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10 Ways to Use Buyer Intent Data for B2B Sales Teams

Sales and Marketing Management

The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management. By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey.

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Intent Data is a superpower. Here’s why.

Zoominfo

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work?

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Intent Signal Data 101

Intent signal data can help. But there are many intent signal data options and many confusing terms used to describe them. Which type of intent data is best for meeting specific goals? How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions?

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Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Streaming Vs. Real-Time Intent Data

Zoominfo

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. Learn seven ways you can use real-time intent to: Better personalize sales and marketing outreach. Even before they’ve engaged with any sales or marketing channels.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Leveraging intent data. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP).

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intent data once you receive it.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal. Perceiving interest as intent will lead you down a rabbit hole with no program performance. Use intent data to improve program engagement.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Did you know that 25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within the next 12 months?! Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing. How intent data is effectively collected (And what to be wary of).