Why I Have Not Responded to Your Direct Mail Marketing

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In the past 48 hours, I received two direct mail marketing pieces from local real estate agents here in Northwest IN. 1 Reason Why I Have Not Responded to Your Direct Mail Marketing. Then I called his mobile phone, same result and no voice mail even came on.

Over 30 Direct Mail Pieces and Not One Phone Call

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Funny thing about direct mail, it requires some sort of follow-up excluding another direct mail piece. In the last 30 days I have received over 30 direct mail pieces from various real estate agents here in Northwest Indiana and never a phone call to be had.

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Direct Mail: Dead or Alive?

Salesfusion

The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

Realtors, Time for a Reality Check, Direct Mail Postcards Increase Sales for the U.S. Post Office

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Possibly direct mail postcards work for some realtors to increase sales. One would think that after 5 to 7 direct mail postcards somebody would take the initiative to follow-up and not with another direct mailing. .

Real Estate Agents Why Aren’t You Personalizing Your Direct Mail Marketing?

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Now is the time to accept the fact impersonalized direct mail marketing has gone the way of the Dodo Bird. Personalized direct mail marketing has always known to be the better path. Believe it or not the residential real estate market has changed.

Stop the CFO from Pillaging Your Marketing Budget

Sales Benchmark Index

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Realtors – Leading with Price Is a Bad Sales Strategy

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For example, after listening our home as For Sale By Owner (FSBO) one of the first marketing direct mail pieces I received from a local realtor here in Northwest Indiana had the following headline: How about 3%?

Realtors – Your Marketing Message Sucks – Part 01

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So you open your mail and find the following direct mail piece from a realtor with the following marketing message: Would you let a stranger into you home? .

Being Real About the Re-Start Sales Mentality

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I have witnessed these reactionary behaviors to marketing actions by SMB owners and salespeople: “We sent out 20 direct mail post cards and did not receive one response.” We all know the Einstein’s definition of insanity.

Attributing Revenue to Non-Digital Interactions

Sales Benchmark Index

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Are Your Real Estate Marketing Messages Missing the Sales Target?

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Probably because these real estate marketing messages have worked in the past with less educated sellers, realtors continue to engage in the same marketing channels such as direct mail postcards, advertising banners on Internet real estate for sale websites.

In Sales Thinking You Are Different Does Not Mean You Are Different

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I was impressed by this direct mail marketing effort. I have received dozens of direct mail postcards during the last several months, but this was the first hand written one. Sales differentiation is not an easy task.

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Realtors – Your Marketing Message Sucks – Part 02

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So you open up a piece of mail in a business envelop hand addressed without a return address and low and behold you see this marketing message: How about 3%? His marketing message reveals he does not think enough about you to even include your name in the direct mail piece.

The Good, the Bad and the Ugly of Real Estate Marketing

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Our current contract with our realtor expired and within 72 hours I received two direct mailings from two realtors. Both had engaged previously in extensive direct mail campaigns when we had our home listed For Sale By Owner.

In Sales 3 Is No Longer the Magic Marketing or Prospecting Number

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Send 3 direct mail pieces. I suggest to my clients to engage in 3 touches or contacts per month be it a phone call, an in person visit, an email or a direct mail marketing piece via the USPS.

How to Boost Residential Real Estate Sales – Part 01

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If your voice mail does not kick in quickly, four to five rings, the caller is likely to hang up. Recently I received a very poorly written direct mail piece from a local realtor here in Northwest IN. Voice mail on either line never kicked in.

Realtors – Your Marketing Message Sucks – Part 03

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Beyond the really bad direct mail pieces being sent by realtors, another reason the marketing message sucks is the lack of results that being sold homes.

Realtors Are You Losing Sales Because. Part 3 Hungry

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After we decided not to renew our contract with the realtor, I personally called the five plus realtors who had sent me direct mail marketing. Sales direct mail increase sales losing sales realtors sales leads sales skills top sales performers

Do Realtors Really Want to Sell Homes?

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This realization was verified after I called five of the realtors from the direct mail marketing I. Sales direct mail Marketing marketing message real estate sales realtors

Realtors Is Sales Lead Research Part of Your Marketing Plan?

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Today I received the second mailing from a local real estate agent. This realtor did not answer his office phone after 6 rings or his mobile phone after 8 rings when I called him after receiving the first direct mail marketing piece.

How Your Marketing Turns on Sales Objections – Part 03

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For example, a local real estate agent here in Northwest IN who sent me his third direct mail piece made a statement about being a top producer with X amount of homes sold at X value. So you potential ideal customer has bought you and your company.

Real Estate Marketing, Are Self-Portraits Really Necessary?

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In real estate marketing, the use of these self portraits not only dots the billboards, but business cards and direct mail pieces. The majority of direct mail marketing pieces I have received included self-portraits.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 01

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Isn’t one direct mailing with a picture enough? Then there is the one or two direct mailing with no follow-up phone call. The marketplace continues to evolve. Newspapers have gone digital. Many retail commodities are now purchased online.

Why Cost Efficient May Not Be Cost Effective Marketing

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Post Card Direct Mail Campaign. Estimated mailing cost for sending 100 postcards four times would be $128. I have had several clients construct such postcard direct mail campaigns and realize an almost 50 to 60% conversion rate. Article Mail Campaign.

How to Improve Your 2016 Real Estate Marketing Messages

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Sometimes these direct mail campaigns can last for a week or several months. Here is one recent direct mail piece I received. Overall this direct mail postcard had a few pluses, but far more negatives.

Pick Up The Pen!

Sell More and Work Less

Observations from the real World client attraction Colleen Francis Engage Selling Solutions optimizing sales sales direct mail sales quota sales success Believe it or not, the answer to more sales could be as simple as picking up a pen.

The Science and Art of Selling by Alen Mayer ? Blog Archive.

The Science and Art of Selling

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Emotional Intelligence Engages the Senses

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A study recently released by Epsilon Targeting suggests that the United States Postal Service is still the preferred vendor for direct mail. Sixty percent of the respondents reported receiving an emotional surge because they “enjoy checking the mail box for postal mail.” ” Direct mail provides many opportunities for the senses to connect. Second, touch through the hands are present as the mail is taken from the mailbox and sorted.

How Your Marketing Turns on Sales Objections – Part 01

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From a firm handshake, a friendly smile, a well crafted telephone script, a television commercial to even direct mail, all of these marketing actions are designed to turn on a positive reaction. My first direct mail piece was a copy of a copy as was the third direct mail piece.

Direct Content Marketing is Born – Prepare for 2013

Sales Benchmark Index

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. On the right side are direct methods of acquisition. Direct Email.

Will Someone Please Stop Teaching Real Estate Agents Bad Marketing?

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I have kept track of all the direct mail pieces I have received and 99% of them are really bad marketing. Then yet another real estate agent mailed an oversize postcard with this question: If you were drowning and I threw you a life preserver, would you grab it?

Stay Engaged with Borrowers Using Email Marketing

Velocify

The campaign can be designed to last for several months, based on the borrower’s time-table, and it should include a mix of phone, email, direct mail and even text messages, if your borrowers prefer it.

Building an Effective Lead Management Process for High-Growth Sales

Velocify

Another opportunity was to launch account-based marketing, where we are heavily utilizing direct mail as part of the strategy to support Enterprise level sales opportunities.

How to Diagnose if Inbounditis is Killing Your Sales Pipeline

Pointclear

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Send out a compelling direct mail piece highlighting fast facts based on recent b-to-b research, or host a webinar that speaks directly to the pain points your targeted industry is experiencing now.

The Power of 3 For Better Time Management

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Some of these activities may include making phone calls, sending out direct mail pieces, organizing your office, filing paperwork, spending time with family or friends or exercising at the fitness center.

The Spray and Pray Tsunami of Social Selling

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Buy a list, send out direct mail pieces and reap the rewards. Social selling appears to have taken the spray and pray sales approach to tsunami proportions. Clueless or lazy salespeople now drown people with emails to postings with sales pitches. These salespeople and probably some are marketing people spray these sales pitches all over the place through social selling and then pray something will eventually stick.

Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

Pointclear

Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media). The human executes that direction with excellent conversations (based on call flow, not scripts), well-crafted voicemails and carefully written emails. For one client, it takes 9.82 touches to engage with a prospect.

Reasons Cold Calling Is No Good for Account-Based Sellers

No More Cold Calling

However salespeople reach out—via phone, email, social media, direct mail, or even a knock on the door—it’s a cold call without a referral introduction. Can one call generate leads better than ten? You already know my point of view on cold calling.

Realtors – Where You Are Missing How to Increase Sales

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Of the real estate agents who engaged in direct mailing me their marketing messages, several stopped after the first direct mail piece. Not one real estate agent made more than three direct mail attempts. His office phone rang six times and no voice mail.

The Traps of ‘optimizing’ by Lead Source

Sales Benchmark Index

Conversion rate of Lead to Opportunity segmented by source or mode (Email, direct mail, social media, field event, etc.). This is almost double the cost of Online Banner Ads, Email and Direct Mail in this example.

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