Benchmarking Marketing Performance for your Portfolio Companies

Sales Benchmark Index

If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

How to Make Marketing Scientific

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Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

Creating Interlock Between Sales and Marketing

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Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

How Marketing Leaders Differentiate Their Brand

Sales Benchmark Index

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

7 Must-Have Automated Documents for Sales Success

Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. The 7 must-have automated.

The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

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A You A Promotable Marketing Leader?

Sales Benchmark Index

We were discussing the difference between her A-player Marketing Leaders and their peers. I recently interviewed the CEO of a Fortune 500 company. I asked her what differentiates A-player leaders them from the rest of the pack. Her first answer.

The CMO’s Guide to International Marketing

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The Top 5 Things to Consider When Marketing Overseas.

Perfect Your Market Entry Strategy

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Is Your Marketing Budget a Paper Tiger

Sales Benchmark Index

Article Marketing Strategy b2b marketing budget budget cut Corporate Strategy cut budget marketing budget marketing plan marketing spend marketing strategy reduce budget reduce marketing budget

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. Technology and Artificial Intelligence are evolving faster than ever and disrupting every industry and role, specifically Sales.

Marketing Mojo or Marketing Muck?

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Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.

Major New Advances in Applying Market Intelligence to Revenue Growth

Sales Benchmark Index

On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

Best Practices in Marketing Revenue Attribution

Sales Benchmark Index

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing.

Unlock the Potential of Your Marketing Team

Sales Benchmark Index

Article Marketing Strategy

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. A great sales team starts with a manager who’s a great coach.

Marketing Should Market and Sales Should Sell

John Barrows

The line between Sales and Marketing is getting thinner and thinner these days. Marketing is become more targeted with their messaging, while Sales is getting more generic and templated with theirs. Sales Messaging vs Marketing Messaging.

Why Content Marketing Fails

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Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

Marketing Lies Per Our Conversation

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Marketing lies abound and speak to the unethical behavior of many salespeople. Just two days ago I received this email headline marketing message “Per Our Conversation” with “Leanne, it was great talking with you” in the body of the email. ” This individual does not believe in permission based marketing. I forwarded this email marketing message to several colleagues. They all agreed the marketing message as completely unethical.

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Read it: 7 Quick Wins for Marketing + Sales Alignment. They delete your emails.

In the Race to Win More Customers, Sales Needs Digital Transformation

and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. This trend is due in part to a tight labor market. (as

The CMO Guide to Data: Why Your Marketing Database Is Broken, and How to Fix It

Sales Benchmark Index

Technology has fundamentally changed the role of Marketing. What was once seen largely as an art, has increasingly become less about fancy pictures, and more about deploying revenue generating messaging to the masses. The rise of radio and television made.

Data 197

Building the Modern Field Marketing Organization

Sales Benchmark Index

SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

The Ultimate Guide to World-Class Product Marketing

Sales Benchmark Index

Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

Why Content Marketing Fails

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Marketing teams are failing to execute content marketing. Content Marketing CMO Resources CMO Internal Content Marketing

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting.

How You Can Align Marketing and Sales in an ABM World

Sales Benchmark Index

Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Set up Marketing SLA Reporting.

The Crucial Role of Marketing Campaigns in Market Expansion

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Our expert guest is Randolph Carter, the VP of Marketing in North America for Rentokil. Marketing Strategy Video b2b marketing campaign campaign planning campaign strategy marketing campaign Marketing Campaign Strategy randolph carter

Why Most Market Analyses for Due Diligence Are Insufficient

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There is no doubt that the Private Equity landscape has evolved. Lower cost money and more LPs are leading to historical levels of dry powder. Further, the availability of less acquisition targets with immediate EBDITDA upside is leading to more.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

Scientific Marketing: Stop Guessing and Start Knowing

Sales Benchmark Index

Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

Is Your B2B Content Marketing Failing to Contribute to Revenue Growth?

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Corporate Strategy Marketing Strategy Podcast b2b brand b2b content marketing brand preference content execution content marketing content marketing budget emily rakowski vp marketing vp of marketing

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Is Your Marketing Strategy Weak?

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Marketing Strategy Podcast b2b marketing CAC CLTV Customer Acquisition Cost Customer Lifetime Value LTV marketing strategy

Marketing Opportunities Abound Provided…

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Deep pockets are no longer required to market a business. Social media has especially leveled the SMB market place. There are many marketing opportunities to attract attention and begin to build relationships provided the following elements are in place: An ideal customer profile.

2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching.

Marketing Leadership: Top 10 B2B Marketing Articles of 2017

Sales Benchmark Index

We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with. What’s unique about this top 10 list?

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How High Growth Companies Conduct Market Research

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

The Science of Planning Marketing Campaigns

Sales Benchmark Index

Article Marketing Strategy campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

Momentum Marketing Equals Magnetic Motivation

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If this has happened to you, you may have experienced momentum marketing. Now this is not the traditional definition of momentum marketing, yet for me it makes far more sense. Peter Drucker said business has two functions marketing and innovation; everything else is operations.