Five Metrics You Must Measure In Order To Be An Effective Sales Coach
DECEMBER 6, 2019
Think calls, emails, outbound dials. The #1 most tracked selling activity is calls. If activity metrics are your “verb” metrics (calling, emailing, etc.) Demandbase, an Ambition customer and friend, ran into this exact issue: their SDRs relied heavily on emailing for outbound initiatives, but based on historical data, leadership knew that calls would produce more qualified leads, faster.