SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your marketing campaigns resonate without breaching trust.

Marketing 149

Marketing Campaigns Promotion Consumer 149

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Sales and Marketing Management

OCTOBER 2, 2024

Whether you're just launching your small venture or you are looking to grow an established business, mastering the basics of marketing can be transformative. Here are the three most essential tools and tactics for building a strong small business marketing strategy.

Small Business 295

Small Business Small Business Marketing Tools 295

Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. But were finally seeing signs of a solution: the emerging category of Go-to-Market Intelligence. Too many companies go to market by accident.

Strategy 147

Strategy Scale Marketing CRM 147

Sales and Marketing Management

JANUARY 15, 2025

In an era where economic uncertainty and tighter budgets dominate C-Suite discussions, one thing is crystal clear: Revenue is the ultimate metric, and every part of the organization, including marketing, must align with that objective. The post How B2B Marketing Must Drive Revenue appeared first on Sales & Marketing Management.

Revenue 292

Revenue B2B Marketing Objections 292

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Build Awareness Through Pre-Event Campaigns: Start marketing early through multiple channels. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Sales and Marketing Management

JANUARY 8, 2025

The post Is Your Marketing Event Weather-Ready? appeared first on Sales & Marketing Management. Outdoor events may bring surprises, but with a smart event weather plan, you can keep things running smoothly and safely to create an experience attendees will remember for all the right reasons.

Marketing 290

Marketing Sales 290

Sales and Marketing Management

SEPTEMBER 30, 2024

In a market filled with whitepapers and webinars, the ability to surprise, captivate and inspire sets the leaders apart from the followers. The post Is Your Marketing Missing the Creative Edge? appeared first on Sales & Marketing Management.

Marketing 296

Marketing Webinar Metrics Sales 296

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Results With a strong data foundation, the Houston Rockets are on track to hit their target revenue goals.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

SBI Growth

DECEMBER 3, 2024

CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the product is a complex sale with long buying cycles, sometimes spanning 6, 9, or even 12 months. This disconnect between expectation and reality can create frustration on both sides.

Buying Cycle 156

Buying Cycle Marketing Revenue Industry 156

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. In fact, research from Salesforce indicates that a staggering 90% of CRM data is incomplete.

B2B 130

B2B Intent Signal Scale Marketing 130

Pipeliner

NOVEMBER 13, 2024

In today’s fast-paced business world, sales and marketing teams need to align to drive revenue. This article examines the importance of aligning sales and marketing , the challenges that hinder this alignment, and strategies to foster a more collaborative, effective partnership. However, their methods and priorities often differ.

Buyer Persona 105

Buyer Persona Marketing Marketing Qualified Lead Lead Scoring 105

Sales and Marketing Management

NOVEMBER 18, 2024

Learning how to create a marketing strategy for business success can make a huge difference. The post How to Create a Marketing Strategy That Aligns with Business Goals appeared first on Sales & Marketing Management. Here are the important steps you need to follow.

Strategy 293

Strategy Marketing How To Sales 293

SBI Growth

NOVEMBER 7, 2024

Productivity is boosted when teams better anticipate buyer behaviors, streamline processes, and respond effectively to market changes. Optimizing your GTM strategy for efficiency is essential for success, as is recognizing the impact of productivity.

Webinar Metrics 156

Webinar Metrics Marketing Strategy Buyer 156

Pipeliner

MARCH 2, 2025

In a recent interview, host John Golden talked with Chris Peer , the founder and CEO of Sinc Show, a top B2B online marketing agency. Chris has over 30 years of experience in marketing, sales, and client communication. He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies.

ROI 100

ROI Video Lead Scoring Lead Rank 100

Pipeliner

MARCH 18, 2025

In the latest episode of the Expert Inside interview series, John Golden hosts Tim Bradley , the co-founder of Pennant Video to discuss the impact of video content on the mid-funnel marketing process. Conclusion This episode offers valuable insights into how video content can be used effectively in the middle of the marketing funnel.

Top of Funnel 99

Top of Funnel Funnel Video Strategy 99

Sales and Marketing Management

FEBRUARY 7, 2025

Denis Olcay, vice president of marketing at Allego, explains why its a critical component of a go-to-market strategy, and why its much more than whats in your tech stack. The post A Closer Look at Sales Enablement appeared first on Sales & Marketing Management.

Sales Enablement 266

Sales Enablement Maximizer Exact LinkedIn 266

Pipeliner

FEBRUARY 18, 2025

In the latest episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Kasper , a marketing visionary based in Copenhagen, Denmark. Kasper is the founder of a company that helps brands build in-house marketing capabilities and the author of the bestselling book “Moving In-House.”

Lead Rank 95

Lead Rank Outsourcing Services Lead Scoring Marketing 95

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. Wrap-Up In summary, this episode offers valuable insights into the transformative potential of geofencing in marketing.

Video 95

Video Advertising Advertising Marketing 95

Sales and Marketing Management

MARCH 3, 2025

By investing in their personal brand, marketing leaders can strengthen their voice, extend their companys reach and drive meaningful industry impact. The post The Brand Behind the Brand: Why Personal Branding Matters for Marketing Leaders appeared first on Sales & Marketing Management.

Marketing 260

Marketing Industry Company Sales 260

Sales and Marketing Management

JANUARY 14, 2025

The post The Direct Link Between Data Intelligence and Positive Customer Experience appeared first on Sales & Marketing Management.

Positioning 296

Positioning Data Customer Loyalty 296

Partners in Excellence

FEBRUARY 20, 2025

Every founder, business strategist, revenue focused executives, product management executives obsesses on Product Market Fit (PMF). Competing in this market tends to be feature, function, pricing focused. ” As a side note, this presents a very interesting challenge of early stage companies presenting solutions in mature markets.

Marketing 95

Marketing Ideal Customer Profile Comparison Strategy 95

Force Management

OCTOBER 31, 2024

A recent piece by McKinsey notes that 80% of startups who landed Series A funding failed within eight years (n=3164).

Scale 152

Scale B2B Marketing Company 152

Sales and Marketing Management

JANUARY 13, 2025

The post The Future of B2B Sales: Key Trends to Watch in 2025 appeared first on Sales & Marketing Management. The businesses that thrive will be the ones that embrace these changes and use them to create real value for their clients.

Trends 286

Trends B2B Tools Strategy 286

SalesFuel

APRIL 14, 2025

Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Customer Acquisition Marketers also rely on acquiring new customers. In the past year, overall marketing spending grew only 3%.

Survey 59

Survey B2C Marketing Social Media 59

Pipeliner

JANUARY 21, 2025

Traditional publishers typically focus on their bottom line, often prioritizing their most lucrative titles and leaving lesser-known authors to fend for themselves in terms of marketing and promotion. This illustrates the point that a book can serve as a powerful marketing tool, opening doors that may not have been accessible otherwise.

Lead Rank 92

Lead Rank Video Lead Scoring Marketing 92

No More Cold Calling

FEBRUARY 13, 2025

Marketing isnt a strategy. When everyone from your marketing department, to your IT department, to your janitorial staff is mining their networks for sales referrals, growth isnt just possible; its inevitable. Revenue leaders must prioritize relationships over digital shortcuts to drive real revenue growth. Hope isnt a strategy.

Referrals 310

Referrals Face-to-face Sales Leadership Quota 310

Sales and Marketing Management

OCTOBER 16, 2024

The post Beyond Greenwashing: Why Sustainability Must Be a Core Strategy for B2B Companies appeared first on Sales & Marketing Management.

B2B 296

B2B Company Strategy Positioning 296

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Hiring 214

Hiring Data Prospecting Lead Scoring 214