The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

The Real Role of Marketing in Sales

Pipeliner

Clearly the traditional view of Marketing–simply being a lead generation engine, focused at the top of funnel–no longer holds true. Marketing has a rapidly evolving role that takes it much deeper into the buying process than ever before.

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Trending Sources

How to use influencer marketing to improve your sales

Pipeliner

As one of the biggest buzzwords in marketing of the past couple of years, influencer marketing is booming right now. Marketers are using it to reach larger audiences, to improve brand awareness, get more traffic and to boost sales.

Online Marketing Automation

Salesfusion

The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM

The Playbook for Account-Based Marketing (ABM)

Account-Based Marketing is a Strategy, Not a Solution | Get this step-by-step playbook to implement an ABM strategy that fits your company’s objectives and resources

Marketing Automation Choices

Salesfusion

The post Marketing Automation Choices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing

Should a Marketing Leader Tell the CEO Everything?

Sales Benchmark Index

Article Marketing Strategy marketing leader

Influencer Marketing for Salespeople

Fill the Funnel

Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. Influencer marketing helps you build trust and authority.

Dead Is Dead (in Sales and Marketing)

Pipeliner

Outbound marketing is dead. Many say that even marketing as a whole is dead. The post Dead Is Dead (in Sales and Marketing) appeared first on Pipeliner CRM Blog. Have you noticed how many things are dead these days? Cold calling is dead.

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Dead Is Dead (in Sales and Marketing)

Pipeliner

Outbound marketing is dead. Many say that even marketing as a whole is dead. The post Dead Is Dead (in Sales and Marketing) appeared first on Pipeliner CRM Blog. Have you noticed how many things are dead these days? Cold calling is dead.

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7 Tips For Automating Your Email Marketing

Fill the Funnel

Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts.

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

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Why Content Marketing Fails

Sales Benchmark Index

Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

The Big 5 Marketing Metrics

Sales Benchmark Index

Data drives insights that empower marketing leaders with the intelligence to make sound decisions. The best B2B marketing ops leaders identify key performance indicators that are critical to business success.

How To Align Sales & Marketing For Quota Attainment

Pipeliner

In the traditional days of commerce, sales and marketing were two separate departments with separate objectives. The marketing department was responsible for gathering intelligence, creating products, and generating brand awareness through advertising & public relations. The post How To Align Sales & Marketing For Quota Attainment appeared first on Pipeliner CRM Blog. Sales Effectiveness sales & marketing

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Marketing and Sales Alignment: Creating a “Sales Marketing Group”

Pipeliner

In our recent series on Marketing and Sales Alignment, we’ve discussed many ways in which Marketing and Sales can work as a cohesive unit, instead of in traditional isolation and (often) conflict.

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Nurture Marketing Defined

Salesfusion

Have you heard the term ‘nurture marketing’ lately and thought, ‘isn’t all marketing supposed to be about nurturing relationships?’ …Well, you aren’t wrong but, the term nurture marketing does refer to a specific piece of technology within marketing automation. (If

5 Questions Every Account-Based Marketing Pro Has Answered

Leads360

On the marketing side, account-based marketing (ABM) has gained major traction, becoming a key strategy to better align with sales and close quality deals. An effective account-based marketing strategy is all about full funnel alignment.

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Aligning Sales and Marketing: 4 Major Benefits

Pipeliner

In today’s business environment, Sales and Marketing are often divorced. Marketing says that Sales isn’t taking advantage of the leads they have, and is wasting them. Sales, on the other hand, is grumbling that the leads Marketing provides just don’t convert into opportunities. With a permanent communication block on the subject, there are leads falling into a “black hole” between sales and marketing. 3: Marketing Supports Sales Strategies.

Marketing Automation Consultation

Salesfusion

The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

I Have 13,000 LinkedIn Connections Now Justifies Bad Marketing

Increase Sales

Bad marketing is rampant on LinkedIn. ” His comeback response once again reflected he is clueless about marketing: Correct. Plain and simple this type of email marketing is bad marketing. Unfortunately social media has only worsened the problem of bad marketing. The first phase of any sales process is marketing.

Click to Download Cheap, Bad Marketing

Increase Sales

If good marketing is to attract attention and to begin to build positive relationships, then bad marketing is just the opposite. One very common bad marketing strategy is to build a list such as Top Salespeople and then have others click on the list to download.

Top 10 Email Marketing Trends for 2015

Salesfusion

The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation

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Why Field Marketing is Sale’s Best Friend

Sales Benchmark Index

Article Marketing Strategy Field Marketing Marketing Contribution % marketing revenue ted hunting

How B2B Marketing Automation Produces Dependable Lead Generation Results

Pipeliner

Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. Yet, most marketers understand how difficult it can be to […].

"Marketing is too important to be left to marketers."

Pointclear

It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. So, what you get is an over-engineered, low-value deliverable that marketers then have to convince you that you need.

Marketing Automation is More than Email

Salesfusion

The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media

Building the Modern Field Marketing Organization

Sales Benchmark Index

SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

Why You Need to Be Using Video – 31 Must Know Video Marketing Stats

Fill the Funnel

The post Why You Need to Be Using Video – 31 Must Know Video Marketing Stats appeared first on Fill the Funnel. Marketing Video video marketingIf you still need to be convinced about the power and impact of video, here is some great research in the form of an infographic from the good folks at Hyperfine Media in the U.K., compiled from research done by Insivia. Get started with video + produce quality content + build your funnel + convert […].

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B2B Marketing Communications

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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#1 Reason You Need To Automate Your Marketing

Fill the Funnel

Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. You have an entire cast of other employees, financial, legal, marketing and sales people to work with, in addition to your customers.

Sales and Marketing Automation

Salesfusion

The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM

Marketing Campaign Planning to Capture Attention

Sales Benchmark Index

Today’s guest is rare marketing leader with 20+ years of B2B marketing leadership experience who can demonstrate a masterful blend of strategy and tactics for campaign planning. As marketing shifts from art to science, marketing leaders with an engineering background.

3 Inbound Marketing Tips You Can Try Today

Salesfusion

The post 3 Inbound Marketing Tips You Can Try Today appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing

Leveraging Your CRM to Create Killer Account-Based Marketing

Pipeliner

With relationship building finally climbing to the top of the “priority” pile in B2B marketing, we have a lot to celebrate. The post Leveraging Your CRM to Create Killer Account-Based Marketing appeared first on Pipeliner CRM Blog.

Winning Sales Over to The Value of Marketing

Sales Benchmark Index

Marketing doesn’t get it. Or, “The marketing guys don’t do anything for me. Corporate Strategy Magazine Marketing Strategy SBI for SMB attribution modeling buyer's journey Marketing marketing strategy revenue attribution revenue growth sales and marketing sales and marketing alignment

The Power of Empathy in B2B Sales and Marketing

Pipeliner

The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. Your B2B sales prospects don’t want to hear about you. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes.

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Scientific Marketing: Stop Guessing and Start Knowing

Sales Benchmark Index

Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

The Ultimate Guide to World-Class Product Marketing

Sales Benchmark Index

Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

Stop the CFO from Pillaging Your Marketing Budget

Sales Benchmark Index

Marketing departments no. The days of Don Draper and Mad Men are gone. A profession that once revolved around big ideas, attractive models, and generating a buzz has transformed. It’s now about big data, predictive models, and generating a buck.

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