How to use Demographic Data in Your Sales Pitch


Demographics: Contact information, such as direct dial phone numbers and email addresses, job function, management level, work and academic history, professional accolades and certifications, and so much more. Final Thoughts on Crafting Sales Pitches with Demographic Data.

How to Keep Institutional Knowledge from Falling Off the Demographic Cliff

Sales and Marketing Management

You may have heard about the “demographic cliff” that’s looming over our country’s workforce. This is the point at which the number of people leaving the workforce will outpace the number of new entrants. This cliff means a loss of long-held expertise and customer relationships that have taken years to foster. The challenge facing organizations is to capture, preserve and share this wisdom – before it’s too late.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Shifting Audience Demographics: Accommodate Customers


How do companies focus marketing when audience demographics shift? However, these … Continue reading "Shifting Audience Demographics: Accommodate Customers". The post Shifting Audience Demographics: Accommodate Customers appeared first on Cincom Blog. Identifying a market and an audience are challenging enough. Buyer Experience Customer Experience/CX

How to Keep Institutional Knowledge from Falling Off the Demographic Cliff


You may have heard about the “demographic cliff” that’s looming over our country’s workforce. One of those is the value of preserving company information on video—to harness the wisdom of your workforce and prevent organizations like yours from falling off the demographic cliff.

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned?

SBI Growth

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities?

Blow the Dust off Your Buyer Personas to Win More Deals

SBI Growth

As a sales enablement leader, you had probably developed buyer personas years ago. There was a big announcement and possibly some training sessions, but then everyone forgot about them, and the sales reps almost certainly stopped using them. Slowly but.

Sales Tech Game Changers: @InsideView – How to Identify New Market Opportunities


Save time on research – In addition to accessing firmographic and demographic data, salespeople can build targeted lists based on real-time insights, saving hours of weekly research on companies and industries. Sales Tech Game Changers ABM crm Demographic Data Firmographics ICP Ideal Customer Profile InsideView Joe Andrews MQLs Salespeople TAM Target Accounts Targeting Intelligence territory planning Total Addressable Market

Realtors Who Want to Increase Sales Are on LinkedIn

Increase Sales

Specific marketing demographics on LinkedIn provide additional insight (source: LinkedIn): One out of every three executives are on LinkedIn. Of course, these marketing demographics mean nothing if you lack an Ideal Customer Profile. Sales Coaching content marketing ideal customer profile increase sales LinkedIn profile LinkedIn Profiles marketing demographics residential real estate

Targeting Ideas That Sales and Marketing Will Agree On

criteria for success

Sales Leaders Sales Success behavior buyers click through demographic location Sales sales and marketing sales person sellers selling to people target targeting targeting ideasAre you looking for some targeting ideas that both sales and marketing will agree on? Believe it or not, sales and marketing departments should not function as separate entities. In fact, things like targets must be aligned to achieve success.

Sales Today Is Truly a Balancing Act

Increase Sales

This particular industry along with many retail businesses has been greatly affected by technology and the changing demographics of customers. business growth changing demographics of customers customer trends financial services goal of marketing Sales sales growth sales leadsThis morning I received some sales research about customer trends in the financial industry.

ACT 75

Catching a Wave with Hispanic Consumers

Anthony Cole Training

There is a valuable opportunity to understand and proactively adjust to this coming shift in demographics. Within 10 years, Hispanics will account for over 21% of the population in the United States.

What are Priority Issue Profiles - and why do you need them?


The Ideal Customer Profile is a powerful tool that helps to align your entire organisation around the common characteristics of your most valuable existing and potential customers - a combination of demographic, structural and behavioural/cultural factors.

Why Your Business Needs to Be More Fun

The Sales Heretic

One of my favorite pieces of research in the field of sales and marketing is a survey of B2B buyers conducted by Britt Beemer for American Demographics Magazine. In it, Beemer found that 70.1% of respondents would switch to a different vendor if the company was more fun to do business with. When I first [.]. Sales business customer experience fun marketing product prospect service

How ICPs in Sales Help You Find and Meet with Top Prospects

Sales Readiness Group

That means defining what the most valuable customer looks like for your company using a “reverse engineering” concept based on specific demographic criteria and certain behavioral characteristics.

Reframing Renewable Energy

Selling Energy

Time has passed and this trend has only increased, and of course the usual demographic is going to be impressed with that sort of thing. I was walking past an Apple Store while exploring a neighborhood with my family.

Sell to prospects who WILL buy (Instead of those who 'should' buy)


You’re writing appropriate content and getting it out to the right demographic. Your solution is great. You know the narrative of the type of buyers who buy.

Book notes: SPEAR Selling

Sales 2.0

The big “aha” is selecting accounts not on demographics, like industry, geo and size but on “social proximity”. I must admit to being a bit partial to the sales approaches laid out in Jamie Shanks’s book SPEAR Selling.

Go Where The Growth Is

Engage Selling

In today’s podcast I’ll explain why the changing world demographic matters to your organization’s growth. In today’s podcast I’ll explain why the changing world demographic matters to your organization’s growth. Choose growth stagnation! Choose growth stagnation! Podcast Series: The Sales Leader 3D Sales Training System Colleen Francis Engage Selling Solutions Lead Up! Sales Coaching optimizing sales The Sales Leader

Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

All of us, including people from majority demographics (think, white men) can offer different perspectives and points of view. The problem is when most everyone at the table shares the same demographics, and thus a similar frame of reference.

Corporate perks for Fido

Sales and Marketing Management

Author: Paul Nolan Millennials are the country’s largest pet-owning demographic, overtaking Baby Boomers in 2017. The shift to working from home has caused many previous petless households to adopt an animal. Companies are taking notice and responding by incorporating pet-friendly perks into their employee policies.

5 Social Selling Strategies For E-Commerce Success in 2022

Sales Hacker

As social media shopping trends continue to become popular in lead generation, it’s time for brands to unlock their social funnels and start perfecting a selling strategy that targets a fast-paced platform-driven demographic.

Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

Know about them : Know more about these accounts than just their basic demographics. I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. I’m sharing my summaries here.

The Sales Association: Welcome to The Sales Association

The Sales Association

Membership Demographics Our members are experienced: 53% - 11+ years in the sales profession 47% - Director, Vice President or CEO 42% - Sr. Sharing best practices in sales and sales management Tuesday, February 8, 2011. Welcome to The Sales Association. Our members see an intrinsic value in "association" with professional colleagues.

Customer Segmentation: How to Woo Leads with the Right Content


Demographic and Firmographic Segmentation. B2B marketers lean more on firmographics than demographics. Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ).

How to Find Prospects on LinkedIn & Build your Best-Converting Lead Lists in no time


You can then use the intelligence data to get LinkedIn to find hundreds or thousands of prospects with similar backgrounds, demographics, experiences and keywords. Here is the LinkedIn hack to find prospects with similar background, demographics, experience, keywords, etc.!

How to Build Custom Lists that Increase Response Rates by 10x


List failure happens if you just get lists based on Industry/title demographics, and not leveraging keywords or background your best prospects are likely to have. Do you have a cold email that kind of gets results, but not in a big way on lists you use?

How to Measure the Success of Lead Generation


Lead scoring is the process of assigning values to each generated lead based on a combination of behavioral (responses to marketing campaigns), demographic and firmographic data. Think of demographic data as who the person is, and behavioral data as what that person does.

Prospecting goggles

Sales 2.0

These are classic “demographic” characteristics. Don’t sell to anybody. OK, I mean don’t sell to just anybody. You really should be careful who you invite to give you their money.

Busting the myth! Retargeting is a creepy stalker


For example, some may (falsely) believe that social media campaigns work only for specific demographics. To solve for this, segment your audiences, look at target demographics, and then create separate campaigns that will cater toward those particular users.

Customer Engagement Strategies for Millennials


When assessing who to target in your lead generation efforts, it’s important to find the right demographic best suited for your offerings. While an organization may target a wide variety of people, Millennials are currently a common demographic to approach.

How to build a high-converting B2B prospect list


This way of list building is not about targeting an industry, title, demographics but, requires you to find other keywords and parameters that get you the audience who are highly qualified and wants to buy now. You can build a list of new users and customers targeting the same demographic.

What 15K Demos per Year Taught Us About Converting Inbound Sales Leads

DiscoverOrg Sales

These are firmographic and demographic identifiers – like industry, company size, and individual title – that we know our sales team can convert effectively. In addition to a contact’s behavior score, we have a demographic element to our lead scoring model. A variety of other demographic data points are included in our model, and a lead must hit both an overall lead score and a demographic score threshold, in order to be passed to Sales.

6 Facebook Marketing Tips for Real Estate Agents


Demographic. Demographic targeting involves selecting specific age groups as well as geographical regions where you want your ads running. It works great when promoting specific offers, such as discounts or freebies, that would appeal to a smaller demographic segment of users.

How to Calculate a Lead Score (With Examples)

Sales Hacker

The data you should collect fall into two sets of overlapping categories: implicit and explicit data, and this data can be behavioral or demographic. Demographic data includes information like title, industry, company size. Demographic lead scoring examples and criteria.

3 Steps to Eliminating Your Manufacturing Sales Process Bottlenecks

Atlatl Software

Alongside the power shift from manufacturers to consumers, buyer persona demographics are changing, customer expectations are rising and business values reconstructed. With Industry 4.0 in full swing, we’ve seen the manufacturing industry change like never before. The days of prioritizing simply selling your products are long gone; it’s all about enhancing your production value, customer relationships, and buying experience.

The Difference Between Firmographic and Technographic Data


The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. We have a lot of options.

Data 148

How to Measure the Success of Lead Generation


Lead scoring is the process of assigning values to each generated lead based on a combination of behavioral (responses to marketing campaigns), demographic and firmographic data. Think of demographic data as who the person is, and behavioral data as what that person does.

Lead Scoring 101: Top Ways to Determine Which Leads Matter the Most


B2C demographics model. Do you have sufficient information about current users or buyers to discern their most prevalent demographic traits? Always start with defining your sales-qualified criteria—demographics, company characteristics, online behaviors, etc.—and

How Can You Use Data to Build Better Personas?


You can cross reference demographic data with site metrics or revenue to identify your most valuable demographics. At their best, personas can help us better understand users and meet their needs. At their worst (i.e

Data 160

Technographics: 6 Reasons to Use Technographic Data


Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to.

Data 139