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. Trade Shows Don’t Work. I have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show. Just as we see #5 not performed, many times post trade show work is not performed or tracked. MORE
How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap. The post How to build a content strategy to replace trade shows and travel appeared first on Predictable Revenue. MORE
Exhibiting at a trade show takes a lot of planning. It’s trade show season. That time of year when you and other salespeople attend trade shows in hopes of gaining more leads. While there is a debate in some corners on whether vendors should invest in exhibiting at trade shows for not, most companies will attend at least one event each year. Exhibiting at a trade show is expensive. MORE
The prospect stops by your booth. You make a connection and engage in a productive conversation, discussing possible interests and developing some rapport. Then a few days, a week or more later, you call the prospect back, only to find that the situation is the equivalent of a cold call. If you have ever returned MORE
One of the largest uncertainties is the possible return of trade shows. Good-bye 2020, hello 2021. As we collectively bid-ado to the year that was, now is the time to start making serious strategic decisions that will have an out-sized impact on 2021. MORE
60 
“When I attend a trade show, I only stop at booths that have candy dishes. Sales booth candy exhibit exhibitor prospect trade showBecause, if you have candy, you must be a terrific company. And the greater the variety of candy you have, the more likely I am to buy your product or service.” This sentiment has never been expressed by anyone, ever. [.]. MORE
Everyone wants more engagement at the trade shows and events they invest in. Everyone I know would like to prove their ROI from events by showing how much revenue was generated from the leads they got. . I had a great conversation on the # SellingWithSocia l podcast (episode 125) with my good friend Mario Martinez (CEO and Founder of Vengreso ) about trade shows can be a dependable source of qualified leads. Trade Show Failures. MORE
It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. We’ve got the ultimate collection to get the most of your trade show – with step-by-step instructions, plus creative tips for everything from making yourself memorable to follow-up techniques guaranteed to get a reply. MORE
I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. CrewHu started by recreating their best channel, trade shows, virtually. MORE
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. However, it’s a vital component of trade show success. MORE
Are you tired of being IGNORED at trade shows and other events? The post 10 Tips for Having GREAT Conversations at Trade Shows appeared first on Mobile Locker. Trade Shows & EventsBusinesses often spend tens of thousands of dollars and MORE to participate in them. That puts a LOT of pressure on sales reps to connect with attendees and have conversations with them that result in an adequate number of sales to pay off […]. MORE
Want to achieve ULTIMATE success at trade shows and other events? The post Be Our Guest: How to be the PERFECT Host at Trade Shows appeared first on Mobile Locker. Trade Shows & EventsDon’t think like a business person trying to sell stuff to prospective customers. Instead, act like a host, treating attendees as guests at your booth, table or break out sessions. Here are five simple things you can do that say “be our guest” to […]. MORE
If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical. MORE
Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. According to the 2017 Center for Exhibition Industry Research Index Report, the fourth quarter of 2016 was yet another sign the reign of trade shows is over. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely. MORE
Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks? MORE
Just as important as the trade show is what happens after the show. If you’ve attended a trade show, you probably gave your information to 50+ vendors in exchange for some free goodies and information, and the relationship ended there. No follow-up whether you wanted it or not; you never heard from the company again MORE
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. Here are some ways to generate qualified leads in place of live events and trade shows. MORE
Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks? MORE
Teaser: The death of trade shows has been forecast since the days of dial-up modems, but whenever budgeting time rolls around, many companies are hesitant to cut exhibiting out of the mix. We asked sales and marketing managers whether they continue to derive value from their trade show marketing investment. We asked sales and marketing managers whether they continue to derive value from their trade show marketing investment. Issue Date: 2015-03-20. MORE
That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. The “Profit” number only includes sales made as a direct result of your trade show appearance. MORE
A trade show is a challenging sales environment. Sales credibility marketing prospect seminar trade show tradeshow training workshopYou don’t have the natural advantages you have when talking with a prospect on your own turf. Your competition is everywhere. And all the exhibits look so similar. How do you stand out and effectively compete? Especially against larger competitors that may be able to buy a [.]. MORE
In a previous article, we revealed five trade show NO NO’s — things you should NEVER do if you want to succeed. In this article, we’ll share 5 + 1 simple and easy things you should say YES to that will help you achieve ULTIMATE trade show success. 5 + 1 Things You Can Do To Succeed at Trade Shows appeared first on Mobile Locker. Trade Shows & Events MORE
44 
I attend a LOT of trade shows. Here are my TOP FIVE trade show NO-NOs. These are things that should NEVER happen in trade show booths. […]. The post 5 Things You Should Never Do At Trade Shows. Trade Shows & EventsSome of the things I see at them make absolutely NO sense. People working the booths seem to be doing everything possible to sabotage their chances of making sales. MORE
I registered to attend an upcoming trade show, so naturally I’ve been deluged with postcards and letters from exhibitors beseeching me to visit their booth. Sales attendees books booth business CD's DVD's exhibit follow up prospect seminar trade show trainingMost of the messages have been along the lines of “Come learn all about our super-cool, revolutionary, state-of-the-art, game-changing, mega-awesome product or service.” MORE
A few weeks back, I was at a trade show (ISC West), and I’m still haunted by a sales interaction I witnessed. Here’s the situation (without names to protect the guilty): I was walking the show floor with a good friend who is also a business operator in the industry. Now in a trade show situation like this one, where the salesperson literally chased down a prospect, it’s easy to spot the problem. MORE
This week I’m attending in and participating in LS16 – a Leadership Summit hosted by the AA-ISP, American Association of Inside Sales Professionals. This is a big annual event, and yesterday I met many people who were there for the first time and feeling a bit overwhelmed. Here are 5 tips for making the most of your time at an industry event. Experience has shown that most of us don’t do much pre-event planning, don’t maximize our time at the event, and definitely don’t follow up as we should. MORE
The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy. sales development B2B Sales Conferences Covid 19 Lead Generation Qualified Leads Trade showsThe current, rapidly spreading novel coronavirus pandemic has changed our lives in ways that are unprecedented and has turned the business world on its head. In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. MORE
You had a successful time at a trade show. You just experienced post-trade show trauma. What is post-trade show trauma? It’s that feeling in the pit of your stomach when you realize that all the time and money you invested in attending a trade show went right down the drain. Here’s the problem with attending trade shows as a vendor – you and attendees get blinded by too much enthusiasm. MORE
There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows. From improving brand perception to generating leads to offering insight into what your prospects want/need, questions they have about industry topics, and hesitations they may feel about your brand, trade shows are a valuable resource. MORE
Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. Enrich Your Post-Show Leads. MORE
Trade shows are a vital component of many companies’ marketing mix. From general shows to specialty functions; tiny, local shows to gigantic, international affairs; consumer shows to industry events, trade shows are a 13 billion dollar-a-year industry in the U.S. Sales follow up marketing presentation prospect show trade training MORE
Is a trade show a waste of money? It doesn’t have to be. Just follow this three-step process. Prospecting and Sales Leads Sales Leadership MORE
Trade shows are typically not what they’re cracked up to be. Sales Tips Colleen Francis Engage Selling Solutions how to make a trade show successful motivating employees optimizing sales Pipeline Management sales trade shows trade shows successMore often than not, you’re dealing with a waste of time, money and energy…with little return. But, there’s a way to make them more valuable to your business. MORE
After a recent visit to a trade show, I felt I had to point out a few of quick thoughts that we all need to keep in mind. I am going to make this short and sweet and not going to give you too much, because that is the problem—TOO MUCH! #1 1 – Too Much MORE
219 77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. In fact, trade shows top the list for lead generation methods for most companies with a business to business sale, “88% participate in trade shows to raise awareness of the company and its brand” ( Spingo ). MORE
A trade show is a tremendous opportunity to increase your exposure, acquire new leads and even close sales. But when I see the behavior of too many of the people staffing trade show booths, I wonder why the companies bother exhibiting at all. At show after show after show, I see the same behaviors over [.]. Sales business customer exhibit expert seminar trade show training MORE
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. Here are some ways to generate qualified leads in place of live events and trade shows. MORE
Here’s how to optimize your trade show efforts and measure ROI on your investment. Sales Success MORE
Attending a Trade Show can be like walking through a maze unless you plan ahead. Attending trade shows is a huge investment. So, how can you be sure you are investing your money and time to be successful at trade shows? Why are you going to a trade show? Do you want to catch up on the latest news and gossip that you’re not finding in trade publications? Networking at Trade Shows is critical to your success. MORE
Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? Many mid-market technology and distribution companies exhibit at trade shows for 3 key reasons: 1) An industry show brings together the latest ideas, tools, and products. It is not as simple to do pre-work and follow-up for trade show booths as one might think. MORE
The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Host your own events around the trade show. MORE
Trade Show Related Topics 
Sales 2.0
MARCH 6, 2021
I’m talking about professional trade shows and conferences, which as of 2019 were estimated to be to the second largest source of B2B revenue in the country. CrewHu started by recreating their best channel, trade shows, virtually.
The Sales Heretic
OCTOBER 9, 2018
A trade show is a challenging sales environment. Sales credibility marketing prospect seminar trade show tradeshow training workshopYou don’t have the natural advantages you have when talking with a prospect on your own turf. Your competition is everywhere. And all the exhibits look so similar. How do you stand out and effectively compete? Especially against larger competitors that may be able to buy a [.].
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Sales Benchmark Index
APRIL 23, 2019
If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.
The Sales Heretic
NOVEMBER 30, 2012
“When I attend a trade show, I only stop at booths that have candy dishes. Sales booth candy exhibit exhibitor prospect trade showBecause, if you have candy, you must be a terrific company. And the greater the variety of candy you have, the more likely I am to buy your product or service.” This sentiment has never been expressed by anyone, ever. [.].
Alice Heiman
OCTOBER 24, 2018
77% of executive decision makers found at least one new supplier at the last trade show they attended ( Spingo ). Many of you have sales plans for 2019 that includes attending and exhibiting at trade shows to generate leads. In fact, trade shows top the list for lead generation methods for most companies with a business to business sale, “88% participate in trade shows to raise awareness of the company and its brand” ( Spingo ).
The Sales Heretic
AUGUST 27, 2014
A trade show is a tremendous opportunity to increase your exposure, acquire new leads and even close sales. But when I see the behavior of too many of the people staffing trade show booths, I wonder why the companies bother exhibiting at all. At show after show after show, I see the same behaviors over [.]. Sales business customer exhibit expert seminar trade show training
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Sales and Marketing Management
MARCH 19, 2015
Teaser: The death of trade shows has been forecast since the days of dial-up modems, but whenever budgeting time rolls around, many companies are hesitant to cut exhibiting out of the mix. We asked sales and marketing managers whether they continue to derive value from their trade show marketing investment. We asked sales and marketing managers whether they continue to derive value from their trade show marketing investment. Issue Date: 2015-03-20.
Engage Selling
JULY 17, 2015
Trade shows are typically not what they’re cracked up to be. Sales Tips Colleen Francis Engage Selling Solutions how to make a trade show successful motivating employees optimizing sales Pipeline Management sales trade shows trade shows successMore often than not, you’re dealing with a waste of time, money and energy…with little return. But, there’s a way to make them more valuable to your business.
Alice Heiman
OCTOBER 16, 2019
Everyone wants more engagement at the trade shows and events they invest in. Everyone I know would like to prove their ROI from events by showing how much revenue was generated from the leads they got. . I had a great conversation on the # SellingWithSocia l podcast (episode 125) with my good friend Mario Martinez (CEO and Founder of Vengreso ) about trade shows can be a dependable source of qualified leads. Trade Show Failures.
Zoominfo
APRIL 29, 2020
Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. Enrich Your Post-Show Leads.
Mobile Locker
AUGUST 12, 2019
I attend a LOT of trade shows. Here are my TOP FIVE trade show NO-NOs. These are things that should NEVER happen in trade show booths. […]. The post 5 Things You Should Never Do At Trade Shows. Trade Shows & EventsSome of the things I see at them make absolutely NO sense. People working the booths seem to be doing everything possible to sabotage their chances of making sales.
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MarketJoy
JULY 17, 2020
The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy. sales development B2B Sales Conferences Covid 19 Lead Generation Qualified Leads Trade showsThe current, rapidly spreading novel coronavirus pandemic has changed our lives in ways that are unprecedented and has turned the business world on its head. In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled.
The Sales Heretic
MARCH 20, 2018
Trade shows are a vital component of many companies’ marketing mix. From general shows to specialty functions; tiny, local shows to gigantic, international affairs; consumer shows to industry events, trade shows are a 13 billion dollar-a-year industry in the U.S. Sales follow up marketing presentation prospect show trade training
Tenbound
FEBRUARY 4, 2021
One of the largest uncertainties is the possible return of trade shows. Good-bye 2020, hello 2021. As we collectively bid-ado to the year that was, now is the time to start making serious strategic decisions that will have an out-sized impact on 2021.
Sales and Marketing Management
MARCH 26, 2018
Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Today the fairytale-like success of trade shows has dwindled, and the shows seem more like a hassle. According to the 2017 Center for Exhibition Industry Research Index Report, the fourth quarter of 2016 was yet another sign the reign of trade shows is over. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.
Braveheart Sales
MAY 21, 2018
A few weeks back, I was at a trade show (ISC West), and I’m still haunted by a sales interaction I witnessed. Here’s the situation (without names to protect the guilty): I was walking the show floor with a good friend who is also a business operator in the industry. Now in a trade show situation like this one, where the salesperson literally chased down a prospect, it’s easy to spot the problem.
Selling Power
DECEMBER 2, 2019
Here’s how to optimize your trade show efforts and measure ROI on your investment. Sales Success
MTD Sales Training
MARCH 21, 2012
After a recent visit to a trade show, I felt I had to point out a few of quick thoughts that we all need to keep in mind. I am going to make this short and sweet and not going to give you too much, because that is the problem—TOO MUCH! #1 1 – Too Much
DiscoverOrg Sales
FEBRUARY 21, 2018
It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. We’ve got the ultimate collection to get the most of your trade show – with step-by-step instructions, plus creative tips for everything from making yourself memorable to follow-up techniques guaranteed to get a reply.
Don on Selling
JANUARY 3, 2020
Attending a Trade Show can be like walking through a maze unless you plan ahead. Attending trade shows is a huge investment. So, how can you be sure you are investing your money and time to be successful at trade shows? Why are you going to a trade show? Do you want to catch up on the latest news and gossip that you’re not finding in trade publications? Networking at Trade Shows is critical to your success.
Score More Sales
MARCH 13, 2013
Can you remember back to that time, perhaps not so long ago, when you had an amazing trade show booth opportunity to showcase your company and for whatever reason you did not capitalize on it? Many mid-market technology and distribution companies exhibit at trade shows for 3 key reasons: 1) An industry show brings together the latest ideas, tools, and products. It is not as simple to do pre-work and follow-up for trade show booths as one might think.
DiscoverOrg Sales
MAY 6, 2016
Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?
Selling Power
NOVEMBER 6, 2018
Is a trade show a waste of money? It doesn’t have to be. Just follow this three-step process. Prospecting and Sales Leads Sales Leadership
Don on Selling
AUGUST 8, 2018
You had a successful time at a trade show. You just experienced post-trade show trauma. What is post-trade show trauma? It’s that feeling in the pit of your stomach when you realize that all the time and money you invested in attending a trade show went right down the drain. Here’s the problem with attending trade shows as a vendor – you and attendees get blinded by too much enthusiasm.
Zoominfo
JUNE 4, 2019
When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. However, it’s a vital component of trade show success.
Mobile Locker
SEPTEMBER 23, 2019
Are you tired of being IGNORED at trade shows and other events? The post 10 Tips for Having GREAT Conversations at Trade Shows appeared first on Mobile Locker. Trade Shows & EventsBusinesses often spend tens of thousands of dollars and MORE to participate in them. That puts a LOT of pressure on sales reps to connect with attendees and have conversations with them that result in an adequate number of sales to pay off […].
DiscoverOrg Sales
MAY 6, 2016
Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?
DiscoverOrg Sales
APRIL 23, 2019
The average marketing department spends a LOT of money on trade shows and events – to the tune of 32% ?f Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Host your own events around the trade show.
Leading Results Rambings
FEBRUARY 28, 2019
Just as important as the trade show is what happens after the show. If you’ve attended a trade show, you probably gave your information to 50+ vendors in exchange for some free goodies and information, and the relationship ended there. No follow-up whether you wanted it or not; you never heard from the company again
Don on Selling
FEBRUARY 23, 2019
Exhibiting at a trade show takes a lot of planning. It’s trade show season. That time of year when you and other salespeople attend trade shows in hopes of gaining more leads. While there is a debate in some corners on whether vendors should invest in exhibiting at trade shows for not, most companies will attend at least one event each year. Exhibiting at a trade show is expensive.
Hubspot Sales
APRIL 6, 2020
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. Here are some ways to generate qualified leads in place of live events and trade shows.
Leading Results Rambings
MAY 21, 2019
There are many reasons companies of all sizes and in all industries invest time and money participating in trade shows. From improving brand perception to generating leads to offering insight into what your prospects want/need, questions they have about industry topics, and hesitations they may feel about your brand, trade shows are a valuable resource.
Hubspot Sales
APRIL 6, 2020
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. Here are some ways to generate qualified leads in place of live events and trade shows.
Mobile Locker
AUGUST 20, 2019
In a previous article, we revealed five trade show NO NO’s — things you should NEVER do if you want to succeed. In this article, we’ll share 5 + 1 simple and easy things you should say YES to that will help you achieve ULTIMATE trade show success. 5 + 1 Things You Can Do To Succeed at Trade Shows appeared first on Mobile Locker. Trade Shows & Events
Predictable Revenue
SEPTEMBER 3, 2020
How prospecting has changed in the absence of trade shows and travel, and how your marketing style needs to shift to fill in the gap. The post How to build a content strategy to replace trade shows and travel appeared first on Predictable Revenue.
Your Sales Management Guru
JUNE 1, 2015
. Trade Shows Don’t Work. I have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show. Just as we see #5 not performed, many times post trade show work is not performed or tracked.
Mobile Locker
SEPTEMBER 12, 2019
Want to achieve ULTIMATE success at trade shows and other events? The post Be Our Guest: How to be the PERFECT Host at Trade Shows appeared first on Mobile Locker. Trade Shows & EventsDon’t think like a business person trying to sell stuff to prospective customers. Instead, act like a host, treating attendees as guests at your booth, table or break out sessions. Here are five simple things you can do that say “be our guest” to […].
MTD Sales Training
APRIL 6, 2012
The prospect stops by your booth. You make a connection and engage in a productive conversation, discussing possible interests and developing some rapport. Then a few days, a week or more later, you call the prospect back, only to find that the situation is the equivalent of a cold call. If you have ever returned
Zoominfo
FEBRUARY 21, 2018
That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. The “Profit” number only includes sales made as a direct result of your trade show appearance.
Score More Sales
APRIL 20, 2016
This week I’m attending in and participating in LS16 – a Leadership Summit hosted by the AA-ISP, American Association of Inside Sales Professionals. This is a big annual event, and yesterday I met many people who were there for the first time and feeling a bit overwhelmed. Here are 5 tips for making the most of your time at an industry event. Experience has shown that most of us don’t do much pre-event planning, don’t maximize our time at the event, and definitely don’t follow up as we should.
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