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How to use Demographic Data in Your Sales Pitch

Zoominfo

Demographics: Contact information, such as direct dial phone numbers and email addresses, job function, management level, work and academic history, professional accolades and certifications, and so much more. Final Thoughts on Crafting Sales Pitches with Demographic Data.

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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Sales and Marketing Management

You may have heard about the “demographic cliff” that’s looming over our country’s workforce. This is the point at which the number of people leaving the workforce will outpace the number of new entrants. This cliff means a loss of long-held expertise and customer relationships that have taken years to foster. The challenge facing organizations is to capture, preserve and share this wisdom – before it’s too late.

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Shifting Audience Demographics: Accommodate Customers

Cincom

How do companies focus marketing when audience demographics shift? However, these … Continue reading "Shifting Audience Demographics: Accommodate Customers". The post Shifting Audience Demographics: Accommodate Customers appeared first on Cincom Blog. Identifying a market and an audience are challenging enough. Buyer Experience Customer Experience/CX

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How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Allego

You may have heard about the “demographic cliff” that’s looming over our country’s workforce. One of those is the value of preserving company information on video—to harness the wisdom of your workforce and prevent organizations like yours from falling off the demographic cliff.

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Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

SBI Growth

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities?

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Blow the Dust off Your Buyer Personas to Win More Deals

SBI Growth

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.

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Sales Tech Game Changers: @InsideView – How to Identify New Market Opportunities

SBI

Save time on research – In addition to accessing firmographic and demographic data, salespeople can build targeted lists based on real-time insights, saving hours of weekly research on companies and industries. Sales Tech Game Changers ABM crm Demographic Data Firmographics ICP Ideal Customer Profile InsideView Joe Andrews MQLs Salespeople TAM Target Accounts Targeting Intelligence territory planning Total Addressable Market

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Realtors Who Want to Increase Sales Are on LinkedIn

Increase Sales

Specific marketing demographics on LinkedIn provide additional insight (source: LinkedIn): One out of every three executives are on LinkedIn. Of course, these marketing demographics mean nothing if you lack an Ideal Customer Profile. Sales Coaching content marketing ideal customer profile increase sales LinkedIn profile LinkedIn Profiles marketing demographics residential real estate

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Targeting Ideas That Sales and Marketing Will Agree On

criteria for success

Sales Leaders Sales Success behavior buyers click through demographic location Sales sales and marketing sales person sellers selling to people target targeting targeting ideasAre you looking for some targeting ideas that both sales and marketing will agree on? Believe it or not, sales and marketing departments should not function as separate entities. In fact, things like targets must be aligned to achieve success.

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Sales Today Is Truly a Balancing Act

Increase Sales

This particular industry along with many retail businesses has been greatly affected by technology and the changing demographics of customers. business growth changing demographics of customers customer trends financial services goal of marketing Sales sales growth sales leadsThis morning I received some sales research about customer trends in the financial industry.

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Catching a Wave with Hispanic Consumers

Anthony Cole Training

There is a valuable opportunity to understand and proactively adjust to this coming shift in demographics. Within 10 years, Hispanics will account for over 21% of the population in the United States.

Consumer 235
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Why Your Business Needs to Be More Fun

The Sales Heretic

One of my favorite pieces of research in the field of sales and marketing is a survey of B2B buyers conducted by Britt Beemer for American Demographics Magazine. In it, Beemer found that 70.1% of respondents would switch to a different vendor if the company was more fun to do business with. When I first [.]. Sales business customer experience fun marketing product prospect service

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What are Priority Issue Profiles - and why do you need them?

Membrain

The Ideal Customer Profile is a powerful tool that helps to align your entire organisation around the common characteristics of your most valuable existing and potential customers - a combination of demographic, structural and behavioural/cultural factors.

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How ICPs in Sales Help You Find and Meet with Top Prospects

Sales Readiness Group

That means defining what the most valuable customer looks like for your company using a “reverse engineering” concept based on specific demographic criteria and certain behavioral characteristics.

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Reframing Renewable Energy

Selling Energy

Time has passed and this trend has only increased, and of course the usual demographic is going to be impressed with that sort of thing. I was walking past an Apple Store while exploring a neighborhood with my family.

Energy 73
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Sell to prospects who WILL buy (Instead of those who 'should' buy)

Membrain

You’re writing appropriate content and getting it out to the right demographic. Your solution is great. You know the narrative of the type of buyers who buy.

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Go Where The Growth Is

Engage Selling

In today’s podcast I’ll explain why the changing world demographic matters to your organization’s growth. In today’s podcast I’ll explain why the changing world demographic matters to your organization’s growth. Choose growth stagnation! Choose growth stagnation! Podcast Series: The Sales Leader 3D Sales Training System Colleen Francis Engage Selling Solutions Lead Up! Sales Coaching optimizing sales The Sales Leader

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Corporate perks for Fido

Sales and Marketing Management

Author: Paul Nolan Millennials are the country’s largest pet-owning demographic, overtaking Baby Boomers in 2017. The shift to working from home has caused many previous petless households to adopt an animal. Companies are taking notice and responding by incorporating pet-friendly perks into their employee policies.

Journal 120
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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

All of us, including people from majority demographics (think, white men) can offer different perspectives and points of view. The problem is when most everyone at the table shares the same demographics, and thus a similar frame of reference.

Research 220
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Book notes: SPEAR Selling

Sales 2.0

The big “aha” is selecting accounts not on demographics, like industry, geo and size but on “social proximity”. I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling.

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What Is Lead Scoring: Definition and Best Practices

Nutshell

Explicit attributes are information that your leads submit, such as their demographics. Demographic model If you’re selling to a particular demographic, this lead scoring model suits your organization.

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The Sales Association: Welcome to The Sales Association

The Sales Association

Membership Demographics Our members are experienced: 53% - 11+ years in the sales profession 47% - Director, Vice President or CEO 42% - Sr. Sharing best practices in sales and sales management www.salesassociation.org. Tuesday, February 8, 2011. Welcome to The Sales Association. Our members see an intrinsic value in "association" with professional colleagues.

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Prospecting goggles

Sales 2.0

These are classic “demographic” characteristics. Don’t sell to anybody. OK, I mean don’t sell to just anybody. You really should be careful who you invite to give you their money.

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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

Know about them : Know more about these accounts than just their basic demographics. I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. I’m sharing my summaries here.

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Busting the myth! Retargeting is a creepy stalker

Salesmate

For example, some may (falsely) believe that social media campaigns work only for specific demographics. To solve for this, segment your audiences, look at target demographics, and then create separate campaigns that will cater toward those particular users.

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How to build a high-converting B2B prospect list

eGrabber

This way of list building is not about targeting an industry, title, demographics but, requires you to find other keywords and parameters that get you the audience who are highly qualified and wants to buy now. You can build a list of new users and customers targeting the same demographic.

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Customer Engagement Strategies for Millennials

LeadBoxer

When assessing who to target in your lead generation efforts, it’s important to find the right demographic best suited for your offerings. While an organization may target a wide variety of people, Millennials are currently a common demographic to approach.

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How to Find Prospects on LinkedIn & Build your Best-Converting Lead Lists in no time

eGrabber

You can then use the intelligence data to get LinkedIn to find hundreds or thousands of prospects with similar backgrounds, demographics, experiences and keywords. Here is the LinkedIn hack to find prospects with similar background, demographics, experience, keywords, etc.!

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What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

DiscoverOrg Sales

These are firmographic and demographic identifiers – like industry, company size, and individual title – that we know our sales team can convert effectively. In addition to a contact’s behavior score, we have a demographic element to our lead scoring model. A variety of other demographic data points are included in our model, and a lead must hit both an overall lead score and a demographic score threshold, in order to be passed to Sales.

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How to Build Custom Lists that Increase Response Rates by 10x

eGrabber

List failure happens if you just get lists based on Industry/title demographics, and not leveraging keywords or background your best prospects are likely to have. Do you have a cold email that kind of gets results, but not in a big way on lists you use?

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Customer Segmentation: How to Woo Leads with the Right Content

Zoominfo

Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ).

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How to Measure the Success of Lead Generation

Zoominfo

Lead scoring is the process of assigning values to each generated lead based on a combination of behavioral (responses to marketing campaigns), demographic and firmographic data. Think of demographic data as who the person is, and behavioral data as what that person does.

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5 Social Selling Strategies For E-Commerce Success in 2022

Sales Hacker

As social media shopping trends continue to become popular in lead generation, it’s time for brands to unlock their social funnels and start perfecting a selling strategy that targets a fast-paced platform-driven demographic.

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How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

Most small business owners use demographics to reach customers. But, according to one study, companies that rely solely on demographics risk missing on more than 70% of potential consumers. That’s because understanding customer intent is a better more powerful way to target the right people than demographics alone. Author: Staff Take a minute to think about something that everybody loves. Is it chocolate? As weird as it might sound, not everybody likes it.

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Prospecting goggles

Sales 2.0

These are classic “demographic” characteristics. Don’t sell to anybody. OK, I mean don’t sell to just anybody. You really should be careful who you invite to give you their money. The problem is every deal seems great until you actually “get married” to your prospect and they become your client. As you know many such “marriages” end up in unhappy breakups. I’m halfway through 10 posts explaining the steps you should take to be prepared for your new sales gig.

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Get out your snorkel! Selling in the time of Coronavirus

Julie Hanson

Buyers who controlled the biggest media budgets would often only buy the top two or three stations in a particular demographic – no matter how much value-added you provided. My first job was selling advertising for KBPI (Rocking the Rockies for 50 years!)

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Be Proactive When Seeking Sales Referrals – Part 2

Increase Sales

Then have you invested the time to research both the demographics and psychographics of your current customers? Many mid-size to small businesses look to the demographics while ignoring the psychographics, the why behind the purchase. In many instances it will be the psychographics that will lead to more sales referrals than the demographics. Before you seek new sales referrals it helps to have crystal clarity as to who is your potential ideal customer.

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4 Cold-Call Lines That Don’t Creep Out Your Prospect

DiscoverOrg Sales

Fit data (demographic and firmographic). All salespeople use basic demographic data and firmographic data. For an individual prospect, this Fit data refers to demographic data: Name. “HOW THE %$#@ DID YOU GET THIS NUMBER? Take me off your call list!”. … Not really the cold-call response you’re looking for! But you’ve been pursuing this company for almost a year.

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Lead Scoring 101: Top Ways to Determine Which Leads Matter the Most

Crunchbase

B2C demographics model. Do you have sufficient information about current users or buyers to discern their most prevalent demographic traits? Always start with defining your sales-qualified criteria—demographics, company characteristics, online behaviors, etc.—and

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Will TikTok Work for B2B?

Sales and Marketing Management

Almost all of them agreed that if you did post a B2B campaign on the platform, the content would have to be suited to the predominant demographic as well as the medium itself. “I Author: Jake Rheude Getting in early on a good idea can play a big part in future success.

B2B 242