Transforming the Seller Experience Through Sales Enablement

Sales Benchmark Index

Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss how to transform the seller experience. Traditionally, sales enablement groups have spent their time working on budgets, supporting sellers through training, developing digital assets, and knowledge sharing.

A Sales Enablement Tool for the CEO

Sales Benchmark Index

Tools 277

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Future of Sales Enablement in the Tech Sector

Sales Benchmark Index

Customer centricity and stiff competition in the tech industry are changing how sales enablement operate. Teams need to focus on sales reps solving customer challenges instead of simply selling products and services. Traditional sales enablement motions are.

Who Owns Sales Enablement – Sales or Marketing?

Sales Benchmark Index

Article Sales Strategy sales enablement sales enablement function sales enablement organization

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Missing Piece to Sales Enablement Success

Sales Benchmark Index

Article Sales Strategy sales enablement sales enablement content

What is Sales Enablement?

Sales Benchmark Index

Five years ago Sales Enablement was a fringe term. Today, it is one of the fastest growing positions within the sales organization. Sales Leader Small Company Sales Leader Resources Sales Enablement

Top Takeaways for Augmenting Training with Sales Enablement

Sales Benchmark Index

Podcast Sales Strategy b2b sales driving sales revenue revenue per head sales enablement sales enablement content sales revenue sales strategy sales training sales training certification

3 Keys to Sales Enablement Success

Sales Benchmark Index

Article Sales Strategy b2b sales road map roadmap sales enablement sales enablement roadmap

9 Simple Sales Enablement Tips to Implement Now

Sales Benchmark Index

Article Sales Strategy playbook sales sales certification sales charter sales enablement sales playbook sales training training

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Aligning Your Sales Enablement Charter to the New Revenue Plan

Sales Benchmark Index

Article Sales Strategy Uncategorized adam sheehan alignment b2b b2b blog business buyer interaction buyer preference charter development tool consulting blog consulting firm customer base gtm go to market h.g.

Sales Enablement Gets Defined

Score More Sales

It felt like history being made as more than 250 people from sales enablement practitioners, sales leaders, vendors, and industry experts gathered at University of Texas at Dallas (and a nearby hotel) to help define an industry. B2B sales enablement

Where Does Sales Enablement Belong?

Sales Benchmark Index

Sales Enablement is the new kid on the block for many organizations. The question has become, who owns Sales Enablement? The answer is stunningly simple: Sales. Sales Enablement needs to be a centralized function within sales for a number of reasons.

Can Sales Enablement Build Pipeline?

Sales Benchmark Index

Sales Kickoff is over. Was it bad sales training? Is there a gap in my enablement? Sure, you cover the sales process. Sales Process Sales Training Sales Operations Strategy Sales Enablement Director of Sales Enablement

Sales Training That Gets Results – With or Without Classroom ILT

Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA

Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”.

3 sales enablement myths debunked for senior executives

Showpad

You may already have a sales enablement program, initiative or function at your organization. If your enablement initiative drives sales results as expected, you don’t need to read this article. Sales enablement is not about complicating processes or building new silos.

Is Your Sales Enablement Making a Difference?

Sales Benchmark Index

Article Sales Strategy coaching sales reps sales coaching sales coaching scorecard sales enablement sales manager sales process

3 Keys to Sales Enablement Success

Sales Benchmark Index

2014 was a big year for Sales Enablement. The role became prominent in the sales community. sales strategy Sales Operations Strategy Sales Enablement Director of Sales Enablement Conferences were dedicated to the function.

Technology the Sales Enabler

Pipeliner

While everyone wants some repetitive activity replaced in their lives—actually as much as possible—we’ll stick to our subject of sales and CRM. As technology becomes more powerful, we need to learn to utilize it as an enabler, to allow us to make better and smarter decisions.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How Sales Enablement Can Streamline Sales Training

Anthony Cole Training

In the fast-paced, ever-changing field of sales, it’s no wonder why systematic, repeatable training is important to keep sales reps up-to-date. Since sales reps often need to learn and adapt to the latest sales process, methodology, and messaging, offering timely training is a must.

Need Better Sales Enablement? Just add Social.

Sales Benchmark Index

Are you getting results from your enablement efforts so far? Are you equipping your sales team to make the number this year? These are common questions for all good sales enablement leaders. But do you know what the BEST sales enablement leaders are doing today?

Is Your Sales Enablement Making a Difference?

Sales Benchmark Index

Summer’s upon us and you may have a mid-year sales training event coming up. How do you make your enablement more effective? Sales manager coaching is a good place to start. Sales Operations Strategy sales coaching Sales Enablement Director of Sales Enablement

4 Ways Sales Enablement Tools Boost Business

The Center for Sales Strategy

Sales enablement is a broad and powerful term that covers a lot of sales functions under one large umbrella. We define sales enablement as the strategy, content, technology, and training that empowers sales teams to sell smarter and faster.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

What Should Sales Enablement Be Doing?

Sales Benchmark Index

Sales Enablement Leaders have a choice. This means running initiatives which are aligned to the sales and marketing strategy. Those initiatives make the sales force more effective. They are focused on efficiency and not part of Sales Enablement’s responsibilities.

Sales Enablement in Real Life (VIDEO)

The Center for Sales Strategy

Sales enablement. DEFINITION OF SALES ENABLEMENT : Sales Enablement encompasses the technology, strategy, processes, and content that empower sales teams to sell smarter and faster. Sales enablement. sales enablement

What Is Sales Enablement?

SalesHood

Sales Enablement is the alignment of people, processes, and priorities with relevant learning, coaching, and communications delivered at the right time and correlated to sales performance outcomes.

The Most Effective Way to Increase Your Sales Enablement Budget

Sales Benchmark Index

“The average Sales Enablement budget doubled between 2012 and 2014 from $1.2M Sales Operations Strategy Sales Budget Sales Enablement Director of Sales Enablement

From Sales Enablement to Sales Performance: Moving the Needle on the Metrics That Matter

Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC

More than 8 analyst firms, the Association for Talent Development, and the Sales Enablement Society have all defined “sales enablement” – each slightly differently. How to perpetuate success with systems thinking, including the 5 Stages of Sales Mastery & Behavior Change.

Is Your Sales Strategy Stuck Without Sales Enablement?

Sales Benchmark Index

Sales Enablement is a critical part of your new sales strategy. Sales Enablement is the vehicle for execution and adoption. Your sales strategy is ‘stuck’ without Sales Enablement.

Sales Enablement In a Remote Work Reality

Sales and Marketing Management

These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” With internal meetings (training bootcamps, sales kick-offs, role play sessions, etc.), Have sales reps mastered the information?

What Should Sales Enablement Be Doing?

Sales Benchmark Index

Article Sales Strategy path proactive reactive sales enablement strategic sales enablement

Why You Can’t Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan

Sales Benchmark Index

Sales Enablement: What It Is, What It Isn't, and Where It's Going

Speaker: Roderick Jefferson, Chief Executive Officer

The biggest problem with Sales Enablement is that there is no one universal definition. If you were to ask 10 different people “What is Sales Enablement?” you would get 10 different answers, none of which would show the whole picture. Roderick Jefferson, CEO and top sales enablement consultant, is here to provide some much-needed clarity on the what, why, and how of Sales Enablement.

Sales Enablement vs. Sales Operations

Showpad

Sales operations (sales ops) and sales enablement are terms used often within an organization. But how do they contribute to sales productivity and overall business performance? Sales Enablement versus Sales Operations.

What is Sales Enablement?

Mindtickle

Sales enablement is the process of providing the sales organization with the information, content, and tools that help sellers sell more effectively. Content management is still a vital component of sales enablement. But modern sales enablement goes much further.

Everything is Connected with Everything, or Why Integration in Sales Enablement Matters More Than Ever

Showpad

And you could clearly observe how different organizations, especially sales teams, responded to the challenge. Sales enablement: the time is NOW to set it up in an effective way that creates results. These sales enablement teams must change fundamentally as fast as possible.

5 steps to get sales enablement right

Membrain

The number of companies with a dedicated sales enablement function has increased from less than 20% to more than 60% in just a few years [1]. Sales Enablement

Leveraging Training to Go Beyond with Sales Enablement

Speaker: Matthew Hawk, VP of Instructional Design and Training Delivery, Synchrony

Whether you’re pitching a new training program, improving your onboarding process, or working to move a key metric, the trick is to optimize content creation and deployment for maximum results. In this webinar, Matthew Hawk, VP of Instructional Design & Training Delivery at Synchrony, will lay out a schematic for Sales Enablement, and demonstrate where training should fit in your overall strategy.