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10 Questions to Ask In Your Business Demographics Survey

Vertical Response

A business demographic survey is a great tool to unearth and collect this kind of insight. When looking to understand your market, use a business demographics survey. The post 10 Questions to Ask In Your Business Demographics Survey appeared first on VerticalResponse Blog.

Sales Pipeline Management: Importance of Demographics


The post Sales Pipeline Management: Importance of Demographics appeared first on Pipeliner CRM Blog. When a raw lead is passed to a sales rep or an inside sales rep, there is often much information missing from it.

Fun for All Ages: Exploring the Demographics of Digital Video

The 1to1 Media Blog

Though new technologies often attract millennials, marketers frequently fail to recognize that, in today''s hyper-connected world, such advancements are no longer reserved for the young.

Sales Today Is Truly a Balancing Act

Increase Sales

This particular industry along with many retail businesses has been greatly affected by technology and the changing demographics of customers. business growth changing demographics of customers customer trends financial services goal of marketing Sales sales growth sales leads

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Pipeliner CRM is part of Initiative to Encourage Women in Sales


A recent demographics report published by CSO Insights found that while over 90% of organizations are growing or maintaining their sales […]. Women in Sales The statistics are challenging — Women comprise only 39% of the global salesforce.

Is Snapchat for Small Businesses?

Vertical Response

Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. Snapchat’s demographic skews younger than Instagram, but according to a Pew Research Center report , Instagram is much more popular across the board.

Start 2017 Sales With This Aim Small, Miss Small Focus

Increase Sales

When salespeople have crystal clarity as to: Ideal customer (role, demographics, psychographics). One of my most favorite quotes is in the movie The Patriot where the father reminds his sons to “aim small, miss small.”

Be Proactive When Seeking Sales Referrals – Part 2

Increase Sales

Then have you invested the time to research both the demographics and psychographics of your current customers? Many mid-size to small businesses look to the demographics while ignoring the psychographics, the why behind the purchase. In many instances it will be the psychographics that will lead to more sales referrals than the demographics. Before you seek new sales referrals it helps to have crystal clarity as to who is your potential ideal customer.

One Way Not to Fail


These are potential clients that are similar in demographic nature to your best-most profitable existing clients. Editor’s Note: This post is part of our special 1-week series on sales prospecting, from experts on the subject.

How Can Tech Companies Attract More Women in Sales?

No More Cold Calling

She writes: Why are so many women not making a bigger demographic dent in the tech world? Women have everything it takes to succeed in sales.

Aim Small, Miss Small to Fill the Sales Pipeline

Increase Sales

Yet how many engaged in SMB whether as entrepreneurs or sales professionals can identify with crystal clear clarity who is their ideal customer with a complete profile including demographics or psychographics? In the movie.

Do You Know Your A, B, C’s?

Your Sales Management Guru

You want to analyze the various segments and look for common demographics of the A’s, B’s and C’s. Then those kinds of prospects with similar demographics become your only targets for marketing and for sales prospecting. If you purchase data bases, those demographics become your criteria, in your CRM system call frequency patterns are set to connect with all the A’s , B’s, six times a year. Do You Know Your A, B, C’s? How to dramatically improve revenues & profitability.

Marketing to the Digital Trends

Increase Sales

For those small businesses whose ideal customer profile demographics include college or graduate degrees and household income exceeding $75,000, this is a significant buying trend. Marketing continues to experience evolving trends mainly due to technology.

In Sales, Need Knows No Season

Increase Sales

What are the demographics and more importantly the psychographics of your current clients? The months of November and December here in the U.S. as well as many other countries are considered the holiday season. Of course for some retailers that holiday season starts in August (UGH!).

Don’t Confuse “Target Market” with “Ideal Client”

No More Cold Calling

They do careful analysis on the competition, demographics, segmentation, positioning, and messaging. Using these demographics as a starting point, how can I create a narrower description of the people I want to work with and who are most likely to buy?

Content Marketing May Be Your Sales Achilles Heel

Increase Sales

The speaker shares his or her experiences relative to the demographics of the group. Last month I had an epiphany when listening to Ari Galper ask this question about content marketing: If you are providing the answer for free in your postings, why would anyone buy from you?

7 Tips For Automating Your Email Marketing

Fill the Funnel

Try segmenting your list according to demographics or subscriber preferences so that you can offer the content that’s most appropriate to each reader. Email marketing is an area of marketing in which automation is completely essential.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

It lets you see the demographics of those viewing your content, as well as user growth and how frequently a piece of content is consumed. “People” breaks down the demographics of your fan base, including their gender, country and city, and language. Demographics.

The Sales Association: Welcome to The Sales Association

The Sales Association

Membership Demographics Our members are experienced: 53% - 11+ years in the sales profession 47% - Director, Vice President or CEO 42% - Sr. Sharing best practices in sales and sales management Tuesday, February 8, 2011. Welcome to The Sales Association. Our members see an intrinsic value in "association" with professional colleagues.

Sell to Prospects to those who CAN Buy

Sharon Drew Morgan

You’re writing appropriate content and getting it out to the right demographic. Your solution is great. You know the narrative of the type of buyers who buy.

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Good Reads for B2B Sales - 99 Prospecting Tips from Sales Experts


Lori Richardson asks the question, “Do you attract a younger demographic for employment, partnering, and as new customers?” Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space.

Lumping Small Business into Big Business Research

Increase Sales

My advice is when you read any business research, see if you can determine the demographics of the businesses being surveyed especially the revenue size and number of employees. Mid-size to small business have few statistical resources to make strategic marketing or selling decisions.

Realtors Are You Missing This Marketing Platform?

Increase Sales

First for clarity, a marketing platform is essentially a very detailed marketing plan that includes: Ideal customer (demographics and psychographics). Social media is a marketing platform used by many especially those selling real estate.

From easy to expert | Email list segmentation 101 [Infographic]

Vertical Response

When you segment your lists into different groups based on demographics, habits, and more, you can email information and news relevant to each specific group — making those readers much more likely to act on the emails they receive.

Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Vertical Response

The most common ways to segment are by demographics, geographic location, purchasing behavior and/or psychographic segmentation (interests, hobbies, lifestyles, values and attitudes). We all like to believe we’re special.

6 Ways to Segment Your Email List to Improve Your Success

Vertical Response

Demographics. Similar to location, segmenting your list by demographics may work well for a single email or future email campaign series. When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk email disease.”

Finding A Prospect vs. Creating A Prospect

Sharon Drew Morgan

You analyze names to prospect based on demographics, company size, job title. You place a call to get through to the decision maker. You call to find someone who needs your product or service. You try to get an appointment.

Millennials Are Creating a Brave, New Sales World

Increase Sales

By 2030, this demographic group will exceed Baby Boomers by over 20 million. For several decades the Baby Boomers directed the sales world. Times are changing because of the increase in millennials those who are 18-34 years of age.

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

Additional demographic data from the study is shown below. The first point is to find out if your buyers fit the Pinterest demographics. As a Marketing Leader, you hear Pinterest in the news. The key question is should we be using Pinterest ?

B2B 102

2 Simple Strategies to Maximize LinkedIn for Sales

Sales Benchmark Index

LinkedIn Tagging helps you discover the true demographic alignment within your network. There is no doubt that social media is here to stay. Love it or hate it, it’s a big factor in business and sales. Unfortunately, it can also prove to be a challenge.

Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Sales

Prospects can be scored based on their demographics, firmographics, content engagement, behavior, and interest. Author: Ernesto Castillo Marketing automation isn’t just for marketing.

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Pipeliner Power Breakfast: Santa Monica, Feb 2nd


Tanya’s presentation will be based on her recent book, The Art of Selling to a Woman, which offers a fresh approach on how to attract and retain one of the most influential purchasing demographics in the world today – the discerning woman. Join us at the Jonathan Beach Club in Santa Monica, for a breakfast meeting featuring two main speakers plus networking opportunities.

The 10 Keys to Effective Group Sales Presentations

Understanding the Sales Force

Scenario 4: When I speak to a group that is old school - an industry that is slow to change or a demographic that missed the opportunities to change - I know I''ll get a lot of push back because it''s not the way they do things in their world.

4 megatrends for sales organizations from McKinsey

Sales Training Connection

Two fundamental shifts in buyer demographics are forcing changes in how companies sell. McKinsey’s Yugo Sarrazin and Lareina Yee shared 4 megatrends sales organizations in the McKinsey on Marketing & Sales newsletter.

PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]


Instead, they are accruing points based on arbitrary activity and static demographics (e.g. Even predictive lead scoring solutions depend on static, attribute data—firmographics and demographics about the buyer (title, company size, industry etc.)

Retail Customer Service in the Time of the Millennial Mindset

The 1to1 Media Blog

But the beauty ultimately lies within the fact that each demographic has much to teach retailers about the customer experience as a whole.

Explaining Customer Loyalty and IIoT Customer Retention

Babette Ten Haken

In addition, some customers are more valuable than others, based on purchase history, demographics, habits and other defined variables. Explaining customer loyalty and customer retention for the IIoT ecosystem seems like comparing apples and oranges. Are these practices mutually exclusive?

Are You Chasing The Same Sales Everyone Else Chases?

Increase Sales

Now the Captain Focus Its know exactly who they want to target based on investing time to understand the demographics and psychographics of their ideal customer along with their current customers. Right now ask yourself, “Are you chasing the sames sales your competitors are chasing?”

Top 10 Sales Recruiting Lessons to Hire Great Salespeople

Understanding the Sales Force

So with all that said, 16% of my small network, with fewer than 1,000 connections, still means that after we account for those people who I know, but aren''t in my target demographic, more than 125 CEO''s, Presidents, HR Directors, Sales Directors and Salespeople took new jobs.

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Factors That Contribute To Email Marketing Success

Jonathan Farrington

Usually geographic and demographic segmentation turn out to be more successful then behavioral segmentation. However, some marketers also consider browsing and shopping history of customers and deem personal demographics as unimportant.