The Right Sales Channels for the Omni-Channel Era

Sales Benchmark Index

Joining us for today’s show is John Kedzierski, a Corporate Vice President of Marketing who knows a thing or two about going to market with the right channels. Today’s topic is focused on selecting the right sales channels by using.

How to Minimize Risk and Conflict in Your Sales Channels

Sales Benchmark Index

Channel conflict occurs when companies try to reach end customers through multiple routes forcing components of the sales ecosystem to compete against each other rather than working together.

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Cover the Market Completely with Indirect Sales Channels

Sales Benchmark Index

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How to Drive New Product Offerings Through Channel Partners

Sales Benchmark Index

Article Corporate Strategy Sales Strategy channel framework channel optimization channel sales cover market indirect channels sales leader select channels selling channels svp of sales

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.

The 5 components of a Channel Management Strategy

Sales Benchmark Index

Article Sales Strategy channel optimization Channel Strategy

How to Transition Channel Partners to Cloud Solutions

Sales Benchmark Index

Joining us for today’s show is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners. I’ve known Steve for a long time and he’s always been on the leading edge of channel management.

A Channel Strategy to Out-punch Your Weight Class

Sales Benchmark Index

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How Marketing Can Drive Revenue Through an Optimized Channel Partner Program

Ben Redfield

Here’s a channel marketing problem that every revenue-focused marketing leader should have a plan to solve: A sustainable (read: profitable) channel sales strategy must require each partner to sign up for and then meet a revenue target.

How to Enable a New Sales Channel

Sales Benchmark Index

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

Gain Volume Through Reach with the Right Indirect Channels

Sales Benchmark Index

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How to Transform Your Indirect Sales Channel

Sales Benchmark Index

Joe is the top expert at developing and executing a sales strategy at scale through channel partners. Our guest today is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies.

10 Reasons Why Channel Partnerships Fail (and What to Do About It)

Sales Benchmark Index

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Who Should Choose the Channel for Your New Go-to-Market?

Sales Benchmark Index

If you are a CEO whose company sells exclusively to the end-user of your product or service and you are confident that is the optimal go-to-market motion, this article isn’t for you. However, if you are a CEO who: Is actively considering.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

How to Transition from Direct Sales to Indirect Channels

Sales Benchmark Index

Joining us for today’s show is Ralph Hawkins, a Senior Vice President of Sales who knows a thing or two about transitioning from direct sales to indirect sales channels. Today’s topic is focused on selecting the right sales channels and.

Cover the Market Completely with Direct and Indirect Sales Channels

Sales Benchmark Index

Today’s show will demonstrate how to cover the market completely with both direct and indirect sales channels. Sales Strategy Video Channel Approach channel optimization Channel Strategy Sales Channels select channel partners

Building Your Channel Program Through the Lens of the Partner

Sales Benchmark Index

Article Product Strategy Revenue Growth Methodology Sales Strategy assessing partners channel Channel Approach channel optimization channel partner enable revenue growth Marc Odenweller

Are You Growing Your Channel Partners through Symbiotic Relationships?

Sales Benchmark Index

When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into. As a sales leader, you are always looking for the most optimal route to your customers.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

How to Know If Your Indirect Channel Is Performing Well

Sales Benchmark Index

Managing partners can feel like Dark Magic; juggling partners at different levels of performance. Dark Magic, that is, because it is not always obvious who are the good and who are the bad partners. One partner could be crushing their.

How to Cover the Market with Direct and Indirect Sales Channels

Sales Benchmark Index

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Close Gaps in Market Coverage with Indirect Sales Channels

Sales Benchmark Index

Today’s show is a demonstration on how to cover the market completely with both direct and indirect sales channels. As a guide, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the sales strategy section of the PDF and.

How to Recruit and Sign New Channel Partners

Sales Benchmark Index

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How to Transition Channel Partners from Selling Perpetual Licenses to SaaS

Sales Benchmark Index

Today’s topic is focused on how to transition channel partners from perpetual license to cloud-based offerings. Our guest is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners.

Winning Business through Channel Selling

Sandler Training

The post Winning Business through Channel Selling appeared first on Sandler Training. Blog Posts Sales Process sales channels sales process sales successIn the complex world of enterprise accounts, team selling is the name of the game.

How to Get More Revenue from Channel Partners

Sales Benchmark Index

Article Sales Strategy b2b sales b2b sales leader channel optimization channels sales

Dave Kurlan's 23 Steps to Improved Channel Sales

Understanding the Sales Force

Dave Kurlan channel salesWhen you purchase a car, do you consider yourself a customer of the dealer you bought or leased it from, the auto maker, or both?

4 Best Practices to Keep Your Channel Partner Marriage Happy

Sales Benchmark Index

Article Sales Strategy channel optimization Channel Strategy

How to Enable a New Sales Channel

Sales Benchmark Index

In other words, they sell via multiple sales channels. These sales channels can be internal. Point being, sales channels can take many shapes and sizes. And sales channels will be different dependent on the organization. But, what do you do when you stand up a new channel?

29-minutes of Straight-up Advice on Sales Coverage and Sales Channels

Sales Benchmark Index

Corporate Strategy Podcast CFO Channel Approach Channel Strategy COO Route to Market Sales Channels Sales Coverage Sales Coverage Leakage

Do I Have the Right Sales Coverage and Channels?

Sales Benchmark Index

Today’s article is focused on sales coverage and sales channels as part of the corporate strategy. Article Corporate Strategy b2b marketing b2b sales ideal customer profile propensity to buy Sales Channels Sales Coverage

Why Your Sales Enablement Plan Needs to Match Your Sales Channel

Sales Benchmark Index

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How Do You Know You Know You Have the Optimal Go to Market Channel Assigned to the Marketplace

Sales Benchmark Index

In today’s omni-channel world answering that question has never been more challenging for a CEO. There are no longer any boundaries for how, when and where potential buyers may be exposed to your products or services. However, without the right.

How to Leverage RFPs Through the Influencer Channel -That Baby is Not Yours!

Sales Benchmark Index

The Influencer Channel is often overlooked. If utilized correctly, it can help you: Learn about opportunities earlier in the sales cycle, Win more deals, while also…. Increasing the cost of sales for your competition. This combination is the sales equivalent of a hat-trick.

How to Build – and Maintain – a Healthy Channel Ecosystem

Allbound

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive.

Optimizing an Enterprise Channel Strategy

Sales Benchmark Index

Magazine Sales Strategy

Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. What Is Omni-Channel? In order to effectively establish an omni-channel approach, it’s vital to understand what that entails.

8 Things Your Channel Can Learn From American History

Allbound

The same pattern of growth and decline that was experienced by Americans throughout the years, can be expected to take hold of any sector of your business, including the channel. Here are eight key factors your channel can learn from American History: 1.