Disruption in Selling Real Estate Is THE New Sales Reality

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Real estate listing sites such as Zillow.com, Trulia.com, Realtor.com and For Sales By Owner have disrupted selling real estate. Finally, this education has led to the third disruption in selling real estate, perceived values that existed yesterday are not necessarily present today. Internet websites have changed selling real estate. Disruption #2 – Educated Real Estate Buyers.

7 Tips to Real Estate Agents’ Success

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With over 2 million real estate agents (2006) according to the National Association of Realtors (NAR), becoming a successful real estate agent takes more than just a license and knowledge of current laws and regulations.

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No Cluelessness in Real Estate Sales Is Not a Youth Thing Part 2

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No wonder those in real estate sales have trouble selling. In real estate sales, one never knows who knows whom. Within real estate sales, there are two buyers: Buyer seeking the home.

Real Estate – Getting Price Reductions

Tom Hopkins

Getting price reductions can be quite the challenge in the field of real estate. The post Real Estate – Getting Price Reductions appeared first on How to Selling Skills. Related posts: How to Hold an Open House – Real Estate. Real Estate Concerns: “We wanted another bedroom.” ” Selling Real Estate When They Want to See More Homes.

Real Estate – Getting Price Reductions

Tom Hopkins

Getting price reductions can be quite the challenge in the field of real estate. The post Real Estate – Getting Price Reductions appeared first on How to Selling Skills. Related posts: How to Hold an Open House – Real Estate. Real Estate Concerns: “We wanted another bedroom.” ” Selling Real Estate When They Want to See More Homes.

How to Boost Residential Real Estate Sales – Part 01

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With inventory of residential real estate at exceptionally low levels for some parts of the country along with many real estate agents competing for a smaller portion of the overall residential real estate sales industry, maybe this one tip may help increase sales: Credit www.gratisography.com.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 02

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In the real estate industry this is truly a Stone Age practice and has not kept up with the evolving marketplace. In real estate on average, there is a 6% commission. Unfortunately in real estate industry the seller pays both sides of the commission.

Want a Low Risk Small Business? Try Selling Residential Real Estate

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If you are seeking a low risk small business, then selling residential real estate may be the solution. Low Cost Threshold in Selling Residential Real Estate. Depending upon the licensing state, the cost of entering the residential real estate industry is relatively low.

Real Estate Agents FSBO Is Your Opportunity to Increase Sales

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For Sale By Owner (FSBO) real estate market is expanding. Some real estate agents are even resentful of this emerging market and whine to others within their industry or spheres of influence. From my own experience in selling our home under the FSBO sales process, I am astounded as to how easily most real estate agents give up. Those real estate agents who can adapt will increase sales; those who cannot adapt will lose sales.

Will Someone Please Stop Teaching Real Estate Agents Bad Marketing?

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This experience has demonstrated to me three facts about many, not all , real estate agents: They do not understand the sales process and therefore, They consistently engage in really bad marketing and this results in, They violate the #1 Sales Buying Rule.

How to Boost Residential Real Estate Sales – Part 3

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Over nine years have passed since I wrote this article “ 7 Tips for Real Estate Agents’ Success.” ” The very first tip was those who are in residential real estate sales are small business owners.

How to Earn the Trust of Your Real Estate Partners

Velocify

For this reason, real estate partners remain an excellent source of referrals. If you can help real estate partners delight borrowers, they are more likely to share your name with other agents as someone they need to work with.

Real Estate Agents Why Aren’t You Personalizing Your Direct Mail Marketing?

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Believe it or not the residential real estate market has changed. Yet excuses of its takes too much time to the inability to write effective marketing messages seem to still justify the use of impersonalized real estate marketing messages.

Real Estate Agents, The Same Flyer 3 Times, Really?

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Having put our home up For Sale By Owner , I continue to experience the good, the bad and the ugly when it comes the marketing by local residential real estate agents. Beyond 95% stopping at three contacts, I have witnessed the same or nearly the same flyer by over 50% of real estate agents who made outreach. This past weekend, I received the third flyer that was exactly the same as the first two flyers from a local residential real estate broker/owner.

Real Estate Marketing, Are Self-Portraits Really Necessary?

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In real estate marketing, the use of these self portraits not only dots the billboards, but business cards and direct mail pieces. Yet, I wonder in today’s marketplace are self-portraits really necessary on every piece of real estate marketing?

How to Unlock Your Real Estate Marketing Message

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Real estate marketing is changing. Jump over to Zillow or Truila and read real estate listing after real estate listing that sounds more like dry, boring resumes than invitations to visit this home or that one. First Real Estate Marketing Message.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 01

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Yet the “residential real estate industry is still in the stone age” as one of my colleagues Paul Kennedy who previously owned Riley Real Estate in Northwest Indiana along with his late wife Jackie noted. The marketplace continues to evolve.

The Tools of a Real Estate Pro

Tom Hopkins

In this post, we’ll go over the tools of a real estate pro. The post The Tools of a Real Estate Pro appeared first on How to Selling Skills. Related posts: Selling Real Estate When They Want to See More Homes. Real Estate: Selling with Emotions.

The Good, the Bad and the Ugly of Real Estate Marketing

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Having been in the process of selling our home, I have experienced the good, the bad and the ugly of real estate marketing. residential real estate industry is incompetence of real estate agents.

Selling Real Estate - The Door Opener Sales Syndrome

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Their Danger Report released over a year ago revealed the number one problem with those selling real estate is their overall incompetence. Having recently engaged in selling our home, I can attest the majority of real estate agents (over 50%) are door openers not real salespeople. Having been in sales for nearly 40 plus years I was truly amazed by the casual fact finding attitude of the real estate people I interviewed.

No Cluelessness in Real Estate Sales Is Not a Youth Thing - Part 1

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Yesterday on another social media site, a colleague asked why real estate agents do not leave business cards when showing a home. A younger real estate agent asked this question: Why does it matter in real estate sales in leaving a business card?

No Cluelessness in Real Estate Sales Is Not a Youth Thing - Part 3

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This is the final posting of a 3 part series on real estate sales. As demonstrated by the following comment, this younger real estate agent is relying on electronics to do his work. In real estate sales and in most other sales, the seller never knows who knows whom.

How to Improve Your 2016 Real Estate Marketing Messages

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For those selling their homes, they receive a plethora of real estate marketing messages. For me expertise is results and preferably using real sales results numbers. Do these presumptions extend into how the real estate agent will market and sell our home?

Working Expired Listings

Tom Hopkins

Real Estate – Getting Price Reductions. Real Estate expired listings real estate real estate selling selling real estateExpired listings provide a wonderful opportunity to find sellers to work with.

Sell Like JFK & MLK

Tom Hopkins

Real Estate – Getting Price Reductions. Real Estate Concerns: “We wanted another bedroom.” ” Guest Blogger Real Estate real estate real estate selling real estate training sales skills selling homes selling skillsKnow your audience and what will gain their attention. Sometimes, it involves bucking tradition. The post Sell Like JFK & MLK appeared first on How to Selling Skills.

Strategies for Servicing Listings

Tom Hopkins

In order to be successful in real estate in the long run, it’s important to learn strategies for servicing listings well. How to Hold an Open House – Real Estate. Real Estate – Getting Price Reductions.

Why I Have Not Responded to Your Direct Mail Marketing

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In the past 48 hours, I received two direct mail marketing pieces from local real estate agents here in Northwest IN. Funny several other local real estate agents did call and one of them is with whom we listed because she demonstrated she was not a lazy salesperson. #3

Is Sales Professionalism in Danger?

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The National Association of Realtors recently commissioned a report about the negative game changing dangers within the real estate industry. Within the first section devoted to real estate agents, there are 10 dangers listed.

The Confusion For Realtors When It Comes to Marketing and Selling

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Now some real estate agents reading this may bristle at this statement regarding confusion between marketing and selling. Websites devoted to residential and commercial real estate make it far easier for buyers to find homes.

Please Let's Stop Selling Buggy Whips

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Beyond newspapers, one of the industries that is starting changing is residential real estate. These homeowners realize they can save thousands of dollars in commissions by circumventing part if not all of the real estate sales commissions.

Selling Real Estate When They Want to See More Homes

Tom Hopkins

As a real estate professional, you need to [.] Real Estate client fears handling objections Objections or Concerns overcoming objections real estate selling selling real estate talking with clientsIt’s bound to happen. You’ll have buyers who are so afraid of making a bad decision that they’ll want to see every home that comes close to meeting their criteria.

Where Realtors Are Missing Sales Opportunities - Part 2

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The world of sales is changing and this includes the real estate market. Currently the majority of business models within the residential real estate market is a 50/50 split of the commission paid by the owner of the home being sold.

Where Realtors Are Missing Sales Opportunities

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The real estate market is changing. Many realtors or real estate agents or brokers view For Sale By Owner as a threat. The real estate industry statistics continue to show 80-90% of all homes are sold by a realtor not associated with the listing firm.

Over 30 Direct Mail Pieces and Not One Phone Call

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In the last 30 days I have received over 30 direct mail pieces from various real estate agents here in Northwest Indiana and never a phone call to be had. Just imagine if some forward thinking real estate agent would possibly think that the homeowner would be a professional?

Please Be Careful if You Call Yourself a Salesperson

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For example in the real estate industry depending upon the research source, anywhere from 80-90% of all home sales, actual closings, are not made by the listing broker. The real estate broker relies on other people from other brokerage firms to sell the home.

Take Advantage of Your Most Valuable Real Estate

Fill the Funnel

Real estate pros have a saying that the three most important features that determine the value of a piece of real estate are location, location and location. Are you taking advantage of your most valuable real estate? Most Valuable?

Realtors, Time for a Reality Check, Direct Mail Postcards Increase Sales for the U.S. Post Office

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Yet from the quality of the marketing messages I have received from numerous local real estate agents and the absence of follow-up, I truly do not know how postcard increase sales except of course for the U.S. Possibly direct mail postcards work for some realtors to increase sales.

How Technology is Influencing New Purchase Mortgage Strategies

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All stakeholders within a transaction—lender, loan officer, real estate agent, referral sources, and more—should be seen as partners working together for the customer. Lenders leveraging technology are finding new ways to gain a competitive advantage.

Want to Increase Sales? Put on Your Sherlock Hat

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For example in real estate, my sense is there are many lost opportunities to increase sales because realtors do not investigate further why someone chose not to buy a home. Sales Coaching Tip: Read The Danger Report , a must read for those in residential and commercial real estate.

Realtors Who Want to Increase Sales Are on LinkedIn

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This is especially true for those selling higher value residential real estate to professional executives. Source: LinkedIn) What this means for realtors is executives who are buying higher value residential real estate want to know what is happening within the industry or industries of where they are seeking real estate to purchase. Over the years I am continually surprised by the realtors who fail to leverage LinkedIn to increase sales.