The Most Effective Marketing Starts With the Corporate Strategy

Sales Benchmark Index

Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.

Top 3 Sales Strategy Priorities of CEOs

Sales Benchmark Index

Our guest today is Rob Hornish, the President of Americas Sales for Polycom. Rob has 20 years of sales leadership experience in the high-tech industry sector, with a proven record of building, scaling and developing high performing teams. Rob and.

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Sales Strategy: Winning the Business

Sales Benchmark Index

Magazine Sales Strategy Revenue Growth Methodology sales execution sales planning sales strategy sales support

Rethinking Your Enterprise Sales Strategy

Sales Benchmark Index

Magazine Sales Strategy b2b sales disruption Employment Trends enterprise sales finance trends Geography Trends macro trends sales leader sales strategy

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How CEOs Masterfully Execute the GTM Strategy

Sales Benchmark Index

In the first quarter of last year, SBI published a research report that discussed how gaps in execution often threaten a CEO’s strategic plan. The data collected underscored the point; various studies indicated that somewhere between 63% – 74% of.

Executing Your Reimagined Go-to-Market Strategy

Sales Benchmark Index

The landscape has changed drastically and integrating a successful strategy is no easy feat. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is. Building a consensus of understanding your strategy.

Optimize Your Data Strategy to Never Miss Another Sale

Sales Benchmark Index

Coulda, shouda, woulda. Often, sales teams whiff at deals that should have never been lost in hindsight. How does this happen? The data was bad. I didn’t know XYZ about this account/contact. I missed the trigger event. The dots were never connected. Revenue operations frequently.

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How T&L Companies Are Shifting GTM Strategy in a COVID-19 World

Sales Benchmark Index

While businesses world-wide have been grappling with the effects of the COVID-19 crisis, few industries have been seeing a surge in demand. Among those who have an opportunity to thrive are industrial markets like transportation and logistics. While market leaders.

Three Reasons a Sales Leader Should Care about Strategy

Sales Benchmark Index

Article Sales Strategy chief strategy office head of strategy resource planning sales leader sales strategy

What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.

Key Account Management Strategies

MTD Sales Training

What are some of the strategies that KAMs should follow that will give us the ability to compete effectively and bring in more business, while developing the connections with people who can bring us even more business. Varied strategies exist for you to develop these personal skills.

CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

Sales Benchmark Index

The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

Perfect Your Market Entry Strategy

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Leveraging Data to Revise GTM Strategy and Coverage

Sales Benchmark Index

To adapt to this new normal, COVID-19, you are likely rethinking your go-to-market strategy. These are truly challenging times. Companies need to reallocate go-to-market resources (people, money, and time) in order to capture opportunities in the short-term, as well as.

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The 5 Keys to Sales Emails That Set More Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

So many reps' email efforts could be yielding more meetings--simply by using a better strategy. Watch the webinar with Marc Wayshak, Sales Strategist and Best-Selling Author, to get lots of great strategies on how to set up meetings via email! <

The 5 components of a Channel Management Strategy

Sales Benchmark Index

Article Sales Strategy channel optimization Channel Strategy

Is Your Marketing Strategy Weak?

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing CAC CLTV Customer Acquisition Cost Customer Lifetime Value LTV marketing strategy

How a CEO Drives Revenue Growth with Digital Strategy

Sales Benchmark Index

The landscape has changed drastically and integrating a successful strategy is no easy feat. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is. Building a consensus of understanding your strategy.

Gain a Competitive Edge Through a Successful Pricing Strategy

Sales Benchmark Index

Do you know who your competitors are? What makes them a competitor? Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Strategy Is Sexy, Execution is Boring

Steven Rosen

Business success is a function of brilliant strategies and excellent execution. Here is a more challenging question: How well are you doing when it comes to strategy execution ? Business success is a function of brilliant strategies and excellent execution.

Price Bundling Strategy, Explained

Hubspot Sales

The Microsoft Office Suite and two reduced-price white chocolate macadamia cookies with the purchase of a six-inch Spicy Italian sub at Subway represent two sets of products priced by a strategy known as price bundling. Product selection is key to a successful price bundling strategy.

Successful Strategy Execution

Steven Rosen

Successful Strategy Execution. I was recently interviewed on Influential Entrepreneurs by Mike Saunders, about successful strategy execution. Click on the link to listen to the interview on Business Innovators Radio Network about the Revolutionary Focused Strategy Execution Program.

Sales Strategy #2: Execute with Excellence

Steven Rosen

If you want to crush your sales numbers Sales Strategy #2: Execute with Excellence is guaranteed to help. Number one, your marketing team is ready to go, they have their strategies, their plans in place and their budgets. The 3 Step Strategy Execution process: Build an execution plan.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Matching Executive Talent to the Corporate Strategy

Sales Benchmark Index

Our expert practitioner today is a Chief Human Resources Officer who knows a thing or two about sourcing the right executive talent to achieve the corporate strategy. Corporate Strategy Sales Strategy Video chief human resources officer corporate objective EVP HR executive talent SVP HR

An Uncomfortable, but Highly Effective Sales Strategy

Jill Konrath

After spending months trying to meet with a perfect prospect, the last thing you want to do is blow the opportunity. Yet all too often, that's exactly what happens—especially when you only have a short time together. Working Smarter

Is Your Partner Marketing Strategy One-Size-Fits-All?

Sales Benchmark Index

Companies often sign up channel partners without considering how they fit into a holistic go-to-market strategy. Article Marketing Strategy Uncategorized

How to Best Align Execution and Strategy Once and for All

Sales Benchmark Index

The Essential C-Suite Initiative You Are Overlooking Today. It’s time revenue enablement is elevated to its rightful place among C-suite and boardroom discussions, alongside those of quarterly earnings, diversity and inclusion, and enterprise value. Fully embracing revenue enablement could mean the.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Reallocate Budget to Strengthen Your Marketing Strategy in Today’s Environment

Sales Benchmark Index

CMOs are in the people business. And that’s no different for B2B CMOs. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all set with similar worries: How long will my business be disrupted? Which decisions can wait, and.

Integrating Your Product Strategy with Your Go-to-Market Strategy

Sales Benchmark Index

Article Product Strategy

Want to Beat Your 2018 Sales Target? Start with this Strategy

Sales Benchmark Index

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A Channel Strategy to Out-punch Your Weight Class

Sales Benchmark Index

Sales Strategy Video changing markets Channel Strategy direct sales channels how to track direct mail indirect sales channels launching new products market segmentation new-product introductions product development product evolution sales strategy worldwide sales

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Powerful Product Launch Strategies You Probably Aren’t Using

Sales Benchmark Index

Podcast Product Strategy b2b sales New Product Launch Product Launch product launch strategy Product Messaging sales strategy

Does Your Marketing Team Match Your Customer Acquisition Strategy?

Sales Benchmark Index

Marketing team structures too often are remnants from the days of print ad dominance. Sure they’ve evolved, but the core structure is often the same. Modernization has been performed by adding ‘vertical’ skills onto existing structure. Few organizations have retooled.

Optimizing an Enterprise Channel Strategy

Sales Benchmark Index

Magazine Sales Strategy

Does Lack of Intelligence Put Your Corporate Strategy at Risk?

Sales Benchmark Index

As CEO, you are responsible for driving your corporate strategic direction: You identify objectives and goals, initiatives and timelines. You identify budget allocations and expected ROIs. You set revenue targets both short and long term. You are placing a big bet on being a.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.