Expert insights. Personalized for you.
I hate objections, and I bet you don’t wake up looking to be rejected first thing in the morning, and then have to work the rest of the day. Status Quo, Lack of Interest, No Time, Bad Experiences, and of course, send me an e-mail; for practical ways to address and manage these grab The Objection Handling Handbook , free!). This can be done through an Objective based and validated statement of fact; this is a great place to start, and all in the Objection Handling Handbook. MORE
Are you one of these reps who likes jumping ahead of objections, or just likes to jump in all over? The post Stop Jumping Ahead Of Objections appeared first on TiborShanto.com. 01 - Prospecting 06 - Objection Handling Objection Handling Prospecting Tibor ShantoBy Tibor Shanto. link]. MORE
Too many salespeople confuse objections with rejection. But for sales pros, objections are not fatal. The post Objections Are Not Fatal appeared first on TiborShanto.com. 01 - Prospecting 06 - Objection Handling Video Objection Handling Objections Prospecting RejectionBy Tibor Shanto. Let’s be clear, rejection hurts and can kill. link]. MORE
You probably get this objection, or some version of it, every day now. Anyway, how do you handle this objection when you’re prospecting? Here are some practical tips and a word-for-word way to handle this current objection: First: Take your “salesman hat” off. As always, the best way to overcome any objection or stall is to be prepared for it in advance. Additional help with rebuttals to the Covid-19 situation: Have other objections you would like scripts for? MORE
This is the second in a series of video prepared for BizTV dealing with objections, the first was an overview of sales objections ; this one specifically those you encounter while prospecting. In the video it references a link to download the Objection Handling Handbook, just in case you missed it above, it is: [link]. If you have questions about objection handling in the course of prospecting, or just telephone prospecting, give me a call or schedule time by clicking here. MORE
Most salespeople dread objections. Objections from prospects that typically surface toward the end of the sales process can feel like a roadblock to success. Objections are often a request for more information or additional clarity on how you might be able to best work together. MORE
You foresaw every objection and stall well ahead of time and you eliminated those objections before they even came up. Still, the prospect objects. The prospect objects and admits that he does not really have an objection. The No Objection Objection. The fact is that many people will object, simply because there is no objection. They will object BECAUSE there is nothing to which they can object. You did everything right. MORE
Several readers sent in COVID-19 specific objections and stalls they’ve received over the last two weeks, and I encourage you to send in any other questions or difficult selling situations you or your team come across. Here are some objections and situations that readers submitted to me last week, as well as comments and actions I suggest you take: Objection: “I am so sorry – we are dealing with Coronavirus impacts to our business. Objection/stall: “Good morning! MORE
How to Shift the Conversation from Product to Objectives. Objectives! In this webinar, sales expert, Tibor Shanto, covers how to shift the conversation from your product to your prospects’ objectives. Ability Accountability Action Attitude Buying Process Change Management execution Gap Selling Objectives The Objective Seller Webinar Commitment how to sell better Play to Win Renbor Sales Solutions Inc. MORE
Scarcity in handling objections can be a powerful way to reframe and overcome. . When someone objects, don’t fall into the trap of responding in a predictable and frequently heard way. The post Scarcity in handling objections appeared first on TiborShanto.com. By Tibor Shanto. MORE
In a sense, dealing with objections from customers is a similar process. Rarely do customers tell you the whole story when they present an objection. Most times, it’s a short phrase or sentence that doesn’t cover the real reason for the objection. The worse thing to do is to respond with an answer that tries to dispute their objection or disprove their current opinion about the situation. So, what’s the first thing you should do when an objection comes up? MORE
The customer says, "I object!" Is it the true objection, a stall, or a lie? Euphemistically called objection or concern, it's actually the real reason a prospect won't buy now. Leadership Objectionsor does he? MORE
If you are willing to do the work, and reviewed wins, losses, and draws in greater detail, you could learn to deal with objections differently. In prospecting, when it comes to objections, no one should settle. 01 - Prospecting Objection Handling Prospecting Tibor Shanto Video MORE
No one like objections, including those who have learned to see objections as a means of moving the call forward, they just understand, appreciate and leverage pushback differently than those who are crushed by the same response. While clichés like “You should look at an objection as an opportunity” may help clean the wound, they do little in any substantive way. The fact is you are not avoiding the objection, just hiding from it. By Tibor Shanto. MORE
Join me for this special webinar looking at: The Objective Seller – presented by salesforce.com. All businesses have objectives, focusing on objectives and the buyer’s desired return on those objectives, are the most effective way to engage and align with buyers. With changes in the buying and selling dynamic, B2B buyers who are ready to buy are much better informed and more empowered than ever, you need to shift the conversation from your product to their objectives. MORE
Want to know a secret about objections ? There are really only two types: Real concerns that need to be addressed, and, once you do, you can then close on, and, Smokescreen objections hiding something else (like the real reason your prospect isn’t buying). Now here’s the trouble for many sales reps and teams: The most frequent objections they get are smokescreens and yet they try to overcome them as if they were real objections. MORE
Some objections you can bank on, you know they are coming, like any pro, practice and you’ll improve. But then there those objections that come out of the blue. Sure we should be able to leverage the same process that you do in handling the five most common objectives we face while prospecting. The post Marginalize Objections Before They Come appeared first on TiborShanto.com. 01 - Prospecting 06 - Objection Handling Attitude Objection Handling Prospecting Vide MORE
Want to make dealing with objections easier? Then remember to always use the powerful technique of isolating the objection instead of answering it…. I can’t tell you how many recordings I listen to each week where sales reps are still struggling to deal with objections because they insist on trying to overcome them. Not only that, but after you’ve given your response, have you ever found that your prospect just comes up with another objection? MORE
It’s all good, all that’s changed is their objectives. For me and my clients it has always been about helping clients achieve their Objectives , and the impacts they deliver. The skill or opportunity is in knowing the most critical objectives a set of buyers may have at a given time. This is why I said your process should continue to serve you well if you were always focused on your buyers’ and clients’ objectives. By Tibor Shanto. MORE
No one wants so hear an objection from a buyer. overcoming objections critical thinking skills Critical Thinking Skills for Sales SuccessSellers would prefer smooth sailing from open to close. MORE
Objections are an emotional thing, meaning it is better to use a counterintuitive approach. You can take that even one step further by involving the prospect in handling their own objection. Try this alternative objection handling method: [link]. By Tibor Shanto. MORE
In this installment of the Proactive Prospecting Summer , we look at a crowd favorite, Objections. There is no getting away from Objections when it comes to prospecting, it may be a bit easier with e-mail, where rather than hearing the FOD directly, you just get to enjoy the silence of being ignored. The video below highlights how to deal with the inevitable in prospecting: Objections – Full On Rejection. By Tibor Shanto – tibor.shanto@sellbetter.ca. MORE
Not all objections are fatal, most, based on how we interpret and handle them, can usually add to the conversation and ultimately to converting the objecting prospect to a client. While there is a lot more to succeeding in sales than handling objections, mishandling them is usually fatal, and is why most salespeople dread objections. Know Your Objections. The first thing to understand is which objections are dangerous. Throw an objection at the prospect! MORE
Instead of ad-libbing, they have learned, internalized, and use best practice responses to the objections and stalls they get over and over again. The post How to Overcome the “I’m not interested” objection appeared first on Mr. Inside Sales. Closing & Objection Scripts Cold Calling Scripts Frontline Reps Overcoming Objections Phone Sales Prospecting & Qualifying Sales Tips Sales Training MORE
This means it is about managing yourself and your reactions, and less about managing the objection. The post Your Reaction To Objections Is Hardwired appeared first on TiborShanto.com. 19 - Objections Video Attitude Prospecting RejectionBy Tibor Shanto. Our reaction to rejection is hardwired on a primal level. You are better off learning to control your emotion, and think through the issue, and rely on your process. MORE
Why do objections occur? Objection Handling better way to deal with objections handling objections how to handle objectionsIt’s an age-old question that gets salespeople crying into their beer. There are, naturally, many reasons why they come up, but they tend to revolve around one main. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. MORE
Doing so allows you to anticipate objections and position your presentation to speak to whatever resistance you may face later on. is the most common objection I get. What you’re trying to do is isolate and uncover what the objection or stall is going to be at the end so you can position yourself to deal with it and advance the sale. Again, you want to isolate the objection and understand the stall so you can deal with the close at the end better. MORE
Closing & Objection Scripts Cold Calling Scripts Overcoming Objections Prospecting & Qualifying Closing and Objection Scripts Prospecting and QualifyingLast week I was speaking with a new prospect who had called in to inquire about one of my inside sales training programs. I went over her needs, matched up my training to fit those needs, gave her pricing options and then began closing on possible dates for the training. MORE
Objections: those reasons, stalls, excuses, or otherwise barriers that prevent you from closing the sale. Every professional sales person is familiar with objections, and has invested significant amounts of time learning how to deal with objections. You may not like sales objections , but let’s face it; if prospects did not object, you probably would not have a job. Today however, I want you to take a moment and THINK a little differently about objections. MORE
The Objective Seller Webinar. The webinar will discuss how all businesses have objectives relating to their market, their commerce, and their opportunities. Focusing on those objectives, and how they impact and are impacted by the commerce environment our clients compete and live in will drive more and better sales for all. Yesterday on this blog, I wrote about sellers who drive commerce for their buyers have greater success than those who just drive sales. MORE
Just the anticipation of being rejected crushes egos and opportunities to boot; sellers become so paralyzed by the thought of the objection, they fail to deal with it properly when it comes, and it always comes. I don’t like objections any more than anyone reading this, but it is part of the territory, just like 100 mile-hour pucks coming at your goalie mask; until you accept that you will always lag. Take it as an objective, and you get defensive and lose. By Tibor Shanto. MORE
If you read this blog regularly (and why wouldn’t you), you know that I put a lot of emphasis on understanding and selling to a prospect’s Objectives, a much better area of focus than pains or needs. One of the positive elements of Objectives is that they are generally long term, and they continuously evolve. Many sales people will opt to service the priorities because working on the whole Objective may take work and time. By Tibor Shanto – tibor.shanto@sellbetter.ca . MORE
It’s a friction point that holds you back from achieving sales success: buyer objections. If left unchecked, those objections will stop you dead in your tracks from being able to present a compelling proposal to your prospective customer. MORE
Rather than worrying about rejection, focus on what proceeds it, an objection. When you learn to manage objections, you can change the trajectory of the call, and avoid rejections. There is a monetizable difference between objections and rejection. By Tibor Shanto. MORE
Most sales reps hate getting objections. When sales reps ask me how they should handle objections, they are often surprised by my answer. When they look confused, I explain: “Let’s face it,” I tell them, “most of the time objections are just smokescreens hiding real objections that your prospect doesn’t want to disclose. As soon as you begin answering objections, have you ever found that they have another and yet another?” MORE
Return On Objectives - Harnessing Objectives to Drive Better Sales Conversations. Objective Based Selling looks at how to align the conversation with the buyer’s objectives, and leveraging those objectives to create a better conversation that drives mutual opportunities and success. Learn how to change the sales conversation and who should be having that conversation with! Presented by . Join me on March 19, at 3:00 pm Eastern. . MORE
Objections Related Topics The Pipeline
NOVEMBER 17, 2020
Scarcity in handling objections can be a powerful way to reframe and overcome. . When someone objects, don’t fall into the trap of responding in a predictable and frequently heard way. The post Scarcity in handling objections appeared first on TiborShanto.com. By Tibor Shanto.
The Pipeline
SEPTEMBER 8, 2020
Objections are an emotional thing, meaning it is better to use a counterintuitive approach. You can take that even one step further by involving the prospect in handling their own objection. Try this alternative objection handling method: [link]. By Tibor Shanto.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Pipeline
JUNE 13, 2019
Too many salespeople confuse objections with rejection. But for sales pros, objections are not fatal. The post Objections Are Not Fatal appeared first on TiborShanto.com. 01 - Prospecting 06 - Objection Handling Video Objection Handling Objections Prospecting RejectionBy Tibor Shanto. Let’s be clear, rejection hurts and can kill. link].
The Pipeline
NOVEMBER 20, 2020
Rather than worrying about rejection, focus on what proceeds it, an objection. When you learn to manage objections, you can change the trajectory of the call, and avoid rejections. There is a monetizable difference between objections and rejection. By Tibor Shanto.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
Mr. Inside Sales
APRIL 10, 2020
Several readers sent in COVID-19 specific objections and stalls they’ve received over the last two weeks, and I encourage you to send in any other questions or difficult selling situations you or your team come across. Here are some objections and situations that readers submitted to me last week, as well as comments and actions I suggest you take: Objection: “I am so sorry – we are dealing with Coronavirus impacts to our business. Objection/stall: “Good morning!
|
The Pipeline
AUGUST 24, 2017
In this installment of the Proactive Prospecting Summer , we look at a crowd favorite, Objections. There is no getting away from Objections when it comes to prospecting, it may be a bit easier with e-mail, where rather than hearing the FOD directly, you just get to enjoy the silence of being ignored. The video below highlights how to deal with the inevitable in prospecting: Objections – Full On Rejection. By Tibor Shanto – tibor.shanto@sellbetter.ca.
Mr. Inside Sales
MARCH 1, 2019
Want to know a secret about objections ? There are really only two types: Real concerns that need to be addressed, and, once you do, you can then close on, and, Smokescreen objections hiding something else (like the real reason your prospect isn’t buying). Now here’s the trouble for many sales reps and teams: The most frequent objections they get are smokescreens and yet they try to overcome them as if they were real objections.
The Pipeline
SEPTEMBER 5, 2019
Some objections you can bank on, you know they are coming, like any pro, practice and you’ll improve. But then there those objections that come out of the blue. Sure we should be able to leverage the same process that you do in handling the five most common objectives we face while prospecting. The post Marginalize Objections Before They Come appeared first on TiborShanto.com. 01 - Prospecting 06 - Objection Handling Attitude Objection Handling Prospecting Vide
The Pipeline
OCTOBER 27, 2020
If you are willing to do the work, and reviewed wins, losses, and draws in greater detail, you could learn to deal with objections differently. In prospecting, when it comes to objections, no one should settle. 01 - Prospecting Objection Handling Prospecting Tibor Shanto Video
Speaker: Steve Benson, Founder and CEO, Badger Maps
A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.
|
|
Mr. Inside Sales
JULY 3, 2020
Want to make dealing with objections easier? Then remember to always use the powerful technique of isolating the objection instead of answering it…. I can’t tell you how many recordings I listen to each week where sales reps are still struggling to deal with objections because they insist on trying to overcome them. Not only that, but after you’ve given your response, have you ever found that your prospect just comes up with another objection?
The Pipeline
APRIL 3, 2018
No one like objections, including those who have learned to see objections as a means of moving the call forward, they just understand, appreciate and leverage pushback differently than those who are crushed by the same response. While clichés like “You should look at an objection as an opportunity” may help clean the wound, they do little in any substantive way. The fact is you are not avoiding the objection, just hiding from it. By Tibor Shanto.
The Pipeline
FEBRUARY 5, 2019
Not all objections are fatal, most, based on how we interpret and handle them, can usually add to the conversation and ultimately to converting the objecting prospect to a client. While there is a lot more to succeeding in sales than handling objections, mishandling them is usually fatal, and is why most salespeople dread objections. Know Your Objections. The first thing to understand is which objections are dangerous. Throw an objection at the prospect!
The Pipeline
SEPTEMBER 12, 2019
This means it is about managing yourself and your reactions, and less about managing the objection. The post Your Reaction To Objections Is Hardwired appeared first on TiborShanto.com. 19 - Objections Video Attitude Prospecting RejectionBy Tibor Shanto. Our reaction to rejection is hardwired on a primal level. You are better off learning to control your emotion, and think through the issue, and rely on your process.
Speaker: Steve Benson, Founder and CEO, Badger Maps
As a sales manager, you’re always looking for ways to better enable your reps. Steve Benson, Founder and CEO of Badger Maps, shares that the best way to improve your sales team’s overall skill level is by identifying top performers and turning them into coaches. Every sales rep has their own unique strengths, and by combining those strengths you can create a powerhouse of a team.
Mr. Inside Sales
MARCH 16, 2020
You probably get this objection, or some version of it, every day now. Anyway, how do you handle this objection when you’re prospecting? Here are some practical tips and a word-for-word way to handle this current objection: First: Take your “salesman hat” off. As always, the best way to overcome any objection or stall is to be prepared for it in advance. Additional help with rebuttals to the Covid-19 situation: Have other objections you would like scripts for?
The Pipeline
JULY 11, 2014
The Objective Seller Webinar. The webinar will discuss how all businesses have objectives relating to their market, their commerce, and their opportunities. Focusing on those objectives, and how they impact and are impacted by the commerce environment our clients compete and live in will drive more and better sales for all. Yesterday on this blog, I wrote about sellers who drive commerce for their buyers have greater success than those who just drive sales.
The Pipeline
OCTOBER 7, 2014
How to Shift the Conversation from Product to Objectives. Objectives! In this webinar, sales expert, Tibor Shanto, covers how to shift the conversation from your product to your prospects’ objectives. Ability Accountability Action Attitude Buying Process Change Management execution Gap Selling Objectives The Objective Seller Webinar Commitment how to sell better Play to Win Renbor Sales Solutions Inc.
The Pipeline
JANUARY 22, 2019
Just the anticipation of being rejected crushes egos and opportunities to boot; sellers become so paralyzed by the thought of the objection, they fail to deal with it properly when it comes, and it always comes. I don’t like objections any more than anyone reading this, but it is part of the territory, just like 100 mile-hour pucks coming at your goalie mask; until you accept that you will always lag. Take it as an objective, and you get defensive and lose. By Tibor Shanto.
Speaker: Gary Galvin, CEO, Galvin Technologies
Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.
MTD Sales Training
JULY 25, 2012
You foresaw every objection and stall well ahead of time and you eliminated those objections before they even came up. Still, the prospect objects. The prospect objects and admits that he does not really have an objection. The No Objection Objection. The fact is that many people will object, simply because there is no objection. They will object BECAUSE there is nothing to which they can object. You did everything right.
The Pipeline
MAY 7, 2014
Join me for this special webinar looking at: The Objective Seller – presented by salesforce.com. All businesses have objectives, focusing on objectives and the buyer’s desired return on those objectives, are the most effective way to engage and align with buyers. With changes in the buying and selling dynamic, B2B buyers who are ready to buy are much better informed and more empowered than ever, you need to shift the conversation from your product to their objectives.
Mr. Inside Sales
MAY 15, 2017
Closing & Objection Scripts Cold Calling Scripts Overcoming Objections Prospecting & Qualifying Closing and Objection Scripts Prospecting and QualifyingLast week I was speaking with a new prospect who had called in to inquire about one of my inside sales training programs. I went over her needs, matched up my training to fit those needs, gave her pricing options and then began closing on possible dates for the training.
The Pipeline
MARCH 16, 2020
It’s all good, all that’s changed is their objectives. For me and my clients it has always been about helping clients achieve their Objectives , and the impacts they deliver. The skill or opportunity is in knowing the most critical objectives a set of buyers may have at a given time. This is why I said your process should continue to serve you well if you were always focused on your buyers’ and clients’ objectives. By Tibor Shanto.
Advertisement
Even if it’s all in Salesforce, crucial account data is spread across different objects— Accounts, Opportunities, Contacts, and custom objects—users must constantly. that resides across multiple objects. multiple objects, spread across multiple views.
The Pipeline
AUGUST 29, 2016
If you read this blog regularly (and why wouldn’t you), you know that I put a lot of emphasis on understanding and selling to a prospect’s Objectives, a much better area of focus than pains or needs. One of the positive elements of Objectives is that they are generally long term, and they continuously evolve. Many sales people will opt to service the priorities because working on the whole Objective may take work and time. By Tibor Shanto – tibor.shanto@sellbetter.ca .
Value Selling
AUGUST 4, 2020
Most salespeople dread objections. Objections from prospects that typically surface toward the end of the sales process can feel like a roadblock to success. Objections are often a request for more information or additional clarity on how you might be able to best work together.
Mr. Inside Sales
AUGUST 22, 2019
Instead of ad-libbing, they have learned, internalized, and use best practice responses to the objections and stalls they get over and over again. The post How to Overcome the “I’m not interested” objection appeared first on Mr. Inside Sales. Closing & Objection Scripts Cold Calling Scripts Frontline Reps Overcoming Objections Phone Sales Prospecting & Qualifying Sales Tips Sales Training
Engage Selling
JANUARY 29, 2020
It’s a friction point that holds you back from achieving sales success: buyer objections. If left unchecked, those objections will stop you dead in your tracks from being able to present a compelling proposal to your prospective customer.
The Pipeline
MARCH 21, 2019
I hate objections, and I bet you don’t wake up looking to be rejected first thing in the morning, and then have to work the rest of the day. Status Quo, Lack of Interest, No Time, Bad Experiences, and of course, send me an e-mail; for practical ways to address and manage these grab The Objection Handling Handbook , free!). This can be done through an Objective based and validated statement of fact; this is a great place to start, and all in the Objection Handling Handbook.
MTD Sales Training
MARCH 1, 2012
Objections: those reasons, stalls, excuses, or otherwise barriers that prevent you from closing the sale. Every professional sales person is familiar with objections, and has invested significant amounts of time learning how to deal with objections. You may not like sales objections , but let’s face it; if prospects did not object, you probably would not have a job. Today however, I want you to take a moment and THINK a little differently about objections.
MTD Sales Training
SEPTEMBER 3, 2019
In a sense, dealing with objections from customers is a similar process. Rarely do customers tell you the whole story when they present an objection. Most times, it’s a short phrase or sentence that doesn’t cover the real reason for the objection. The worse thing to do is to respond with an answer that tries to dispute their objection or disprove their current opinion about the situation. So, what’s the first thing you should do when an objection comes up?
The Pipeline
JANUARY 30, 2013
This is the second in a series of video prepared for BizTV dealing with objections, the first was an overview of sales objections ; this one specifically those you encounter while prospecting. In the video it references a link to download the Objection Handling Handbook, just in case you missed it above, it is: [link]. If you have questions about objection handling in the course of prospecting, or just telephone prospecting, give me a call or schedule time by clicking here.
The Pipeline
MARCH 8, 2014
Return On Objectives - Harnessing Objectives to Drive Better Sales Conversations. Objective Based Selling looks at how to align the conversation with the buyer’s objectives, and leveraging those objectives to create a better conversation that drives mutual opportunities and success. Learn how to change the sales conversation and who should be having that conversation with! Presented by . Join me on March 19, at 3:00 pm Eastern. .
MTD Sales Training
FEBRUARY 13, 2013
Why do objections occur? Objection Handling better way to deal with objections handling objections how to handle objectionsIt’s an age-old question that gets salespeople crying into their beer. There are, naturally, many reasons why they come up, but they tend to revolve around one main. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Jeffrey Gitomer
MAY 3, 2018
The customer says, "I object!" Is it the true objection, a stall, or a lie? Euphemistically called objection or concern, it's actually the real reason a prospect won't buy now. Leadership Objectionsor does he?
Connect2Sell
NOVEMBER 6, 2019
No one wants so hear an objection from a buyer. overcoming objections critical thinking skills Critical Thinking Skills for Sales SuccessSellers would prefer smooth sailing from open to close.
Mr. Inside Sales
FEBRUARY 29, 2016
Doing so allows you to anticipate objections and position your presentation to speak to whatever resistance you may face later on. is the most common objection I get. What you’re trying to do is isolate and uncover what the objection or stall is going to be at the end so you can position yourself to deal with it and advance the sale. Again, you want to isolate the objection and understand the stall so you can deal with the close at the end better.
Mr. Inside Sales
SEPTEMBER 15, 2017
Most sales reps hate getting objections. When sales reps ask me how they should handle objections, they are often surprised by my answer. When they look confused, I explain: “Let’s face it,” I tell them, “most of the time objections are just smokescreens hiding real objections that your prospect doesn’t want to disclose. As soon as you begin answering objections, have you ever found that they have another and yet another?”
245 
Let's personalize your content