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Direct Mail: Dead or Alive?
Salesfusion
APRIL 22, 2015
The post Direct Mail: Dead or Alive? appeared first on Salesfusion. Email Marketing
Direct Mail Related Topics 
Why I Have Not Responded to Your Direct Mail Marketing
Increase Sales
DECEMBER 5, 2015
In the past 48 hours, I received two direct mail marketing pieces from local real estate agents here in Northwest IN. 1 Reason Why I Have Not Responded to Your Direct Mail Marketing. Then I called his mobile phone, same result and no voice mail even came on.
Over 30 Direct Mail Pieces and Not One Phone Call
Increase Sales
DECEMBER 19, 2015
Funny thing about direct mail, it requires some sort of follow-up excluding another direct mail piece. In the last 30 days I have received over 30 direct mail pieces from various real estate agents here in Northwest Indiana and never a phone call to be had.
Realtors, Time for a Reality Check, Direct Mail Postcards Increase Sales for the U.S. Post Office
Increase Sales
DECEMBER 29, 2015
Possibly direct mail postcards work for some realtors to increase sales. One would think that after 5 to 7 direct mail postcards somebody would take the initiative to follow-up and not with another direct mailing. .
6 Tips to Ensure Direct Mail Avoids Junk Mail
Vertical Response
JULY 29, 2015
Direct mail is a great way for you to spread the word about your business and increase sales. Direct mail also drives more traffic to your website, and as a result, more people sign up for your mailing list. Direct Mail
Building a Believable Revenue Attribution Model
Sales Benchmark Index
JULY 12, 2017
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The demise of direct mail – strictly a grand illusion
GKIC Blog
JULY 30, 2015
Twain also could have been talking about direct mail marketing, that tried-and-true form of advertising that’s been around for over 100 years and still going strong. The fact is direct mail is hardly dead. It’s been called many things, including junk mail.
How to Boost Residential Real Estate Sales – Part 02
Increase Sales
JULY 14, 2015
I can personally attest that of the half dozen direct mail pieces I received from different local real estate agents, not one went beyond the three (3) contacts. Note: Direct mail is a cold call attempt. Direct mail when done well does attract attention.
Stop the CFO from Pillaging Your Marketing Budget
Sales Benchmark Index
JULY 15, 2017
Magazine Marketing Strategy SBI for SMB events field marketing events how to track direct mail how to track field marketing how to track tradeshow Marketing marketing strategy non-digital marketing interactions revenue attribution revenue attribution model tracking tradeshow
Realtors – Leading with Price Is a Bad Sales Strategy
Increase Sales
JULY 2, 2015
For example, after listening our home as For Sale By Owner (FSBO) one of the first marketing direct mail pieces I received from a local realtor here in Northwest Indiana had the following headline: How about 3%?
Realtors – Your Marketing Message Sucks – Part 01
Increase Sales
JUNE 8, 2015
So you open your mail and find the following direct mail piece from a realtor with the following marketing message: Would you let a stranger into you home? .
Being Real About the Re-Start Sales Mentality
Increase Sales
JUNE 23, 2016
I have witnessed these reactionary behaviors to marketing actions by SMB owners and salespeople: “We sent out 20 direct mail post cards and did not receive one response.” We all know the Einstein’s definition of insanity.
Attributing Revenue to Non-Digital Interactions
Sales Benchmark Index
JULY 8, 2017
Magazine Marketing Strategy SBI for SMB events field marketing events how to track direct mail how to track field marketing how to track tradeshow Marketing marketing strategy non-digital marketing interactions revenue attribution revenue attribution model tracking tradeshow
Are Your Real Estate Marketing Messages Missing the Sales Target?
Increase Sales
DECEMBER 30, 2015
Probably because these real estate marketing messages have worked in the past with less educated sellers, realtors continue to engage in the same marketing channels such as direct mail postcards, advertising banners on Internet real estate for sale websites.
In Sales Thinking You Are Different Does Not Mean You Are Different
Increase Sales
SEPTEMBER 28, 2016
I was impressed by this direct mail marketing effort. I have received dozens of direct mail postcards during the last several months, but this was the first hand written one. Sales differentiation is not an easy task.
The Good, the Bad and the Ugly of Real Estate Marketing
Increase Sales
JULY 5, 2016
Our current contract with our realtor expired and within 72 hours I received two direct mailings from two realtors. Both had engaged previously in extensive direct mail campaigns when we had our home listed For Sale By Owner.
Realtors – Your Marketing Message Sucks – Part 02
Increase Sales
JUNE 9, 2015
So you open up a piece of mail in a business envelop hand addressed without a return address and low and behold you see this marketing message: How about 3%? His marketing message reveals he does not think enough about you to even include your name in the direct mail piece.
In Sales 3 Is No Longer the Magic Marketing or Prospecting Number
Increase Sales
JULY 31, 2015
Send 3 direct mail pieces. I suggest to my clients to engage in 3 touches or contacts per month be it a phone call, an in person visit, an email or a direct mail marketing piece via the USPS.
Three Steps To Never Prospect Again
GKIC Blog
OCTOBER 17, 2014
Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. You generally want something that is directly linked to your business.
How to Boost Residential Real Estate Sales – Part 01
Increase Sales
JULY 9, 2015
If your voice mail does not kick in quickly, four to five rings, the caller is likely to hang up. Recently I received a very poorly written direct mail piece from a local realtor here in Northwest IN. Voice mail on either line never kicked in.
Realtors – Your Marketing Message Sucks – Part 03
Increase Sales
JUNE 10, 2015
Beyond the really bad direct mail pieces being sent by realtors, another reason the marketing message sucks is the lack of results that being sold homes.
25 Holiday Marketing Tips & Ideas
Vertical Response
OCTOBER 30, 2013
Send multiple emails, direct mailers, or holiday cards announcing your sales. Try direct-mail postcards with coupon codes to get customers to your website or store. Make sure to print special daily, weekly or monthly offers on your calendars to encourage direct sales.
Three Steps To Never Prospect Again
GKIC Blog
MARCH 4, 2015
Success at getting qualified clients, customers, or patients has a lot more to do with understanding the real secrets of direct-response marketing…and a lot less to do with chasing after prospects. You generally want something that is directly linked to your business.
Realtors Are You Losing Sales Because. Part 3 Hungry
Increase Sales
AUGUST 9, 2016
After we decided not to renew our contract with the realtor, I personally called the five plus realtors who had sent me direct mail marketing. Sales direct mail increase sales losing sales realtors sales leads sales skills top sales performers
Do Realtors Really Want to Sell Homes?
Increase Sales
AUGUST 22, 2016
This realization was verified after I called five of the realtors from the direct mail marketing I. Sales direct mail Marketing marketing message real estate sales realtors
Don’t Stop After One Email… Follow The Rules Of Engagement!
GKIC Blog
MAY 16, 2017
Bob Stone once said, “ A follow-up to the same list within 30 to 45 days will pull 40% to 50% of the first mailing ”. Direct Mail. Bright, different colored pieces are essential in direct mail. Envelopes outperform other mail a staggering 80% of the time.
Realtors Is Sales Lead Research Part of Your Marketing Plan?
Increase Sales
JUNE 16, 2015
Today I received the second mailing from a local real estate agent. This realtor did not answer his office phone after 6 rings or his mobile phone after 8 rings when I called him after receiving the first direct mail marketing piece.
The #1 Thing Holding You Back From 7-Figures
GKIC Blog
OCTOBER 31, 2014
Copywriting Direct Mail Marketing Marketing Small Business Marketing Tips Uncategorized 6-Figure Income 7-Figure Income copywriting Dan Kennedy financial freedom GKIC marketing Marketing your business marketing yourself money Personally, I’ve never liked it.
How Your Marketing Turns on Sales Objections – Part 03
Increase Sales
JUNE 24, 2015
For example, a local real estate agent here in Northwest IN who sent me his third direct mail piece made a statement about being a top producer with X amount of homes sold at X value. So you potential ideal customer has bought you and your company.
Real Estate Marketing, Are Self-Portraits Really Necessary?
Increase Sales
JUNE 15, 2015
In real estate marketing, the use of these self portraits not only dots the billboards, but business cards and direct mail pieces. The majority of direct mail marketing pieces I have received included self-portraits.
Increase Sales By 40% With 4 Quick Tips
GKIC Blog
JULY 23, 2013
When he was 19 years old, he sold 4000 fake rocks… through the mail. From rocks, he moved on to financial publications, again using direct mail, he sold hundreds of thousands of publications. Mail to the right group of prospects who will respond to your offer.
Magnetic Marketing Event Bonus Videos
GKIC Blog
FEBRUARY 19, 2014
Congratulations on registering for Dan Kennedy’s Upcoming FREE Livecast where he’ll reveal “The Revolutionary Secrets of Magnetic Marketing That Every Business Owner Needs to Know To Thrive and Achieve Massive Success In ANY Economy!”
Time for the Residential Real Estate Industry to Leave the Stone Age – Part 01
Increase Sales
JUNE 18, 2015
Isn’t one direct mailing with a picture enough? Then there is the one or two direct mailing with no follow-up phone call. The marketplace continues to evolve. Newspapers have gone digital. Many retail commodities are now purchased online.
A Big Persuasion Secret You Can Learn From Hanging Out With Kids
GKIC Blog
JULY 24, 2014
If you don’t know who Brian is but you like the simple idea of sending out a piece of mail and making money in return then you NEED to be on this call. Brian Kurtz has generated over $150,000,000 in sales by using direct response marketing.
Three Ways Your List Can Teach You How To Yield A Better Response
GKIC Blog
JULY 22, 2014
I’m, of course, talking about one of the most respected business builders and company leaders in the professional direct marketing community—Brian Kurtz. (I’ve Brian says he got a fantastic education by learning direct marketing from the list side of things.
Building a Long Term Relationship with Your Client Newsletter
GKIC Blog
JANUARY 2, 2017
You are going to mail this newsletter on a monthly basis to all members of your list; to your clients, to all leads, and to prominent members of your community who are circles of influence. Every day when you get a big pile of mail, you start dividing that into different categories.
Creating Prosperity Regardless of the Economy
GKIC Blog
DECEMBER 17, 2014
Yes, this means you might have to change directions, but so what? Everyone in our world thinks about money. If you aren’t doing well financially today, it is it definitely is NOT caused by a lack of opportunity.
Could This Simple Thing Be Stopping You From Achieving More?
GKIC Blog
FEBRUARY 25, 2014
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Direct mail - Can it still have a place in your sales & marketing strategy?
Buyer Zone's Lead Generation Blog
NOVEMBER 16, 2012
Direct mail is one of the oldest forms of marketing but many marketers have abandoned the practice altogether in favor of more cost-effective approaches in this always-connected digital age. These are just a few ways you can use targeted direct mail to your advantage at a marginal cost.
5 Underdog Moves You Can Make to Blowout Your Competition
GKIC Blog
FEBRUARY 4, 2014
Use direct-response marketing. You can counter big box stores with huge marketing budgets with a smaller marketing budget simply by strategically using direct response marketing.
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