The Spraying and Praying of Social Selling

Increase Sales

As part of my overall social selling efforts, I regularly ask those who wish to connect with me on LinkedIn what prompted their LinkedIn invitations. Social selling is misnamed because what it really is, is social marketing.

The Real Problem with Social Selling

Increase Sales

Let’s stop with the Naked Emperor and speak the truth about social selling. It isn’t selling. I repeat it isn’t selling. Social selling or social media selling whatever you want to call it is marketing using social media channels to deliver the message.

Trending Sources

The Rise of Social Selling

Sales Benchmark Index

Your sales team needs the ability to sell this way. Using Social Selling to Get in Deals Early. Today’s post focuses on bullet #2: Social Selling. Sign up for our research tour and get a free tool: 5 Traits of Social Sellers. What is Social Selling?

Time to Stop Being Chicken Little in Social Selling

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One of the more far reaching changes has been this concept of social selling where salespeople leverage the Internet through social media sites for everything from marketing to relationships building to targeted prospecting.

The Art of Social Selling -- Summarized by getAbstract

Find and engage customers on Twitter, Facebook, LinkedIn, and other social networks

What is Social Selling?

A Sales Guy

About a month ago I sat on’s series pass, Social Selling: How to Connect with the Modern Buyer. It was a great session. I got to hang with some of today’s social selling greats, Koka Sexton, Jill Rowley and Jamie Shanks.

Surprising Social Selling Secret Drives Sales Revenue

Understanding the Sales Force

Today I learned that an article I wrote back in November of 2013, Increase in Social Selling Yields No Increase in KPI''s , was named Top Sales Article of the Month for October 2014 by Top Sales World. One of the things we studied is the impact of Social Selling.

The Big Lie About Social Selling

Increase Sales

Social selling is a lie, a rather big one at that. There are numerous definitions for social selling. One of the more concise ones is offered by Hubspot : “Salespeople use social media to interact directly with their prospects.

The Secret to Social Selling Success

Sales Benchmark Index

Social Selling Prospecting Sales Rep Resources You just heard that your largest opportunity signed a multi-year deal with your competitor. That deal should’ve been yours. It was the difference between making your number or missing it. And you missed it.

Successful Social Selling Best Practices Guide

This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day

Prospecting in Sales – Cold-Calls, Emails and Social Selling

Fill the Funnel

Prospecting in Sales – Cold-Calls, Emails and Social Selling. If you want to start an argument in your sales circles just ask an “expert” what works when prospecting in sales: cold-calls, email or social selling. The post Prospecting in Sales – Cold-Calls, Emails and Social Selling appeared first on Fill the Funnel. Customer Acquisition Process Events Social Selling Training Web Tools cold calling email prospecting

Social Selling Success Stories

Score More Sales

Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales. Last week, a list on Forbes contained my name as one of the top 30 social selling influencers in the world.

Social Selling: What the Sales Pros Do Differently

No More Cold Calling

What makes the most influential sellers so successful on social media? Any sales professional who says it’s easy to keep up communication on social networks is either lying or doing it incorrectly. Social media is a place to begin conversations, which leads to building relationships.

Social Selling Isn’t All About Selling

Fill the Funnel

Too many times the word “selling” implies talking or presenting ideas and products to a prospect/customer. It that is your perception, then you will miss one of the biggest advantages of becoming a social selling practitioner.

The Spray and Pray Tsunami of Social Selling

Increase Sales

Social selling appears to have taken the spray and pray sales approach to tsunami proportions. These salespeople and probably some are marketing people spray these sales pitches all over the place through social selling and then pray something will eventually stick. The Power of Social Selling. Social selling is a tremendous and powerful platform especially for SMBs.

How Social Selling Got Me 21 Meetings in 2 Days

No More Cold Calling

Never forget that selling is social. Because we began a conversation on social media. That’s the power of social selling. People tell me they’ve read my blog, commented on posts, and want to learn how referral selling really works.

Social Selling is Personalized Selling

No More Cold Calling

Social selling is no longer optional for salespeople. Nancy understands that social-selling tools can’t replace personal conversations. While social selling can plant the seed for a relationship, it’s the personal interactions that ultimately seal the deal.

Social Selling: There's No App For That


As social becomes a more dominant form in the prospecting process, sales leaders must remember that without the proper mindset, these tools are going to get you nowhere. Sales Training Social Selling Tools

How Can Marketing Benefit from Social Selling?

Sales Benchmark Index

The answer lies in social selling. Social Selling CMO Resources CMO Social Prospecting A marketing leader has many marketing activities to choose from. How do you know which are the most effective at reaching new customers? Do they respond to your emails?

Forget Social Selling—Try Social Engagement

No More Cold Calling

A new research study unlocks the key to using social media for sales. Social engagement. The newly-released “ 2014 10th annual Lead Management & Social Engagement ” report uncovered an emerging trend in B2B sales this year: social engagement. Social selling (i.e.,

Social Selling - The New Door Opener

Sales Benchmark Index

Building a strong digital presence is key to Social Selling and is a consistently growing trend. Social media profiles should sell your strengths. And once that brand extends across multiple social media channels, the floodgates will open.

6 Top Reasons Sales Leaders are Scared of Social Selling

Sales Benchmark Index

You can build trust through Social Selling. When you register, you’ll receive the Sales SVPs Guide to Evaluating Social Selling. Social Selling means using social media to gain intros to buyers, usually via referral. Social Selling is taking off.

New eBook: The Power of Social Selling

Sales Benchmark Index

Here is a new eBook we wrote for you, called “ The Power of Social Selling ” You can download a free copy here. This eBook was written for sales leaders who are early on with their social selling implementation.

eBook 59

Social Selling – Where Do I Stand?

Fill the Funnel

I received a request from Kevin Thomas Tully, and executive with rFactor, a major player in the social selling tools space. One of the questions Kevin asked me was one that I get asked a lot – “Where do you stand on Social Selling, am I a believer, and do I practice it?” I love social tools, if put into the hands of those that have been trained in the art and science of core selling skills.

Case Study: 3 Ways this Sales VP Uses Social Selling

Sales Benchmark Index

Social Selling is hot. We get requests to explain how sales reps use social to generate revenue. But how does a Sales VP use social selling? How are you planning for Social in 2014? Your use of Social Selling will determine if you make the number in 2014.

The 4 Common Mistakes of LinkedIn Social Selling Initiatives

Sales Benchmark Index

The correct implementation of Social Selling gets your team appointments inside target prospects. Your team sells more. The incorrect implementation of Social Selling drives no new revenue. In the end, you will have implemented a software tool, not Social Selling.

Surprising New Data on Salespeople Busts the Myths about Relationship Selling and Social Selling

Understanding the Sales Force

If you are a regular reader, you might recall this great article on Selling to a CEO. Before April, Relationship Building and Mastery of Social Selling were findings in our evaluations but now, they are full blown competencies with complete sets of attributes.

Is It Time to Get Real About Social Selling?

Jonathan Farrington

. . Today’s article was inspired by my colleague Barb Giamanco’s recent post What Sales Leaders Really Need to Know About Social Selling. Barb writes : “ Contrary to what you may hear, social selling isn’t a NEW idea.

Social Marketing Is Not Social Selling

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Years ago I read “marketing is not selling.” ” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.” Social marketing has changed that landscape. Engage first; sell second.

Social Selling Pests – Avoid the LinkedIn InMail of Shame

Sales Benchmark Index

In 2013, leveraging social selling & prospecting has become mission critical. Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. One core area of focus in the research review is on social selling.

5 Ways Marketing Can Contribute to Social Selling Excellence

Sales Benchmark Index

2013 is the year Social Selling became Mission Critical. Social Selling is a proven method of securing the first appointment with buyers inside of target accounts. There’s a lot written these days on Social Selling. EXPAND THE COMPANY’S SOCIAL REACH.

How to Kill Social Selling at Your Company

Sales Benchmark Index

Social selling is a technique being adopted by many B2B sales organizations. Social selling addresses the increasing community of buyers that leverage social media. However, company policies against social media are hampering many a sales team.

Why Social Selling is NOT Social Selling

The Sales Hunter

I’m tired of people saying how social selling is the only way to develop prospects. Does social selling work as a way to develop prospects? Yes, but developing a prospect is not the same thing as selling to the prospect. Here is my issue… Social selling works as a way to create relationships, develop […]. Blog Consultative Selling Networking Professional Selling Skills networking prospect prospecting social media social networking

How BMW Would Have Benefited from Social Selling

Sales Benchmark Index

Sales Operations leaders have seen the power of Social Selling. Corporate Communications sees inherent risk in mobilizing a social sales force. You need to know how Social Selling effects each division. A social sales organization could have prevented this.

5 Social Selling Tactics to Find Your Next Sales Job

Sales Benchmark Index

Then connect to them through social selling , inbound marketing techniques. 5 Social Selling Tactics to Find Your Next Sales Job. Apply these 5 social selling fundamentals to secure your next job: 1. Now you are focused on selling yourself.

How To Get Board Buy-in On Social Selling

Sales Benchmark Index

Social Selling CEO CEO Resources Social Media According to Spencer Stuart , the average age of a board member in corporate America is 63. This is an increase over 2008 the average age was 61.2 and 2004 when it was 60.3. What does this mean for the sales leaders and CXOs?

Sales Tips: LinkedIn Social Selling

Customer Centric Selling

Sales Tips: How to Leverage LinkedIn Social Selling. By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling®. I’m a regular contributor to CustomerCentric Selling®’s weekly ‘Sales Thought.’ (If

5 Secrets to Making Social Selling Work

The Sales Hunter

Social selling is a process and it is a means to an end. Social selling in and of itself is not the end. Never think for a moment you will be able to achieve 100% of your success solely due to embracing social selling. Blog Consultative Selling Networking Professional Selling Skills Prospecting prospect prospecting sales skills social media social networkingIt’s important to remember this.

Is Social Selling Missing The Digital Revolution?

Partners in Excellence

Those sales and marketing people learned these tools, electricity and the telephone, augmented and helped everything they did in selling and marketing. Hanging Out Where Our Customers Hang Out Social Media Versus The Traditionalists Creating Crap At The Speed Of Light!

New Social Selling Case Study

Sales Benchmark Index

Here is a new social selling case study we wrote for you. Case Studies Social Selling Referrals