Understanding the Sales Force

APRIL 16, 2025

Although this article will provide a blueprint for building a strong, full, and sustainable pipeline, we begin with a hospital analogy. When I was in the hospital for surgery in February, and during the recovery that followed, I had specific KPIs assigned at discharge that I was required to meet. After a few weeks, I chose and added some personal milestones to demonstrate progress in my recovery.

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Zoominfo

APRIL 15, 2025

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.

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Sales 2.0

APRIL 14, 2025

Its darn tough to get through to anyone these days. People have become really good at ignoring what we want to tell them. I hear this all the time from all kinds of businesspeople and salespeople. Emails dont work. Calls dont work. Social media doesnt work. Nothing works! But I had an experience this week that reminded me that communication does work when its something people want, its a little different, and its from someone they know.

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Fashion Transportation Call-back Social Media 195

SBI Growth

APRIL 14, 2025

One of the biggest challenges for a sales organization is moving upmarket. For example, if you target the small- and medium-sized business market (SMB) and now want to target enterprise customers thats where the money is you need to rethink how you sell. Enterprise and SMB selling are fundamentally different, and each requires its own sales process, metrics, and unique selling skills.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Zoominfo

APRIL 14, 2025

Sales teams today are under immense pressure to move fast, stay focused, and make every deal count. Thats why ZoomInfo Copilot is built to support sellers, all the way from first touch through closed-won. Whether youre qualifying a cold lead or trying to get a deal over the finish line, Copilot now delivers AI-powered insights that lead to: Timely Strategy and Execution More Opportunities Spotted Reduced Risk Data-Driven Decision-Making Fueled by ZoomInfo’s Go-To-Market Intelligence Platfo

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Smooth Sale

APRIL 14, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Mindset Plus Questions: Is the Unspoken Successful Sales Strategy Time and again, no matter our endeavor, we face roadblocks, discriminatory remarks, and chiding, which leads us to question ourselves and wonder, Am I being too ambitious? followed by, Do I need to quit? First and foremost, it is critical to acknowledge that we will accomplish nothing upon quitting.

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Understanding the Sales Force

APRIL 14, 2025

I was driving with the radio on when the Shania Twain song from the 90s, Dont Impress Me Much , began to play. I hadnt heard that song in at least a decade and as I listened to the words, I was reminded that Shania is not impressed with: Rocket Scientists Brad Pitt Guys Who Kiss Their Expensive Shiny Cars Elvis Most women would probably be impressed with that group of men but Shania is much more discerning.

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Pipeliner

APRIL 13, 2025

In a special episode, host John Golden talked with Shelley Rosetta. Shelley is a sales expert with over 30 years of experience in the furniture industry. She knows a lot about sales, leadership, and how to grow a business correctly. Lets break down the key lessons Shelley shared about becoming a strong sales leader in the furniture world. Why Sales Leadership Matters Great sales leadership is not just about selling more.

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Koncert

APRIL 15, 2025

Best Local Presence Dialers for High-Volume Sales Teams In today's competitive sales landscape, the difference between a successful outreach campaign and a failed one often comes down to whether prospects actually answer your calls. Local presence dialing has emerged as a game-changing strategy for high-volume sales teams looking to maximize their connection rates and productivity.

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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Trends

Anthony Cole Training

APRIL 18, 2025

As you take stock of your teams performance, what concerns you most? Is it the challenge of maintaining your companys market share? Are you worried that your salespeople are not selling? Are you concerned that they even have what it takes to sell?

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Smooth Sale

APRIL 16, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Can AI Empower Learning in K-12 Education? All endeavors, business or career, require that we recognize each person as unique and has special gifts, needs, and perspectives to empower mutually beneficial growth. Similarly, personalities and learning styles differ, given that no two people are alike.

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Nutshell

APRIL 14, 2025

New leads for your business can be anywhere, and being prepared to meet them on multiple platforms is key to filling your sales pipeline. Nutshell is helping your team have those pivotal conversations with potential leads wherever they may be, through tools like Nutshell SMS and Web chat available in Nutshell Engagement. And now, two new channels have been added to your Nutshell Engagement inbox: Facebook and Instagram.

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Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.

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Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Tools

Partners in Excellence

APRIL 16, 2025

My thought partner, Lahat Tzvi, and I were having our monthly conversation today. We started discussing much of what we see about the “secrets to sales success.” We both see guru’s posting the determining secret to success. Somehow that secret is related to what they sell. They make claims about improving objection handling, improving closing, more effective discovery, better prospecting, better value creation, winning deal strategies, high impact sales calls, better…R

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Janek Performance Group

APRIL 15, 2025

Imagine a company that consistently misses its revenue targets, struggles with cash flow and fails to capitalize on market opportunities. In many cases, the root cause of these issues can be traced to inaccurate or nonexistent sales forecasting. One study found that companies with accurate sales forecasts are 10% more likely to grow their revenue year-over-year and 7.3% more likely to hit quotas.

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Smooth Sale

APRIL 15, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Achieve Desired Results in Chaotic Economic Times The days of slowly but surely’ seem long gone. As an entrepreneur, small business owner, or even executive, how can you shore up against the onslaught of uncertainty and outright panic among your prospects? What is happening in the economy today?

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SalesFuel

APRIL 15, 2025

Data analytics in HR allow managers to focus on the employee experience at their companies. The 2025 SHRM State of the Workplac e report shares that teamwork, purpose, fairness, and recognition play a role in employee retention. When managers use psychometric assessments, which provide data analytics, they can retain employees through proper job design and reward systems.

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Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Zoominfo

APRIL 17, 2025

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Thats the idea behind the ZoomInfo 5000 ZoomInfos definitive dataset of the most important brands in business.

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Ideal Customer Profile Company Scale Enterprise 130

SBI Growth

APRIL 17, 2025

Modern sales organizations are more complex than ever. Teams are dispersed over states or countries, buying motions are regionalized, and sellers are under pressure to ramp quickly and deliver results in an environment full of uncertainty. The role of sales enablement has never been more critical.

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Sales and Marketing Management

APRIL 17, 2025

One-size-fits-all sales coaching approaches often fail to address the unique challenges and dynamics specific to each sales function. Timely and specific coaching is vital for sustaining both deal flow and momentum through pipelines. The post Customize Sales Coaching to Improve Seller Performance appeared first on Sales & Marketing Management.

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Smooth Sale

APRIL 18, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Leverage Customer Feedback for Ideas and Business Growth Businesses grow by diving into customer interests. Shoppers are the most critical stakeholders and can provide the necessary feedback for developing corporate resilience. They can reveal what they believe is missing and what they value most in products and services.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

SalesFuel

APRIL 14, 2025

The latest CMO Survey produced by Duke Fuqua School of Business reflects what many business leaders already know. Optimism about the economy is fading, and inflation is pressuring marketing budgets. But business leaders are finding the best path to marketing spend optimization, especially with the use of AI. Slowing Growth Rates Sales Business leaders have sounded the alarm.

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Survey B2C Marketing Social Media 59

Sales Gravy

APRIL 16, 2025

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? His company builds industrial dust-collection equipment and ducting, but they dont sell directmeaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives.

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Allego

APRIL 17, 2025

The B2B buying process has changedand product marketers are now on the front lines of that transformation. Thats because buyers no longer wait for a sales pitch. They do their own research, trust peer reviews, and form strong opinions before ever talking to a rep. According to Gartner , independent research also impacts whether a vendor is added to a buyers short list, with 83% of B2B software buyers adjusting their vendor shortlist based on that research.

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Sales and Marketing Management

APRIL 14, 2025

James Chitwood, author of Leadership Is Not Enough, says companies should stop overinvesting in hero leaders and recognize that when you establish a true performance culture, workers continue to excel whether or not the leader is there. The post Its Not Your Leader, Its Your Team appeared first on Sales & Marketing Management.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Report

Smooth Sale

APRIL 17, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Bottom Line for Sustainability In the ever-evolving marketing world, one of the most persistent questions for business owners and career professionals is: Should we focus more on cost per lead (CPL) or cost per sale (CPS)? While both metrics provide valuable insights into the effectiveness of a marketing strategy, choosing the right one to prioritize can significantly impact your bottom line and how you interpret

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SalesFuel

APRIL 18, 2025

Your accounts media planning and buying budget may be seriously disrupted as a result of the turmoil surrounding tariffs. Some accounts indicate up to a 10% cut in advertising may be coming. Before your accounts make drastic changes, help them review their plans. Dont let them make assumptions about which media channels work without careful analysis.

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Sales Gravy

APRIL 14, 2025

There is a big challenge in todays marketplace thats popping up left and right for sales professionalsDecision Deferment Objections. If youre running into stakeholders who say, Lets just hold off a bit, We need more time, or We want to wait until the market settles, then we're going to dive into why this is happening and, more importantly, how you can handle these sales objections with confidence and skill.

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