How to Lead a Digital-Oriented Sales Strategy

Sales Benchmark Index

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy.

How a Software CEO Recharged the 2020 Strategy

Sales Benchmark Index

For market-leading software companies, the changing economic conditions have had a positive effect on the bottom line. But this has not been without their fair share of challenges, especially for those facing a high growth environment.

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The Winning Strategies of UC&C Market Leaders

Sales Benchmark Index

With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office. However, how are market leaders positioning themselves to be set.

Navigating the Digital Disruption to Your Sales Channel Strategy

Sales Benchmark Index

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Plan Your Digital Strategy for 2021

Sales Benchmark Index

As we round out 2020 and begin to look ahead to 2021, the topic of revenue planning is surely at the forefront of conversations between your company’s leadership team and board members. While your annual revenue planning activities may focus.

Sales Strategy: Winning the Business

Sales Benchmark Index

Magazine Sales Strategy Revenue Growth Methodology sales execution sales planning sales strategy sales support

Rethinking Your Enterprise Sales Strategy

Sales Benchmark Index

Magazine Sales Strategy b2b sales disruption Employment Trends enterprise sales finance trends Geography Trends macro trends sales leader sales strategy

Winning Pricing Strategies for a Mature Business

Sales Benchmark Index

Re-anchoring is the key to a winning pricing strategy – a focus area we will take on as part of developing. Focusing on value provided, you can implement a winning price increase, contrary to what may have been occurring historically.

Three Reasons a Sales Leader Should Care about Strategy

Sales Benchmark Index

Article Sales Strategy chief strategy office head of strategy resource planning sales leader sales strategy

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Perfect Your Market Entry Strategy

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Nine Holiday Networking Strategies

The Sales Heretic

The holidays are officially upon us. Judging by the ads, store displays, and TV listings, Christmas now apparently starts on November 1.) Which means that your calendar will soon be filling up with holiday events organized by friends, relatives, charities, clients, vendors, and possibly even your own company. The annual abundance of holiday parties presents [.]. Sales business events functions holiday networking parties prospect

How CEOs Masterfully Execute the GTM Strategy

Sales Benchmark Index

Article Go-To-Market Strategy Uncategorized 2020 active alignment b2b b2b blog business ceo chief executive officer Chris Davy cross-functional interlock direct reports download execute execution execution gaps Go-To-Market GTM KPIs make the number make your number Marketing metrics plan planning research report sales Sales Benchmark Index sbi SBI blog sbi gtm interlock tool silo strategy tactical top articles

Executing Your Reimagined Go-to-Market Strategy

Sales Benchmark Index

The landscape has changed drastically and integrating a successful strategy is no easy feat. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is. Building a consensus of understanding your strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. How effective leaders execute digital strategy.

Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

Why Your Value-Based Pricing Strategy Isn’t Working

Sales Benchmark Index

Article Corporate Strategy Sales Strategy pricing pricing strategy value based pricing

The Most Effective Marketing Starts With the Corporate Strategy

Sales Benchmark Index

Article Marketing Strategy Uncategorized 2020 b2b b2b blog budget business business objectives campaign planning consulting blog consulting firm Corporate alignment Corporate Strategy Demand Generation forbes consulting integrated execution john fomook Lead Generation make the number make your number Marketing marketing strategy planning revenue growth sales Sales Benchmark Index sbi SBI blog strategy top articles

Key Account Management Strategies

MTD Sales Training

What are some of the strategies that KAMs should follow that will give us the ability to compete effectively and bring in more business, while developing the connections with people who can bring us even more business. Here are seven key account management strategies that are covered on our account management course that will help us achieve greater sales: Relationship building. No strategy will work well if there isn’t a great degree of personal organisation.

How T&L Companies Are Shifting GTM Strategy in a COVID-19 World

Sales Benchmark Index

While businesses world-wide have been grappling with the effects of the COVID-19 crisis, few industries have been seeing a surge in demand. Among those who have an opportunity to thrive are industrial markets like transportation and logistics. While market leaders.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Is Your Marketing Strategy Weak?

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing CAC CLTV Customer Acquisition Cost Customer Lifetime Value LTV marketing strategy

The 5 components of a Channel Management Strategy

Sales Benchmark Index

Article Sales Strategy channel optimization Channel Strategy

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

Sales Benchmark Index

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

How a CEO Drives Revenue Growth with Digital Strategy

Sales Benchmark Index

The landscape has changed drastically and integrating a successful strategy is no easy feat. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is. Building a consensus of understanding your strategy. Segment 2: Integrating Product into Your Digital Strategy. Achieving interlock between sales, marketing, and product on a digital strategy. How effective leaders execute digital strategy.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Gain a Competitive Edge Through a Successful Pricing Strategy

Sales Benchmark Index

Do you know who your competitors are? What makes them a competitor? Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture.

Strategy Is Sexy, Execution is Boring

Steven Rosen

Business success is a function of brilliant strategies and excellent execution. Here is a more challenging question: How well are you doing when it comes to strategy execution ? Business success is a function of brilliant strategies and excellent execution. Experts estimate that 90 percent of companies fail to execute their marketing strategies. Strategy execution deals with nitty-gritty details. Look at execution as the strategy of getting things done.

Successful Strategy Execution

Steven Rosen

Successful Strategy Execution. I was recently interviewed on Influential Entrepreneurs by Mike Saunders, about successful strategy execution. Click on the link to listen to the interview on Business Innovators Radio Network about the Revolutionary Focused Strategy Execution Program. Request a complimentary copy of The Strategy Execution eBook for Successful Strategy Execution . Yet, statistics show that 60%-90% of companies fail to execute their strategies.

Matching Executive Talent to the Corporate Strategy

Sales Benchmark Index

Our expert practitioner today is a Chief Human Resources Officer who knows a thing or two about sourcing the right executive talent to achieve the corporate strategy. Corporate Strategy Sales Strategy Video chief human resources officer corporate objective EVP HR executive talent SVP HRToday’s topic is focused on how to match the capabilities of the executive.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Sales Strategy #2: Execute with Excellence

Steven Rosen

If you want to crush your sales numbers Sales Strategy #2: Execute with Excellence is guaranteed to help. Number one, your marketing team is ready to go, they have their strategies, their plans in place and their budgets. If you have struggled in 2017 to executive effectively then this strategy is for you. The 3 Step Strategy Execution process: Build an execution plan. Sales Strategy #2 is Execute with Excellence.

5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. Here are five lead generation strategies that will lead to success in the new year. .

CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

Sales Benchmark Index

The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating. Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company.

Leveraging Data to Revise GTM Strategy and Coverage

Sales Benchmark Index

To adapt to this new normal, COVID-19, you are likely rethinking your go-to-market strategy. These are truly challenging times. Companies need to reallocate go-to-market resources (people, money, and time) in order to capture opportunities in the short-term, as well as.

Data 145

[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. She dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

Optimize Your Data Strategy to Never Miss Another Sale

Sales Benchmark Index

Article Sales Strategy 2020 b2b b2b blog business consulting blog consulting firm CRM data data hygiene program digital forbes consulting make the number make your number Marketing michael garcia planning revenue growth revenue operations revenue ops sales Sales Benchmark Index sales operations sales ops sbi SBI blog strategy suggestive sales top articlesCoulda, shouda, woulda. Often, sales teams whiff at deals that should have never been lost in hindsight. How does this happen?

Data 145

Integrating Your Product Strategy with Your Go-to-Market Strategy

Sales Benchmark Index

Article Product Strategy

An Uncomfortable, but Highly Effective Sales Strategy

Jill Konrath

After spending months trying to meet with a perfect prospect, the last thing you want to do is blow the opportunity. Yet all too often, that's exactly what happens—especially when you only have a short time together. Working Smarter

Want to Beat Your 2018 Sales Target? Start with this Strategy

Sales Benchmark Index

Article Sales Strategy 2018 planning 2018 sales plan 2018 sales strategy plan revenue generation sales strategy

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!