The Trust Factor: How Emotional Connections Make Referrals Unstoppable
No More Cold Calling
JANUARY 16, 2025
In fact, just 18 percent of salespeople are classified by buyers as trusted advisors whom they respect, according to research by Steve W. As the Harvard Business Review puts it, Research suggests that inbound strategies can attract interest, but referral selling closes deals. At least, thats what many prospects have come to believe.
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