How CEOs Masterfully Execute the GTM Strategy

Sales Benchmark Index

In the first quarter of last year, SBI published a research report that discussed how gaps in execution often threaten a CEO’s strategic plan. The data collected underscored the point; various studies indicated that somewhere between 63% – 74% of.

Executing Your Reimagined Go-to-Market Strategy

Sales Benchmark Index

The landscape has changed drastically and integrating a successful strategy is no easy feat. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is. Building a consensus of understanding your strategy.

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How T&L Companies Are Shifting GTM Strategy in a COVID-19 World

Sales Benchmark Index

While businesses world-wide have been grappling with the effects of the COVID-19 crisis, few industries have been seeing a surge in demand. Among those who have an opportunity to thrive are industrial markets like transportation and logistics. While market leaders.

Sales Strategy: Winning the Business

Sales Benchmark Index

Magazine Sales Strategy Revenue Growth Methodology sales execution sales planning sales strategy sales support

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Rethinking Your Enterprise Sales Strategy

Sales Benchmark Index

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Winning Pricing Strategies for a Mature Business

Sales Benchmark Index

Re-anchoring is the key to a winning pricing strategy – a focus area we will take on as part of developing. Focusing on value provided, you can implement a winning price increase, contrary to what may have been occurring historically.

Top 3 Sales Strategy Priorities of CEOs

Sales Benchmark Index

Our guest today is Rob Hornish, the President of Americas Sales for Polycom. Rob has 20 years of sales leadership experience in the high-tech industry sector, with a proven record of building, scaling and developing high performing teams. Rob and.

Key Account Management Strategies

MTD Sales Training

What are some of the strategies that KAMs should follow that will give us the ability to compete effectively and bring in more business, while developing the connections with people who can bring us even more business. Varied strategies exist for you to develop these personal skills.

Perfect Your Market Entry Strategy

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Three Reasons a Sales Leader Should Care about Strategy

Sales Benchmark Index

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How a CEO Drives Revenue Growth with Digital Strategy

Sales Benchmark Index

The landscape has changed drastically and integrating a successful strategy is no easy feat. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is. Building a consensus of understanding your strategy.

Gain a Competitive Edge Through a Successful Pricing Strategy

Sales Benchmark Index

Do you know who your competitors are? What makes them a competitor? Why do buyers choose their product over your own? Buyer perception is everything. By understanding and influencing buyer perception, you can increase the willingness to pay and capture.

Reallocate Budget to Strengthen Your Marketing Strategy in Today’s Environment

Sales Benchmark Index

CMOs are in the people business. And that’s no different for B2B CMOs. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all set with similar worries: How long will my business be disrupted? Which decisions can wait, and.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Sales Growth Strategies for CEOs Right Now

Alice Heiman

As a founder and leader, when was the last time you thought about sales strategy? However, many CEOs are focused on cost-cutting and survival , not on the strategy needed to get profitable sales grow th. . Look up, and let’s get focused on sales strategy. .

Is Your Marketing Strategy Weak?

Sales Benchmark Index

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The 5 components of a Channel Management Strategy

Sales Benchmark Index

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Strategy Is Sexy, Execution is Boring

Steven Rosen

Business success is a function of brilliant strategies and excellent execution. Here is a more challenging question: How well are you doing when it comes to strategy execution ? Business success is a function of brilliant strategies and excellent execution.

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

Sales Strategy #2: Execute with Excellence

Steven Rosen

If you want to crush your sales numbers Sales Strategy #2: Execute with Excellence is guaranteed to help. Number one, your marketing team is ready to go, they have their strategies, their plans in place and their budgets. The 3 Step Strategy Execution process: Build an execution plan.

Matching Executive Talent to the Corporate Strategy

Sales Benchmark Index

Our expert practitioner today is a Chief Human Resources Officer who knows a thing or two about sourcing the right executive talent to achieve the corporate strategy. Corporate Strategy Sales Strategy Video chief human resources officer corporate objective EVP HR executive talent SVP HR

An Uncomfortable, but Highly Effective Sales Strategy

Jill Konrath

After spending months trying to meet with a perfect prospect, the last thing you want to do is blow the opportunity. Yet all too often, that's exactly what happens—especially when you only have a short time together. Working Smarter

Successful Strategy Execution

Steven Rosen

Successful Strategy Execution. I was recently interviewed on Influential Entrepreneurs by Mike Saunders, about successful strategy execution. Click on the link to listen to the interview on Business Innovators Radio Network about the Revolutionary Focused Strategy Execution Program.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Does Your Marketing Team Match Your Customer Acquisition Strategy?

Sales Benchmark Index

Marketing team structures too often are remnants from the days of print ad dominance. Sure they’ve evolved, but the core structure is often the same. Modernization has been performed by adding ‘vertical’ skills onto existing structure. Few organizations have retooled.

The Market Is Uncertain, But Your Demand Gen Strategy Shouldn’t Be

Sales Benchmark Index

There is no doubt that life is going to look a little bit different coming out of the COVID-19 pandemic. We have seen medical professionals turn to telemedicine, elementary school students begin eLearning, and even fine dining restaurants start.

Optimizing an Enterprise Channel Strategy

Sales Benchmark Index

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Does Lack of Intelligence Put Your Corporate Strategy at Risk?

Sales Benchmark Index

As CEO, you are responsible for driving your corporate strategic direction: You identify objectives and goals, initiatives and timelines. You identify budget allocations and expected ROIs. You set revenue targets both short and long term. You are placing a big bet on being a.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Integrating Your Product Strategy with Your Go-to-Market Strategy

Sales Benchmark Index

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A Channel Strategy to Out-punch Your Weight Class

Sales Benchmark Index

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Want to Beat Your 2018 Sales Target? Start with this Strategy

Sales Benchmark Index

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How Making Assumptions Can Cost You the Sale | Sales Strategies

Engage Selling

We were taught at a very early age to never make assumptions. However, I still encounter salespeople who make assumptions all the time.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Powerful Product Launch Strategies You Probably Aren’t Using

Sales Benchmark Index

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A Partner Strategy Without Sales Operations Alignment Is Destined for Trouble

Sales Benchmark Index

Are Your Sales Operations Chaotic? It is a story told time and time again. As a Sales Operations leader in your organization, every day feels like an uphill battle. You have KPI’s to hit and leadership is looking for results.

Three Reasons Companies Struggle to Execute Value-Based Pricing Strategies

Sales Benchmark Index

Most companies acknowledge the merits of value-based pricing as an ideal. Why then, do so many companies struggle to execute it in practice? There are three reasons we frequently encounter: Confusing Product Value with Customer Value. Back in the early.

Partner Enablement – the Key to a Successful Indirect Go-to-Market Strategy

Sales Benchmark Index

Selling through the channel can be the most rewarding or painful aspect of your GTM strategy. Why Are Your Partners Producing Far Less Than Expected? When a partner takes on the promise of representing your products and brands, it is.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.