Demographics play a part in AI adoption. (Editor’s Note, this post originally appeared in the Silicon Valley Business Journal , and was syndicated in 42 Biz Journal publications across the country). Fueled by the promise of better insights and better decision making via humanlike reasoning, artificial intelligence continues to intrigue the business world, evidenced by steadily increasing investment. I’ll give you an idea: McKinsey & Co. MORE
What are the demographics and more importantly the psychographics of your current clients? The months of November and December here in the U.S. as well as many other countries are considered the holiday season. Of course for some retailers that holiday season starts in August (UGH!). MORE
Then have you invested the time to research both the demographics and psychographics of your current customers? Many mid-size to small businesses look to the demographics while ignoring the psychographics, the why behind the purchase. In many instances it will be the psychographics that will lead to more sales referrals than the demographics. Before you seek new sales referrals it helps to have crystal clarity as to who is your potential ideal customer. MORE
Understanding the Millennial Generation Demographics Though no official definition exists, the Millennial generation was born between 1980 and 2000 to Baby Boomer and Generation X parents. One of the first lessons of sales is to know who you are selling to. This lesson applies just as well in the training room when onboarding new sales staff. If your sales training curriculum hasn’t been updated since the 20th Century, it will be about as useful as a floppy disk. MORE
Whether you’re writing your first sales plan or your fifteenth, knowing your target demographic is crucial. What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. MORE
Your company probably already has demographic information on who makes up your customer base. But you have to understand more than just demographics. One of my guiding principles is that every business is a people business. MORE
Identify what marketing channel best suits the demographics and psychographics of your ideal customer. The content marketing bandwagon continues to gain more B2B small business owners and single office/home office (SOHO) entrepreneurs. Unfortunately two old behaviors raise their ugly head. MORE
Demographic data: role and responsibilities. The road to landing your product or service in customers’ hands is not a direct route. There is much twisting and turning along the way to close-won. MORE
Membership Demographics Our members are experienced: 53% - 11+ years in the sales profession 47% - Director, Vice President or CEO 42% - Sr. Sharing best practices in sales and sales management www.salesassociation.org. Tuesday, February 8, 2011. Welcome to The Sales Association. Our members see an intrinsic value in "association" with professional colleagues. MORE
In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Brad Layman , VP of Sales for KZO Innovations. MORE
Gender, ethnicity, age, and other demographic differences produce a keener, more diverse perspective. Gender diversity is making headlines these days, as the spotlight shines on the treatment and representation of women in one industry after another. While the issue may seem complicated, the outcome is simple: (1) Companies who recognize the importance of diversity and promote it actively are the inevitable winners in this equation. (2) MORE
But in order to serve our clients properly, we must actually get to know them—not just their demographics and how they spend money online, but what they actually want and need from us. If you don’t know your customers, you’re not doing your job. MORE
She writes: Why are so many women not making a bigger demographic dent in the tech world? Women have everything it takes to succeed in sales. MORE
For those small businesses whose ideal customer profile demographics include college or graduate degrees and household income exceeding $75,000, this is a significant buying trend. Marketing continues to experience evolving trends mainly due to technology. MORE
We comprise an inclusive, enduring mindset, not a divisive demographic. I spent the past year ruminating on an appropriate sobriquet to describe a set of people based on psychographics not demographics that would include Millennials, as well as people of all ages. MORE
Fit, Opportunity, and Intent: Behavioral information is only predictive when it is combined with well-defined firmographic and demographic criteria that fit the Ideal Customer Profile. Fit data includes basic demographic, firmographic, and technographic information at the account and contact level. With a foundation of basic demographic and firmographic details in place, and favorable conditions present, intent data is the lynchpin for predicting success. MORE
This basic information could be annual sales, number of employees to the demographics of organization. Most sales people want to increase sales. This is why open ended questions are so popular. Yet there is a question framework that when executed flawlessly can accomplish this professional and organizational goal. Homework Required. However before asking this specific question, the salesperson must do his or her homework. Knowledge about the sales lead and the organization is essential. MORE
When a visitor signs up for a free trial, you can use their email address to gather: Demographics: Job title, location, employer, years of experience, duties, skills. How many of the people entering your marketing funnel are actually leads? Your inbound marketing efforts might bring plenty of traffic to your site, but how many of the website visitors downloading your content are just researching that specific subject with no intention of buying your product? MORE
He would now be thinking that I only have a product offer appropriate for a market of women aged 30-55 years old, when in fact this product is not limited to just women, or that age demographic. Questions asked the right way, lead you closer to the sale. Questions asked the right way, uncover opportunity. Questions asked the right way, create a bond between you and the prospect based on a belief that you can help you them. Ask questions the wrong way, and you will accomplish none of this. MORE
Lori Richardson asks the question, “Do you attract a younger demographic for employment, partnering, and as new customers?” Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. MORE
The speaker shares his or her experiences relative to the demographics of the group. Last month I had an epiphany when listening to Ari Galper ask this question about content marketing: If you are providing the answer for free in your postings, why would anyone buy from you? MORE
When salespeople have crystal clarity as to: Ideal customer (role, demographics, psychographics). One of my most favorite quotes is in the movie The Patriot where the father reminds his sons to “aim small, miss small.” MORE
Yet how many engaged in SMB whether as entrepreneurs or sales professionals can identify with crystal clear clarity who is their ideal customer with a complete profile including demographics or psychographics? In the movie. MORE
But have you considered how a generational shift in your prospects’ demographics might impact the buying environment as well? The buying environment is becoming increasingly complex. MORE
I am sure you will see leaders are made each and every day regardless of demographics or circumstance. Today here in the USA we remember that terrible day 16 years ago when nearly 3,000 lives were lost on American soil. From the stories of the survivors, we know without question the leadership myth that leaders are born not made is just that a myth. MORE
They do careful analysis on the competition, demographics, segmentation, positioning, and messaging. Using these demographics as a starting point, how can I create a narrower description of the people I want to work with and who are most likely to buy? MORE
The research highlighted different preferences between age group demographics. Most of us know by now that social media posts aren’t private. Advertisers, your colleagues, and even the CIA might be watching what you post. In the era where customer data is gold, the sales rep you just spoke with may have also checked out your recent Facebook posts. MORE
Specific marketing demographics on LinkedIn provide additional insight (source: LinkedIn): One out of every three executives are on LinkedIn. Of course, these marketing demographics mean nothing if you lack an Ideal Customer Profile. Sales Coaching content marketing ideal customer profile increase sales LinkedIn profile LinkedIn Profiles marketing demographics residential real estate MORE
Personal preferences, communication styles, level of disease understanding, practice setting, local formulary control, disease specialty, and patient demographics, among others, shape the physician’s preferences for interaction. A Classic - '63 Corvette. MORE
This particular industry along with many retail businesses has been greatly affected by technology and the changing demographics of customers. business growth changing demographics of customers customer trends financial services goal of marketing Sales sales growth sales leads MORE
From my experience, understanding the psychographics is far more essential to sustainable sales success than demographics. When I connect this psychographic to the demographic of “rapid business growth,” I am much more focused on who I must meet. Who doesn’t want sustainable sales success? Of course many want it to be easy and that may be an mental obstacle. Ideal Customer. Today’s first tip is define your ideal customer. MORE
Additional demographic data from the study is shown below. The first point is to find out if your buyers fit the Pinterest demographics. As a Marketing Leader, you hear Pinterest in the news. The key question is should we be using Pinterest ? MORE
Try segmenting your list according to demographics or subscriber preferences so that you can offer the content that’s most appropriate to each reader. Email marketing is an area of marketing in which automation is completely essential. MORE
You want to analyze the various segments and look for common demographics of the A’s, B’s and C’s. Then those kinds of prospects with similar demographics become your only targets for marketing and for sales prospecting. If you purchase data bases, those demographics become your criteria, in your CRM system call frequency patterns are set to connect with all the A’s , B’s, six times a year. Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability. MORE
This knowledge includes both demographics and psychographics. This is the second part of a two part series. Beyond missing sales because of a lack of due diligence as well as seeking the quick sale, there are other sales gaps. #3 3 Missing Sales Gap. MORE
Usually geographic and demographic segmentation turn out to be more successful then behavioral segmentation. However, some marketers also consider browsing and shopping history of customers and deem personal demographics as unimportant. MORE
Once Ektron recognized this, they focused on creating segments based on demographics that would eventually lead to strategies of how to best target different groups of customers with relevant information. Leads are a double-edged sword to many companies and salespeople. MORE
In today’s podcast I’ll explain why the changing world demographic matters to your organization’s growth. In today’s podcast I’ll explain why the changing world demographic matters to your organization’s growth. Choose growth stagnation! MORE
The scale allows Sales and Marketing professionals to prioritize leads and opportunities at-a-glance based on demographics, firmographics, and buyer signals. The idea of supercharging your sales is nothing new. MORE
First for clarity, a marketing platform is essentially a very detailed marketing plan that includes: Ideal customer (demographics and psychographics). Social media is a marketing platform used by many especially those selling real estate. MORE
Don’t settle for naked email lists! Contact Ready adds fresh demographic and social data to your customer lists to help you increase sales.You can never know enough about your customers and prospects! Wednesday, Feb. 10:00 AM PST / 1:00 PM EST. REGISTER. Tuesday, Feb. MORE
Little to no emphasis is placed on demographics such as age, gender, and household income. First let me say that my area of expertise revolves around selling. When it comes to marketing, my skills range from nothing to nada. MORE
Account-based marketing tools identify top prospects with algorithms built to account for demographic and firmographic data of current customers. Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. The concept of the customer journey is all the rage these days. MORE
Demographics Related Topics 
Increase Sales
JULY 11, 2017
Specific marketing demographics on LinkedIn provide additional insight (source: LinkedIn): One out of every three executives are on LinkedIn. Of course, these marketing demographics mean nothing if you lack an Ideal Customer Profile. Sales Coaching content marketing ideal customer profile increase sales LinkedIn profile LinkedIn Profiles marketing demographics residential real estate
Increase Sales
AUGUST 12, 2016
This particular industry along with many retail businesses has been greatly affected by technology and the changing demographics of customers. business growth changing demographics of customers customer trends financial services goal of marketing Sales sales growth sales leads
The Sales Association
FEBRUARY 8, 2011
Membership Demographics Our members are experienced: 53% - 11+ years in the sales profession 47% - Director, Vice President or CEO 42% - Sr. Sharing best practices in sales and sales management www.salesassociation.org. Tuesday, February 8, 2011. Welcome to The Sales Association. Our members see an intrinsic value in "association" with professional colleagues.
The Sales Leader
MARCH 25, 2015
In today’s podcast I’ll explain why the changing world demographic matters to your organization’s growth. In today’s podcast I’ll explain why the changing world demographic matters to your organization’s growth. Choose growth stagnation!
Increase Sales
JUNE 18, 2016
From my experience, understanding the psychographics is far more essential to sustainable sales success than demographics. When I connect this psychographic to the demographic of “rapid business growth,” I am much more focused on who I must meet. Who doesn’t want sustainable sales success? Of course many want it to be easy and that may be an mental obstacle. Ideal Customer. Today’s first tip is define your ideal customer.
Smart Selling Tools
FEBRUARY 1, 2018
In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Brad Layman , VP of Sales for KZO Innovations.
DiscoverOrg Sales
FEBRUARY 6, 2018
Fit, Opportunity, and Intent: Behavioral information is only predictive when it is combined with well-defined firmographic and demographic criteria that fit the Ideal Customer Profile. Fit data includes basic demographic, firmographic, and technographic information at the account and contact level. With a foundation of basic demographic and firmographic details in place, and favorable conditions present, intent data is the lynchpin for predicting success.
No More Cold Calling
JULY 27, 2017
We comprise an inclusive, enduring mindset, not a divisive demographic. I spent the past year ruminating on an appropriate sobriquet to describe a set of people based on psychographics not demographics that would include Millennials, as well as people of all ages.
Fill the Funnel
OCTOBER 20, 2016
Try segmenting your list according to demographics or subscriber preferences so that you can offer the content that’s most appropriate to each reader. Email marketing is an area of marketing in which automation is completely essential.
Increase Sales
SEPTEMBER 11, 2017
I am sure you will see leaders are made each and every day regardless of demographics or circumstance. Today here in the USA we remember that terrible day 16 years ago when nearly 3,000 lives were lost on American soil. From the stories of the survivors, we know without question the leadership myth that leaders are born not made is just that a myth.
Increase Sales
DECEMBER 22, 2016
When salespeople have crystal clarity as to: Ideal customer (role, demographics, psychographics). One of my most favorite quotes is in the movie The Patriot where the father reminds his sons to “aim small, miss small.”
Increase Sales
DECEMBER 14, 2016
First for clarity, a marketing platform is essentially a very detailed marketing plan that includes: Ideal customer (demographics and psychographics). Social media is a marketing platform used by many especially those selling real estate.
Increase Sales
JULY 6, 2017
This basic information could be annual sales, number of employees to the demographics of organization. Most sales people want to increase sales. This is why open ended questions are so popular. Yet there is a question framework that when executed flawlessly can accomplish this professional and organizational goal. Homework Required. However before asking this specific question, the salesperson must do his or her homework. Knowledge about the sales lead and the organization is essential.
Your Sales Management Guru
OCTOBER 20, 2014
You want to analyze the various segments and look for common demographics of the A’s, B’s and C’s. Then those kinds of prospects with similar demographics become your only targets for marketing and for sales prospecting. If you purchase data bases, those demographics become your criteria, in your CRM system call frequency patterns are set to connect with all the A’s , B’s, six times a year. Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability.
DiscoverOrg Sales
DECEMBER 18, 2017
Demographic data: role and responsibilities. The road to landing your product or service in customers’ hands is not a direct route. There is much twisting and turning along the way to close-won.
Increase Sales
MARCH 26, 2016
The speaker shares his or her experiences relative to the demographics of the group. Last month I had an epiphany when listening to Ari Galper ask this question about content marketing: If you are providing the answer for free in your postings, why would anyone buy from you?
DiscoverOrg Sales
OCTOBER 23, 2016
The scale allows Sales and Marketing professionals to prioritize leads and opportunities at-a-glance based on demographics, firmographics, and buyer signals. The idea of supercharging your sales is nothing new.
No More Cold Calling
AUGUST 13, 2015
They do careful analysis on the competition, demographics, segmentation, positioning, and messaging. Using these demographics as a starting point, how can I create a narrower description of the people I want to work with and who are most likely to buy?
Increase Sales
DECEMBER 3, 2015
What are the demographics and more importantly the psychographics of your current clients? The months of November and December here in the U.S. as well as many other countries are considered the holiday season. Of course for some retailers that holiday season starts in August (UGH!).
No More Cold Calling
MARCH 23, 2017
She writes: Why are so many women not making a bigger demographic dent in the tech world? Women have everything it takes to succeed in sales.
Increase Sales
MARCH 23, 2016
This knowledge includes both demographics and psychographics. This is the second part of a two part series. Beyond missing sales because of a lack of due diligence as well as seeking the quick sale, there are other sales gaps. #3 3 Missing Sales Gap.
Openview
SEPTEMBER 19, 2017
But have you considered how a generational shift in your prospects’ demographics might impact the buying environment as well? The buying environment is becoming increasingly complex.
Hubspot Sales
OCTOBER 2, 2017
Your company probably already has demographic information on who makes up your customer base. But you have to understand more than just demographics. One of my guiding principles is that every business is a people business.
Paul Cherry's Top Sales Techniques
SEPTEMBER 1, 2016
Understanding the Millennial Generation Demographics Though no official definition exists, the Millennial generation was born between 1980 and 2000 to Baby Boomer and Generation X parents. One of the first lessons of sales is to know who you are selling to. This lesson applies just as well in the training room when onboarding new sales staff. If your sales training curriculum hasn’t been updated since the 20th Century, it will be about as useful as a floppy disk.
Nutshell
APRIL 7, 2018
When a visitor signs up for a free trial, you can use their email address to gather: Demographics: Job title, location, employer, years of experience, duties, skills. How many of the people entering your marketing funnel are actually leads? Your inbound marketing efforts might bring plenty of traffic to your site, but how many of the website visitors downloading your content are just researching that specific subject with no intention of buying your product?
Increase Sales
OCTOBER 17, 2014
Identify what marketing channel best suits the demographics and psychographics of your ideal customer. The content marketing bandwagon continues to gain more B2B small business owners and single office/home office (SOHO) entrepreneurs. Unfortunately two old behaviors raise their ugly head.
SugarCRM
DECEMBER 19, 2017
Demographics play a part in AI adoption. (Editor’s Note, this post originally appeared in the Silicon Valley Business Journal , and was syndicated in 42 Biz Journal publications across the country). Fueled by the promise of better insights and better decision making via humanlike reasoning, artificial intelligence continues to intrigue the business world, evidenced by steadily increasing investment. I’ll give you an idea: McKinsey & Co.
InsightSquared
FEBRUARY 13, 2018
Account-based marketing tools identify top prospects with algorithms built to account for demographic and firmographic data of current customers. Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. The concept of the customer journey is all the rage these days.
Jonathan Farrington
AUGUST 4, 2013
Usually geographic and demographic segmentation turn out to be more successful then behavioral segmentation. However, some marketers also consider browsing and shopping history of customers and deem personal demographics as unimportant.
Sales Training Connection
APRIL 14, 2013
Personal preferences, communication styles, level of disease understanding, practice setting, local formulary control, disease specialty, and patient demographics, among others, shape the physician’s preferences for interaction. A Classic - '63 Corvette.
Sales Benchmark Index
MARCH 30, 2013
Additional demographic data from the study is shown below. The first point is to find out if your buyers fit the Pinterest demographics. As a Marketing Leader, you hear Pinterest in the news. The key question is should we be using Pinterest ?
The Shameless Sales Blog
JANUARY 11, 2012
He would now be thinking that I only have a product offer appropriate for a market of women aged 30-55 years old, when in fact this product is not limited to just women, or that age demographic. Questions asked the right way, lead you closer to the sale. Questions asked the right way, uncover opportunity. Questions asked the right way, create a bond between you and the prospect based on a belief that you can help you them. Ask questions the wrong way, and you will accomplish none of this.
Hubspot Sales
JANUARY 9, 2018
Whether you’re writing your first sales plan or your fifteenth, knowing your target demographic is crucial. What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles.
SalesEngine
MAY 8, 2017
Once Ektron recognized this, they focused on creating segments based on demographics that would eventually lead to strategies of how to best target different groups of customers with relevant information. Leads are a double-edged sword to many companies and salespeople.
DiscoverOrg Sales
DECEMBER 11, 2017
Gender, ethnicity, age, and other demographic differences produce a keener, more diverse perspective. Gender diversity is making headlines these days, as the spotlight shines on the treatment and representation of women in one industry after another. While the issue may seem complicated, the outcome is simple: (1) Companies who recognize the importance of diversity and promote it actively are the inevitable winners in this equation. (2)
Fill the Funnel
FEBRUARY 15, 2013
Don’t settle for naked email lists! Contact Ready adds fresh demographic and social data to your customer lists to help you increase sales.You can never know enough about your customers and prospects! Wednesday, Feb. 10:00 AM PST / 1:00 PM EST. REGISTER. Tuesday, Feb.
Adaptive Business Services
FEBRUARY 28, 2018
Little to no emphasis is placed on demographics such as age, gender, and household income. First let me say that my area of expertise revolves around selling. When it comes to marketing, my skills range from nothing to nada.
Pointclear
AUGUST 29, 2013
Lori Richardson asks the question, “Do you attract a younger demographic for employment, partnering, and as new customers?” Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space.
SugarCRM
NOVEMBER 27, 2017
The research highlighted different preferences between age group demographics. Most of us know by now that social media posts aren’t private. Advertisers, your colleagues, and even the CIA might be watching what you post. In the era where customer data is gold, the sales rep you just spoke with may have also checked out your recent Facebook posts.
No More Cold Calling
FEBRUARY 4, 2014
But in order to serve our clients properly, we must actually get to know them—not just their demographics and how they spend money online, but what they actually want and need from us. If you don’t know your customers, you’re not doing your job.
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