How High Growth Companies Conduct Market Research

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

Market Research: Guide your Business Strategy to Win

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Business Strategy Buyer Segmentation Demand Generation Market Research Market Research Methdology

Great, Previously Unread Sales Research Uncovered

Understanding the Sales Force

Tony Cole, CEO of Anthony Cole Training and one of OMG's great partners, forwarded me an article that appeared in the October 2014 issue of the Journal of Marketing Research. Today I'm bringing you some insightful information that was not widely read when it was published back in 2014.

Lumping Small Business into Big Business Research

Increase Sales

The majority of business research is with the larger firms of 100 employees or more that comprise less than 1% of US businesses. And for those firms with under 20 employees, finding relevant business research data is nearly impossible even though they account for 97.7%

Found - The Best Sales Learning Methodologies

Speaker: Joe DiDonato, Chief of Staff, Baker Communcations, Inc

He will also tell you what he shared with the Venture Capitalist community on how to pick which EdTech technologies will likely succeed based on educational research.

The Power of Observation in Selling Goes Beyond Sales Research

Increase Sales

Many sales training coaching programs are based upon sales research. So many times by ignoring what is around us because we have embraced the research embedded in sales training coaching programs we, as salespeople, lose our own unique competitive advantage.

Research Reveals Why Salespeople Lose Deals

HeavyHitter Sales

  I recently had the privilege to spend some time reviewing my latest B2B buyer persona sales research with Tiffani Bova, ‎ Global, Customer Growth and Innovation Evangelist  for Salesforce. 

Brain Research and Buying: The Link to Increase Sales

Increase Sales

Now technology and brain research now reveal how those buying decisions are made. As a sales professional not to understand the ramifications of this brain research is simply silly. The goal to increase sales does not happen until a buying decision is made.

SMA Research Findings: 10 Important Territory Planning Statistics

Xactly

Earlier this year, we teamed up with the Sales Management Association (SMA) to conduct a survey on sales territory design. More than 100 organizations participated in the survey and provided insights into how they design and plan their sales territories.

Prospecting, How Much Pre Call Research?

Partners in Excellence

How much pre-call research do you need to do to be effective in your prospecting? Some sales people claim they have to do similar amounts of research, but often, I actually think it’s an excuse for call avoidance, rather than preparation. 1) and (2) require virtually no research.

New Research Reveals the Personality of Top Salespeople

HeavyHitter Sales

Martin research article originally appeared in the Harvard Business Review. Steve is a noted sales researcher and the author of the “Heavy Hitter” series of books on the human nature of complex sales.   This Steve W.

Market Research: How to Understand Your Playing Field

Sales Benchmark Index

Market research is mission critical to winning in the market place, and against your competition. It should influence your overall sales strategy, and govern how you allocate your resources. Watch as we discuss the steps to take to understand your market, industry, Sales Strategy Video

Research Reveals Best Practices for Sales Territory Design

Xactly

That was just one of the findings from the recent Sales Management Association (SMA) research update “Optimizing Sales Territory Design.”

Realtors Is Sales Lead Research Part of Your Marketing Plan?

Increase Sales

To achieve this purpose works far better when some time is invested in researching sales leads either inbound or outbound. Researching sales leads takes very little time thanks to the Internet. My marketing plan has several embedded processes including research.

A New Perspective On Researching The Competition

MTD Sales Training

One thing that salespeople have to do in abundance is to research the competition. Know The Enemy competitive research how to beat the competition set yourself apart from competition But there is another mindset that you can work on that will offer a different perspective on things. Most. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Research Reveals Why Salespeople Lose Deals

HeavyHitter Sales

  I recently had the privilege to spend some time reviewing my latest B2B buyer persona sales research with Tiffani Bova, ?     TB: Tell me about this research project - how did you go about analyzing buyer behavior? To accomplish these goals, over 230 business professionals who evaluate the products and services their companies use participated in this research project.

Sales Compensation Impacts Performance-New Research

HeavyHitter Sales

  Exciting New Sales Organization Research!   OTHER INTERESTING SALES ORGANIZATION RESEARCH: READ THE SALES ORGANIZATION PERFORMANCE GAP RESEARCH REPORT.   How Compensation Impacts Sales Organization Quality and Performance.

Latest Research on Personality Assessments for Sales Selection

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Two articles caught my attention today.

Cold Calls Warm With Research in Advance

Score More Sales

The question I was asked: “Would you rather make 100 cold calls or 20 well-researched calls to b2b sales prospects?” In fact those days of calling anyone without research are long O-V-E-R. Pre-Research Tools to look into: Our #1 “go-to” is LinkedIn for research.

Sales Tips: Best Practices for Collecting B2B Research Data

Customer Centric Selling

Sales Tips: Best Practices for Collecting Quantitative and Qualitative B2B Research Data. Building upon that “qual/quant” theme, this article discusses best practices for collecting qualitative and quantitative data in Business-to-Business (B2B) research.

Inside sales – 3 research findings for improving B2B performance

Sales Training Connection

We came across an interesting research study by Software Advice that examined the performance of their inside sales team – analyzing data collected from over 6,000,000 visitors to their web site. Inside sales.

17 Seconds, Brain Research and Increase Sales – Friday’s Editorial

Increase Sales

During a mastermind discussion this past week, one of the members shared the first step for cognitive retention is a window of 17 seconds according to ongoing brain research. The world of brain research is fascinating when it comes to marketing, selling, the sales process and overall productivity. In the book Buyology by Martin Lindstrom he shared a wealth of brain research specific to how the brain works within the buying decision process. Credit www.sxc.hu.

How to Increase Sales Tips & Snippets #19 Research

Increase Sales

The last of the how to increase sales tips for 2011 is research. In marketing, investing the time to do your research is critical to how effective are your marketing strategies and tactics (think conversions).

[INFOGRAPHIC] SMA Research Update: The Price of Poor Sales Territory Planning

Xactly

Earlier this year, we worked with the Sales Management Association (SMA) to conduct a survey of more than 100 organizations on sales territory design and planning. Check out highlights from the survey below or download the executive summary here. Infographics

Research Shows Who the Most Accurate Sales Forecasters Are

HeavyHitter Sales

MARTIN SALES RESEARCH ARTICLES              Who are the most accurate sales forecasters, and what separates them from the least reliable?

“Our Research Indicates …”

Jonathan Farrington

But research by our team in CEB’s Sales practice suggests that the best ones operate quite differently today: They facilitate idea exchange across their teams, use collective brainstorming to figure out how to unstick stuck deals, and borrow effective approaches to talent management and rep development from peers in other areas of the business.

The Importance of Marketplace Research

The Sales Leader

Before you do any finalizing of your territory plans, do you have a concrete and thorough understanding of the market you’re looking to enter?

Market Research - Time Spent and Sales Success

Anthony Cole Training

Thank you in advance. Over the last several years our team at Anthony Cole Training Group has worked closely with David Kurlan in our attempt to help sales companies build and execute more successful sales team. We work with Dave because his company, Objective Management Group, provides the best analytics to determine the root cause of performance for sales team.

Bad Marketing Strategy is Built on Assumption

Sales Benchmark Index

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

Predictive Analytics as an Engine of Research and Development with New Product Launches

Sales and Marketing

Issue Date: 2015-08-07. Author: Lana Klein. Teaser: Innovation is the driving force of growth, but many new product ideas fail in the marketplace, leaving a trail of wasted time and resources. Sometimes the product idea is good but is poorly communicated.

“94% Of Buyers Research On-Line…” SO WHAT!!

Partners in Excellence

72-94% of buyers are B2B buyers are researching on line. There are endless research studies talking about B2B buyers are completing their purchase transaction on line. These studies, pundits, and researchers misunderstand what professional selling is. As a warning, I’m on a rampage and am channeling my inner Keenan, so I’m likely to explode and use strong language. I’m seeing all the tired old statistics circulating again.

Research proves Financial Justification is a Requirement for Executive Selling

The ROI Guy

This according to research of 312 executive participants from Corporate Visions. In the research, different scenarios were simulated to understand what elements make for the most compelling business case. The research revealed a single set of content, presented in succession, that is the most effective: Presenting a business issue Propelled by a series of unconsidered needs Before providing a solution value story With heavy ROI justification.

3 Ways to Research Prospects Online to Grow Sales

Score More Sales

courtesy of InsideView. If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in.

How to Overcome the “You Expect Me to Make a Decision Now?” and “I Need to Do More Research”

Inside Sales Training

One of my readers sent me two objections he’s struggling with and they are: “We need to do some research first,” and “I don’t make a decision on the day,” or the variation: “Do you expect me to make a decision, like, now?” The other objection: “We need to do some research first,” can and should also be prevented by qualifying for timeline during the initial call, but if it still comes up, then treat it like any other stall and try to get to the real objection that is hiding behind it.

The Research Says… Skill and Will Are Key to Top Sales Performance

SalesProInsider

I love data and research…especially when it comes to people. Now OMG research confirms it with science! Now, back to the data and research…if you like data, you’ll appreciate this new (and free!) Buyers, sales people, and leadership are of particular interest.

Mind the Gap: New Research Reveals Buyer-Seller Disconnect

Smart Selling Tools

Michael has managed programs for US Healthcare, Bell Communications Research, and DuPont. New research shows that this “assumptionitis” is a condition both buyers and sellers suffer from, and it’s far more common than you might think.

5 Prospecting Steps To Fill your Pipeline with Gold

Sales Benchmark Index

The number one reason a sales rep fails is an empty pipeline. The root cause of an empty pipeline is failure to prospect. Having a Prospecting Plan fills your pipeline and identifies the right prospects to engage. So how do.

New Research Reveals the Personality of Top Salespeople

HeavyHitter Sales

Martin research article originally appeared in the Harvard Business Review. Steve is a noted sales researcher and the author of the “Heavy Hitter” series of books on the human nature of complex sales.   This Steve W.   What are the personal attributes, attitudes, and actions that influence personal sales productivity?

SiriusDecisions Reveals Sales Content Research and Secrets to Success

The ROI Guy

New research results from SiriusDecisions show the significance of Sales Content to winning more business, revealed by Heather Cole, Services Director of Sales Enablement with SiriusDecisions, in a compelling interview with Alinean’s own Tom Pisello.

TAKE THE 2016 SALES PERSONA SURVEY & RECEIVE 5 SALES RESEARCH REPORTS

HeavyHitter Sales

BE A PART OF SALES RESEARCH HISTORY.   Noted sales researcher Steve W.   Click Here to Read More Sales Organization Research Articles here.