Direct Mail Done Right

The Sales Heretic

I recently received the above postcard in the mail from my realtor—and friend—Bob [.]. Sales clients content customers direct mail marketing valueRegular readers of this blog know that I like to point out egregious examples of bad sales and marketing efforts. Like this one. And this one. Oh, and let’s not forget this one. But I like to highlight good examples as well.

4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is

Sales and Marketing Management

Here are four reasons why your direct mail campaign may have underperformed and how to repurpose that strategy and find success. The post 4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is appeared first on Sales & Marketing Management.


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How to Write a Winning Direct Mail Sales Letter

Sales and Marketing Management

For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best. In such circumstances, you should definitely consider how to take advantage of direct mail and incorporate it into your marketing strategy. In this article, we will discuss the benefits of direct mail and show you eights ways to write a winning sales letter. Direct mail is a genuine conversion driver.

Direct mail tactics for sales: Why physical mail still works, and how to use it


When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? That’s direct mail. It’s 2020…Does Direct Mail Still Work?

Delivering a More Human Marketing Experience

It’s essential to reach customers and create human connections, especially in a world where in person meetings aren’t always possible. Download this eBook to learn why an integrated sending platform takes your marketing strategy to the next level.

5 Examples of Memorable B2B Direct Mail Campaigns


Direct mail is one of the very first outreach strategies employed by businesses. But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. 5 Unique B2B Direct Mail Campaigns from Topline Film.

Why I Have Not Responded to Your Direct Mail Marketing

Increase Sales

In the past 48 hours, I received two direct mail marketing pieces from local real estate agents here in Northwest IN. 1 Reason Why I Have Not Responded to Your Direct Mail Marketing. The only problem was I did call this realtor when I received his first direct mail marketing piece. I called at 10am on a week day, non holiday morning and he did not answer his office phone even though it rang for 6 plus times without going into voice mail.

TSE 1374: Why Direct Mail is the New Email

Sales Evangelist

There are many things we can look forward to with direct mail. In this episode, Chelsea Martin, the co-owner of Nom’s Bake Shop, talks about how direct mail is the new email. This shift moved them into direct mailing at the same time.

Over 30 Direct Mail Pieces and Not One Phone Call

Increase Sales

Funny thing about direct mail, it requires some sort of follow-up excluding another direct mail piece. In the last 30 days I have received over 30 direct mail pieces from various real estate agents here in Northwest Indiana and never a phone call to be had. This is why we suddenly received this flood of direct mail pieces. Direct mail pieces require some sort of follow-up be it a phone call or even a visit.

The Ultimate Guide to Direct Mail

Hubspot Sales

What is direct mail? Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. Although direct mail’s response rate has dropped over time, it’s still a valuable tool for marketers and salespeople. The Direct Marketing Association found direct mail’s response rate is 4.4% -- compared to 0.12% for email. Direct mail advantages and disadvantages.

How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Join this fire-side chat to learn proven methods that will help you maintain your client relationships in an efficient manner.

Direct Mail Prospecting: 10 Reasons to Get Physical in Sales

Sales Hacker

In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. 10 Reasons to Try Direct Mail Prospecting and Gifting.

Real Estate Agents Why Aren’t You Personalizing Your Direct Mail Marketing?

Increase Sales

Now is the time to accept the fact impersonalized direct mail marketing has gone the way of the Dodo Bird. Personalized direct mail marketing has always known to be the better path. Anyone can make a copy of a “canned” marketing flyer, hand write an envelope, put a first class stamp out and drop it in the mail. Some of the residential real estate agents’ direct mail messages have attempted the old tricks of: Use fear.

Realtors, Time for a Reality Check, Direct Mail Postcards Increase Sales for the U.S. Post Office

Increase Sales

Possibly direct mail postcards work for some realtors to increase sales. Also embedded in this excuse is “I don’t have time to follow-up.” Funny I have received well over 50 direct mail postcards and letters and not one Realtor as I hate to use the term salesperson has followed up with a phone call or actual visit. One would think that after 5 to 7 direct mail postcards somebody would take the initiative to follow-up and not with another direct mailing. .

TSE 1354: Using Direct Mail To Move Prospects Through Your Funnel

Sales Evangelist

Using Direct Mail To Move Prospects Through Your Funnel Salespeople use direct mail to move their prospects through their sales funnel but how does that impact the business? Direct mail defined Traditionally, direct mail has included letters, solicitations, and mailboxes.

Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, and marketers want to deliver. But how do you break through the digital noise? Download Sendoso’s new eBook to discover new ways to engage the enterprise buyer with strategic ABM gifting.

Why Direct Mail Is Still a Vital Part of Your Marketing Strategy

Sales Pop!

You may have heard that direct mail is dying, but it’s still a powerful marketing tool that can help you reach your target audience in a very personal way. Direct mail is tangible and physical, so it can’t be easily ignored.

Direct Mail & Email Workflow Templates For Ridiculously Effective Marketing Campaigns

Sales Hacker

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Adding Direct Mail to Email Campaigns Makes Good Economic Sense. Sending direct mail after email increases effectiveness by 40%—Canada Post. 57% of millennials have made purchases based on direct mail offers—USPS.

Direct Mail: Dead or Alive?


The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing

PODCAST 160: Why Direct Mail Sells to a Zoom-weary Population with Joe Venuti

Sales Hacker

On this episode of the Sales Hacker podcast, we talk to Joe Venuti, VP of Inside Sales at Sendoso, on how to maintain a healthy work culture in a remote environment and why direct mail is effective in the digital world. RELATED: Direct Mail Improves Sales Conversion Rate.

Electronic Direct Mail with Teeth: Meet Brainshark


Shared with us from an internal communication at EMD Millipore

Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. These images will automatically present a more interesting, less-spammy piece of direct mail. If everything old is new again, direct mail just got ten years younger and is ready to show up everyone at its high school reunion.

A Channel Strategy to Out-punch Your Weight Class

SBI Growth

Sales Strategy Video changing markets Channel Strategy direct sales channels how to track direct mail indirect sales channels launching new products market segmentation new-product introductions product development product evolution sales strategy worldwide salesOur guest on SBI TV is Burney Barker, SVP of Worldwide Sales at Gigamon. Follow along as we learn from a transformative global sales leader with success at EMC, Dell, and now with Gigamon.

Are You Growing Your Channel Partners through Symbiotic Relationships?

SBI Growth

As a sales leader, you are always looking for the most optimal route to your customers. When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into.

Attributing Revenue to Non-Digital Interactions

SBI Growth

Magazine Marketing Strategy SBI for SMB events field marketing events how to track direct mail how to track field marketing how to track tradeshow Marketing marketing strategy non-digital marketing interactions revenue attribution revenue attribution model tracking tradeshow“Everything should be made as simple as possible, but not simpler.” Albert Einstein’s famous aphorism originally applied to scientific principles but it’s valuable in many walks of life.

TSE 556: The Secret To Getting Response With Unconventional Email And Direct Mail

Sales Evangelist

Even direct emails can be done through unconventional means as well. My guest today, Jon Buchan did just that! […] The post TSE 556: The Secret To Getting Response With Unconventional Email And Direct Mail appeared first on The Sales Evangelist. Even direct emails can be done through unconventional means as well. Emailing is a huge factor in the whole sales process but a lot of people are not seeing success with it.

Building a Believable Revenue Attribution Model

SBI Growth

Magazine Marketing Strategy SBI for SMB events field marketing events how to track direct mail how to track field marketing how to track tradeshow Marketing marketing strategy non-digital marketing interactions revenue attribution revenue attribution model tracking tradeshowAs marketing leader, you step into the CEO’s office with a preview of your presentation for the upcoming strategic planning meeting.

Sales Prospecting in the 21st century - Part 3

Increase Sales

In yesterday’s mail I received a direct mail piece from a realtor with whom I had an extended conversation. His latest direct mail marketing message which was a duplication of the first direct mail piece totally ignored that sales conversation. For example, how many LinkedIn invitations (electronic direct mail) have been customized instead of the basic template?

Stop the CFO from Pillaging Your Marketing Budget

SBI Growth

Magazine Marketing Strategy SBI for SMB events field marketing events how to track direct mail how to track field marketing how to track tradeshow Marketing marketing strategy non-digital marketing interactions revenue attribution revenue attribution model tracking tradeshowThe days of Don Draper and Mad Men are gone. A profession that once revolved around big ideas, attractive models, and generating a buzz has transformed.

Direct Mail: The Forgotten Outbound Channel That STILL Works In Sales Today

Sales Hacker

It’s been dubbed ‘junk mail’ or ‘spam mail’ for years, and we thought that everyone had abandoned the practice. However, direct mail has been making a huge come-back as an effective sales tactic. A full 65% percent of leaders said they are likely to respond to direct mail, and its perceived response rate is higher than that of email. Direct Mail. What Does Direct Mail Consist Of? Why Use Direct Mail Anyway?

How to Boost Residential Real Estate Sales – Part 02

Increase Sales

I can personally attest that of the half dozen direct mail pieces I received from different local real estate agents, not one went beyond the three (3) contacts. Note: Direct mail is a cold call attempt. Direct mail when done well does attract attention. However to rely on just three direct mail pieces without any further contact is foolhardy. Many in residential real estate sales make a common and a mistake shared by salespeople in general.

The Good, the Bad and the Ugly of Real Estate Marketing

Increase Sales

Our current contract with our realtor expired and within 72 hours I received two direct mailings from two realtors. Both had engaged previously in extensive direct mail campaigns when we had our home listed For Sale By Owner. We received at least five mailing from each of these realtors. Now we are receiving exactly the same direct mail pieces.

In Sales Thinking You Are Different Does Not Mean You Are Different

Increase Sales

I was impressed by this direct mail marketing effort. I have received dozens of direct mail postcards during the last several months, but this was the first hand written one. Marketing Be the Red Jacket business model direct mail marketing LinkedIn real estate Sales sales differentiation sales marketingSales differentiation is not an easy task.

Email Response Etiquette: 8 Mistakes To Avoid

Direct Mail Inside Sales TipsThere is no doubt that emails are a great tool in the B2B sales industry, particularly when marketing and prospecting. However, it’s easy to make numerous mistakes that can make your email response look unprofessional and spam-like.

In Sales 3 Is No Longer the Magic Marketing or Prospecting Number

Increase Sales

Send 3 direct mail pieces. I suggest to my clients to engage in 3 touches or contacts per month be it a phone call, an in person visit, an email or a direct mail marketing piece via the USPS. Probably what is worse than 3 direct mail pieces is sending 3 terribly written direct mail pieces. Sales direct mail pieces ideal customer increase sales marketing or prospecting sales buying sales leads top of mind awareness

Realtors – Your Marketing Message Sucks – Part 01

Increase Sales

So you open your mail and find the following direct mail piece from a realtor with the following marketing message: Would you let a stranger into you home? . Marketing basics of selling direct mail piece marketing message real estate realtors selling a home your marketing messageThen you turn over the card and read the rest of the marketing message: If you show your home yourself, that’s what you are doing.

Realtors – Leading with Price Is a Bad Sales Strategy

Increase Sales

For example, after listening our home as For Sale By Owner (FSBO) one of the first marketing direct mail pieces I received from a local realtor here in Northwest Indiana had the following headline: How about 3%? This direct mail piece came without personalization and from a complete stranger. What this direct mail piece revealed to me he truly did not understand a good sales strategy from a bad sales strategy.

Why Email Marketing Is An Important Part Of Your Sales Process

It can be free, in fact, if you’re writing the emails yourself and using mailing lists you’ve already acquired. You could also purchase a mailing list to reach the ideal audience for whatever you’re marketing. Direct Mail Sales Effectiveness

How Your Marketing Turns on Sales Objections – Part 03

Increase Sales

For example, a local real estate agent here in Northwest IN who sent me his third direct mail piece made a statement about being a top producer with X amount of homes sold at X value. Returning to the aforementioned third direct mail piece, another statement was “online traffic reports emailed to you weekly.” Sales Business Coaching direct mail piece features and benefits ideal customer marketing message sales objections

Realtors – Your Marketing Message Sucks – Part 02

Increase Sales

So you open up a piece of mail in a business envelop hand addressed without a return address and low and behold you see this marketing message: How about 3%? His marketing message reveals he does not think enough about you to even include your name in the direct mail piece. Doesn’t he know about technology and mail merge? Then you read the rest of the direct mail piece and cringe inside.