Direct Mail Done Right

The Sales Heretic

I recently received the above postcard in the mail from my realtor—and friend—Bob [.]. Sales clients content customers direct mail marketing valueRegular readers of this blog know that I like to point out egregious examples of bad sales and marketing efforts. Like this one.

17 Tricks For Powerful Direct Mail Copywriting

Direct response marketing is a powerful tool for marketers and salespeople alike, which is why we’ve listed some tricks you can use for your future direct response copywriting needs. The post 17 Tricks For Powerful Direct Mail Copywriting appeared first on The Sales Insider.

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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best. In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy.

Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. 10 Reasons to Try Direct Mail Prospecting and Gifting.

The Ultimate Guide to Direct Mail

Hubspot Sales

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople.

Direct Mail & Email Workflow Templates For Ridiculously Effective Marketing Campaigns

Sales Hacker

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Adding Direct Mail to Email Campaigns Makes Good Economic Sense.

5 Examples of Memorable B2B Direct Mail Campaigns


Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ).

Over 30 Direct Mail Pieces and Not One Phone Call

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Funny thing about direct mail, it requires some sort of follow-up excluding another direct mail piece. In the last 30 days I have received over 30 direct mail pieces from various real estate agents here in Northwest Indiana and never a phone call to be had.

Real Estate Agents Why Aren’t You Personalizing Your Direct Mail Marketing?

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Now is the time to accept the fact impersonalized direct mail marketing has gone the way of the Dodo Bird. Personalized direct mail marketing has always known to be the better path. Believe it or not the residential real estate market has changed.

Realtors, Time for a Reality Check, Direct Mail Postcards Increase Sales for the U.S. Post Office

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Possibly direct mail postcards work for some realtors to increase sales. One would think that after 5 to 7 direct mail postcards somebody would take the initiative to follow-up and not with another direct mailing. .

Direct Mail: Dead or Alive?


The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. Think again.

Are You Growing Your Channel Partners through Symbiotic Relationships?

Sales Benchmark Index

As a sales leader, you are always looking for the most optimal route to your customers. When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into.

A Channel Strategy to Out-punch Your Weight Class

Sales Benchmark Index

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Attributing Revenue to Non-Digital Interactions

Sales Benchmark Index

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Building a Believable Revenue Attribution Model

Sales Benchmark Index

Magazine Marketing Strategy SBI for SMB events field marketing events how to track direct mail how to track field marketing how to track tradeshow Marketing marketing strategy non-digital marketing interactions revenue attribution revenue attribution model tracking tradeshow

Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today

Sales Hacker

It’s been dubbed ‘junk mail’ or ‘spam mail’ for years, and we thought that everyone had abandoned the practice. However, direct mail has been making a huge come-back as an effective sales tactic. Direct Mail. What Does Direct Mail Consist Of?

Stop the CFO from Pillaging Your Marketing Budget

Sales Benchmark Index

Magazine Marketing Strategy SBI for SMB events field marketing events how to track direct mail how to track field marketing how to track tradeshow Marketing marketing strategy non-digital marketing interactions revenue attribution revenue attribution model tracking tradeshow

Sales Prospecting in the 21st century - Part 3

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In yesterday’s mail I received a direct mail piece from a realtor with whom I had an extended conversation. His latest direct mail marketing message which was a duplication of the first direct mail piece totally ignored that sales conversation. For example, how many LinkedIn invitations (electronic direct mail) have been customized instead of the basic template?

How to Boost Residential Real Estate Sales – Part 02

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I can personally attest that of the half dozen direct mail pieces I received from different local real estate agents, not one went beyond the three (3) contacts. Note: Direct mail is a cold call attempt. Direct mail when done well does attract attention.

The Good, the Bad and the Ugly of Real Estate Marketing

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Our current contract with our realtor expired and within 72 hours I received two direct mailings from two realtors. Both had engaged previously in extensive direct mail campaigns when we had our home listed For Sale By Owner.

In Sales Thinking You Are Different Does Not Mean You Are Different

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I was impressed by this direct mail marketing effort. I have received dozens of direct mail postcards during the last several months, but this was the first hand written one. Sales differentiation is not an easy task.

In Sales 3 Is No Longer the Magic Marketing or Prospecting Number

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Send 3 direct mail pieces. I suggest to my clients to engage in 3 touches or contacts per month be it a phone call, an in person visit, an email or a direct mail marketing piece via the USPS.

Realtors – Your Marketing Message Sucks – Part 01

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So you open your mail and find the following direct mail piece from a realtor with the following marketing message: Would you let a stranger into you home? .

Realtors – Leading with Price Is a Bad Sales Strategy

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For example, after listening our home as For Sale By Owner (FSBO) one of the first marketing direct mail pieces I received from a local realtor here in Northwest Indiana had the following headline: How about 3%?

How Your Marketing Turns on Sales Objections – Part 03

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For example, a local real estate agent here in Northwest IN who sent me his third direct mail piece made a statement about being a top producer with X amount of homes sold at X value. So you potential ideal customer has bought you and your company.

Realtors – Your Marketing Message Sucks – Part 02

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So you open up a piece of mail in a business envelop hand addressed without a return address and low and behold you see this marketing message: How about 3%? His marketing message reveals he does not think enough about you to even include your name in the direct mail piece.

Lead Gen Is Not the Finish Line: How Marketing Can Contribute Measurable Lift in Sales Revenue

Accent Technologies

There are so many facets of marketing that have a direct impact on revenue. One of the most fulfilling aspects of a career in demand gen is that you can directly impact revenue generation.

Realtors Is Sales Lead Research Part of Your Marketing Plan?

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Today I received the second mailing from a local real estate agent. This realtor did not answer his office phone after 6 rings or his mobile phone after 8 rings when I called him after receiving the first direct mail marketing piece.

Pick Up The Pen!

Engage Selling

Observations from the real World client attraction Colleen Francis Engage Selling Solutions optimizing sales sales direct mail sales quota sales success Believe it or not, the answer to more sales could be as simple as picking up a pen.

Are Your Real Estate Marketing Messages Missing the Sales Target?

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Probably because these real estate marketing messages have worked in the past with less educated sellers, realtors continue to engage in the same marketing channels such as direct mail postcards, advertising banners on Internet real estate for sale websites.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 01

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Isn’t one direct mailing with a picture enough? Then there is the one or two direct mailing with no follow-up phone call. The marketplace continues to evolve. Newspapers have gone digital. Many retail commodities are now purchased online.

Real Estate Marketing, Are Self-Portraits Really Necessary?

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In real estate marketing, the use of these self portraits not only dots the billboards, but business cards and direct mail pieces. The majority of direct mail marketing pieces I have received included self-portraits.

How to Boost Residential Real Estate Sales – Part 01

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If your voice mail does not kick in quickly, four to five rings, the caller is likely to hang up. Recently I received a very poorly written direct mail piece from a local realtor here in Northwest IN. Voice mail on either line never kicked in.

Realtors – Your Marketing Message Sucks – Part 03

Increase Sales

Beyond the really bad direct mail pieces being sent by realtors, another reason the marketing message sucks is the lack of results that being sold homes.

Realtors Are You Losing Sales Because. Part 3 Hungry

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After we decided not to renew our contract with the realtor, I personally called the five plus realtors who had sent me direct mail marketing. Sales direct mail increase sales losing sales realtors sales leads sales skills top sales performers

Do Realtors Really Want to Sell Homes?

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This realization was verified after I called five of the realtors from the direct mail marketing I. Sales direct mail Marketing marketing message real estate sales realtors

Why Cost Efficient May Not Be Cost Effective Marketing

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Post Card Direct Mail Campaign. Estimated mailing cost for sending 100 postcards four times would be $128. I have had several clients construct such postcard direct mail campaigns and realize an almost 50 to 60% conversion rate. Article Mail Campaign.

Being Real About the Re-Start Sales Mentality

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I have witnessed these reactionary behaviors to marketing actions by SMB owners and salespeople: “We sent out 20 direct mail post cards and did not receive one response.” We all know the Einstein’s definition of insanity.

How to Improve Your 2016 Real Estate Marketing Messages

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Sometimes these direct mail campaigns can last for a week or several months. Here is one recent direct mail piece I received. Overall this direct mail postcard had a few pluses, but far more negatives.