How To Set Big, Hairy A * Sales Goals
MTD Sales Training
JANUARY 2, 2019
A BHAG is a big, hairy, audacious goal, originally coined by Jim Collins in his great HBR article ‘Building your Company’s Vision’. We prefer to be a little bit contentious and call it a big, hairy a * goal, as it sound more belligerent! Collins describes it as a long-term, compelling goal that stretches you to achieve greatness. How can this be applied to us as individuals in the sales world? How will you know your big, hairy a * goal is a great one to aim for?