Demographics Be Damned: Three Steps to Optimizing Your Marketing Strategy

Tech Bytes

Nowadays, we often hear of millennials as a target demographic for growing markets and companies alike, and rightfully so. Put simply, people’s purchasing decisions aren’t necessarily tied to a single demographic identifier.

Sales Pipeline Management: Importance of Demographics


The post Sales Pipeline Management: Importance of Demographics appeared first on Pipeliner CRM Blog. When a raw lead is passed to a sales rep or an inside sales rep, there is often much information missing from it.

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10 Questions to Ask In Your Business Demographics Survey

Vertical Response

A business demographic survey is a great tool to unearth and collect this kind of insight. When looking to understand your market, use a business demographics survey. The post 10 Questions to Ask In Your Business Demographics Survey appeared first on VerticalResponse Blog.

What could Tiffany’s Do?

Mukesh Gupta

Most often we see it at play when brands see that their most profitable demographic is ageing and at some point in the near future will start reducing their spends. Marketing Branding How can brands navigate ageing demographic Lady Gaga and tiffany's Steve Dennis Tiffany Tiffany's

Realtors Who Want to Increase Sales Are on LinkedIn

Increase Sales

Specific marketing demographics on LinkedIn provide additional insight (source: LinkedIn): One out of every three executives are on LinkedIn. Of course, these marketing demographics mean nothing if you lack an Ideal Customer Profile. Sales Coaching content marketing ideal customer profile increase sales LinkedIn profile LinkedIn Profiles marketing demographics residential real estate

Measuring Net Promoter Score Across Party Lines

The 1to1 Media Blog

Data Analytics Emerging Trends demographics netpromoter recommendationsOne of the most intriguing aspects of the U.S. presidential election is that there are so many different ways to spin the numbers on voter sentiment and voting blocs. How will Mitt Romney and President Obama fare with voters from military families and veterans or union workers?

Sustainable Sales Success - Tip 1

Increase Sales

From my experience, understanding the psychographics is far more essential to sustainable sales success than demographics. When I connect this psychographic to the demographic of “rapid business growth,” I am much more focused on who I must meet. Who doesn’t want sustainable sales success? Of course many want it to be easy and that may be an mental obstacle. Ideal Customer. Today’s first tip is define your ideal customer.

Is Snapchat for Small Businesses?

Vertical Response

Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. Snapchat’s demographic skews younger than Instagram, but according to a Pew Research Center report , Instagram is much more popular across the board.

How to Increase Sales with this Question

Increase Sales

This basic information could be annual sales, number of employees to the demographics of organization. Most sales people want to increase sales. This is why open ended questions are so popular. Yet there is a question framework that when executed flawlessly can accomplish this professional and organizational goal. Homework Required. However before asking this specific question, the salesperson must do his or her homework. Knowledge about the sales lead and the organization is essential.

How to Find Your Ideal Customer Profile


Your customer’s demographics—including age range, budget, home type, and location—will help to narrow down your marketing range, while finding out the needs of your clients will further help to define your ICP.

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Start 2017 Sales With This Aim Small, Miss Small Focus

Increase Sales

When salespeople have crystal clarity as to: Ideal customer (role, demographics, psychographics). One of my most favorite quotes is in the movie The Patriot where the father reminds his sons to “aim small, miss small.”

What Are Your Customers Saying?


Millennials are more likely than any other demographic to go beyond traditional advertising and instead rely on social media, consumer opinions and reviews. Any good sales agent will have a good “feel” for what customers want and need, what they are saying, and even what they are thinking.

Be Proactive When Seeking Sales Referrals – Part 2

Increase Sales

Then have you invested the time to research both the demographics and psychographics of your current customers? Many mid-size to small businesses look to the demographics while ignoring the psychographics, the why behind the purchase. In many instances it will be the psychographics that will lead to more sales referrals than the demographics. Before you seek new sales referrals it helps to have crystal clarity as to who is your potential ideal customer.

5 Things Women Need Most when Purchasing


Is your company missing out on this very powerful and important demographic? Recently my yoga teacher, Erika, purchased a new car from Toyota. It was an excruciating purchasing experience. At the first Toyota dealership, she had the pleasure of “Frank” the salesman with 25 years experience.

Do Generational Differences Matter in Account Based Sales?

No More Cold Calling

We comprise an inclusive, enduring mindset, not a divisive demographic. I spent the past year ruminating on an appropriate sobriquet to describe a set of people based on psychographics not demographics that would include Millennials, as well as people of all ages.

How Sales Overlooks Buyers: Essay and Q&A

Sharon Drew Morgan

Why are we still getting such a low close rate when we’ve got so many terrific tools at our disposal to introduce our features AND find the right demographic? In 1993, when my first book cam out and before he died, David Sandler called to buy out my Buying Facilitation® model.

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Aim Small, Miss Small to Fill the Sales Pipeline

Increase Sales

Yet how many engaged in SMB whether as entrepreneurs or sales professionals can identify with crystal clear clarity who is their ideal customer with a complete profile including demographics or psychographics? In the movie.

Do You Know Your A, B, C’s?

Your Sales Management Guru

You want to analyze the various segments and look for common demographics of the A’s, B’s and C’s. Then those kinds of prospects with similar demographics become your only targets for marketing and for sales prospecting. If you purchase data bases, those demographics become your criteria, in your CRM system call frequency patterns are set to connect with all the A’s , B’s, six times a year. Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability.

One Way Not to Fail


These are potential clients that are similar in demographic nature to your best-most profitable existing clients. Editor’s Note: This post is part of our special 1-week series on sales prospecting, from experts on the subject.

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Don’t Confuse “Target Market” with “Ideal Client”

No More Cold Calling

They do careful analysis on the competition, demographics, segmentation, positioning, and messaging. Using these demographics as a starting point, how can I create a narrower description of the people I want to work with and who are most likely to buy?

How Can Tech Companies Attract More Women in Sales?

No More Cold Calling

She writes: Why are so many women not making a bigger demographic dent in the tech world? Women have everything it takes to succeed in sales.

In Sales, Need Knows No Season

Increase Sales

What are the demographics and more importantly the psychographics of your current clients? The months of November and December here in the U.S. as well as many other countries are considered the holiday season. Of course for some retailers that holiday season starts in August (UGH!).

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

It lets you see the demographics of those viewing your content, as well as user growth and how frequently a piece of content is consumed. “People” breaks down the demographics of your fan base, including their gender, country and city, and language. Demographics.

Marketing to the Digital Trends

Increase Sales

For those small businesses whose ideal customer profile demographics include college or graduate degrees and household income exceeding $75,000, this is a significant buying trend. Marketing continues to experience evolving trends mainly due to technology.

Content Marketing May Be Your Sales Achilles Heel

Increase Sales

The speaker shares his or her experiences relative to the demographics of the group. Last month I had an epiphany when listening to Ari Galper ask this question about content marketing: If you are providing the answer for free in your postings, why would anyone buy from you?

7 Tips For Automating Your Email Marketing

Fill the Funnel

Try segmenting your list according to demographics or subscriber preferences so that you can offer the content that’s most appropriate to each reader. Email marketing is an area of marketing in which automation is completely essential.

The Sales Association: Welcome to The Sales Association

The Sales Association

Membership Demographics Our members are experienced: 53% - 11+ years in the sales profession 47% - Director, Vice President or CEO 42% - Sr. Sharing best practices in sales and sales management Tuesday, February 8, 2011. Welcome to The Sales Association. Our members see an intrinsic value in "association" with professional colleagues.

Good Reads for B2B Sales - 99 Prospecting Tips from Sales Experts


Lori Richardson asks the question, “Do you attract a younger demographic for employment, partnering, and as new customers?” Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space.

Lumping Small Business into Big Business Research

Increase Sales

My advice is when you read any business research, see if you can determine the demographics of the businesses being surveyed especially the revenue size and number of employees. Mid-size to small business have few statistical resources to make strategic marketing or selling decisions.

Are You Getting the Most Sales from Your Marketing Efforts?

SugarCRM Sales

However, it is important to for marketing to both capture post-conversion behavior in addition to demographic and other telling data points.

6 Ways to Segment Your Email List to Improve Your Success

Vertical Response

Demographics. Similar to location, segmenting your list by demographics may work well for a single email or future email campaign series. When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk email disease.”

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Vertical Response

The most common ways to segment are by demographics, geographic location, purchasing behavior and/or psychographic segmentation (interests, hobbies, lifestyles, values and attitudes). We all like to believe we’re special.

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

Additional demographic data from the study is shown below. The first point is to find out if your buyers fit the Pinterest demographics. As a Marketing Leader, you hear Pinterest in the news. The key question is should we be using Pinterest ?

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2 Simple Strategies to Maximize LinkedIn for Sales

Sales Benchmark Index

LinkedIn Tagging helps you discover the true demographic alignment within your network. There is no doubt that social media is here to stay. Love it or hate it, it’s a big factor in business and sales. Unfortunately, it can also prove to be a challenge.

Finding A Prospect vs. Creating A Prospect

Sharon Drew Morgan

You analyze names to prospect based on demographics, company size, job title. You place a call to get through to the decision maker. You call to find someone who needs your product or service. You try to get an appointment.

From easy to expert | Email list segmentation 101 [Infographic]

Vertical Response

When you segment your lists into different groups based on demographics, habits, and more, you can email information and news relevant to each specific group — making those readers much more likely to act on the emails they receive.

Millennials Are Creating a Brave, New Sales World

Increase Sales

By 2030, this demographic group will exceed Baby Boomers by over 20 million. For several decades the Baby Boomers directed the sales world. Times are changing because of the increase in millennials those who are 18-34 years of age.

Floating Suburbia: My journey to the River

Sharon Drew Morgan

I chose an area of Portland (Portland is broken up into very specific neighborhoods with their own personalities and demographics.)

The 10 Keys to Effective Group Sales Presentations

Understanding the Sales Force

Scenario 4: When I speak to a group that is old school - an industry that is slow to change or a demographic that missed the opportunities to change - I know I''ll get a lot of push back because it''s not the way they do things in their world.

4 megatrends for sales organizations from McKinsey

Sales Training Connection

Two fundamental shifts in buyer demographics are forcing changes in how companies sell. McKinsey’s Yugo Sarrazin and Lareina Yee shared 4 megatrends sales organizations in the McKinsey on Marketing & Sales newsletter.