Engineering Related Topics 
Understanding the Sales Force
MAY 15, 2025
Why does the power generated by a car engine continue to be measured in horses? ” Its been nearly 150 years since they began the transition from horses to motorized carriages or cars; do you suppose we could measure the power of engines differently than comparing them to horses? .” cents to 19.9 cents per gallon.
Zoominfo
MAY 15, 2025
Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. And if your go-to-market motion requires a GTM engineer just to function, your system is probably broken.
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Partners in Excellence
MAY 28, 2024
The term, “prompt engineering,” is relatively new to most of us. But as the LLMs have emerged and grown, the concepts of prompt engineering are starting to fill our feeds. Prompt engineering is one of the hottest jobs in the market. ” Prompt engineers don’t accept the first response these tools provide.
Sales Hacker
DECEMBER 17, 2024
As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. Jin, my co-founder, was an engineering leader.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
Don’t get left behind. Register now! 📆 July 22, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST
Understanding the Sales Force
NOVEMBER 1, 2024
In reality, there are only two long sales cycles that seem to be etched in stone: You sell to the government and they’re budgeting now for something they’ll buy in the 2-3 years You engineer something where it takes months to get progress to the point where your customer will buy it.
Zoominfo
AUGUST 27, 2024
Pocus Pocus is a revenue data platform designed specifically for go-to-market teams to analyze, visualize, and act on data — without relying on engineering support. With Pocus, sales and marketing teams can confidently build pipeline and consistently close more revenue.
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The pressure is on for Chief Revenue Officers (CROs) and sales leaders to optimize their revenue engine by achieving consistent rep performance, quarter after quarter. Use this whitepaper to learn how to transform your revenue engine by: Equipping your teams with the right content. Training your reps with excellence.
Advertiser: ZoomInfo
Data is the fuel that powers your ABM engine. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Without it, you can’t find and reach your target accounts.
Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike
The engineering team doesn't need to have marketing degrees, and the marketing team doesn’t need a coding bootcamp. However, as many project managers have discovered, agile can work in non-technical teams as well. But how about managing both? The key is engagement.
Speaker: Kevin Burke
What You’ll Learn: 🌐 State of AI Today: Discover how AI powers tools you already use, from search engines to recommendation systems. Whether you’re just starting your AI journey or looking to refine your approach, this session will give you the tools to thrive in the AI-driven future.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
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