The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

Why Content Marketing Fails

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Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

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Why Content Marketing Fails

Sales Benchmark Index

Marketing teams are failing to execute content marketing. Content Marketing CMO Resources CMO Internal Content Marketing

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

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Why Marketing, Sales, and Business Owners Love Marketing Automation

Learn what Marketers, Sales and Business Owners each have to say about what Marketing Automation has done for their business

"Marketing is too important to be left to marketers."

Pointclear

It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. So, what you get is an over-engineered, low-value deliverable that marketers then have to convince you that you need.

Stay Engaged with Borrowers Using Email Marketing

Velocify

One of the biggest struggles today’s lenders have is shifting from a refi market to a purchase market. Fortunately, using email marketing can be an effective tool to sustain continuous awareness in both borrowers and referral partners.

Why Field Marketing is Sale’s Best Friend

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Article Marketing Strategy Field Marketing Marketing Contribution % marketing revenue ted hunting

Scientific Marketing: Stop Guessing and Start Knowing

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Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

Account-Based Marketing: A Practical Guide

Your step-by-step manual on all aspects of ABM

The Ultimate Guide to World-Class Product Marketing

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Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

The Big 5 Marketing Metrics

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Data drives insights that empower marketing leaders with the intelligence to make sound decisions. The best B2B marketing ops leaders identify key performance indicators that are critical to business success.

3 Reasons You Should Care About Your Marketing Strategy

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Article Marketing Strategy 2018 planning 2018 strategic plan 2018 strategy b2b marketing plan Chief Marketing Officer CMO marketing plan marketing strategy planning planning approach vp of marketing

How B2B Marketers Drive Measurable Revenue Growth?

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Today we demonstrate how to design marketing campaigns that generate revenue. It is hard to execute a Marketing Strategy to grow revenue faster than your competitors. The Revenue Growth Diagnostic tool will help you assess your marketing strategy to pinpoint keys to.

Click to Download Cheap, Bad Marketing

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If good marketing is to attract attention and to begin to build positive relationships, then bad marketing is just the opposite. One very common bad marketing strategy is to build a list such as Top Salespeople and then have others click on the list to download.

Influencer Marketing for Salespeople

Fill the Funnel

Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. Influencer marketing helps you build trust and authority.

Stop Listening to Sales Experts About Marketing

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Some well known sales experts either discount marketing or actually ignore marketing. Peter Drucker said “Business has two functions: marketing and innovation.”. Marketing opens the increase sales door not your sales skills. The salespeople are the marketing people.

I Have 13,000 LinkedIn Connections Now Justifies Bad Marketing

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Bad marketing is rampant on LinkedIn. ” His comeback response once again reflected he is clueless about marketing: Correct. Plain and simple this type of email marketing is bad marketing. Unfortunately social media has only worsened the problem of bad marketing. The first phase of any sales process is marketing.

Content Marketing Is the NEW Be There or Be Square

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Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

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7 Tips For Automating Your Email Marketing

Fill the Funnel

Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts.

Let’s Get Real About the Goal of Marketing

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If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing.

Marketing Campaign Planning to Capture Attention

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Today’s guest is rare marketing leader with 20+ years of B2B marketing leadership experience who can demonstrate a masterful blend of strategy and tactics for campaign planning. As marketing shifts from art to science, marketing leaders with an engineering background.

Prospecting Is a Marketing Activity

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Confusion abounds about what is prospecting and what is marketing. Much of this confusion can be traced back to the Madison Avenue firms where paid advertising became synonymous with marketing. Peter Drucker said the purpose of business is two fold: Marketing.

What Sales Leaders Need to Know About Marketing Strategy

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Article Marketing Strategy Sales Strategy SBI on Demand marketing strategy sales sales and marketing alignment sales leaders

Sales Barrier – Lying in LinkedIn Email Marketing

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Yet some of those B2B professionals are 100% clueless about how to use it especially when it comes to email marketing. Having received some of those LinkedIn email marketing messages, I can personally attest there is significant lying happening.

Dale Vermillion: 3 Ss to Selling Success in a Competitive Rising Rate Market

Velocify

Experts Chris Backe, Velocify director of business development, and Jeff Douglas, Wyndham Capital CEO, discuss how to prepare for this changing market in the context of “The three Ss to Success” as defined by professional speaker and coach Dale Vermillion, CEO of Vermillion Consulting.

Winning Sales Over to The Value of Marketing

Sales Benchmark Index

Marketing doesn’t get it. Or, “The marketing guys don’t do anything for me. Corporate Strategy Magazine Marketing Strategy SBI for SMB attribution modeling buyer's journey Marketing marketing strategy revenue attribution revenue growth sales and marketing sales and marketing alignment

Email Marketing Works Provided You…

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Once again another email entered my In Box from someone I did not know who had subscribed me to her email marketing list without permission. Worse yet this was someone who claimed to be a social media marketing expert. Email marketing works with permission based marketing!

LinkedIn and Effective B2B Marketing Strategies

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LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies.

Effective Social Media Marketing Educates

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With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

The CEOs 4 Most Common Go-to-Market Mistakes

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A thoughtful go-to-market strategy is imperative to enable this growth. Corporate Strategy Magazine Marketing Strategy Sales Strategy avoid mistakes go to market strategy Go-To-Market mistakesUtopia for a CEO is growing faster than your industry and your peers.

Can Your Marketing Team Implement Your Vision?

Sales Benchmark Index

As a marketing leader, you have a revenue contribution goal. Content Marketing CMO Marketing Resources We are more than half way thru 2014. The question you should be asking yourself is – are you going to hit it?

Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

Stop the CFO from Pillaging Your Marketing Budget

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Marketing departments no. The days of Don Draper and Mad Men are gone. A profession that once revolved around big ideas, attractive models, and generating a buzz has transformed. It’s now about big data, predictive models, and generating a buck.

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Which Marketing Projects Make the Cut?

Sales Benchmark Index

The CEO is cutting the marketing budget. The focus is dealing with a marketing structural redesign based on budget cuts. In part 1 , we dealt with your marketing teams work capacity. Part 2 focuses on marketing project prioritization.

Piloting Revenue Attribution – How Top CMOs Quantify Marketing Impact

Sales Benchmark Index

Without revenue attribution, you are exposed—unable to allocate time, money, and resources to the marketing efforts that produce top-line results. If you can’t quantify the collective impact of marketing touch-points, you. Corporate Strategy Magazine Marketing Strategy SBI for Private Equity SBI for SMB custom attribution. The buyer’s journey does not follow a linear course.

Your Social Marketing Reflects Your Leadership

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Have you ever considered how your social marketing may be a reflection of your leadership? Many of these come from so called “experts” on sales, marketing, leadership and even business ethics. Permission based marketing still exists and should be the best practice for professionals engaged in social selling or social marketing. However given the increase in social selling, it appears permission based marketing has taken a bad seat to sales pitches.

Marketing Mojo or Marketing Muck?

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Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.

Realtors – Your Marketing Message Sucks – Part 01

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So you open your mail and find the following direct mail piece from a realtor with the following marketing message: Would you let a stranger into you home? . Then you turn over the card and read the rest of the marketing message: If you show your home yourself, that’s what you are doing.

Field Marketing: A Measurable Difference in Pipeline and Revenue

Sales Benchmark Index

Corporate Strategy Podcast Sales Strategy b2b marketing Field Marketing genesys revenue contribution ted hunting vice president of marketing