Zoominfo

DECEMBER 11, 2024

Since launching ZoomInfo Copilot six months ago, weve seen the many ways its helped our customers win faster. Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. And Copilot as a product has achieved some remarkable milestones too, like achieving $100+ million in annual contract value (ACV).

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Intent Signal Intent Scale Sales Qualified Lead 130

Sales and Marketing Management

DECEMBER 11, 2024

Are you looking for the best AI tools to create video ad campaigns? Here are my top 5 picks to generate publish-worthy video ads to boost engagement in 2025. The post 5 AI-Powered Tools to Help Create and Manage Video Ad Campaigns appeared first on Sales & Marketing Management.

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Campaigns Video Tools Marketing 156

Anthony Cole Training

DECEMBER 5, 2024

In the old days of selling, closing was about what happens at the end of a client or prospect meeting did we get them to sign something, give us the green light, or seal the deal? The activity was about applying pressure on the buyer to make a decision NOW. Lets pause and think about how we, as buyers, feel when a person is pressuring us to make a buying decision now.

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Closing Buyer Meeting Prospecting 268

SBI Growth

DECEMBER 10, 2024

Lets cut to the chase: if youre in B2B and dont have a solid Ideal Customer Profile (ICP), youre basically throwing darts in the dark. In fact, 74% of companies that overperform on revenue have clearly defined ICPs, according to SuperOffice. An ICP isnt just another business buzzword it's your ticket to zeroing in on the customers who not only want what youre selling but wholl also stick around and make it worth your while.

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

Understanding the Sales Force

DECEMBER 11, 2024

On this page you’ll find everything you always wanted to know about how to get Baseline Selling content and training – all in one place. Baseline Selling is a proprietary sales process and methodology that Dave Kurlan developed in 2005. It uses the metaphor of the baseball diamond to visualize the sales process and any corporate sales process can be overlaid, integrated or married to it, making it the most flexible sales process ever to be introduced.

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Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing th

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Account Sales Qualified Lead Lead Rank Account Based Marketing 130

SBI Growth

DECEMBER 9, 2024

Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and coach an existing sales team. Focus on these five factors to increase your odds of success with new sales hires.

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Sales and Marketing Management

DECEMBER 9, 2024

Appreciation in the workplace works best if you do it in each recipients appreciation language of choice. The post Identifying Yours and Others Primary Appreciation Language appeared first on Sales & Marketing Management.

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Marketing Sales 156

Membrain

DECEMBER 4, 2024

Every sale, in the end, is a decision. To make more sales, salespeople need to understand how their customers make decisions. In order to understand how they make them, they need to understand the context in which they are making them.

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Sales Customer Sales Management 125

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Force Management

DECEMBER 5, 2024

This month's Revenue Builders Podcast episodes shared a central theme of delivering value. In sales we often think about value as something we deliver to our customers, which is true - but value is also something delivered to teams by their leaders, to reps by their organization and to sales organizations by their customers. In the below episodes, we were joined by some highly accomplished guests who shared new ways of thinking about value and how we can become the most valuable leaders, service

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Zoominfo

DECEMBER 5, 2024

Imagine if you could know exactly who is visiting your website when they’re interested in buying your product. No more spamming people who may or may not be a good fit — just targeted outreach to precisely the right person at the right time. That’s what we’re unveiling today with ZoomInfo’s new WebSight Buyer ID, which identifies decision-makers or previously engaged leads visiting high-intent web pages, delivering real-time alerts so you can act fast.

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Decision Maker Sales Qualified Lead Lead Rank Lead Scoring 147

SBI Growth

DECEMBER 5, 2024

Commercial productivity has been stuck in neutral, hovering at 62-64% for several years and despite advancements in technology and strategy, commercial efficiency is eroding. The culprit lies within the buyer’s experience. In their recent webinar , Nick Toman, Chief Strategy and Product Officer, and Bryan Kurey, Head of Research, revealed insights from their latest study on commercial efficiency.

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Sales and Marketing Management

DECEMBER 4, 2024

With thoughtful planning and a clear strategy, you can use experiential marketing to make an impact that goes far beyond the event itself. The post B2B Events That Stick: Lessons in Connection and Creativity appeared first on Sales & Marketing Management.

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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

SalesForce

Smooth Sale

DECEMBER 4, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Business Growth Depends on Customer Care and Service We often hear the terms Customer Care and Customer Service interchanged, but each has their defining moments to which we must pay serious attention. Traditionally, customer service is the overall mentality on which businesspeople and sales professionals concentrate.

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Customer Loyalty Remedy Hiring 101

Partners in Excellence

DECEMBER 4, 2024

This question was posed in an email I received recently. It struck me, for a number of reasons. People who know me well, sometimes ask, “Dave, why do your work so hard! You certainly don’t need the money, but you continue to be one of the busiest people I know. What causes you to keep it up? Why don’t you take more time off?” The response has been the same over all the years people have asked that question.

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Sports Conference Groups Promotion 94

Zoominfo

DECEMBER 6, 2024

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. This transformative technology has become a cornerstone across industries such as e-commerce, customer service, and education, where it enhances customer experiences and streamlines communication.

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Software Software Sales Qualified Lead Customer 130

Salesfolks

DECEMBER 8, 2024

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Tools Sales 80

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Hiring

Allego

DECEMBER 10, 2024

Sales training can deliver a staggering 353% return on investment, according to a study by Southern New Hampshire University. For every dollar spent, that’s a return of $3.53. While this statistic is impressive, it doesnt explain what that figure means in terms of tangible business value. How does this ROI translate into measurable improvements like higher sales, shorter deal cycles, or larger contracts?

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ROI Training Lead Scoring Lead Rank 62

Smooth Sale

DECEMBER 10, 2024

Photo by GDJ via Pixabay Attract the Right Job or Clientele: Business Success Requires A Positive Mindset and High Energy Others can feel our vibe through our words, actions, and deeds. Any hint of negativity or uncertainty will kill advancing the connection, let alone the sale. Therefore, leaving all the issues behind us is critical until we have solitary time.

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Energy Positioning Hiring Networking 91

Sales Hacker

DECEMBER 10, 2024

Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. With raw honesty, he shares key mistakes made along the way and invaluable lessons learned about building a winning sales playbook, culture, and team structure. The early days and career beginnings In 2012, Martin Roth joined Levelset (formerly ZLien) as one of the earliest employees, a time when the company was a mere side business for its founder, S

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Scale Hiring Insurance Insurance 69

Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments. Thats why ZoomInfo is proud to announce weve partnered with TechnologyAdvice , a leading publisher of B2B product reviews, technology recommendations, vendor comparisons, and buyers guides, to provide these insights directly within ZoomInf

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Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Call Monitoring

Nutshell

DECEMBER 4, 2024

When leveraged at the right points in your workflow, AI is a powerful tool for saving time and working more efficiently. To help your sales and marketing teams accomplish more, Nutshell has launched several AI features including: Timeline summarization Zoom call transcriptions and summarizations A voice-to-text tool AI writing assistant in Nutshell Campaigns Now Nutshell is expanding its AI even further with AI-powered click-to-call.

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Comparison Enterprise Enterprise Campaigns 62

Allego

DECEMBER 5, 2024

Sales success isn’t just about closing deals—it’s about staying ahead in a game that’s constantly changing. That’s challenging enough, but it’s even more difficult when sales teams rely on outdated and ineffective training programs. In fact, a hefty 67% of organizations admit their sales training programs are only moderately effective—or worse, new research reveals.

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Hiring Scale Coaching Training 62

Adaptive Business Services

DECEMBER 11, 2024

Lets start with this. The vast majority of my Nimble CRM clients are solopreneurs. I am a solopreneur. If you are a solopreneur, I speak your language. I also already understand most of your needs and concerns as many are the same as mine. While going solo certainly has its advantages, it can also mean a lot more work for you since you dont have a team behind you to help carry that load.

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CRM Hiring Lead Rank Lead Scoring 62

Mereo

DECEMBER 4, 2024

Being the “doormat” of the buyer during the sales cycle is a crude way of describing a situation where the seller has little to no control over the relationship. As a result, you are at the mercy of the buyer’s demands, often to their detriment. These normal and capricious demands may lead to deadlocks and challenging situations — now and in the longer-term relationship as they transition to a client.

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Buyer Lead Rank Lead Scoring Revenue 76

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Sales

SalesFuel

DECEMBER 11, 2024

Salespeople must know how to handle customer complaints. Effectively responding to dissatisfaction ensures loyalty and advocacy. Plus, it helps protect your companys reputation. As Pipedrive points out, Effectively addressing customer complaints is the key to maintaining trust and loyalty when things go wrong. Smart responses to customer complaints When first hearing of a complaint, sellers first step should be to acknowledge it.

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Salesfolks

DECEMBER 6, 2024

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Pipeliner

DECEMBER 9, 2024

In a recent episode hosted by John Golden engages in a compelling conversation with Arvell Craig , a seasoned expert in social, digital, and internet marketing. With over 20 years of experience, Arvell brings a wealth of knowledge, particularly in chatbots, conversational design, and natural language processing. This episode delves into the transformative role of artificial intelligence (AI) in sales and marketing, offering valuable insights and actionable advice for businesses looking to levera

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