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The Future of B2B Sales: Key Trends to Watch in 2025

Sales and Marketing Management

The post The Future of B2B Sales: Key Trends to Watch in 2025 appeared first on Sales & Marketing Management. It requires understanding your customers, staying flexible and being willing to adapt. The businesses that thrive will be the ones that embrace these changes and use them to create real value for their clients.

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Podcast - Sales Trends and Strategies for 2025 with Mike Stokes

Membrain

Don't miss this opportunity to learn how to harness current trends to elevate your team's performance.

Trends 91
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CROs: Stop Chasing Clicks—Start Building Connections

No More Cold Calling

Employees nod, wait for the next trend, and carry on as usual. Redefine Your Sales Strategy Around Customer Relationships: Ensure that every sales initiative begins with a deep understanding of customer needs, not with the latest tech trend. Because big ideas dont drive revenue growthconsistent, meaningful execution does.

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OOO Reply Rates: The Best & Worst Times of Year for Email Outreach

Zoominfo

We analyzed out-of-office (OOO) reply rates to outbound sales emails and explored seasonal trends — with some predictable spikes and a few surprises. Understand OOO Trends to Win More Understanding these OOO trends can help sellers and marketers optimize sales outreach strategies throughout the year.

Analysis 130
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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

📆 August 12, 2025 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST

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Leveraging AI to Supercharge the Human Side of Sales

Zoominfo

By analyzing past interactions, customer behaviors, and market trends, AI can enable predictive prospecting , which provides insight into which potential customers are most likely to convert and when. “AI AI also helps you identify high-priority leads by processing patterns that you may not even be aware of,” Frattini says.

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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

Predictive Insights: Use historical trends to forecast future outcomes and adjust strategies proactively. Trend Analysis: By aggregating data over time, Chorus identifies trends in customer interactions, common objections, and market sentiments.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

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The Better Way to Onboard Customers

Speaker: Skilljar Experts

Trends and opportunities we see among our customer base. Linda Schwaber-Cohen, Product Marketing. You’ll learn: The Skilljar methodology to great onboarding. What we've learned and how we're constantly improving our onboarding program. How digital resources can support your onboarding program. Register now to reserve your spot! Can't make it?

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Have you held back on doing webinars because of the level of effort required?

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. This could be due to a variety of factors, from a revenue plan that needs refreshing to broken processes.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

Sandi and Linda dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare. In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education.

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Your Ultimate Guide to the Trends Shaping Marketing Data

Trends in cross-channel marketing and analytics. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem. The role of data in marketing-led growth and customer experiences.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand.