Channels Related Topics 
Sales and Marketing Management
AUGUST 9, 2022
A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies. The post Channel Partnerships by the Numbers appeared first on Sales & Marketing Management.
Sales and Marketing Management
AUGUST 9, 2022
Channel partnerships are an effective means of putting more qualified leads in your pipeline and expanding to new markets, but only if the strategy is approached smartly. The post Are Your Channel Relationships Where They Need to Be? appeared first on Sales & Marketing Management.
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Sales and Marketing Management
OCTOBER 11, 2021
As more B2B companies observe growing sales revenue through indirect channels, brands are realizing the need for effective, scalable execution of marketing campaigns through their channel partners. The post Spread Your Message with Through-Channel Marketing appeared first on Sales & Marketing Management.
Sales and Marketing Management
FEBRUARY 8, 2021
Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails. These are useful tools, but we’re long past the era where companies can rely solely on them to drive business. Video Email: ?How
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy. How chat fits into your larger omni-channel engagement strategy.
Sales and Marketing Management
MAY 12, 2022
The post SEO Isn’t Always a Required Marketing Channel appeared first on Sales & Marketing Management. SEO is an investment that should only be undertaken if it adds value and impact to your acquisition efforts.
Partners in Excellence
FEBRUARY 23, 2022
Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. Many organizations go to market exclusively through channel partners. A new type of channel partner.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy.
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. But connecting with and converting buyers has never been more challenging.
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Gain mindshare and improve channel partner performance. Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success. Effective Product Sales Training will: Simplify information and deliver it quickly and effectively. Ramp up new dealer/rep on-boarding. Drive more sales.
Speaker: Ruth Stevens, President of eMarketing Strategy
Success tips for improving the effectiveness of your engagement channels. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!
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Provide customized training for each of your sales channels? In today’s competitive business environment, the only way to win is with a salesforce that’s fully onboarded and equipped with deep product knowledge, use cases, best practices and objection handling. Create training with a limited staff and budget?
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Build mindshare and improve channel partner/rep performance. Choosing the right product sales training partner will have a significant impact on sales reps’ expertise and results. Effective product sales training should: Simplify information and deliver it quickly, concisely, and effectively. Speed up new dealer/rep on-boarding.
Speaker: Natasha Husein, Product Marketing Manager, Clever
Whether it’s via email, within your product, or through another channel, strong branding and marketing efforts are what attract customers to your program, help you build advocacy among your customer base, and drive future growth. In the midst of that development, it’s easy to overlook another core component of your program: marketing.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds. Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now.
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