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The Benefits and Pitfalls of Using a Blog as a Marketing Tool

Sales and Marketing Management

Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter. The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management.

Benefit 293
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Fools With Tools

Partners in Excellence

At the same time, when you actually talk to people, the utilization of these tools is very low. All these tools that are supposed to make us more efficient or more effective, the actual results seem to be the opposite. The highest performers are using these tools very well, productively, and effectively.

Tools 119
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Embracing Hybrid Sales with New Digital Tools

Sales and Marketing Management

Here are three new tools every sales manager and CMO should be considering. The post Embracing Hybrid Sales with New Digital Tools appeared first on Sales & Marketing Management.

Tools 257
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30+ Top Course Creation Tools and Software (2024)

Sell Courses Online

Looking for the best course creation tools and software? Check out this comprehensive list of 30+ top tools to simplify and expedite your course creation.

Course 98
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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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2022 State of SalesTech: Driving Adoption of Critical Operational Tools

SBI Growth

This has been a significant pain point facing revenue growth leaders and is magnified by the lack of adoption of critical tools. Based on a survey of nearly 100 B2B companies, this week’s chart displays a detailed view of what the typical SalesTech stack looks like and how companies perceive the tools in which they’ve invested.

Tools 294
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Unconscious Bias as a Tool in Negotiations

Sales and Marketing Management

You can use unconscious bias as a tool to help you negotiate. The post Unconscious Bias as a Tool in Negotiations appeared first on Sales & Marketing Management. It could make the difference between making a deal and not making one.

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

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The Business Case and Playbook for Data-Driven Sales Coaching

That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan. The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right.

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2020 Database Strategies and Contact Acquisition Survey Report

Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Find and connect with the right talent to fill roles fast with these tools: More data! What is ZoomInfo for Recruiters? We have added 10's of millions of personal emails and mobile records. Basic search: Easily search using keywords, job title, location, industry, and more.