The Future of B2B Incentives Depends on ‘Just One Thing’
Sales and Marketing Management
SEPTEMBER 17, 2022
In the 1991 movie “City Slickers,” the sage cowboy, Curly (Jack Palance), told the New Yorker, Mitch (Billy Crystal), that the secret of life is “just one thing.” He went on to say that when you find that one thing, you stick to it and nothing else matters — though Curly used more colorful language. […].
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