The Right Sales Channels for the Omni-Channel Era

Sales Benchmark Index

Joining us for today’s show is John Kedzierski, a Corporate Vice President of Marketing who knows a thing or two about going to market with the right channels. Today’s topic is focused on selecting the right sales channels by using. Podcast Product Strategy channel optimization channels omni-channel experience Sales Channels selecting channels

How to Minimize Risk and Conflict in Your Sales Channels

Sales Benchmark Index

Channel conflict occurs when companies try to reach end customers through multiple routes forcing components of the sales ecosystem to compete against each other rather than working together. It is inherently wasteful and can be lethal to customer experience, sales.

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Cover the Market Completely with Indirect Sales Channels

Sales Benchmark Index

Article Corporate Strategy Sales Strategy channel framework channel optimization channel sales cover market indirect channels sales leader select channels selling channels svp of sales

Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. Instead, the client sent high-end quarterly gifts to top-performing channel partners to make sure they felt valued.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Navigating the Digital Disruption to Your Sales Channel Strategy

Sales Benchmark Index

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

E-commerce That Avoids Channel Conflict

Sales and Marketing Management

potential conflict with their channel partners. Businesses don’t want to jeopardize the business that comes through channel partners?—?as B2B marketers can minimize channel conflict while also successfully growing an e-commerce presence by serving those who would rather buy direct.

The 5 components of a Channel Management Strategy

Sales Benchmark Index

Article Sales Strategy channel optimization Channel Strategy

Using Digital Marketing Channels for Lead Generation

LeadBoxer

Digital marketing solutions and digital marketing channels facilitate the capture of quality leads and enable lead nurturing through digital media. Digital marketing is “the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.”

Maximizing Throughput in the Indirect Sales Channel

Sales Benchmark Index

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Tune in to learn how (and when) to blend on-demand and instructor-led training, and discover why customer success and scaled education programs go hand-in-hand.

Expand Your Use of Digital Channels to Hit Quota

Sales and Marketing Management

Author: Shawn Finder Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the same answer over and over: cold calls and emails.

Winning Business through Channel Selling

Sandler Training

The post Winning Business through Channel Selling appeared first on Sandler Training. Blog Posts Sales Process sales channels sales process sales successIn the complex world of enterprise accounts, team selling is the name of the game.

How to Transition Channel Partners to Cloud Solutions

Sales Benchmark Index

Joining us for today’s show is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners. I’ve known Steve for a long time and he’s always been on the leading edge of channel management. Sales Strategy Video Channel Approach channel optimization Channel Strategy Sales Channels select channel partners

Don’t Neglect Channel Partner Programs

Sales and Marketing Management

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training. Georgia-based Incentive Team works primarily with home goods manufacturers who sell through channel partners.

Building Your Customer Education Brand: Using Customer Champions to Drive Widespread Program Adoption

Speaker: Natasha Husein, Product Marketing Manager, Clever

When you’re building a Customer Education program, your efforts will largely focus on content creation and strategy. In the midst of that development, it’s easy to overlook another core component of your program: marketing. In this webinar, Natasha Husein, Product Marketing Manager at classroom learning technology company, Clever, will present her strategy for branding Clever Academy, and creating customer champions that drive widespread program adoption across its broad user base.

A Channel Strategy to Out-punch Your Weight Class

Sales Benchmark Index

Sales Strategy Video changing markets Channel Strategy direct sales channels how to track direct mail indirect sales channels launching new products market segmentation new-product introductions product development product evolution sales strategy worldwide salesOur guest on SBI TV is Burney Barker, SVP of Worldwide Sales at Gigamon. Follow along as we learn from a transformative global sales leader with success at EMC, Dell, and now with Gigamon.

How to Enable a New Sales Channel

Sales Benchmark Index

Article Sales Strategy SBI for SMB b2b sales enable channel enable new channel new sales channel sales channel

How to Recruit and Sign New Channel Partners

Sales Benchmark Index

Article Corporate Strategy Sales Strategy channel onboarding channel optimization channel recruiting channel selection replace channel partners Sales Channels

Dave Kurlan's 23 Steps to Improved Channel Sales

Understanding the Sales Force

Dave Kurlan channel salesWhen you purchase a car, do you consider yourself a customer of the dealer you bought or leased it from, the auto maker, or both?

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.

Gain Volume Through Reach with the Right Indirect Channels

Sales Benchmark Index

Article Sales Strategy channel channel optimization channel partners Channel Strategy choosing indirect channels resellers selecting

How to Transform Your Indirect Sales Channel

Sales Benchmark Index

Joe is the top expert at developing and executing a sales strategy at scale through channel partners. Podcast Sales Strategy channel optimization channel partners Chief Sales and Marketing Officer CMO CSO direct team indirect sales channel interactive tool Joe Vitalone make your number market segment marketing strategy product Razberi Technologies RGD Sales Benchmark Index sales org sales strategy sales talent sales transformation sbi segment by geo vertical segment

10 Reasons Why Channel Partnerships Fail (and What to Do About It)

Sales Benchmark Index

Article Sales Strategy Channel Marketing channel optimization channel partners Channel Strategy channels Sales Channels selecting channel partners

Cover the Market Completely with Direct and Indirect Sales Channels

Sales Benchmark Index

Today’s show will demonstrate how to cover the market completely with both direct and indirect sales channels. Sales Strategy Video Channel Approach channel optimization Channel Strategy Sales Channels select channel partnersTo follow along, download our 10th annual workbook, How to Make Your Number in 2017. Flip to the sales strategy section of the PDF and review the.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

How to Transition from Direct Sales to Indirect Channels

Sales Benchmark Index

Joining us for today’s show is Ralph Hawkins, a Senior Vice President of Sales who knows a thing or two about transitioning from direct sales to indirect sales channels. Today’s topic is focused on selecting the right sales channels and. Podcast Sales Strategy channel optimization channel partners channels omni-channel experience partner selection partners Sales Channels selecting channels transition

Who Should Choose the Channel for Your New Go-to-Market?

Sales Benchmark Index

Article Go-To-Market Strategy Uncategorized b2b business ceo channel channel conflict channel management channel management attractiveness tool chief executive officer chief revenue officer choices Chris Davy CRM cro decision ecommerce G2M Go-To-Market GTM make the number make your number post-purchase revenue growth sbi sbiblog strategy top articles website whitepaper

Building Your Channel Program Through the Lens of the Partner

Sales Benchmark Index

Article Product Strategy Revenue Growth Methodology Sales Strategy assessing partners channel Channel Approach channel optimization channel partner enable revenue growth Marc OdenwellerMarket coverage, growth, speed, revenue, retention, and customer success are factors for all companies. With the rate of venture funding being poured into companies increasing yearly, companies are popping up everywhere and competition is more prevalent than ever. So, a.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Go check out this channel for in-depth, educational marketing content.

How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. That’s staggering; and it means that we must educate and provide the best answers for our prospects at every stage of their journey. So the question is: will you choose to be an educator in your industry?

Close Gaps in Market Coverage with Indirect Sales Channels

Sales Benchmark Index

Today’s show is a demonstration on how to cover the market completely with both direct and indirect sales channels. Podcast Sales Strategy channel optimization channel partners Channel Strategy onboarding channel partners partner selection recruiting channel partners sales leader sales strategy select channel partners selecting channel partners

How to Cover the Market with Direct and Indirect Sales Channels

Sales Benchmark Index

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Are You Growing Your Channel Partners through Symbiotic Relationships?

Sales Benchmark Index

When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into. As a sales leader, you are always looking for the most optimal route to your customers.

How to Know If Your Indirect Channel Is Performing Well

Sales Benchmark Index

Managing partners can feel like Dark Magic; juggling partners at different levels of performance. Dark Magic, that is, because it is not always obvious who are the good and who are the bad partners. One partner could be crushing their.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

How Marketing Can Drive Revenue Through an Optimized Channel Partner Program

Sales Benchmark Index

Here’s a channel marketing problem that every revenue-focused marketing leader should have a plan to solve: A sustainable (read: profitable) channel sales strategy must require each partner to sign up for and then meet a revenue target.

How to Transition Channel Partners from Selling Perpetual Licenses to SaaS

Sales Benchmark Index

Today’s topic is focused on how to transition channel partners from perpetual license to cloud-based offerings. Our guest is Steve Blum, an executive sales leader who knows how to Make the Number with channel partners. What’s unique about today’s guest.

Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation. What Is Omni-Channel? In order to effectively establish an omni-channel approach, it’s vital to understand what that entails. Omni-Channel Fundamentals.

How to Get More Revenue from Channel Partners

Sales Benchmark Index

Article Sales Strategy b2b sales b2b sales leader channel optimization channels sales