How to Create an Ideal Customer Profile (ICP) to Target the Right Customers
NOVEMBER 14, 2018
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? It takes time, money, and people to attract, convert, and delight new customers. If you know your ICP well, than you’ll be keenly aware of how you can solve their pain points now and in the future. What is an Ideal Customer Profile? Highest Customer Health Score.