Lessons in Retailing.

Mukesh Gupta

We visited multi-brand retail outlets like Reliance Digital, Chroma, Adishwars, Vivek’s, Unilet, Pai International and a few more. It is the brands responsibility to continue to train the sales executives of the multi-brand retail outlets on an ongoing basis, at lease before a high profile promotion. The post Lessons in Retailing. Sales lessons in retailing retail stores

Top Tips For Retail Sales Success

MTD Sales Training

BBC Coventry & Warwickshire recently conducted a survey on what customers think of the retail sales professionals they encounter during their shopping trips and how they feel about the sales. [[ This is a content summary only. Retail Sales Training Tips customer experience retail sales retail sales professionals retail selling selling on the shop floor

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18 Essential Retailing Articles

Strategic Sales Growth

Here’s a great selection of 17 of my favorite articles that I think represent the latest trends in retailing and illustrate how some leading retailers are taking advantage of them to reinvigorate their businesses and brand: 1.

50 All-Time Great Retail Subject Lines

Vertical Response

As a retailer, your email marketing is probably mostly aimed at selling. Sometimes all you need is a little vase lift (retailer selling vases). Seriously flattering jeans (retailer selling jeans, obviously – swap out jeans with your own product ).

10 Retail Marketing Ideas to Boost Sales

Vertical Response

Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to market more efficiently. Send your retail emails for free with VerticalResponse. Small Business Marketing retail

3 Auto-Responders Every Retailer Should Consider

Vertical Response

Retailers can also save time and keep customers engaged by setting up auto-responders. The “Surprise and Delight” auto-responder is one that many retailers include in their communication plan.

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

If your retail location has won awards, such as having a Zagat rating or Best Of category, you can display this on your search ad. If you have a retail store, you can highlight sales, promotions, or popular items.

5 Product-Selling Email Subject Line Tips for Retailers

Vertical Response

Get that cash register ringing by using these five email subject line tips specifically for retailers (though they can be tweaked for use by other industries). In this subject line the retailer asks, “Who’s our latest style muse?”

Why Costco is Rocking Retail

Fill the Funnel

Original article: Why Costco is Rocking Retail ©2012 Fill the Funnel. Costco gets it! Is this the scene outside your business 15 minutes before you open your doors? Are they lining up to get the opportunity to buy from you?

For On-Call Retail Employees, Engagement Takes Time Off

The 1to1 Media Blog

Practically every retail store currently has their 'Now Hiring' sign front and center in preparation for the holiday rush. But this season, many retailers will be operating differently than they're accustomed to, as they will no longer utilize on-call scheduling to staff their stores.

9 Must-Attend Retail Trade Shows for 2015

Vertical Response

In a recent article on Forbes , Georganne Bender, a retail speaker, consultant and recognized industry expert, and her partner Rich Kizer both stressed the importance and value that businesses of all sizes gain from attending trade shows. “Over the years we have spoken to retailers who have avoided trade shows for a variety of reasons, but one reason that is fairly common is due to the expense of travel to attend.

Could Online Retailers Be Profitable and Grow?

Mukesh Gupta

Most online retailers are not profitable yet and the industry estimates are not looking good either. The online retail industry has so far been competing with each other on price and costly customer acquisition, which in combination does not auger well for profitability.

Market Segmentation 101 for Retail Businesses

Vertical Response

An example includes online retailers who personalize their website to visitors by recommending products based on prior purchases. The post Market Segmentation 101 for Retail Businesses appeared first on VerticalResponse Blog.

Five Retail Trends for 2014

The 1to1 Media Blog

January tends to be a quieter month for retailers after the rush of the holidays. Not only are many consumers shopped out, but the receipt of credit card bills can be a rude awakening of holiday overspending.

A Good Example of Innovation in Retail Banking – Alpha Bank

Mukesh Gupta

If there was an industry that needed to come up with innovative solutions, it was the Retail banking industry. I hope that there are many more such innovative products that banks could launch for their retail customers.

Customer Service at Retailers and the Lessons for B2B

Score More Sales

It was a tale of two retail stores and the customer service they represent. Not to worry, I am used to this in retailers – so I get my items and head toward the registers to check-out. I dropped by a Staples store to pick up a few items this week. No one greeted me on my way in, even though it is just a few minutes after 9AM with only a few shoppers in the store. sales strategy Hiring

5 Customer Appreciation Emails Retailers Should Send

Vertical Response

Here’s a nice, customer-focused birthday message from a retailer. The post 5 Customer Appreciation Emails Retailers Should Send appeared first on VerticalResponse Blog. In business, it’s all about customer retention.

Smart list management for savvy retailers

Vertical Response

As a retailer, you likely know it can be difficult to rise above the clutter in people’s inboxes. From ultra-specialized boutiques to massive retail chains, it seems every business tries to attract buyers’ attention nearly daily. Here are a few tips for retailers looking to make segmentation work for them. These are just a few of the segmentation tactics retailers can take advantage of to make the most of their email marketing.

Getting Creative with Holiday Retail Marketing

The 1to1 Media Blog

The calendar might read September 1, but retailers are already busy planning for the holidays. As 1to1 Media Senior Writer Judith Aquino points out in this week's feature, "How to Overhaul Your Holiday Retail Strategy," although holiday spending is projected to jump by as much as 5.7

[Webinar Wrap-Up] Incentive Compensation in Retail: 5 Bottom-Line Benefits


With the holiday season just around the corner, there is no better time to ensure your company will earn its share of the retail market pie. Today’s retail industry is fraught with new and ever-changing challenges, making earning a piece of the pie more difficult than ever before.

3 Important Trends Retailers Must Know

Vertical Response

Good news for retailers! Dave Chaffey on Smart Insights gives online retailers the latest in growth figures. Perhaps even more insightful are the three big trends researchers have identified as areas of focus for retailers: Mobile, Millennials, and In-Store Beacons.

Retailers Accelerate their Journey into the Cloud

The 1to1 Media Blog

Within the past few years, cloud computing has gained traction in the retail space as a means to provide a seamless customer experience. Stitching together customer touch points across brick-and-mortar stores, ecommerce, and call centers continues to be a major obstacle for retailers. But cloud computing offers a possible solution by allowing companies to connect various databases and deliver services at minimal capital expenses.

5 Retail Tips to Make the Most of Dads and Grads

Vertical Response

5 tips to capture retail sales for both fathers and graduates: 1. Marketing gift ideas for dads and grads is a popular retail trend. The post 5 Retail Tips to Make the Most of Dads and Grads appeared first on VerticalResponse Blog. What do dads and grads have in common?

Lessons in innovation from a retailer

Mukesh Gupta

Now let me ask you a very important question. Please think well and through before you answer this: What happens if you are forced to put an expiry date on every product or service that you create?

Is Technology Outpacing Retailer's Willingness to Invest?

The 1to1 Media Blog

The NRF's Big Show last week served as retail's playground for cutting-edge technology. From robot associates to wearable computers, technology will serve as a driving force in how retailers will deliver the customer experience. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Marketing customerengagement customerexperience nrfsbigshow nrf16

Unified Commerce Brings Omnichannel Retail Strategy to the Next Level

The 1to1 Media Blog

For modern retailers, in particular, consumer expectations continue to drive the need for omnichannel innovation. Customer Experience Customer Service Customer Strategy customerexperience customerloyalty customersatisfaction omnichannel retail retailstrategy

6 Reasons Personalized Retail Customer Experience Matters More Than You Think

Strategic Sales Growth

More than 50% of retail executives surveyed say that the way to combat showrooming is to provide a personalized customer experience. Source: TimeTrade Retail Survey). Source: TimeTrade Retail Survey).

My Recent Forbes Interview on Retail

Strategic Sales Growth

I had the pleasure recently of talking with Karsten Strauss of Forbes, on what we learned about customer service from our recent TimeTrade survey of retail executives and customers.

Use Pinterest Analytics to Increase Visits to Your Retail Website

Vertical Response

The site’s visual format and user base have unique value for retailers. The post Use Pinterest Analytics to Increase Visits to Your Retail Website appeared first on VerticalResponse Blog.

Retailers Go Experiential to Stay Relevant

The 1to1 Media Blog

Lately, the mantra for retail seems to be "evolve or die." In the wake of Macy's announcement that it will be closing 100 of its 700 stores next year to divert resources to online, retailers seems to be scrambling to find ways to stay relevant. .

Making Contextual Connections with Retail Customers

The 1to1 Media Blog

Ongoing changes in consumer shopping behavior continue to place pressure on retailers. For instance, while retailers saw a projected 4.1 retail store sales fell 8 percent during the 2014 holiday season, according to respective reports by the National Retail Federation and RetailNext. percent lift in holiday spending by consumers, U.S.

The 4 Emails Retailers Should Send for Mother’s Day

Vertical Response

As a retailer, Mother’s Day isn’t a holiday you want to miss out on. Local retailers could also invite customers out to a mom-themed sale or event. This retailer creates a sense of urgency and offers an incentive to get subscribers to act.

4 landing pages every smart retailer uses

Vertical Response

VerticalResponse recently launched its Landing Pages feature, which empowers retailers to create and publish targeted landing pages, and then track how well they’re performing. Here are four smart ways to put Landing Pages to work for your retail business.

Retail Customer Service in the Time of the Millennial Mindset

The 1to1 Media Blog

When it comes to customer service, retailers are constantly searching for new techniques to personalize the shopping experience, catering to the specific individual, not the masses.

Planning for Retail Success in 2016


It is no question that the retail industry is going through some significant transformations. This change in the buyer process requires retailers to be agile in their go-to-market strategies. The post Planning for Retail Success in 2016 appeared first on OS Blog.

Five Bottom-Line Benefits for Incentive Compensation for Retailers


The Retail Industry is one of the most quickly-changing environments. With the introduction of new technology, as well as buyer behaviors constantly shifting, retail organizations are often stuck with the constant challenge of being able to balance happy employees and happy customers.

50 Inspiring Retail, B2B and Non-Profit Subject Lines

Vertical Response

Notice as you peruse the list, differences between retail, business-to-business and non-profit. Retail. The post 50 Inspiring Retail, B2B and Non-Profit Subject Lines appeared first on VR Marketing Blog.

Retailers Embrace Email to Restore Personalization

The 1to1 Media Blog

For the retail sector, incentivizing shoppers to interact with the brand across numerous channels encourages them to spend more and spend often.

First Direct Lending Achieves Rapid Growth with Velocify


First Direct Lending is no stranger to the hustle of the mortgage industry. Since opening in 2014, they’ve had to be highly innovative and nimble in order to successfully differentiate themselves in such a competitive market. Luckily, Velocify has been by their side from day one.

Changing the face of retail distribution of oil in India

Mukesh Gupta

He said that this was due to the fact that the growth of vehicles was outnumbering the growth of the number of retail fuel outlets. It is getting increasingly prohibitive to set-up new fuel retail outlets within the city. Permanent retail fuel outlets in apartment or office complexes: Every mall/office/apartment complex with more than 500 car parking facilities could have a retail fuel outlet in their parking lots.