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How to Measure Sales and Marketing Alignment

Sales and Marketing Management

The post How to Measure Sales and Marketing Alignment appeared first on Sales & Marketing Management. Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment.

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How To Empower Your Company With Superhero Leadership

Sales and Marketing Management

The post How To Empower Your Company With Superhero Leadership appeared first on Sales & Marketing Management. Ben Lytle knows superhero leadership.

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How to Grow Your Business Like a Weed

Score More Sales

I met him when he was writing his first book, “How to Get a Meeting with Anyone” as I was asked to and was able to share one of my own strategies for getting my foot in a prospect’s door. I am fortunate to know best-selling author and “Father of Contact Marketing” Stu Heinecke.

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How to Align Your Email Messaging With Sales Conversations

Sales and Marketing Management

The post How to Align Your Email Messaging With Sales Conversations appeared first on Sales & Marketing Management. Aligning your marketing and sales teams is crucial, as companies with aligned teams are 67% more efficient at closing deals and achieve up to 38% higher win rates in sales.

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Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include: How to think critically about your audience's interaction with your content. How to optimize your social media channels in relation to your buyer personas.

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How to Recruit and Retain a World-Class Writing Team

Sales and Marketing Management

The post How to Recruit and Retain a World-Class Writing Team appeared first on Sales & Marketing Management. There's a better way to assemble a top-notch freelance marketing and PR content team than resorting to the online platforms where anyone can call themselves a writer.

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5 Important Customer Care KPIs (and How to Improve Them)

Sales and Marketing Management

The post 5 Important Customer Care KPIs (and How to Improve Them) appeared first on Sales & Marketing Management. Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators?

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn: How to turn brand awareness into tangible market value. How to get out of your own way so the leads can flow in. What are the most common CRO mistakes.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before. In this eBook, we’ll walk you through leveraging strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

During this webinar, you'll come away with actionable advice on: How participation can lead to better partner co-innovation. How to utilize partner enablement to not only survive but thrive. Strategies to better lead your team with channel enablement. February 9, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.

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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

How to Streamline Your Sales Process. How to Deliver a Great Product Demo. How to Master Sales Time Management. How to Monitor & Improve Sales KPIs. Download the eBook to discover how you can sync your team to create sales harmony and accelerate revenue.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.