How to Make Marketing Scientific

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

Major New Advances in Applying Market Intelligence to Revenue Growth

Sales Benchmark Index

On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

B2B 260

Is Your Marketing Budget a Paper Tiger

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Article Marketing Strategy b2b marketing budget budget cut Corporate Strategy cut budget marketing budget marketing plan marketing spend marketing strategy reduce budget reduce marketing budget

Now Is the Time to Transform Your Product Marketing Team into a Solution Marketing Team

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Article Marketing Strategy asp b2b cost customer experience customers CX declining level 1 level 2 level 3 level 4 make your number marketing maturity model product sbi Sid Nakappan solution marketing stagnant valueB2B customers care little about your product.

Why Content Marketing Fails

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Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

Marketing Operations – The Key to Driving Greater Revenue

Sales Benchmark Index

Marketing leaders are expecting data driven insights and greater ROI from. Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the “show me” era.

Establishing Interlock between Marketing, Sales, and Product

Sales Benchmark Index

Our guest today is Jamey Heinze, the Chief Marketing Officer at iGrafx. Marketing Strategy Video A-Player Sales Talent business development iGrafx Jamey Heinze Marketing Org marketing strategy sales org sbi

Marketing Leadership: Top 10 B2B Marketing Articles of 2017

Sales Benchmark Index

We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with. What’s unique about this top 10 list?

B2B 149

The Ultimate Guide to World-Class Product Marketing

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Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

Building the Modern Field Marketing Organization

Sales Benchmark Index

SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing.

Bad Marketing Strategy is Built on Assumption

Sales Benchmark Index

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

Is Your Partner Marketing the Weak Link in Your Chain?

Sales Benchmark Index

It’s 2018, and developing a world-class marketing organization requires marketing leaders to stay up-to-date with the latest and greatest trends. Omni-channel, multi-tactic, fully integrated marketing campaigns are now table stakes.

The Science of Planning Marketing Campaigns

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Article Marketing Strategy campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

Scientific Marketing: Stop Guessing and Start Knowing

Sales Benchmark Index

Today’s topic is how to make marketing scientific through a marketing operations department. Turn to the marketing operations phase on pages 248 – 251. As a guide to this conversation, download our 10th annual workbook, How to Make Your Number in 2017.

How Marketing Helps Sales Win the Must-win Deals

Sales Benchmark Index

Our guest on SBI TV is Mike Volpe, the Chief Marketing Officer for Cybereason. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

Is Your B2B Content Marketing Failing to Contribute to Revenue Growth?

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Corporate Strategy Marketing Strategy Podcast b2b brand b2b content marketing brand preference content execution content marketing content marketing budget emily rakowski vp marketing vp of marketing

B2B 264

Is Your Marketing Organization Set-up For Success?

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Is your marketing organization set-up to win this year and next year? Are your people aligned around the right set of tasks and activities?

How to Pinpoint Your Market’s Sweet Spot

Sales Benchmark Index

Should you cover the entire market or double down on your sweet spot? Article Corporate Strategy Market Research Marketing Strategy active marketing campaign sweetspot CEO advice ceo guidance cover market cover the market coverage Geoff Schuler market segment market segmentationYou’re a CEO who just missed the quarterly number for the 3rd time in a row. You know what happens next. You are on the hook to.

Is Your Marketing Strategy Weak?

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Marketing Strategy Podcast b2b marketing CAC CLTV Customer Acquisition Cost Customer Lifetime Value LTV marketing strategy

Marketing Hacks

Pipeliner

The way that consumers interact with marketing advances has changed in the last few years. One of the primary goals of the sales and marketing teams are to find new prospects and convert them into customers. How to Market on a Budget. Creating authenticity in marketing.

What Role Does Your Marketing Team Play in The Revenue Desk?

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In this blog, I will outline the role of Marketing in this critical new Key Account. There is an emerging best practice in Key Account Management that successful B2B firms are quickly deploying. The best practice is a “Revenue Desk”.

How High Growth Companies Conduct Market Research

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Corporate Strategy Podcast Account Segmentation Buyer Segmentation Market Research market segmentation sales strategy

How to Move from Marketing Strategy to Execution

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Our guest on SBI TV is Dan Levinschi, the Vice President of Marketing for PandaDoc. Dan is a revenue generating marketer who knows how to quickly transition from marketing strategy to execution.

How to Inject Science Into Your Marketing

Sales Benchmark Index

Marketing Strategy Podcast

Create New Markets Through the Development of New Products

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Today’s show will demonstrate how to create new markets through the development of new products. On the show today is a Chief Executive Officer who has grown his company by creating new markets.

Should a Marketing Leader Tell the CEO Everything?

Sales Benchmark Index

Article Marketing Strategy marketing leader

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Set up Marketing SLA Reporting.

How B2B Marketers Drive Measurable Revenue Growth?

Sales Benchmark Index

Today we demonstrate how to design marketing campaigns that generate revenue. It is hard to execute a Marketing Strategy to grow revenue faster than your competitors. The Revenue Growth Diagnostic tool will help you assess your marketing strategy to pinpoint keys to.

4 Ways To Maximize Your Marketing Strategy

Sales and Marketing

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick.

6 Best Practices to Build Marketing Operations Muscle

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Article Marketing Strategy Chief Marketing Officer CMO marketing data marketing operations marketing ops

How to Building a Data-Driven Marketing Plan for 2018

DiscoverOrg Sales

Our latest eBook shows you how to navigate your book of business, craft a well-calculated marketing plan, add more places of interest on the map, and direct potential customers to inroads back to your company. The marketing plan lays the groundwork for your team to go forth and execute.

Data 208

Field Marketing: A Measurable Difference in Pipeline and Revenue

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Corporate Strategy Podcast Sales Strategy b2b marketing Field Marketing genesys revenue contribution ted hunting vice president of marketing

Marketing Mojo or Marketing Muck?

Increase Sales

Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.

Why Recruiting is Like Marketing

DiscoverOrg Sales

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Learn How to Message and Motivate Like Sales and Marketing.

Is Your Product Marketing Team Good Enough?

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Article Marketing Strategy Product Strategy evaluate product marketing product marketing product marketing performance product marketing scorecard product marketing talent

Transforming a Marketing Organization to Generate a Successful Exit

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Joining us for today’s show is Andrea Brody, the Chief Marketing Officer for BravoSolution. Andrea is one of the top B2B revenue generating marketing leaders with a passion for building brands. Marketing Strategy Video market strategy

The Big 5 Marketing Metrics

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Data drives insights that empower marketing leaders with the intelligence to make sound decisions. The best B2B marketing ops leaders identify key performance indicators that are critical to business success.

Double Down on Your Marketing Operations Investment

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Article Marketing Strategy director marketing operations marketing operations marketing ops Vice President marketing operations

The Secret of Successful Marketing Execution

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On this week’s SBI Insider Video Podcast we discuss content design, one of the most essential tasks given to marketing. Marketing Strategy Video content design content execution marketing execution marketing plan marketing strategy