Marketing Related Topics 
Sales and Marketing Management
AUGUST 7, 2023
Advocacy marketing promotes products or services through satisfied customers who are ready and willing to vouch for your brand. The post Advocacy Marketing: 5 Steps to Do It Right appeared first on Sales & Marketing Management. The most trusted voices for your product or service are your customers.
Sales and Marketing Management
JULY 17, 2023
As AI continues to evolve, we expect to see even more innovative and powerful tools emerge to help marketers improve their results. The post Embrace AI to Elevate Your Marketing Game appeared first on Sales & Marketing Management. Artificial intelligence isn't coming for our jobs.
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Sales and Marketing Management
SEPTEMBER 25, 2023
Let's explore the top marketing trends for 2024. The post Marketing Trends for 2024: A Glimpse into the Future appeared first on Sales & Marketing Management. It's been a transformative journey from the internet's early days to today's discussions on the metaverse and AI.
Sales and Marketing Management
JULY 31, 2023
Creating guardrails around AI usage for marketers is important to ensure you protect yourself, your company and your customers. The post Navigating the Responsible Use of AI in Marketing appeared first on Sales & Marketing Management.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.
Sales and Marketing Management
AUGUST 21, 2023
The post 5 Biggest Stressors for B2B Sales and Marketing Professionals appeared first on Sales & Marketing Management. Sales can be a stressful profession for beginners and 20-year veterans alike. Here are the five biggest stressors affecting sales employees and how to alleviate them.
Sales and Marketing Management
SEPTEMBER 27, 2023
Merging sales and marketing tech stacks takes careful planning and time, but the results typically pay off when leaders take thoughtful approaches. The post Intersecting Your Marketing and Sales Technology Stacks appeared first on Sales & Marketing Management.
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Speaker: Ryan Bryers, SVP of Global Engineering
Ryan will cover the multitude of benefits that cloud technology brings to retailers, including: Empowering retailers to transform their operations Becoming more adaptable, efficient, and agile Improving response to ever-changing market dynamics Don't miss out! Save your seat today! July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST
Speaker: Ruth Stevens, President of eMarketing Strategy
So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing, to enable sales and expand customer value. During this webinar, you will learn: Why retention marketing is worth your attention.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.
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