The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

Online Marketing Automation

Salesfusion

The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM

Trending Sources

Is Noise Destroying Your Marketing?

Pipeliner

The post Is Noise Destroying Your Marketing? Editor’s Note: At the end of this post is Chad’s accompanying video. I think you will find is interesting to compare the impact of Chad’s points as he tailors his content and style to another medium.

Why Content Marketing Fails

Sales Benchmark Index

Marketing teams are failing to execute content marketing. Content Marketing CMO Resources CMO Internal Content Marketing

The Real Role of Marketing in Sales

Pipeliner

Clearly the traditional view of Marketing–simply being a lead generation engine, focused at the top of funnel–no longer holds true. Marketing has a rapidly evolving role that takes it much deeper into the buying process than ever before.

Dead Is Dead (in Sales and Marketing)

Pipeliner

Outbound marketing is dead. Many say that even marketing as a whole is dead. The post Dead Is Dead (in Sales and Marketing) appeared first on Pipeliner CRM Blog. Have you noticed how many things are dead these days? Cold calling is dead.

How to use influencer marketing to improve your sales

Pipeliner

As one of the biggest buzzwords in marketing of the past couple of years, influencer marketing is booming right now. Marketers are using it to reach larger audiences, to improve brand awareness, get more traffic and to boost sales.

Should a Marketing Leader Tell the CEO Everything?

Sales Benchmark Index

Article Marketing Strategy marketing leader

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

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Why Content Marketing Fails

Sales Benchmark Index

Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

Marketing and Sales Alignment: Creating a “Sales Marketing Group”

Pipeliner

In our recent series on Marketing and Sales Alignment, we’ve discussed many ways in which Marketing and Sales can work as a cohesive unit, instead of in traditional isolation and (often) conflict.

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How To Align Sales & Marketing For Quota Attainment

Pipeliner

In the traditional days of commerce, sales and marketing were two separate departments with separate objectives. The marketing department was responsible for gathering intelligence, creating products, and generating brand awareness through advertising & public relations. The post How To Align Sales & Marketing For Quota Attainment appeared first on Pipeliner CRM Blog. Sales Effectiveness sales & marketing

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Nurture Marketing Defined

Salesfusion

Have you heard the term ‘nurture marketing’ lately and thought, ‘isn’t all marketing supposed to be about nurturing relationships?’ …Well, you aren’t wrong but, the term nurture marketing does refer to a specific piece of technology within marketing automation. (If

Marketing Automation Consultation

Salesfusion

The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

Building the Modern Field Marketing Organization

Sales Benchmark Index

SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

Aligning Sales and Marketing: 4 Major Benefits

Pipeliner

In today’s business environment, Sales and Marketing are often divorced. Marketing says that Sales isn’t taking advantage of the leads they have, and is wasting them. Sales, on the other hand, is grumbling that the leads Marketing provides just don’t convert into opportunities. With a permanent communication block on the subject, there are leads falling into a “black hole” between sales and marketing. 3: Marketing Supports Sales Strategies.

Top 10 Email Marketing Trends for 2015

Salesfusion

The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation

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"Marketing is too important to be left to marketers."

Pointclear

It’s funny because it sounds like marketers are too stupid to be in charge of marketing. And, as a marketer, I love laughing at myself and those who do what I do. So, what you get is an over-engineered, low-value deliverable that marketers then have to convince you that you need.

How B2B Marketing Automation Produces Dependable Lead Generation Results

Pipeliner

Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. Yet, most marketers understand how difficult it can be to […].

3 Reasons You Should Care About Your Marketing Strategy

Sales Benchmark Index

Article Marketing Strategy 2018 planning 2018 strategic plan 2018 strategy b2b marketing plan Chief Marketing Officer CMO marketing plan marketing strategy planning planning approach vp of marketing

Marketing Automation is More than Email

Salesfusion

The post Marketing Automation is More than Email appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Email Marketing Nurture Marketing Social Media

The Big 5 Marketing Metrics

Sales Benchmark Index

Data drives insights that empower marketing leaders with the intelligence to make sound decisions. The best B2B marketing ops leaders identify key performance indicators that are critical to business success.

How B2B Marketers Drive Measurable Revenue Growth?

Sales Benchmark Index

Today we demonstrate how to design marketing campaigns that generate revenue. It is hard to execute a Marketing Strategy to grow revenue faster than your competitors. The Revenue Growth Diagnostic tool will help you assess your marketing strategy to pinpoint keys to.

Why Field Marketing is Sale’s Best Friend

Sales Benchmark Index

Article Marketing Strategy Field Marketing Marketing Contribution % marketing revenue ted hunting

B2B Marketing Communications

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

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Sales and Marketing Automation

Salesfusion

The post Sales and Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Nurture Marketing Sales CRM

Click to Download Cheap, Bad Marketing

Increase Sales

If good marketing is to attract attention and to begin to build positive relationships, then bad marketing is just the opposite. One very common bad marketing strategy is to build a list such as Top Salespeople and then have others click on the list to download.

The Ultimate Guide to World-Class Product Marketing

Sales Benchmark Index

Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

Scientific Marketing: Stop Guessing and Start Knowing

Sales Benchmark Index

Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

3 Inbound Marketing Tips You Can Try Today

Salesfusion

The post 3 Inbound Marketing Tips You Can Try Today appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Nurture Marketing

I Have 13,000 LinkedIn Connections Now Justifies Bad Marketing

Increase Sales

Bad marketing is rampant on LinkedIn. ” His comeback response once again reflected he is clueless about marketing: Correct. Plain and simple this type of email marketing is bad marketing. Unfortunately social media has only worsened the problem of bad marketing. The first phase of any sales process is marketing.

Influencer Marketing for Salespeople

Fill the Funnel

Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. Influencer marketing helps you build trust and authority.

The Power of Empathy in B2B Sales and Marketing

Pipeliner

The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. Your B2B sales prospects don’t want to hear about you. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes.

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The Best Marketing Automation Software

Salesfusion

The post The Best Marketing Automation Software appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Website Tracking

Leveraging Your CRM to Create Killer Account-Based Marketing

Pipeliner

With relationship building finally climbing to the top of the “priority” pile in B2B marketing, we have a lot to celebrate. The post Leveraging Your CRM to Create Killer Account-Based Marketing appeared first on Pipeliner CRM Blog.

Marketing Campaign Planning to Capture Attention

Sales Benchmark Index

Today’s guest is rare marketing leader with 20+ years of B2B marketing leadership experience who can demonstrate a masterful blend of strategy and tactics for campaign planning. As marketing shifts from art to science, marketing leaders with an engineering background.

Inside the Rise of B2B Video Marketing

Salesfusion

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? How Can You Use Video in Your Marketing Campaigns?

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Taking Inbound Marketing Beyond Blogs and Tweets

Salesfusion

The post Taking Inbound Marketing Beyond Blogs and Tweets appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media

10 Things Every Salesperson Needs to Know About Marketing

Pipeliner

The post 10 Things Every Salesperson Needs to Know About Marketing appeared first on Pipeliner CRM Blog. Editor’s Note: Today we welcome Bill Carmody to our blogging community.

10 Things Every Salesperson Needs to Know About Marketing

Pipeliner

The post 10 Things Every Salesperson Needs to Know About Marketing appeared first on Pipeliner CRM Blog. Editor’s Note: Today we welcome Bill Carmody to our blogging community.