Why Sales Leaders Hate Your Advertising Agency

Sales Benchmark Index

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth.

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Pay big bucks for some high price advertising firm to get you recognized and you will achieve success. You no longer have to pay big bucks for paid advertising to attract attention.

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Targeted Advertising Vs Intrinsic Advertising

Mukesh Gupta

Though, there is no doubt that soon marketers will have the capability to be able to draw up and run such campaigns, I don’t believe that this form of advertising will be very effective. Hence, the success rate of advertisement, however well targeted, will always remain low.

How to Nurture Prospective Leads through Remarketing Advertising

Sales Benchmark Index

Remarketing leverages cookie technology so that you can deliver online advertisements to prospective leads that have visited your website but did not convert. A common mistake made by remarketing is showing the same advertisement for months.

An Advertising Legend Looks Ahead

The 1to1 Media Blog

Advertising legend Lester Wunderman will receive a lifetime achievement award this week from the Marketing EDGE for his many accomplishments. . He's been called the creator of direct marketing and a pioneer in many modern marketing innovations.

5 Ways to Manage Your Advertising Agency Effectively

Sales Benchmark Index

Article Marketing Strategy advertising agency agency management b2b marketing manage agency

B2B 16

The Lie You’ve Been Told About Advertising


That was what one of our GKIC copywriters, Cindy Cyr, was told by her sales manager back when she sold advertising for a regional magazine. And that you should “Do image advertising” so that customers will recognize your company.

How to Choose the Right Display Advertising Network

Vertical Response

You’ve decided to spend some money on online display advertising to help drive your business. Many people have the perception that online display advertising is difficult and choosing an ad network can seem daunting. Where are they advertising? The time has come.

'Bad' Creative is Killing Mobile Advertising

The 1to1 Media Blog

Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more but marketers are still struggling with the same issue: delivering compelling content on mobile devices. There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog. Marketing Mobile Marketing homepage

Some Possibilities for Re-inventing Video Advertisements

Mukesh Gupta

One of the most sacred piece of consumer advertising in the past was the 6 second spot in Television. Advertisers qued up to buy the spots and display their advertisements. All this is about to change and the advertising agencies are in for a disruption. This opinion of mine is based on the following trends that I see playing out in the markets: Despite having changed medium (Television to online streaming videos), video advertising did not change.

Will Facebook Advertising Work For Me?

Ian Brodie

Rather than answering a question sent in by one person, I’m going to look at a questions that dozens upon dozens of people asked in my recent survey on what you would want in a Facebook Advertising course. The question in various forms was “ will Facebook Advertising work for me? Of course, the truth is that Facebook Advertising doesn’t work for everyone. The post Will Facebook Advertising Work For Me? More Clients TV facebook advertising

The Most Important Question You Should Ask When Advertising


Over the weekend advertisers spent between $1.65 You might remember when Pepsi dropped out of some major advertising for a few years while Coke stayed their course and continued spending. and $1.8 million for a 30-second commercial during the Oscars.

Verizon's Bid for Yahoo: A Digital Advertising Coup

The 1to1 Media Blog

Under the leadership of CEO Lowell McAdam, the company has been actively putting the pieces in place to undergo a digital transformation--one that will enable the company to earn revenue from digital advertising, largely on mobile devices. . . Customer Engagement Customer Loyalty Customer Strategy Mobile Marketing digital advertising digital marketing Verizon's bid for YahooThis morning's announcement from Verizon about its bid to purchase Yahoo Inc.

Lead Generation: Google PPC Drone Advertising

The Sales Insider

Google PPC Drone Advertising’s only objective is to find short-term advertising princesses and produce results. Cool Ideas How To's Lead Generation Google ads Google advertising Inside Sales InsideSales.comThe male drone ant lives roughly 45 days.

6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing

Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. Issue Date: 2015-07-22. Author: Tuan Nguyen.

Are You Making This Professional Practice Advertising Mistake?


However, there is something many businesses, especially professional practices, are guilty of in their promotions, websites, and advertising that makes them appear just that. In professional advertising, ethics guidelines talk a lot about truth and trust in advertising.

Tracking the Impact of TV Advertising

The 1to1 Media Blog

Today's multichannel customer is getting information from an increasing number of sources. Further, customers can cross-check the information they get from one particular channel through another medium, allowing them to be more confident in their purchasing decisions before parting with their money.

Pictures & Photos In Advertising


I imagine this is why the right photographic image can be so powerful in advertising, something you should never forget; as a copywriter embroiled with the written word, I have to remind myself of this. In every way, photography is a big part of our lives, our culture, our history, and our advertising.

How to guarantee victory in your advertising campaign…


Today people head to the polls in the U.S.A. to decide who will be our next president. Over the past few days, candidates have displayed a mannerism that the most successful entrepreneurs use to chart their course to business victory. It’s something you’ll need if you intend to unseat your competition. Fight off feelings of being overwhelmed and eliminate chaos. And lead yourself and your business to the transformation, quality of life, wealth and victory you deserve. Can you guess what it is?

PBTO44: Out-think, Out-pace & Out-Wit your competition with Lakshmipathy Bhat

Mukesh Gupta

His blog – BhatNaturally ranks among the one of the best blogs on advertising, marketing and creativity. Difference between branding, advertising and marketing. Advertising is showcasing the personality. the only reason for Advertising to exist is to drive sales.

Advertising, Big Data and Persuasion

Mukesh Gupta

Advertising as we know it is changing. There are two kinds of advertising that we see now: Intrusive : This is the kind that is targeted at a customer in a moment of truth (about to buy a product/service) and will try to convince this person to buy your product/service rather than from your competitors. As marketers and advertisers, we need to understand and decide, based on our goals, which kind of advertising is more suited to achieve our objectives.

How To Cut The Fat And Waste From Your Advertising And Hold Every Dollar You Spend Accountable So You Can Get Reliable And Predictable Results


Think of it as your foot in the door without spending lots of money on advertising! As an entrepreneur or small business owner, to thrive in this uncertain economy you need to keep your marketing interesting. You need to be looking for ways to boost your response.

The Magic Secret Used By TOP Advertising Strategists To Lift Response Far Above Ordinary


It’s a secret that the TOP and I mean the very top advertising strategists and copywriters use to lift their response far above the ordinary. During my days as a magician I learned a key secret that I still use in business today.

Full-Funnel Marketing: Is it Advertising or Marketing? The Challenge of Creating Awareness in a Noisy World.

The Sales Hunter

Is it advertising that’s needed to create customers or is it marketing? Does it matter? Matt Heinz and his team at Heinz Marketing have put together a great book on the subject, and you can get an electronic copy of Full Funnel Marketing for free!

Friend or Foe? Native Advertising's Impact on Content Creation

The 1to1 Media Blog

In the marketing world, however, one term continues to perplex the masses more than most: Native advertising. When it comes to jargon, it''s often hard to uncover what''s hiding behind those fancy words.

Should You Buy Premium LinkedIn Accounts For Your Team?

Sales Benchmark Index

Social Selling Sales Leader Prospecting LinkedIn Small Company Sales Leader Resources Advertising and Marketing Social Prospecting You are a progressive Sales VP in a medium size company. You know how hard it is for your reps to prospect today.

4 Steps to Creating Advantageous Advertorials

Vertical Response

Advertorials or native advertising, when done appropriately, has much more viral lift. However, it still needs to be clearly and conspicuously labeled as an advertisement. Have you tried native advertising or paid content?

The Super Bowl: How Advertising is Changing

The Pipeline

NFL playoffs and the Super Bowl have rolled back around, and they bring with them one of the greatest advertising displays of the year. The Super Bowl has always been known for being one of the most expensive advertising opportunities. Guest Post – Megan Totka.

The "Beauty" Behind False Advertising

The 1to1 Media Blog

But advertisers continue to disseminate messaging that promises to solve everyone's self-esteem issues with one magical miracle product.

Facebook Hashtags Enhance Digital Advertising Opportunities

The 1to1 Media Blog

Yet, while hashtags enable users to engage in conversations and interact with the rest of the Facebook community, this tool also provides brands with an interesting new way to advertise and potentially generate positive social ROI.

3 Questions to Ask Before You Create a Facebook Ad

Vertical Response

Advertising is part of our everyday life. Facebook started supporting advertising soon after it launched in February, 2004. There are several advertising options you can choose from when creating an ad on the Facebook platform.

The Most Important Part of Any Advertisement You Do


The headline is the single most important part of any type of advertising you do. This goes for newspaper ads, magazine ads, sales letters, lead generation letters, postcards, and yes, even television, radio, and social media advertisements.

Online Banner Ads: Out with the Old, in with Interactive

Vertical Response

The world of online advertising is evolving. The Interactive Advertising Bureau, which is made up of 600 media and technology companies and is responsible for selling 86% of the online ads in the United States, is leading the change-the-ads charge.

Google’s New Enhanced Campaigns for Display Advertising

Vertical Response

Many of these features have also rolled over onto Google’s Display Network with a few subtleties specific to Display advertising (text, images, interactive & video ads). The post Google’s New Enhanced Campaigns for Display Advertising appeared first on VR Marketing Blog.

Facebook Boosted Posts: 3 Ways to Target Your Audience

Vertical Response

The targeting option is very similar to Facebook’s traditional banner and news feed advertising. We also use the targeting option when we’re writing about very specific subjects outside of our own direct services (email marketing) such as SEO, social media and advertising.

Instagram Releases New Visual Storytelling Ad Format

Vertical Response

Instagram’s latest advertising option, carousel ads, allows businesses to resonate with others through the power of visual storytelling. Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.”

Media 22

Facebook Rolls out Ad Format Improvements

Vertical Response

Ad specs are consistent across ad placements, making it easier for advertisers, who previously had to upload different images sizes for different placement types.

Facebook Introduces “Buy” Button – What It Means for Your Biz

Vertical Response

Here’s how the new advertising product will appear on Facebook: Image courtesy of the Facebook blog. Breaking News Social Media advertising Buy Button e-commerce Facebook social network

How to Effectively Use Facebook Ads + Email

Vertical Response

Your unpublished news feed ad should advertise your giveaway, then link to an opt-in form and/or lead page, which will grow and build your email list in the process.

Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]

Vertical Response

Social Media advertising Jason Miller linkedin Small Business social network sponsored updates Strategy In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jason Miller , Sr.