How to Make Marketing Scientific

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Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

Should Your Field Marketing Team Own a Number?

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Pick five non-marketing employees at random, and ask them what value your field marketing team brings to your organization. If you’re reluctant to do this exercise, it’s likely because you want to avoid blank stares and wild guesses that humble you.

The B2B Marketer’s Holy Grail for Customer Marketing

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Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

B2B 311

Benchmarking Marketing Performance for your Portfolio Companies

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If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

How to Level Up Your Marketing Strategy with Video

Creating Interlock Between Sales and Marketing

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Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

Is Your Marketing Budget a Paper Tiger

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How to Improve Your Marketing Campaign Execution

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The CMO’s Guide to International Marketing

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The Top 5 Things to Consider When Marketing Overseas.

Perfect Your Market Entry Strategy

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Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

How Marketing Leaders Differentiate Their Brand

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As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Major New Advances in Applying Market Intelligence to Revenue Growth

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On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

Wow That Is a Lot of Slides! Should You Read Another Market Segmentation Study?

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Market Segmentation analysis and reports are a foundational component of strategic analysis, planning and decision-making for any CEO. Understanding market opportunity and market dynamics is critical. Geographic growth opportunity Industry/Vertical market.

Unlock the Potential of Your Marketing Team

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Article Marketing Strategy

7 Must-Have Automated Documents for Sales Success

Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. The 7 must-have automated.

Evolve or Die – Guide to Helping Legacy Marketing Staff Thrive

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Why Content Marketing Fails

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Best Practices in Marketing Revenue Attribution

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Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing.

Building the Modern Field Marketing Organization

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SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.

Why Content Marketing Fails

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Marketing teams are failing to execute content marketing. Content Marketing CMO Resources CMO Internal Content Marketing

Uncover Blind Spots Through Sales and Marketing Alignment

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Who’s on First? The classic comedy sketch by Abbot and Costello plays on a series of misunderstandings perpetuated by rat-a-tat wordplay.

The Ultimate Guide to World-Class Product Marketing

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Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

Is Marketing Execution Your Achilles Heel?

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

Scientific Marketing: Stop Guessing and Start Knowing

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Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

A You A Promotable Marketing Leader?

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We were discussing the difference between her A-player Marketing Leaders and their peers. I recently interviewed the CEO of a Fortune 500 company. I asked her what differentiates A-player leaders them from the rest of the pack. Her first answer.

Why Trade Shows Are Worthy of Your Marketing Budget

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If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

Is Your Marketing Strategy Weak?

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

How High Growth Companies Conduct Market Research

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Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

Is Your B2B Content Marketing Failing to Contribute to Revenue Growth?

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Corporate Strategy Marketing Strategy Podcast b2b brand b2b content marketing brand preference content execution content marketing content marketing budget emily rakowski vp marketing vp of marketing

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The Crucial Role of Marketing Campaigns in Market Expansion

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Our expert guest is Randolph Carter, the VP of Marketing in North America for Rentokil. Marketing Strategy Video b2b marketing campaign campaign planning campaign strategy marketing campaign Marketing Campaign Strategy randolph carter

How to Inject Science Into Your Marketing

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Marketing Strategy Podcast

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

Marketing Leadership: Top 10 B2B Marketing Articles of 2017

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We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with. What’s unique about this top 10 list?

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The Science of Planning Marketing Campaigns

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Article Marketing Strategy campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

Bad Marketing Strategy is Built on Assumption

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Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

How You Can Align Marketing and Sales in an ABM World

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Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks