Direct Mail: Dead or Alive?

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The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

Why I Have Not Responded to Your Direct Mail Marketing

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In the past 48 hours, I received two direct mail marketing pieces from local real estate agents here in Northwest IN. 1 Reason Why I Have Not Responded to Your Direct Mail Marketing. Then I called his mobile phone, same result and no voice mail even came on.

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Over 30 Direct Mail Pieces and Not One Phone Call

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Funny thing about direct mail, it requires some sort of follow-up excluding another direct mail piece. In the last 30 days I have received over 30 direct mail pieces from various real estate agents here in Northwest Indiana and never a phone call to be had.

Realtors, Time for a Reality Check, Direct Mail Postcards Increase Sales for the U.S. Post Office

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Possibly direct mail postcards work for some realtors to increase sales. One would think that after 5 to 7 direct mail postcards somebody would take the initiative to follow-up and not with another direct mailing. .

6 Tips to Ensure Direct Mail Avoids Junk Mail

Vertical Response

Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. Direct Mail

The demise of direct mail – strictly a grand illusion

GKIC Blog

Twain also could have been talking about direct mail marketing, that tried-and-true form of advertising that’s been around for over 100 years and still going strong. The fact is direct mail is hardly dead. It’s been called many things, including junk mail.

How to Boost Residential Real Estate Sales – Part 02

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I can personally attest that of the half dozen direct mail pieces I received from different local real estate agents, not one went beyond the three (3) contacts. Note: Direct mail is a cold call attempt. Direct mail when done well does attract attention.

Building a Believable Revenue Attribution Model

Sales Benchmark Index

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Stop the CFO from Pillaging Your Marketing Budget

Sales Benchmark Index

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Realtors – Leading with Price Is a Bad Sales Strategy

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For example, after listening our home as For Sale By Owner (FSBO) one of the first marketing direct mail pieces I received from a local realtor here in Northwest Indiana had the following headline: How about 3%?

Being Real About the Re-Start Sales Mentality

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I have witnessed these reactionary behaviors to marketing actions by SMB owners and salespeople: “We sent out 20 direct mail post cards and did not receive one response.” We all know the Einstein’s definition of insanity.

Realtors – Your Marketing Message Sucks – Part 01

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So you open your mail and find the following direct mail piece from a realtor with the following marketing message: Would you let a stranger into you home? .

Attributing Revenue to Non-Digital Interactions

Sales Benchmark Index

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Are Your Real Estate Marketing Messages Missing the Sales Target?

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Probably because these real estate marketing messages have worked in the past with less educated sellers, realtors continue to engage in the same marketing channels such as direct mail postcards, advertising banners on Internet real estate for sale websites.

In Sales Thinking You Are Different Does Not Mean You Are Different

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I was impressed by this direct mail marketing effort. I have received dozens of direct mail postcards during the last several months, but this was the first hand written one. Sales differentiation is not an easy task.

The Good, the Bad and the Ugly of Real Estate Marketing

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Our current contract with our realtor expired and within 72 hours I received two direct mailings from two realtors. Both had engaged previously in extensive direct mail campaigns when we had our home listed For Sale By Owner.

Realtors – Your Marketing Message Sucks – Part 02

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So you open up a piece of mail in a business envelop hand addressed without a return address and low and behold you see this marketing message: How about 3%? His marketing message reveals he does not think enough about you to even include your name in the direct mail piece.

In Sales 3 Is No Longer the Magic Marketing or Prospecting Number

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Send 3 direct mail pieces. I suggest to my clients to engage in 3 touches or contacts per month be it a phone call, an in person visit, an email or a direct mail marketing piece via the USPS.

Three Steps To Never Prospect Again

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. You generally want something that is directly linked to your business.

How to Boost Residential Real Estate Sales – Part 01

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If your voice mail does not kick in quickly, four to five rings, the caller is likely to hang up. Recently I received a very poorly written direct mail piece from a local realtor here in Northwest IN. Voice mail on either line never kicked in.

Realtors – Your Marketing Message Sucks – Part 03

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Beyond the really bad direct mail pieces being sent by realtors, another reason the marketing message sucks is the lack of results that being sold homes.

Realtors Are You Losing Sales Because. Part 3 Hungry

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After we decided not to renew our contract with the realtor, I personally called the five plus realtors who had sent me direct mail marketing. Sales direct mail increase sales losing sales realtors sales leads sales skills top sales performers

25 Holiday Marketing Tips & Ideas

Vertical Response

Send multiple emails, direct mailers, or holiday cards announcing your sales. Try direct-mail postcards with coupon codes to get customers to your website or store. Make sure to print special daily, weekly or monthly offers on your calendars to encourage direct sales.

Three Steps To Never Prospect Again

GKIC Blog

Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. You generally want something that is directly linked to your business.

Do Realtors Really Want to Sell Homes?

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This realization was verified after I called five of the realtors from the direct mail marketing I. Sales direct mail Marketing marketing message real estate sales realtors

Realtors Is Sales Lead Research Part of Your Marketing Plan?

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Today I received the second mailing from a local real estate agent. This realtor did not answer his office phone after 6 rings or his mobile phone after 8 rings when I called him after receiving the first direct mail marketing piece.

The #1 Thing Holding You Back From 7-Figures

GKIC Blog

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Don’t Stop After One Email… Follow The Rules Of Engagement!

GKIC Blog

Bob Stone once said, “ A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first mailing ”. Direct Mail. Bright, different colored pieces are essential in direct mail. Envelopes outperform other mail a staggering 80% of the time.

How Your Marketing Turns on Sales Objections – Part 03

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For example, a local real estate agent here in Northwest IN who sent me his third direct mail piece made a statement about being a top producer with X amount of homes sold at X value. So you potential ideal customer has bought you and your company.

Real Estate Marketing, Are Self-Portraits Really Necessary?

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In real estate marketing, the use of these self portraits not only dots the billboards, but business cards and direct mail pieces. The majority of direct mail marketing pieces I have received included self-portraits.

Magnetic Marketing Event Bonus Videos

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Congratulations on registering for Dan Kennedy’s Upcoming FREE Livecast where he’ll reveal “The Revolutionary Secrets of Magnetic Marketing That Every Business Owner Needs to Know To Thrive and Achieve Massive Success In ANY Economy!”

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Increase Sales By 40% With 4 Quick Tips

GKIC Blog

When he was 19 years old, he sold 4000 fake rocks… through the mail. From rocks, he moved on to financial publications, again using direct mail, he sold hundreds of thousands of publications. Mail to the right group of prospects who will respond to your offer.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 01

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Isn’t one direct mailing with a picture enough? Then there is the one or two direct mailing with no follow-up phone call. The marketplace continues to evolve. Newspapers have gone digital. Many retail commodities are now purchased online.

A Big Persuasion Secret You Can Learn From Hanging Out With Kids

GKIC Blog

If you don’t know who Brian is but you like the simple idea of sending out a piece of mail and making money in return then you NEED to be on this call. Brian Kurtz has generated over $150,000,000 in sales by using direct response marketing.

Three Ways Your List Can Teach You How To Yield A Better Response

GKIC Blog

I’m, of course, talking about one of the most respected business builders and company leaders in the professional direct marketing community—Brian Kurtz. (I’ve Brian says he got a fantastic education by learning direct marketing from the list side of things.

Building a Long Term Relationship with Your Client Newsletter

GKIC Blog

You are going to mail this newsletter on a monthly basis to all members of your list; to your clients, to all leads, and to prominent members of your community who are circles of influence. Every day when you get a big pile of mail, you start dividing that into different categories.

Creating Prosperity Regardless of the Economy

GKIC Blog

Yes, this means you might have to change directions, but so what? Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity.

Could This Simple Thing Be Stopping You From Achieving More?

GKIC Blog

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Direct mail - Can it still have a place in your sales & marketing strategy?

Buyer Zone's Lead Generation Blog

Direct mail is one of the oldest forms of marketing but many marketers have abandoned the practice altogether in favor of more cost-effective approaches in this always-connected digital age. These are just a few ways you can use targeted direct mail to your advantage at a marginal cost.

5 Underdog Moves You Can Make to Blowout Your Competition

GKIC Blog

Use direct-response marketing. You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing.