Overcome Demo Mindset with Sales Engineering and Sales Operations Insights

Babette Ten Haken

As a sales engineer or sales operations professional, you have a critical role to play in helping the sales organization deploy the demo appropriately. Consider the frequency that sales engineers are applied-as-needed as the ultimate solutions to closing technical deals.

Customer Retention IIoT Style, Sales Aerobics for Engineers® Blog

Babette Ten Haken

The industrial Internet of Things (IIoT) ecosystem challenges how we work, sell, engineer and communicate. On April 18, 2009, I launched the Sales Aerobics for Engineers® Blog. This week, we kick off the 9 th year celebration of Sales Aerobics for Engineers® Blog.

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Sales Engineering Mindset is Tailor Made for IIoT Challenges

Babette Ten Haken

Sales engineering mindset combines the best of many worlds. As a result, individuals with sales engineering mindset are tailor made to help clients address the challenges of the industrial Internet of Things (IIoT) business ecosystem.

3 Sales Tips from an Engineer Turned Saleswoman

No More Cold Calling

What do women in sales and engineers have in common? An engineer who sells? She is off-the-charts bright, with degrees in both statistics and physics, so engineering was a natural career choice. As she helped me understand, engineering and sales require some similar skill sets.

6 Free SEO Tools to Boost Your Search Engine Rankings

Vertical Response

’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty. This tool shows you how a search engine sees your site. Where does your website land in search engine results?

Small Business Saturday Is America’s Economic Engine

Increase Sales

Small Business Saturday is indeed American’s economic engine. Outside of the industrial revolution which gave birth to big business, small businesses have always been the economic engine.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines.

Datahug. A Relationship Search Engine for Your Business.

Dave Stein's Blog

The analytics engine monitors this to build up a dynamic database and applies a powerful relationship algorithm to make the connections and undercover who knows who and how well they know them right across the company’s entire network of connections.

Datahug. A Relationship Search Engine for Your Business.

Dave Stein's Blog

The analytics engine monitors this to build up a dynamic database and applies a powerful relationship algorithm to make the connections and undercover who knows who and how well they know them right across the company’s entire network of connections.

To Fuel Your Marketing Engine, Fill Up on Creative

Sales and Marketing

However, while automation is delivering ROI for most teams – 86 percent report its been somewhat or very effective – the best marketing engine in the world won’t function without creative fuel. Automation might provide the marketing engine with more horsepower, but without enough creative “fuel,” it can’t accelerate the vehicle.

What's Fueling Your Leadership Engine?

Increase Sales

Remember the story about the Little Engine? Would you believe this story can be directly applied to fueling your own leadership engine? Each of us as leaders are our own little engine. What fuels our leadership engine is our emotions, our experiences and our expectations.

Top IoT CIO posts from the Sales Aerobics for Engineers Blog

Babette Ten Haken

Today’s collection of top IoT CIO posts from the Sales Aerobics for Engineers blog provide food for thought about some Big Ideas. The post Top IoT CIO posts from the Sales Aerobics for Engineers Blog appeared first on Babette Ten Haken.

4 Steps to Prep Your Search Engine Marketing for the Holidays

Vertical Response

If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. October marks the beginning of holiday season for many businesses.

How to Build a Sales and Marketing Engine

Sales and Marketing

Issue Date: 2017-04-05. Author: Ben Cotton. Teaser: Gray areas lead to misunderstandings between sales and marketing. When this happens, it’s not uncommon to have sales complaining about the quality of leads and marketing bemoaning sales for not working them.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines.

100 Free Search Engine Optimization Tools for Your Biz

Vertical Response

We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ). Grab our free Beginner’s Guide to Search Engine Optimization for more helpful SEO info and sink your teeth into this tasty infographic.

5 Search Engine Marketing Tips to Compete with the Big Guys

Vertical Response

We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. Additionally, there are lots of second tiered engines on the market like LookSmart, Admarketplace, etc.

Tune up Your Efficiency Engine: The Big Five Health Factors for Leaders

The Productivity Pro

Good health doesn’t automatically produce productivity for leaders, but it prepares you for it. You can’t do your best work when you feel bad.

The Potential Engine (A Note to Sales Leadership)

The Sales Blog

The Potential Engine (A Note to Sales Leadership) is a post from: The Sales Blog | S. A sales organization is an engine. Your job in leadership is to get the very highest performance from that engine. But the real question is, “Are you getting the most from the engine?

Sunday Morning Blog: Sales Aerobics for Engineers

A Sales Guy

Sales Aerobics for Engineers is a great resource for anyone, not just engineers, who wants to understand the selling world better. Sales Aerobics for Engineers is a practical blog tackling real world sales and business issues. Who says technical people can’t sell?

Predictive Analytics as an Engine of Research and Development with New Product Launches

Sales and Marketing

Issue Date: 2015-08-07. Author: Lana Klein. Teaser: Innovation is the driving force of growth, but many new product ideas fail in the marketplace, leaving a trail of wasted time and resources. Sometimes the product idea is good but is poorly communicated.

What Is The Engine That Drives Prosperity…And Why?

Bob Burg's Blog

Entrepreneurship is the engine that drives the economy and resulting overall prosperity. What is the gunk that slows up the engine? I must admit annoyance when hearing politicians campaign on how they will create jobs. The reason is because politicians cannot create jobs.

Sales Is the Engine

The Sales Blog

Sales Is the Engine is a post from: The Sales Blog | S. The sales department is clearly the engine. The operations department does the real work, and the operations department is the engine. The finance department is the engine. The accounting department is the engine. Research and development is the engine. Marketing is the engine? Procurement and supply chain management is the engine. The Engine. The business itself is the engine.

Why a Moral Compass is Critical to Professional Success

Babette Ten Haken

My Sales Aerobics for Engineers® blog is dedicated to facilitating enlightened, rewarding and innovative conversations across the sales-engineering interface®. Do you have a moral compass? Specially calibrated to navigate the ecosystem of Internet of Things (IoT) hyper-connectivity?

Affiliates – Start Your Engines

Software Business Blog

Avangate is proud to launch its 2012 line of contests for affiliates that generate sales. Software is a great niche to promote as an affiliate, no doubt about that: big commissions, instant gratification for customers, easy to test & promote. But here’s another reason you may want to grow your sales through the Avangate Affiliate Network: we’re offering $8,000 worth of prizes for both our existing affiliates and the new affiliates that will join us into promoting software online.

Re-Engineering Your Revenue Supply Chain to Avoid the ‘Amazon Effect’

Sales and Marketing

To counter this macro change in buyer behavior, companies that rely on B2B sales are re-engineering their revenue supply chain. Re-engineering the Sales Process. Similarly, sales organizations are re-engineering their sales process to remove the constraints associated with filling their sales pipelines.

Top 5 SEO tips for landing page optimization

Salesfusion

Best Practices Marketing Automation Uncategorized search engine optimization The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

Why Order Taker Mindset will become IIoT Business Extinct

Babette Ten Haken

Do you support their businesses even when you are not selling or engineering anything for them? That tact characterizes yesterday’s transactional sales, engineering and sales engineering order taker mindset. Order taker mindset will go the way of the dinosaurs.

Top 5 SEO tips for landing page optimization

Salesfusion

Best Practices Marketing Automation Uncategorized search engine optimization The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

SEO Tips for 2015

Vertical Response

Get your business found by search engines and potential customers in the new year. In this two minute video, our Search Engine Optimization manager, Chipper, provides SEO tips for the New Year, including the importance of mobile, and search engines such as Bing and Yahoo!

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Top 5 SEO tips for landing page optimization

Salesfusion

Best Practices Marketing Automation Uncategorized Search Engine Optimization The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion.

Demo Dysfunction Syndrome is why You lose Clients at “Hello”

Babette Ten Haken

Demo dysfunction syndrome is a serious sales and engineering condition. Initially, you may seek out friendly faces, other peer engineers and IT professionals. You have lost site that prospective clients include more than peer engineering and software personnel.

Product Management and Engineering: Your CPQ Project’s Greatest Assets?

Cincom Smart Selling

This is the kind of story that makes product managers and engineers seethe. That data must come from Product Management (or Engineering) in the form of limitations on how parts and assemblies are matched up to address a prospect’s needs. The post Product Management and Engineering: Your CPQ Project’s Greatest Assets? Product Management is part process, part technology and part common sense. Product design and product configuration may reflect that reality in unexpected ways.

Are You practicing Wagon Circling Customer Retention Strategy?

Babette Ten Haken

If you’ve been reading the Sales Aerobics for Engineers® blog for a while, you understand its underlying purpose. She works across leadership, human capital / HR and technical/IT/engineering teams within the industrial Internet of Things ecosystem.

Customer UnRetention Syndrome results from 4 Sales Achilles Heels

Babette Ten Haken

After all, as a sales person, sales engineer or sales operations professional, you think you are doing a superlative job. Subscribe to the Sales Aerobics for Engineers® Blog via the red Never Miss An Article box. Customer unretention syndrome happens. Frequently.

Tech Workforce Hiring Strategy IIoT Style is not Old School

Babette Ten Haken

Yet I launched the Sales Aerobics for Engineers® Blog 9 years ago, this month. As a result, our sales and engineering worlds have never been the same since. Within industrial Internet of Things environments, lack of synergy across the sales-engineering interface® has been magnified.

How to Build a Sales and Marketing Engine

Sales and Marketing

It’s the foundation of our sales and marketing engine and spells out which team is responsible for what activity. To build an effective sales and marketing engine, you need a funnel consisting of the following stages: Prospect/Visitor. They realise that sales and marketing can be engineered, and the starting point is clearly articulating each point within the process, who owns it and at what moment it is handed over.

Become IoT Sales Savvy to retain IoT Customers

Babette Ten Haken

Collaborate with the technical and engineering folks to creating innovative customer solutions. Bring along members of your internal tech and engineering teams. There is a gold mine of unidentified opportunities that only your technical and engineering collaborators can identify.

Are Predictive Hiring Models the New Norm?

Babette Ten Haken

Determine the value of predicting, pre-hire , which top performing sales and service reps, engineers or DevOps coders are most likely to defect, post-hire. She works across leadership, human capital / HR and technical/IT/engineering teams within the industrial Internet of Things ecosystem.

There is Algorithm and then there is a self-learning Algorithm

Mukesh Gupta

There is a lot of examples being shared about the success of recommendation engines of Amazon or Netflix or even some retail giants. Innovation algorithms Amazon recommendations Machine LEarning Netflix recommendation engines