Leading a Legacy Company to Accelerate in Any Market Condition

Sales Benchmark Index

Legacy companies have been able to withstand nearly every possible economic condition over several decades, and yet even they have had to persevere through new challenges seen this year. However, companies like Hexagon PPM have not been around for over 50.

Rebuilding Your Company Culture

The Center for Sales Strategy

Your company culture is the personality of your organization. It’s the vibe people feel when they work there and the way they describe your company to others. How is your company culture weathering the COVID-19 storm? company culture

How Companies Choose Sales Training Companies is Backwards

Understanding the Sales Force

Do you partake of dessert prior to eating your appetizer? Do you eat your dinner in the morning and have breakfast at night? Would you prefer to have the builder complete the finish work on your new house prior to framing it and installing the roof?

5 Ways Corporate Values Benefit Your Company

Sales and Marketing Management

Captured in a few simple words that are easy to remember and articulate, these principles should demonstrate what sets you apart as a company. They also serve to guide how everyone in your organization is to operate in order to succeed in your company.

Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

The One Thing the Best Customer Experience Companies Do Differently

Sales and Marketing Management

The way to tell which companies are the pretenders and which are legit is by asking just one simple question: “Who is in charge of your company’s customer experience?” This entails having a leader who oversees the entire company’s customer service across every department.

Companies Navigate Through a Storm in 2021

Zoominfo

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises.

Success Story | Chemical Company

MarketJoy

The post Success Story | Chemical Company appeared first on MarketJoy. Case Studies B2B Chemical lead generation for manufacturing companies Qualified Leads SalesLead Generation campaigns for the Chemical and Manufacturing Industry are not easy.

How Do I Brand an Acquired Company?

Sales Benchmark Index

Corporate Strategy Marketing Strategy Video acquired company acquisition b2b acquisition b2b brand b2b brand positioning b2b branding brand house of brands how to rebrand rebrand acquired company rebrand acquisition companyIPC Systems launched a new brand identity, following its acquisition of Etrali Trading Solutions earlier this year. Our guest today shares the use case for the brand strategy that 1,400 IPC employees will use to convey a single, compelling story.

What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

Company growth is often dependent on the infusion of capital. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. This allows us to track the types of projects companies invest in before and after raising money.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Success Story | Manufacturing Company

MarketJoy

The post Success Story | Manufacturing Company appeared first on MarketJoy. Case Studies B2B lead generation for manufacturing companies manufacturing manufacturing leads Qualified Leads Sales

5 Money-Saving Tips for International Companies

Sales and Marketing Management

Here are five ways that international companies can save on these costs. Sometimes businesses dive into international business without doing their due diligence on overseas companies that they want to engage with.

Enterprise CRM’s Future is in Company Growth

Zoominfo

Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. As companies grow in employee size, revenue, and strategy, their resource needs increase — but they come with limitations.

How Fast-Growing Companies Build Revenue Plans

Sales Benchmark Index

Regardless of your industry, the number of employees, annual revenue, or any other characteristic, SBI has seen several similarities in how market-leading companies build their revenue plans. These companies are defined as the top 9% of organizations that grow organically.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Benchmarking Marketing Performance for your Portfolio Companies

Sales Benchmark Index

If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

Companies Surprised by Unexpected Remote Selling Challenges

Understanding the Sales Force

For most salespeople and companies, the last three weeks has been an absolute roller coaster. Forget Consultative Selling, Value Selling and Sales Process - the things I talk about most often.

Sales Reps are CRITICAL to Company Success

Score More Sales

B2B Sales Productivity company successYour sales reps – be they inside sellers, field sales, or otherwise are critically important to the success of your planned revenue growth for a very simple reason: A significant portion of the buying journey is done without sales involved and that won’t change.

Navigating the Biggest Growth Challenges of SaaS Companies

Sales Benchmark Index

Too often, SaaS companies that have enjoyed growth from expanding markets don’t have the commercial engine needed to withstand competition or weather an economic downturn.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

7 Successful Female-Owned Tech Companies and the Founders’ Grit

Zoominfo

The company isn’t Bianchini’s first rodeo. Marc Andressen co-founded Ning and Glam Media purchased the company in 2011.). Sandy Lerner, a co-founder of Cisco , named the company as a nod to her hometown of San Francisco.

One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. In fact, one in six companies plans on investing in security initiatives.

Three Reasons Companies Struggle to Execute Value-Based Pricing Strategies

Sales Benchmark Index

Most companies acknowledge the merits of value-based pricing as an ideal. Why then, do so many companies struggle to execute it in practice? There are three reasons we frequently encounter: Confusing Product Value with Customer Value. Back in the early.

Choosing The Right SaaS Sales Model For Your Company

Zoominfo

SaaS companies that use this method are defined by having sales teams in the field that explain the concept in depth in order to show the customer why such a high outlay is expected on their part. SaaS is here to stay. Organizations across the world continue to realize the benefits of SaaS.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

Size Affects How Companies Fare During and After The Pandemic

Zoominfo

The pandemic highlighted a pattern for medium organizations that has been occurring for years but now takes on greater importance: Mid-market companies — those earning from $100 million to $1 billion — release far less new products than smaller or larger firms.

Success Story | Manufacturing Company

MarketJoy

The post Success Story | Manufacturing Company appeared first on MarketJoy. Case Studies B2B lead generation for manufacturing companies manufacturing manufacturing leads Qualified Leads Sales

7 Things Companies Do to Thrive Anywhere, Anytime

Anthony Cole Training

Regardless of the current state of business, it is easy to get caught up in managing day-to-day tasks. It's also easy to lose focus on the end goal and continue to take the necessary steps to move your business forward.

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Success Story | Healthcare Company

MarketJoy

For many companies, especially in healthcare lead generation is very important. Healthcare companies needed to generate high quality leads consistently and quickly. The post Success Story | Healthcare Company appeared first on MarketJoy.

Success Story | Healthcare Company

MarketJoy

For healthcare companies, the target audience is very large but competition is more. Most companies are looking for more high-quality, qualified leads and to create a strong pipeline of prospects. The post Success Story | Healthcare Company appeared first on MarketJoy.

How to Turn Your Company Into a Referral Machine

Sales and Marketing Management

They can provide companies with perpetual revenue, and they can solidify your organization’s reputation as a great company to work with. In fact, most companies experience close rates of 10% to 30% from most lead sources, while referral-based sales tend to close at 50% to 70%.

Are Companies More Productive Letting Employees Work from Home?

Zoominfo

As shown in a study published in Fast Company , performance increased by a whopping 20% for workers who spent a mere 15 minutes socializing with coworkers.

Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Tune in to learn how (and when) to blend on-demand and instructor-led training, and discover why customer success and scaled education programs go hand-in-hand.

Success Story | Healthcare Company

MarketJoy

The post Success Story | Healthcare Company appeared first on MarketJoy. To generate B2B healthcare leads is tough, but MarketJoy helps the healthcare industry to generate qualified sales-ready leads. Case Studies B2B healthcare Healthcare leads Qualified Leads Sales

How Emerging Companies Attract ‘A’ Player Talent

Sales Benchmark Index

Corporate Strategy Sales Strategy SBI for SMB Video "A-Player" attract talent build sales force build sales team chief revenue officer cro emerging growth emerging tech emerging technology eric janssen hire sales reps hire talent intellitix onboard talent people plan retain talent sales talent talent acquisition tech company

Selling To Big Companies

Fill the Funnel

The post Selling To Big Companies appeared first on Fill the Funnel. Sales Selling to big companiesWhen you sell to big clients… Like Nike, Amazon, Porsche, Starbucks or similar, You don’t talk to them about saving money. You don’t sell them on saving time. You don’t sell them on reducing their needed workforce. You don’t talk to them about automation of processes or other silly stuff you usually talk about. […].

Improving Sales Performance | Media Sales Report | Company Culture and Employee Engagement

The Center for Sales Strategy

In our last episode of Season 2, company culture and employee engagement experts Beth Sunshine, Deb Fulghum, and Jim Hopes, dig into the key takeaways from the full Media Sales Report and discuss company culture and employee engagement based on the data in the report.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.