No More Cold Calling

JANUARY 16, 2025

The role of trust in relationship-based selling As the world shifts to virtual, the challenge is building client trust. I almost fell out of my chair when I heard a Sales VP say this. Building client trust has always been challenging; its not a new hurdle to overcome. It can seem harder when we cant meet in person, but prospects dont trust you simply because you meet face-to-face, shake hands, or share a meal.

Referrals 177

Referrals Face-to-face Call-back Decision Maker 177

Understanding the Sales Force

JANUARY 18, 2025

With the holidays in the rear-view mirror, we can reflect on the time-honored tradition of gift giving. Whether you’re someone who gives a single gift or twenty gifts to your loved ones, the premise is the same. Figure out what they would like, find it, buy it at a store or online, get it home, wrap it, and put a bow on it. On Christmas eve or Christmas day, you present the gift.

Quota 194

Quota Top of Funnel How To Cancellation 194

Sales and Marketing Management

JANUARY 15, 2025

In an era where economic uncertainty and tighter budgets dominate C-Suite discussions, one thing is crystal clear: Revenue is the ultimate metric, and every part of the organization, including marketing, must align with that objective. The post How B2B Marketing Must Drive Revenue appeared first on Sales & Marketing Management.

Revenue 257

Revenue B2B Marketing Objections 257

Understanding the Sales Force

JANUARY 15, 2025

Do you ever circle back, repurpose slide decks and proposals, become nostalgic, rewatch movies or TV series? When my son was small, he loved watching the same movies and shows over and over again. We watched The Lion King with him around one hundred times and Brother Bear another fifty times. When he got older, we watched Christmas Vacation, Home Alone, Elf, School of Rock, and Grown Ups every year.

Sales Process 177

Sales Process Lead Scoring Lead Rank Sales Qualified Lead 177

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

How To

Sales 2.0

JANUARY 14, 2025

Those who do not remember the past are condemned to repeat it. George Santayana , American philosopher (1863-1952) Im working on a new sales project, and I need some quick wins. One instinct in this situation is to jump in and start prospecting without wasting any time. But I like to figure out which direction I need to point before I go running off.

Collateral 195

Collateral Account Territories Segment 195

Sales and Marketing Management

JANUARY 14, 2025

In 2025, data intelligence has moved from being a competitive advantage to an operational necessity. Amit Patel, senior vice president at IT consulting firm Consulting Solutions, says those companies that make the most of data intelligence will create customer experiences that win business, open the door to upselling, and create the type of true partnerships that drive customer loyalty.

Positioning 260

Positioning Data Customer Loyalty 260

Hubspot Sales

JANUARY 14, 2025

Have you ever wondered what sets top sales performers apart from the rest? I know I have maybe too much. Anyway, I used to think that thing was a well-curated mix of charm, confidence, and a little luck. But after doing some further research, I discovered theres much more to the story than I thought. What I found most surprising is how simple yet effective their methods are no magic tricks, just intentional actions that make a big impact.

Data 111

Data Hubspot Negotiation B2B 111

The Center for Sales Strategy

JANUARY 16, 2025

In this Quick Take episode, were exploring the undeniable power of sales coaching, the challenges of traditional approaches, and how AI-powered solutions are setting a new standard for skill development. On the other side of this brief episode, youll see how AI sales coaching truly can elevate the game of your sellers. The Power of Consistent Sales Coaching There are no two ways about it: sales coaching is helpful for driving performance in any sales team.

Sales Coaching 110

Sales Coaching Coaching Benefit Revenue 110

Zoominfo

JANUARY 15, 2025

Todays best go-to-market teams rely on actionable market signals and insights to fuel their sales motions. But without smart automation and easy-to-use tools, those plans simply cant get off the ground. Solving that problem for more sellers is the inspiration behind a new strategic partnership between ZoomInfo and Salesloft. Were beyond excited to show you how our solutions will work together to help GTM teams drive efficient prospecting, precise personalization, and scalable revenue growth and

Ideal Customer Profile 130

Ideal Customer Profile Channels Revenue Energy 130

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Trends

Membrain

JANUARY 15, 2025

Politics is big in the news this month as the US prepares to inaugurate a new president, and the world waits to see what happens next. But whatever happens, one thing is for sure: We arent going to solve all of the worlds problems. Not today, not this month, and probably not in the next ten years. Maybe never.

Sales 111

Sales 111

Vengreso

JANUARY 17, 2025

As we transition into the digital-first world, businesses must adapt to stay competitive. Entering this 2025, to embrace a virtual sales program, like our own FlyMSG Sales Pro Plan , could be pivotal for achieving unprecedented business success. With technological advancements and the growing demand for remote work solutions, virtual sales programs offer numerous benefits that can transform how companies engage with prospects and clients.

Webinar Metrics 97

Webinar Metrics Selling Skills Sales Cycle Coaching 97

Hubspot Sales

JANUARY 14, 2025

Take everything that you think you know about real estate entrepreneurs and throw it out the window. I know that sounds crazy, but just trust me on this one. Au contraire to the public knowledge youve likely acquired about real estate entrepreneurs and what they do , they arent just people who flip houses or invest in rental properties for a quick buck.

Real Estate 92

Real Estate Licensing How To Education 92

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. However, companies are still finding ways to grow which means there a some things that are working. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

B2B 89

B2B Call-back Intent Engineering 89

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Membrain

JANUARY 19, 2025

Do you know the key strategies that effective CEOs use to empower their sales teams for success? Join us with guests Sean O'Shaughnessey CEO of New Sales Expert and Kevin Lawson , President of Lighthouse Sales Advisors as we explore the victories and challenges facing sales teams as we head into 2025. In this episode, we highlight the essential actions leaders must take, such as defining ideal customer profiles and crafting compelling value propositions, to navigate the complexities of the sales

Ideal Customer Profile 89

Ideal Customer Profile Top of Funnel Face-to-face Funnel 89

Sales Gravy

JANUARY 16, 2025

Sales leadership demands the ability to adapt, motivate, and guide teams toward consistent, high-level performance. In this episode of The Sales Gravy Podcast, Jeb Blount is joined by Charley Bible of KaTom to discuss key strategies for sales leaders, focusing on teamwork, skill refinement, and the power of effective coaching. These insights bridge the gap between individual development and team success, offering actionable takeaways for anyone in sales leadership.

Coaching 75

Coaching Sports Pivotal Energy 75

The Center for Sales Strategy

JANUARY 20, 2025

Leadership is a challenging yet vital role in any organization. Great leaders can drive a company to success, while ineffective ones can lead to its downfall. Unfortunately, many companies overlook the importance of training their leaders, expecting them to succeed with little to no preparation. If leadership is so critical, how can organizations ensure their leaders are set up for success?

Training 76

Training Marketing Qualified Lead Leads Company 76

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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

SalesForce

Smooth Sale

JANUARY 17, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Match Goals to Intriguing Ideas for Robust Growth Success begins with the individual and often appears obsolete unless we are willing to pursue our goals with purpose, passion, and perseverance. Mindset plays a critical part in achieving what we desire, as many people will do their best to stop us, fearing we may likely surpass them.

Social Media 101

Social Media Analytics Hiring Consumer 101

SalesFuel

JANUARY 20, 2025

Every business wants to grow, but throwing money at marketing without knowing what works is a gamble. For media sales professionals and ad agency experts, the stakes are even higher: your clients count on you to help them beat the competition. Thats where digital marketing audit services come in. A digital audit provides a detailed, data-driven look at your clients marketing activities across digital channels.

Paid Content 65

Paid Content Cost Per Click Lead Rank Marketing 65

Allego

JANUARY 16, 2025

Managing a sales team is no small feat. From setting clear goals to inspiring sellers to deliver peak performance, knowing how to manage a sales team can make or break a sales manager’s success. And the best managers dont just leadthey motivate. In fact, top-performing sales managers are 71% more likely to motivate sellers for high productivity and performance, according to RAIN Group research.

Sales Qualified Lead 62

Sales Qualified Lead Lead Scoring Lead Rank Strategy 62

Sales Gravy

JANUARY 19, 2025

Heres an important question: Are you coachable? Now, before you jump to answer that, I want you to pause and really think about what being coachable or coachability really means. "Coachability" is essential for top performance in sales - and for that matter ANY endeavor. It simply describes how receptive you are to feedback and guidance; AND, how willingly and effectively you apply coaching to improve your performance.

Sports 77

Sports Coaching ACT Sales Coaching 77

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

Hiring

Alice Heiman

JANUARY 15, 2025

Referrals are an often-overlooked yet highly effective way to boost sales. In this episode, Alice Heiman dives into the transformative impact of a formal referral selling process. Learn why referrals outperform cold outreach, how they lead to higher-quality leads, and why they drive stronger customer retention. With real-world statistics and practical advice, youll gain the tools to build a referral system that consistently delivers results for your sales team.

Referrals 62

Referrals Closing Ideal Customer Profile Retention 62

Tenbound

JANUARY 14, 2025

Clay and Unify GTM are both platforms designed to enhance sales and marketing operations, but they serve distinct purposes and offer different functionalities. For more information on either of these, refer to the Tenbound Research directory page of each. Clay is a versatile data enrichment and automation platform that enables teams to: – Enrich Leads: Utilize over 100 data providers to gather comprehensive information on prospects. – Automate Workflows: Streamline processes such as

Intent Signal 59

Intent Signal Scale Outbound Lead Scoring 59

Partners in Excellence

JANUARY 15, 2025

“Behind every business objective is the fulfillment of a personal objective.”* In our discovery process, if we conduct a discovery, we seek to understand the customers’ business objectives. “What problem are they solving, why is it important to solve it, what are the risks of solving/not solving it…… ” And we focus the presentation of our solutions in terms of how it addresses the business objectives.

Objections 75

Objections Customer ROI Promotion 75

Allego

JANUARY 21, 2025

Sales prospecting has transformed from its traditional roots of cold calls and door-to-door pitches into a dynamic discipline that blends strategy, psychology, and technology. In todays fast-paced business world, its no longer just about contacting potential customersits about forging meaningful connections that fuel lasting growth. In addition, buyer behavior has changed.

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Advertiser: ZoomInfo

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

Account Based Marketing

Sales Gravy

JANUARY 14, 2025

Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. Sales planning is vitalwithout a roadmap, youre just hoping your revenue targets magically come to life. If you havent defined clear performance metricslike call activity, lead generation, conversion rates, or daily prospecting targetsthen you dont really have a plan.

Data 74

Data Tools Intent Data Top of Funnel 74

KLA Group

JANUARY 20, 2025

Running a small, growing B2B business often means wearing multiple hats. For many business owners or their staff, this includes juggling sales and marketing responsibilities with limited expertise or time.

Lead Generation 65

Lead Generation B2B Marketing Qualified Lead Leads 65

SalesFuel

JANUARY 15, 2025

Sellers have many options when it comes to closing a deal. One popular technique is the trial close in sales. This type of close has many benefits, and its also one that provides clear value to the buyer. And as SalesFuel points out, its a non-risky approach to a close. [It] relies on buyer sentiment to guide the rest of the process. If youve never used this technique, its time to learn about its effectiveness and how to put it into action.

Closing 52

Closing Hiring Face-to-face Objections 52