check.

25 Sales Enablement Stats to Prove Your Revenue Impact


You know your work is essential to your sales organization’s success. But does your Chief Sales Officer understand your impact? To help you get started, we’re breaking down the 2022 State of Sales Enablement Report. Strategic Sales Enablement Boosts Win Rates.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

5 Critical Elements of a Modern Sales Enablement Platform


Ask people what they think sales enablement is, and you will get multiple, varying answers. They might say it’s anything your company does to help your sales team be effective. And others say it’s the process of helping sales teams.

5 Sales Enablement Priorities for Transformational CMOs


Tapping into the Power of Sales Enablement. Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. 5 Transformative Sales Enablement Priorities.

11 Examples of Effective Sales Enablement Content 

Accent Technologies

The post 11 Examples of Effective Sales Enablement Content appeared first on Accent Technologies. Uncategorised

Where Does Sales Enablement Belong?

SBI Growth

Sales Enablement is the new kid on the block for many organizations. The question has become, who owns Sales Enablement? The answer is stunningly simple: Sales. Sales Enablement needs to be a centralized function within sales for a number of reasons. Article Sales StrategyHere’s.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Sales Enablement and Digital Marketing Lead Sales Budget Increases in 2022

Sales and Marketing Management

In 2022, chief sales officers must invest their budgets wisely to return to growth through more traditional approaches. The post Sales Enablement and Digital Marketing Lead Sales Budget Increases in 2022 appeared first on Sales & Marketing Management.

Is Your Sales Enablement Making a Difference?

SBI Growth

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5 Ways Marketers Can Close the Engagement Gap with Sales Enablement

Sales and Marketing Management

Capturing the attention of the increasingly elusive B2B buyer has become harder than ever as more sales interactions happen in digital channels, buying committees continue to grow and buyers conduct more self-guided research. The answer lies in building a full-scale, comprehensive sales enablement strategy. The post 5 Ways Marketers Can Close the Engagement Gap with Sales Enablement appeared first on Sales & Marketing Management.

An Agile Approach to Sales Enablement Content

Sales Hacker

Content is the cornerstone of sales enablement, but creating it is a massive headache. Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. What is Agile sales enablement? Create sales content that serves.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

3 Keys to Sales Enablement Success

SBI Growth

2014 was a big year for Sales Enablement. The role became prominent in the sales community. sales strategy Sales Operations Strategy Sales Enablement Director of Sales Enablement Conferences were dedicated to the function. Departments and teams were created in companies across all industries.

How Sales Enablement Can Improve Virtual Selling


This article originally appeared on Sales & Marketing Management. According to a Bain & Company survey , 92% of B2B buyers prefer virtual sales interactions, with 79% of sellers also realizing its effectiveness. That’s where sales enablement comes in.

Sales Enablement In a Remote Work Reality

Sales and Marketing Management

These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), Have sales reps mastered the information?

Why Sales Enablement Is Key to Manufacturing Companies’ Growth


They must be proactive in finding prospects, nurturing digital buyers, and winning sales. That’s where sales enablement comes in. One of the best growth strategies for manufacturing companies is implementing an effective B2B sales enablement strategy.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.