From Sales Enablement to Sales Performance: Moving the Needle on the Metrics That Matter
Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC
More than 8 analyst firms, the Association for Talent Development, and the Sales Enablement Society have all defined “sales enablement” – each slightly differently. In hundreds of organizations, the sales enablement function is run differently, with a different focus, responsibilities, and initiatives. To make matters worse, according to a 2017 study by CSO Insights, “Sales enablement is a growing trend, but sales performance is not improving.