Networking Like a Madman: Backfilling Your Pipeline
Sales and Marketing Management
JANUARY 29, 2018
I always knew networking was a great avenue to develop business, but I never thought it could be nearly your entire sales strategy. By committing to networking in my chamber as a full-time objective, I was able over the next six months, to go from zero referrals to an average monthly pull of eight to 10 referrals and six to seven closed pieces of business – and it has only gone up from there. There are four main commandments of networking that I utilize effectively.