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Marketing Essentials for Small Business Owners

Sales and Marketing Management

Whether you're just launching your small venture or you are looking to grow an established business, mastering the basics of marketing can be transformative. Here are the three most essential tools and tactics for building a strong small business marketing strategy.

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Is Your Marketing Missing the Creative Edge?

Sales and Marketing Management

In a market filled with whitepapers and webinars, the ability to surprise, captivate and inspire sets the leaders apart from the followers. The post Is Your Marketing Missing the Creative Edge? appeared first on Sales & Marketing Management.

Marketing 156
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Marketing and Sales Still Aren’t Aligned

Sales and Marketing Management

Misalignment between sales and marketing continues to drag on performance of these crucial functions. The post Marketing and Sales Still Aren’t Aligned appeared first on Sales & Marketing Management. Here's how to get them working together.

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Advanced Strategies for Elevating B2B Marketing Success

Sales and Marketing Management

By cutting through the noise with creative, innovative marketing tactics. The post Advanced Strategies for Elevating B2B Marketing Success appeared first on Sales & Marketing Management.

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Roadblocks to Delivering a Competitive Buying Experience

That's why Bigtincan teamed up with Heinz Marketing in a recent research study with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Our research uncovered five key insights into what you can do today.

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The Rise of Conversational Marketing

Sales and Marketing Management

Conversational marketing opens new ways for brands to engage audiences and drives business impact through increased customer satisfaction, deeper brand affinity, lower acquisition costs and boosted revenue. The post The Rise of Conversational Marketing appeared first on Sales & Marketing Management.

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Video Marketing: Your Secret Weapon for B2B Lead Generation

Sales and Marketing Management

While often overlooked in the B2B space, video marketing offers a unique opportunity to distill complex concepts and engage a business audience in ways that other content can’t. The post Video Marketing: Your Secret Weapon for B2B Lead Generation appeared first on Sales & Marketing Management.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. How a few small marketing and sales changes can make a big revenue difference. What to do to get alignment, and better performance, out of your sales and marketing organizations.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?