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Sales and Marketing Management
NOVEMBER 17, 2022
The post How to Measure Sales and Marketing Alignment appeared first on Sales & Marketing Management. Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment.
Sales and Marketing Management
NOVEMBER 18, 2022
The post How To Empower Your Company With Superhero Leadership appeared first on Sales & Marketing Management. Ben Lytle knows superhero leadership.
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Score More Sales
DECEMBER 27, 2022
I met him when he was writing his first book, “How to Get a Meeting with Anyone” as I was asked to and was able to share one of my own strategies for getting my foot in a prospect’s door. I am fortunate to know best-selling author and “Father of Contact Marketing” Stu Heinecke.
Sales and Marketing Management
APRIL 27, 2022
The post How to Align Your Email Messaging With Sales Conversations appeared first on Sales & Marketing Management. Aligning your marketing and sales teams is crucial, as companies with aligned teams are 67% more efficient at closing deals and achieve up to 38% higher win rates in sales.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to on engaging your buyer base through social media. Topics covered include: How to think critically about your audience's interaction with your content. How to optimize your social media channels in relation to your buyer personas.
Sales and Marketing Management
AUGUST 9, 2022
The post How to Recruit and Retain a World-Class Writing Team appeared first on Sales & Marketing Management. There's a better way to assemble a top-notch freelance marketing and PR content team than resorting to the online platforms where anyone can call themselves a writer.
Sales and Marketing Management
JUNE 8, 2022
The post 5 Important Customer Care KPIs (and How to Improve Them) appeared first on Sales & Marketing Management. Customer care metrics are at the core of customer retention. So why aren't more companies measuring these key customer care key performance indicators?
Speaker: Jen Dewar, CEO of Jalydew
Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. In this session you will learn: How to turn brand awareness into tangible market value. How to get out of your own way so the leads can flow in. What are the most common CRO mistakes.
Advertiser: ZoomInfo
We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before. In this eBook, we’ll walk you through leveraging strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
During this webinar, you'll come away with actionable advice on: How participation can lead to better partner co-innovation. How to utilize partner enablement to not only survive but thrive. Strategies to better lead your team with channel enablement. February 9, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
Advertiser: ZoomInfo
Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
Advertiser: ZoomInfo
It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
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How to Streamline Your Sales Process. How to Deliver a Great Product Demo. How to Master Sales Time Management. How to Monitor & Improve Sales KPIs. Download the eBook to discover how you can sync your team to create sales harmony and accelerate revenue.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.
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