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Lumping Small Business into Big Business Research

Increase Sales

The majority of business research is with the larger firms of 100 employees or more that comprise less than 1% of US businesses. And for those firms with under 20 employees, finding relevant business research data is nearly impossible even though they account for 97.7%

Research: A Critical Selling Process

Dave Stein's Blog

Research comes in two modes: customer and competitor. Research isn’t an event—it’s a process. Research is a critical component for winning in today’s hyper-competitive, noisy, and busy markets. Research sales process owler Steve AndersenDepending on whom you sell to and who your competitors are, one may be more critical for winning than the other, but both are essential, nevertheless.

How High Growth Companies Conduct Market Research

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

Mind the Gap: New Research Reveals Buyer-Seller Disconnect

Smart Selling Tools

Michael has managed programs for US Healthcare, Bell Communications Research, and DuPont. New research shows that this “assumptionitis” is a condition both buyers and sellers suffer from, and it’s far more common than you might think.

The Power of Observation in Selling Goes Beyond Sales Research

Increase Sales

Many sales training coaching programs are based upon sales research. So many times by ignoring what is around us because we have embraced the research embedded in sales training coaching programs we, as salespeople, lose our own unique competitive advantage.

New Research Reveals the Personality of Top Salespeople

HeavyHitter Sales

Martin research article originally appeared in the Harvard Business Review. Steve is a noted sales researcher and the author of the “Heavy Hitter” series of books on the human nature of complex sales.   This Steve W.

Sales Teams Investing in Predictive Analytics, Salesforce Research Shows

The Sales Insider

When Salesforce Research asked 2,300 global sales leaders which new technologies they plan to adopt in the next 12 to 18 months, predictive analytics emerged as the clear winner with a projected growth rate of 135%. Predictive Analytics Sales Analytics salesforce research

B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research


I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. We have some research to indicate that’s true, and that the statement’s directionally correct. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process.

Social Research: Pillar Three of Strategic B2B Social Selling


With social selling, intelligent social research allows you to effectively target the right organizations and engage people at the right time with insight and context. Research and planning is how […].

Sales Tips: Best Practices for Collecting B2B Research Data

Customer Centric Selling

Sales Tips: Best Practices for Collecting Quantitative and Qualitative B2B Research Data. Building upon that “qual/quant” theme, this article discusses best practices for collecting qualitative and quantitative data in Business-to-Business (B2B) research.

Inside sales – 3 research findings for improving B2B performance

Sales Training Connection

We came across an interesting research study by Software Advice that examined the performance of their inside sales team – analyzing data collected from over 6,000,000 visitors to their web site. Inside sales.

Research Shows Who the Most Accurate Sales Forecasters Are

HeavyHitter Sales

MARTIN SALES RESEARCH ARTICLES              Who are the most accurate sales forecasters, and what separates them from the least reliable?

Cold Calls Warm With Research in Advance

Score More Sales

The question I was asked: “Would you rather make 100 cold calls or 20 well-researched calls to b2b sales prospects?” In fact those days of calling anyone without research are long O-V-E-R. Pre-Research Tools to look into: Our #1 “go-to” is LinkedIn for research.

How to do Market Research: A Step by Step Guide

Sales Benchmark Index

Market research provides a deep understanding of your market, accounts, buyers and users. But do you understand how to do market research inside your company? Market Research VideoIt’s a critical piece to your organization’s strategy.

Only 2% of Sales Leaders Maximizing Sales Data, Domo Research Reveals

The Sales Insider

Sales Data Domo researchDo you get your sales data exactly how and when you want it? Does your organization deliver it to you in real time, on mobile devices, in a format that’s easy to use? Is your sales data timely, relevant and actionable?

Realtors Is Sales Lead Research Part of Your Marketing Plan?

Increase Sales

To achieve this purpose works far better when some time is invested in researching sales leads either inbound or outbound. Researching sales leads takes very little time thanks to the Internet. My marketing plan has several embedded processes including research.

3 Ways to Research Prospects Online to Grow Sales

Score More Sales

courtesy of InsideView. If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in.

Research Confirms Texting Realities in Inside Sales

Productivity and Motivational Tips for Inside Sale

The post Research Confirms Texting Realities in Inside Sales appeared first on TeleSmart Communications. According to a new study conducted by Harris Poll on behalf of OneReach, 81% of people in the U.S.

Why I Don’t Trust The Research

The Sales Blog

Why I Don’t Trust The Research is a post from: The Sales Blog | S. Sales research shows one part of a picture. The people that did the research in both cases are good and thoughtful people. But the research doesn’t jive. Sales research is sometimes conducted by surveying sales managers. That research gives you some insight into what sales managers see, hear, and feel. Other sales research is conducted by surveying customers.

3 Reasons Your Company Should Be Conducting Original Research

The Sales Insider

Upon arrival at, I was asked to learn the company’s operations as quickly as possible and then to conduct full-time research on company and industry-level questions. Inside Sales Thought Leaders corporate thought leadership industry research Sales Best Practices

What Type of Sales Forecaster Are You? Research Reveals the Art and Science of Forecasting

HeavyHitter Sales

Martin research article originally appeared in the Harvard Business Review.     CLICK HERE TO READ THE ENTIRE RESEARCH REPORT            This Steve W.   Predicting the future is difficult, if not near impossible.

Sales Tips: Do You Know the Difference Between Buyers and Researchers?

Customer Centric Selling

Sales Tips: Know the Difference Between Buyers - and Researchers. For complex B2B offerings, research is done mostly by non-Key Players wanting to learn about offerings without sellers influencing their requirements.

Predictive Analytics as an Engine of Research and Development with New Product Launches

Sales and Marketing

Issue Date: 2015-08-07. Author: Lana Klein. Teaser: Innovation is the driving force of growth, but many new product ideas fail in the marketplace, leaving a trail of wasted time and resources. Sometimes the product idea is good but is poorly communicated.

Research: How Information Influences Price-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled Research: How Sensory Information Influences Price Decisions. SPOILER ALERT : Click here if you would like to take the actual test that was given to study participants prior to reviewing the research results below.

Market Research: Guide your Business Strategy to Win

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Business Strategy Buyer Segmentation Demand Generation Market Research Market Research Methdology

Sales Organization Performance Gap: Research on Key Attributes That Separate High-Performing From Underperforming Sales Organizations

HeavyHitter Sales

Martin, well-known sales author and sales organization researcher, set out to find.     THE SALES ORGANIZATION PERFORMANCE GAP RESEARCH WILL BE AVAILABLE  THE WEEK OF JANUARY 19th.

Brain Research and Buying: The Link to Increase Sales

Increase Sales

Now technology and brain research now reveal how those buying decisions are made. As a sales professional not to understand the ramifications of this brain research is simply silly. The goal to increase sales does not happen until a buying decision is made.

How to Increase Sales Tips & Snippets #19 Research

Increase Sales

The last of the how to increase sales tips for 2011 is research. In marketing, investing the time to do your research is critical to how effective are your marketing strategies and tactics (think conversions).

Latest Research on Personality Assessments for Sales Selection

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Two articles caught my attention today.

Hoovers and LinkedIn Team Up to Make Prospect Research Easier

Sales and Management Blog

I have yet to see a purchased leads list—no matter the price or the promises–that didn’t require a good deal of additional research of the names provided. Hoovers is seeking to give an answer to both of the above situations—a research tool to help fill out the names and phone numbers on a leads list and the search ability to construct a list from scratch. Is the Hoovers and LinkedIn combination product the be all and end all of prospect research?

A New Perspective On Researching The Competition

MTD Sales Training

One thing that salespeople have to do in abundance is to research the competition. Know The Enemy competitive research how to beat the competition set yourself apart from competition But there is another mindset that you can work on that will offer a different perspective on things. Most. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].


HeavyHitter Sales

BE A PART OF SALES RESEARCH HISTORY.   Noted sales researcher Steve W.   Click Here to Read More Sales Organization Research Articles here.

The Importance of Marketplace Research

Sell More and Work Less

Before you do any finalizing of your territory plans, do you have a concrete and thorough understanding of the market you’re looking to enter?

What’s Your Win Rate and How Do You Stack Up to Top Performers? [New Research]

The Sales Insider

For the Top-Performing Sales Organization Benchmark Report, the RAIN Group Center for Sales Research studied what the Top-Performing Sales Organizations—companies that [.]. Driving your win rate higher can be the single biggest factor to beating your sales goals.

Study 29

ResponseAudit Research – AA-ISP 2012

The Sales Insider

Since 2007, we at have published research on the best practices around how and when to response to marketing-generated leads. In October 2007, we presented early findings at both the Boston and San Francisco Marketing Sherpa B2B Demand Generation Summits. Since Read more. Lead Response Lead Response Management Selling Strategy aa-isp Immediate Response Inside Sales Best Practices Response Audit

3 Steps to Understand How Executives Make Purchase Decisions

Sales Benchmark Index

Article Marketing Strategy Sales Strategy SBI on Demand b2b buying journey buyer persona buyer research Buyer Segmentation buying decision process executive buyer executive decision making purchase decisions

Buyer 61

17 Seconds, Brain Research and Increase Sales – Friday’s Editorial

Increase Sales

During a mastermind discussion this past week, one of the members shared the first step for cognitive retention is a window of 17 seconds according to ongoing brain research. The world of brain research is fascinating when it comes to marketing, selling, the sales process and overall productivity. In the book Buyology by Martin Lindstrom he shared a wealth of brain research specific to how the brain works within the buying decision process. Credit

Learn to Focus On What You Can Control in Sales Communication

Increase Sales

Sales research suggests sales leads via email get cold very quickly, in 15 minutes. Human beings have short (8 seconds) as revealed through research by Microsoft. Sales Communication inbound email sales lead sales comunication sales lead sales research voice mail

Two Sales Paths Emerged in the Woods and I Took the One Less Traveled By

Increase Sales

When we examine sales research, we can better understand why so many walk the quick fix path and continue to ignore the sales process path. Again, the sales research suggests social selling takes time and even more time than many wish to admit. In sales, there are many sales paths.

Travel 115

Be Selective Before You Send that Prospecting LinkedIn Email

Increase Sales

Of course with the extensive sales research regarding prospecting on LinkedIn, maybe he thought he could take a short-cut? Sales Prospecting LinkedIn linkedin email Marketing prospecting sales pitch sales process sales research