article thumbnail

The Benefits and Pitfalls of Using a Blog as a Marketing Tool

Sales and Marketing Management

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.

Benefit 293
article thumbnail

2022 State of SalesTech: Driving Adoption of Critical Operational Tools

SBI Growth

This has been a significant pain point facing revenue growth leaders and is magnified by the lack of adoption of critical tools. Based on a survey of nearly 100 B2B companies, this week’s chart displays a detailed view of what the typical SalesTech stack looks like and how companies perceive the tools in which they’ve invested.

Tools 347
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unconscious Bias as a Tool in Negotiations

Sales and Marketing Management

You can use unconscious bias as a tool to help you negotiate. The post Unconscious Bias as a Tool in Negotiations appeared first on Sales & Marketing Management. It could make the difference between making a deal and not making one.

article thumbnail

Five Questions with Smart Selling Tools’ Founder, Nancy Nardin

SBI Growth

Continuing the announcement of SBI’s acquisition of Smart Selling Tools (SST) on January 19, get to know SST founder and SBI RevTech Expert Advisor, Nancy Nardin , her new focus at SBI, and her top predictions for salestech in 2022.

Tools 333
article thumbnail

How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

article thumbnail

Embracing Hybrid Sales with New Digital Tools

Sales and Marketing Management

Here are three new tools every sales manager and CMO should be considering. The post Embracing Hybrid Sales with New Digital Tools appeared first on Sales & Marketing Management.

Tools 257
article thumbnail

The best sales prospecting tools that integrate with your CRM

Nutshell

Sales prospecting tools for lead generation are critical for helping sales representatives find, qualify, and reach more prospects. These tools streamline the prospecting process and can help sales teams close more deals. The LeadIQ tool saves sales reps an average of six hours per week on manual data entry alone.

CRM 127
article thumbnail

Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

article thumbnail

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

article thumbnail

The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through leveraging strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. But none of this is possible without the most important element of a successful ABM program: good data.

article thumbnail

The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

article thumbnail

The Business Case and Playbook for Data-Driven Sales Coaching

That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan. The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right.

article thumbnail

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Find and connect with the right talent to fill roles fast with these tools: More data! What is ZoomInfo for Recruiters? We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

article thumbnail

A Recruiter’s Guide To Hiring In 2021

To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Meanwhile, a large number of passive candidates—those who are currently employed and not seeking a new role—may be reluctant to look for something new.