Lead411

DECEMBER 5, 2024

Use Multi-Channel Outreach: Combine email, phone, and direct mail campaigns to maximize engagement. Best Practices for Leveraging SLED Data To make the most of your SLED outreach, follow these tips: Segment Your Audience: Tailor your messaging to the specific needs of state, local, or education contacts.

B2G 52

B2G Marketing Government Intent Signal 52

Hubspot Sales

APRIL 7, 2025

29% use direct mail. 25% use direct mail. When we asked our respondents who cold call as a major part of their daily activities about the other channels they pair with cold calling, this is how they answered: 73% combine email with cold calling. 44% use social media outreach. 54% use SMS or text messaging.

Cold Calling 64

Cold Calling Hubspot Report Data 64

Tenbound

OCTOBER 31, 2024

Gifting & Sending Sendoso: A sending platform that enables businesses to send personalized gifts, eGifts, and direct mail to engage prospects and customers. Website PFL: Provides a tactile marketing platform that integrates digital marketing with direct mail and gifting solutions. Website 9.

Sales Technology 52

Sales Technology Sales Qualified Lead Research Lead Scoring 52

SalesFuel

NOVEMBER 7, 2024

Understand that years prior, I bought newspaper, direct mail and radio advertising for a major department store. Specifically, I was selling to advertisers the viewers of programs adjacent to these television commercials. It was relatively easy selling a product that you totally believed in and witnessed its success firsthand.

Video 59

Video Tools Advertising Advertising 59

Zoominfo

MARCH 17, 2025

Sendoso: Improved Data Hygiene and Lead Prioritization Sendoso, a leading direct mail and gifting platform, faced data quality issues that impeded sales effectiveness. Once our system produces a score, we put it in front of field operations leads so they can allocate those accounts as efficiently as possible.

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

RingDNA

JUNE 10, 2025

This includes email campaigns, online ads, social media messaging, direct mail, and events. Since leads must have some familiarity with the company, warm calling usually involves some sort of marketing campaign, email sequence or website interaction before it occurs. Referrals also count as warm calls.

Sales Qualified Lead 62

Sales Qualified Lead Lead Scoring Lead Rank Cold Calling 62

SalesFuel

JANUARY 31, 2025

Look for other traditional media formats such as radio, print, out-of-home, and direct mail to fall by 2.9%. But the special events that drove spending politics and the Olympics will not be duplicated this year. Meanwhile, linear TV captures 13.7% of spending while other traditional media share 5.9% of the outlay by advertisers.

Media 59

Media Marketing Advertising Advertising 59

SalesFuel

FEBRUARY 28, 2025

Similarly, direct mail achieved impressive results with a 2.6% Offline Media Outcomes Offline spending grew in every media category except print (newspaper and magazine). Linear TV did particularly well with an 8.9% growth rate to $58.9 The heated political campaigns drove much of the advertising growth.

Advertising 59

Advertising Advertising Direct Mail Media 59

SalesFuel

MARCH 28, 2025

However, in the past 30 days, the top marketing format that swayed affluent baby boomers was direct mail (34%). For example, AudienceSCAN data shows that affluent millennials are most likely to respond to an ad on a social network (49%.) For 33% of lower income households, mobile app ads drive action.

Account 59

Account Consumer Direct Mail Hiring 59

SalesFuel

JANUARY 24, 2025

Whether it's direct mail, video or email, consumers are searching online after they see an ad. They want to use multiple media formats to connect with their audience. With AudienceSCAN data from AdMall, you can show them which marketing formats are most likely to result in generating a response.

Email Marketing 59

Email Marketing Constant Contact Marketing Ideal Customer Profile 59

SalesFuel

MAY 14, 2025

We created] a discounted spring maintenance and duct cleaning package [with] targeted direct mail, targeting specific geography with postcards that were sent to affluent neighborhoods with older homes, promoting the health benefits of clean air systems.

Sales Tools 59

Sales Tools Tools Ideal Customer Profile Hiring 59

SalesFuel

JUNE 11, 2025

On the digital front, SMB owners use: Social media 67% Email 57% SMS/text messaging 38% Mobile ads 35% They also use traditional media as follows: Direct mail 24% Radio 22% Newspaper 21% TV 21% Out-of-home 18% How Do SMBs Use Social Media? Here is what’s currently happening with SMB advertising.

Small Business 45

Small Business Small Business Advertising Advertising 45

SalesFuel

JULY 11, 2025

How to Research the Value of Consumer Attention Marketers have a long history of trying to reach their target audience through multiple touchpoints – TV, out-of-home, audio, direct mail, etc. With enough touch points, marketers hope that consumers will remember the brand or promotional offer and make a purchase.

Consumer 40

Consumer Research Marketing Advertising 40

SalesFuel

JUNE 13, 2025

The other tactics for finding quality leads include: Paid social 58% Paid search 50% SEO 47% Email/webinars 45% Direct mail/offline 35% Referral/partner programs 27% How do High Performers Stand Out? Between 2024 and 2025, the percentage of survey B2B operators using the tool grew from 63% to 66%.

Campaigns 45

Campaigns B2B Buyer Webinar Metrics 45

Smooth Sale

APRIL 17, 2025

Author Bio: Richard Bufkin is President of TargetLeads , a division of Senior Direct Inc., a direct mail marketing company. With over 20 years of experience, he focuses on lead generation and business growth. Opportunity: Patryk Wezowski, Film Director/Producer , is developing a full-feature documentary called Inspired.

Cost per Lead 78

Cost per Lead Top of Funnel Film How To 78

MarketJoy

OCTOBER 14, 2024

Direct mail emerged as a powerful approach, bringing advertisements straight into people’s homes. 1980s–1990s: The Rise of Direct Mail and Email Marketing As the business landscape matured, the 1980s and 1990s saw companies refine their direct mail strategies.

Direct Mail 52

Direct Mail Outbound Marketing Advertising 52

Pointclear

NOVEMBER 13, 2017

Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media). To reduce sales lead generation cost, you need to optimize the value of each prospect. One way to do this is to avoid under-touching your targets.

Media 266

Media PointClear Sales Qualified Lead Direct Mail 266

Sales Hacker

MAY 9, 2025

More for your eyeballs Sendoso has acquired Postal, uniting the two top players in the global gifting and direct mail world. They help public sector teams move from disconnected workflows, mountains of data, unqualified opportunities and painful collaboration to a single, end-to-end process.

Pivotal 87

Pivotal Scale Ideal Customer Profile Top of Funnel 87

SalesFuel

JUNE 23, 2025

increase) Direct mail $17B (3.5% .: National TV $46.1B (1.1% decrease, includes CTV streaming) Radio $12.2B (3.2% decrease) Publishing $15B (2% decrease) Out-of-Home $9.9B (4.4% increase) Cinema $0.7B (7.0% decrease) Digital media The digital formats will likely not experience 2025 spending decreases according to MAGNA analysts.

Media 59

Media Marketing Advertising Advertising 59

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). 5 Unique B2B Direct Mail Campaigns from Topline Film.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

The Sales Heretic

AUGUST 20, 2019

I recently received the above postcard in the mail from my realtor—and friend—Bob [.]. Regular readers of this blog know that I like to point out egregious examples of bad sales and marketing efforts. Like this one. And this one. Oh, and let’s not forget this one. But I like to highlight good examples as well.

Direct Mail 190

Direct Mail Examples Marketing Sales 190

Hubspot Sales

JANUARY 12, 2018

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. Direct mail advantages and disadvantages.

Direct Mail 145

Direct Mail Lead Rank B2C Campaigns 145

Nutshell

MAY 26, 2020

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.

Direct Mail 140

Direct Mail Campaigns ROI How To 140

SalesFuel

SEPTEMBER 13, 2024

But direct mail programs are almost never ignored by purchase-ready consumers. Direct Mail is Set for Success These Ads Work According to a report from SeQuel Response , 72% of consumers in the U.S. engage with mail each week. Not only do consumers engage with direct mail regularly, they enjoy doing so.

Direct Mail 105

Direct Mail Cost per Acquisition Consumer Hiring 105

Zoominfo

JANUARY 10, 2022

Scenario Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Triggers • There’s an upcoming holiday • You see favorable activity or a special occasion at a company you’ve been watching Actions • Send direct mail or a corporate gift • Follow up with a call or email

Direct Mail 100

Direct Mail Prospecting Follow-up Meeting 100

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. But much like direct dial communication , direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). Keep reading!

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Sales 2.0

SEPTEMBER 18, 2020

The research also recommends mixing up the media you use to connect with your buyer, by using email, phone, social media and direct mail. After 12 days XANT found that it is optimal to take a break for four to five days then start another sequence of eight attempts to reach your prospect.

Direct Mail 370

Direct Mail Outbound Referrals Social Selling 370

SalesFuel

OCTOBER 4, 2024

You’ve heard that direct mail ads are highly memorable and engaging. But do you know how to get direct mail response rates that make them worth the time, effort and money ? If you want to get your client’s direct mail response rates up, you need to help recipients with this. But what makes a CTA motivating?

Direct Mail 79

Direct Mail Ideal Customer Profile Promotion Consumer 79

Hubspot Sales

FEBRUARY 22, 2018

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. These images will automatically present a more interesting, less-spammy piece of direct mail.

Direct Mail 111

Direct Mail Hiring Sales Qualified Lead Education 111

Sales Hacker

APRIL 1, 2020

In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. For them, it’s worth getting physical — stop relying solely on digital channels and integrate direct mail and gifting into your sequences.

Direct Mail 93

Direct Mail Prospecting Face-to-face Channels 93

SBI Growth

NOVEMBER 11, 2012

Direct Mail. Physical mail has seen a big come back. B2B Direct mail was crushed during the advent of email marketing. Today, physical mail gets noticed. A well done B2B mail piece today is the equivalent of seeing a classic 1966 Mustang Fastback in the parking lot.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319