Pipeliner

JANUARY 25, 2025

Use testimonials or case studies where customers share their own challenges and successes with your product in their own words. These posts act as mini case studies, offering a real glimpse of their quality and versatility. Most marketers rank case studies as the most effective type of B2B content.

Case Study 105

Case Study Customer Social Media Lead Scoring 105

SocialSellinator

FEBRUARY 10, 2025

Discover the best marketing case studies that engage, convert, and inspire. Learn strategies and insights to boost your business success!

Case Study 72

Case Study Study Marketing Strategy 72

Zoominfo

SEPTEMBER 24, 2024

Content Engagement: Monitoring downloads of whitepapers, engagement with case studies, or attendance at webinars. Consideration Stage: If a prospect starts engaging with product comparisons or case studies, this might trigger a notification to the sales team to reach out with a personalized offer or a demo.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

SocialSellinator

FEBRUARY 18, 2025

Explore social media influencer case studies, learn strategy tips, and see impactful ROI through real-world brand examples.

Case Study 66

Case Study Social Media Study Influencer 66

Zoominfo

FEBRUARY 28, 2025

Case Study: Thermo Fisher Scientific Biotechnology firm Thermo Fisher approached ZoomInfo after their sales leaders suspected there were greater opportunities in their SMB market than they were currently calculating. The data universe foundation of ZoomInfos GTM Intelligence platform makes this possible.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

JUNE 10, 2018

Leverage customer testimonials or case studies. Did you know most B2B marketers consider customer testimonials and case studies to be the most effective content marketing tactic ( source )? Here’s why: Testimonials and case studies build trust. Testimonials and case studies aren’t inherently ‘salesy’.

Objections 239

Objections Case Study Face-to-face Study 239

Hubspot Sales

OCTOBER 15, 2024

For example, if a prospect is struggling with operational inefficiencies, rather than presenting generic efficiency stats, share a case study or a data point that directly relates to their industry and demonstrates how your solution has made a measurable impact on similar companies. Research, and share case studies.

Prospecting 105

Prospecting Case Study Industry Study 105

Sales and Marketing Management

OCTOBER 10, 2018

But research and case studies confirm AI’s capacity to drive transformative change in the sales function. In one case study, a sales group tested an AI-driven sales technology that recommended accounts, contacts and opportunities to pursue, products to focus on during sales calls and messages tailored to buyers.

Case Study 319

Case Study Analytics CRM Study 319

Zoominfo

FEBRUARY 7, 2025

A prospect downloads a competitor comparison chart and begins engaging with high-value case studies. AI recommends industry-specific case studies to buyers based on their role and past engagement, improving relevance and increasing conversion rates. Use AI tools to track and optimize time spent at each stage.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Pipeliner

JANUARY 16, 2025

Case Studies: Request case studies or detailed accounts of past sales successes to gauge their effectiveness and strategic thinking. He encourages hiring managers to look for quantifiable results, such as revenue growth or successful territory management.

Hiring 104

Hiring Sales Talent Video Lead Scoring 104

Sales and Marketing Management

SEPTEMBER 8, 2018

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. Offer them a case study that proves something that’s relevant to them. Day 2 – Case Study. After he skims through, he decides to subscribe to your email newsletter.

Case Study 237

Case Study Discount Webinar Metrics How To 237

MTD Sales Training

JANUARY 28, 2020

4) Use case studies to show your value to others, so they can see your value to them. Create awareness in what your business can do for them during that time. This will reduce the impact of the competition and the very nature of the conversation will attract their focus to you, not the competitor.

Competition 375

Competition Sales Meeting Meeting How To 375

Zoominfo

AUGUST 21, 2019

Case studies. For example, let’s say you have created hundreds of case studies over the years. But, with so many of these case studies available, your sales team is hit by information overload. If your business lacks a formal sales enablement process, don’t fear. Video testimonials. Sales emails.

Top of Funnel 241

Top of Funnel Sales Enablement Marketing Case Study 241

MTD Sales Training

JUNE 4, 2019

Videos and podcasts of how others have benefitted from using your product: Just like a case study can convince a customer upfront how other companies have benefitted from using your services, videos and podcasts can show how those same companies have built their business success with your products and services.

Case Study 255

Case Study How To Discount Decision Maker 255

Zoominfo

AUGUST 8, 2024

Here are some of the most important tasks: Onboarding sales teams Ongoing learning initiatives for sales Developing assets to reference and use (case studies, email templates, etc.) Knowledge sharing program: Sales assets, such as case studies, scripts, and sales playbooks are invaluable to sales efficiency and success.

Sales Enablement 130

Sales Enablement Strategy Scale Hiring 130

Sales and Marketing Management

SEPTEMBER 17, 2018

To back up your claim, link to a case study on your website that provides more details. Add some credibility-boosting elements, such as a quick case study, and include a call to action. For example: “3D2B recently helped an enterprise software company generate 17,000 qualified leads. Add a Call to Action.

Conversion 293

Conversion Sales Qualified Lead Direct Mail B2B 293

Sales 2.0

MAY 1, 2020

Has your product or service worked well for this type of client in the past, giving them good ROI and you a good case study? Some items to consider on the dream client checklist: Does this account look like current clients you have that spend well with you and are easy to work with?

Enterprise 416

Enterprise Enterprise Social Media Referrals 416

Zoominfo

FEBRUARY 10, 2021

Use case studies or customer testimonials to tell your story. Use past clients’ experiences (such as case studies) to tailor the message to your prospect. Also, show how your product or service will help solve your prospect’s business problem, using case studies and customer stories. the main character).

Examples 246

Examples Case Study Face-to-face Study 246

Zoominfo

JUNE 4, 2019

Case studies, reviews and testimonials are an extremely effective trust-building tool. 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases. Here are a few ways you can begin to do this: Customer Success.

Case Study 244

Case Study Referrals B2B Social Media 244

Pipeliner

JANUARY 29, 2025

Practical Applications and Customer Impact Case Study: Transforming a Laundromat Business Barbara shares a compelling case study involving a laundromat owner in Daytona, Florida.

Video 95

Video Advertising Advertising Marketing 95

Hubspot Sales

JULY 22, 2024

If no one else in your space does it like you, say so, and provide social proof to back it up — this can come in the form of testimonials, case studies, or exciting statistics. You'll also want to introduce a case study at this point. You can read the whole story here: [Provide case study link.]

Ideal Customer Profile 111

Ideal Customer Profile Proposal Lead Rank Referrals 111

Vengreso

NOVEMBER 19, 2024

The key lies in conducting thorough research into their reputation, customer reviews, and case studies. Think of it as checking the references of your future digital sales assistant before sending them to meet the queen—or in this case, help boost your sales productivity. .

Software 115

Software Software Scale Sales Qualified Lead 115

Sales and Marketing Management

APRIL 20, 2022

A case study on how a financial technology firm overcame challenges to achieve revenue synergy after a merger. The post To Capture M&A Revenue Synergies, Successfully Integrating Sales Organizations Is a Must appeared first on Sales & Marketing Management.

Revenue 180

Revenue Case Study Study Sales 180

Zoominfo

AUGUST 11, 2020

That is, they should be determined using interviews, case studies, and research on past and current clients. Interviews and case studies are a great way to build rapport with clients in addition to providing you with both qualitative and quantitative information. Which clients had the shortest sales cycle?

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Zoominfo

JULY 23, 2020

Share Case Studies. Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value. Basically, you want to make them feel special and provide the “inside scoop” to get them even more excited about your product.

Sales Qualified Lead 246

Sales Qualified Lead Lead Scoring Lead Rank Leads 246

Hubspot Sales

NOVEMBER 12, 2024

Instead of sending another generic email, I recorded a 60-second video where I addressed them by name, briefly recapped our last conversation, and shared a recent case study relevant to their specific challenges. "For example, I once had a prospect who went silent after our initial meeting. The response was immediate.

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Zoominfo

JANUARY 26, 2021

The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation. Create Case Studies To Demonstrate Value. Qualify The Leads You Already Have.

Lead Generation 189

Lead Generation Lead Scoring Lead Rank Enterprise 189

Hubspot Sales

NOVEMBER 22, 2024

Blog posts from third parties, industry-specific data, case studies, and customer stories also have the biggest influence on B2B buyer decision-making. Pro tip: AI tools like HubSpot's Content Assistant can help you create self-service resources like blog posts and case studies.

Lead Generation 72

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 72

No More Cold Calling

JUNE 8, 2023

The program was a case study. We were asked to discuss the issues that concerned us from our different vantage points so that, in the end, the client in the case study would be particularly well-served and protected. Pr oblem The direction of the discussion quickly got pushed off course.

Insurance 177

Insurance Insurance Case Study How To 177

Zoominfo

JULY 11, 2018

Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ). Buyers are less willing to exchange information to in exchange for podcasts and video (each 19%) and infographics (24%) ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Smooth Sale

MARCH 18, 2025

Unique Business Stories & Case Studies Case studies are always helpful and can help you see how to try something new even if it seems completely novelusually, it isn’t. Harvard Business Review and similar publications are good reads because they can give detailed examinations of successes and failures.

Case Study 78

Case Study Hiring Lead Scoring Lead Rank 78

No More Cold Calling

APRIL 26, 2021

Customer testimonials and case studies can be effective. Especially now, referrals are the one powerful tool for getting past the access chokepoint. Referrals can transfer earned trust from a customer to a prospect.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

SalesFuel

NOVEMBER 27, 2024

In these cases, you’ll need to demonstrate, through case studies, why it is worth spending more on a solid SEO campaign. Detailed testimonials or case studies confirm your client’s experience in their field. Many of your clients have heard that SEO is an inexpensive way for them to generate leads.

Lead Rank 64

Lead Rank Case Study How To Hiring 64

Pipeliner

FEBRUARY 24, 2025

Streamlining Processes Efficient Scheduling: AI can analyze data to generate efficient schedules, as demonstrated in a case study involving a sports industry client. Personalized Interactions: AI can tailor interactions based on customer data, offering personalized recommendations and solutions.

Video 105

Video Lead Scoring Lead Rank Sports 105