What’s Behind Sales and Marketing Misalignment?

Sales and Marketing Management

Sridhar Ramanathan - co-founder and chief operating officer of Aventi Group - expounds on why misalignment occurs so often between B2B sales and marketing teams, and how to fix it. The post What’s Behind Sales and Marketing Misalignment? Sales & Marketing Podcasts

Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy

Sales and Marketing Management

Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.

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5 Practical Ways to Align Sales and Marketing in B2B

Sales and Marketing Management

Considering there is 90% probability of misalignment of sales and marketing in your organization, it’s time to implement best practices that are proven to produce better results and happier practitioners on both sides of the aisle.

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5 Trends for Marketers from Marketers

Sales and Marketing Management

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How to Measure Sales and Marketing Alignment

Sales and Marketing Management

Failure to align sales KPIs and marketing KPIs means the whole team may be working toward different goals. A closer look at what KPIs to focus on to achieve sales and marketing alignment.

Sales Outcomes and Product Marketing Are Interconnected

Sales and Marketing Management

With a looming economic downturn, it’s even more important than ever to have sales and marketing in sync for optimal outcomes. The post Sales Outcomes and Product Marketing Are Interconnected appeared first on Sales & Marketing Management.

How Account-Based Marketing and Sales Work Together

Sales and Marketing Management

Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. The post How Account-Based Marketing and Sales Work Together appeared first on Sales & Marketing Management.

What B2B Marketers Can Expect in 2022

Sales and Marketing Management

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

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4 Ways Marketing Can Take the Lead During a Recession

Sales and Marketing Management

The pending recession presents a great opportunity for marketers to lead in their organizations, and be the revenue generators that CEOs have expected for some time. The post 4 Ways Marketing Can Take the Lead During a Recession appeared first on Sales & Marketing Management.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

4 Reasons Why Every CEO Should Become a DIY Marketer

Sales and Marketing Management

Four reasons why business leaders should embrace their role as a DIY marketer and how data can help. The post 4 Reasons Why Every CEO Should Become a DIY Marketer appeared first on Sales & Marketing Management.

How Internal Ethics Impact External Marketing and Sales

Sales and Marketing Management

The post How Internal Ethics Impact External Marketing and Sales appeared first on Sales & Marketing Management. Savvy business leaders understand that internal ethics aren’t just an ideal or a luxury. In the modern global marketplace, ethics are essential.

The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Smart Deployment of Marketing and Sales Technology In B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

When Aligning Sales and Marketing Isn’t Enough

Sales and Marketing Management

In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value.

5 Sales Training Techniques to Better Understand Buyers in Your Market

Sales and Marketing Management

The post 5 Sales Training Techniques to Better Understand Buyers in Your Market appeared first on Sales & Marketing Management. Buyer acumen needs to be more than a sales tool for reps – it needs to become a way of life.

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Is Your Digital Marketing Strategy Ready for a Cookieless World?

Sales and Marketing Management

There's increasing uncertainty in the B2B digital marketing world caused by privacy rules butting up against a desire to personalize messages in attempt to stand apart from competitors. The post Is Your Digital Marketing Strategy Ready for a Cookieless World?

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

SBI Growth

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley

Sales and Marketing Management

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up The post How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean Crowley appeared first on Sales & Marketing Management.

Orchestrating a Humanized Account-Based Marketing Strategy

Sales and Marketing Management

Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision. The post Orchestrating a Humanized Account-Based Marketing Strategy appeared first on Sales & Marketing Management.

What is Conversational Marketing?

Zoominfo

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots. Problem #2: Pushy marketing. B2B Marketing B2B Sales

Content Marketing is More Than Just Leads, It’s Connections

Sales and Marketing Management

Content marketing helps make connections with key members within your industry. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management. Here are four ways to shift from a conversion-focused strategy to connections.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Make Marketing Scientific

SBI Growth

Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

Why Internal Marketing Research is So Valuable

Sales and Marketing Management

The value of external market research is well-documented and widely discussed. Companies often ignore the value of exploring internal research when diagnosing friction in their brand, messaging and go-to-market strategies.

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is

Sales and Marketing Management

The post 4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is appeared first on Sales & Marketing Management. Here are four reasons why your direct mail campaign may have underperformed and how to repurpose that strategy and find success.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Align Omnichannel Marketing with Sales Enablement

Sales and Marketing Management

The post How to Align Omnichannel Marketing with Sales Enablement appeared first on Sales & Marketing Management. B2B buyers control the sales process more than ever.

How B2B Organizations Can Embrace Sustainability in their Marketing Strategies

Sales and Marketing Management

Lowering your carbon footprint should permeate every facet of your business, including your business-to-business marketing strategies. The post How B2B Organizations Can Embrace Sustainability in their Marketing Strategies appeared first on Sales & Marketing Management.

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With Creative Commons, Marketers Can Share Good Ideas with the World

Sales and Marketing Management

Tools such as Creative Commons can help drive innovation in marketing. Particularly when it comes to public service campaigns, the open approach to sharing materials can allow marketers to reach new audiences and effect real, positive change.

How to Future-Proof Your Sales & Marketing Strategy

Sales and Marketing Management

Lytle is presenting a free webinar on How to Future-Proof Your Sales & Marketing Strategy for Sales & Marketing Management Connect. The post How to Future-Proof Your Sales & Marketing Strategy appeared first on Sales & Marketing Management. Special Report

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

7 Technological Advances Shaping the Future of Sales and Marketing

Sales and Marketing Management

Identifying the most promising technological trends for marketing isn’t always easy. Here are seven technological advancements that increasingly impact how businesses go to market.

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Effective E-Mail Marketing for Startups

Sales and Marketing Management

Incorporating effective email marketing for B2B startups is crucial for marketing success. The post Effective E-Mail Marketing for Startups appeared first on Sales & Marketing Management.

Are Your Marketing Campaigns Agile Enough?

SBI Growth

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

How Your Marketing Strategy Affects Your Branding

Sales and Marketing Management

A good marketing strategy will help your brand identity, and a solid brand presence will aid your marketing practices. The post How Your Marketing Strategy Affects Your Branding appeared first on Sales & Marketing Management.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.