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Unleashing AI in a 124-Year-Old Company

Steven Rosen

Rob discussed the transformative power of artificial intelligence (AI) in sales and how his company has embraced AI to enhance productivity, improve customer experience, and streamline processes. This level of transparency and efficiency impresses customers and strengthens their loyalty to the company.

Company 296
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The Strategic Imperative of Delivering Digital Buying Experiences for B2B Companies

Sales and Marketing Management

By failing to embrace interactive digital platforms, companies risk losing market share, elongating sales cycles and diminishing customer satisfaction, thereby jeopardizing their competitive position.

B2B 272
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Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies

Sales and Marketing Management

The post Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies appeared first on Sales & Marketing Management.

B2B 296
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Why Companies Struggle with Hiring Salespeople Who Will Sell

Anthony Cole Training

In today’s high tech, fast-moving economy, finding the right people who can and will sell for your company is a keystone for success. After working with hundreds of companies over the last 30 years, here is what we have learned are the 5 most common problems companies struggle with when hiring quality salespeople.

Hiring 265
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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of content B2B buyers consume Opportunity pipeline measurement How to improve content adoption by sales reps How to increase buyer engagement with content How to calculate content spend and usage And more (..)

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What Companies Don’t Know About Sales

Understanding the Sales Force

And “We don’t know what we don’t know about sales” is a true statement in most companies. CEOs trust Sales Leaders to set and follow the strategy to achieve the company’s growth goals and CEOs get frustrated when Sales Leaders fail to meet forecasts. Companies don’t know what they don’t know.

Company 220
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Should Your Company Hire a Fractional Sales Manager?

Anthony Cole Training

Many companies are struggling with finding talent in today’s environment, and it is particularly difficult to find top-notch sales management talent. Depending on the industry, this role can be a very expensive one to fill, and it is critical to get it right.

Hiring 255
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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more information than ever before.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role. Maximizing sales rep performance is no easy task.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

In this exclusive webinar, Carlos Hidalgo, CEO of Digital Exhaust and B2B expert, will show you how to solve your company's alignment troubles to meet organizational growth objectives!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Increase Revenue With Better, Faster Sales Onboarding

Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%.

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The Business Case and Playbook for Data-Driven Sales Coaching

This eBook will serve as a springboard for your business, a playbook, and implementation plan to guide you as you consider an investment of time and money to improve data-driven sales coaching at your company.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.