How to Make B2B Data an ROI Catalyst

Sales and Marketing

Issue Date: 2016-07-22. Author: Hila Nir. Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Organizations constantly claim to be “customer-first”; now you have a chance to put that aspiration toward your organization’s growth.

ROI 20

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. Marketing B2B marketing B2B marketing actions marketing actions

B2B 132

Trending Sources

How B2B Marketing Automation Produces Dependable Lead Generation Results

Pipeliner

Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. The post How B2B Marketing Automation Produces Dependable Lead Generation Results appeared first on Pipeliner CRM Blog.

The Power of Empathy in B2B Sales and Marketing

Pipeliner

Your B2B sales prospects don’t want to hear about you. The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes.

B2B 228

The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing

Inside the Rise of B2B Video Marketing

Salesfusion

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? B2b marketing content marketing

B2B 92

7 Tips for Better B2B Social Networking

Fill the Funnel

Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online.

The Case for Embracing B2B Social Selling

Pipeliner

Just as occurred some years ago with global warming, there are still people both scared and dismissive of B2B social selling. The post The Case for Embracing B2B Social Selling appeared first on Pipeliner CRM Blog.

What B2B Companies Must Learn from 10 Reasons Why Amazon is Destroying Retailers

Understanding the Sales Force

I'm going to share my 10 reasons why this is happening and you might be very surprised with my conclusion at the end of the article where I provide an important warning for B2B Sellers. Dave Kurlan Consultative Selling sales strategy amazon.com B2C B2BImage Copyright AdrianHancu.

LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies.

[VIDEO] 3 B2B Sales Techniques to Close Cold Leads

DiscoverOrg Sales

In this video we’ll explain how to use a few techniques in your B2B sales efforts. Nurture cold dead B2B sales opportunities. The post [VIDEO] 3 B2B Sales Techniques to Close Cold Leads appeared first on DiscoverOrg. Outbound Selling Sales Strategies Video B2B Sales B2B Sales Insights Cold Calling Cold leads Outbound Sales Sales Effectiveness sales strategies Sales Tips

B2B 55

10 Basic B2B Lead Generation Strategies

Pipeliner

Lead generation is a major factor in any B2B enterprise. The post 10 Basic B2B Lead Generation Strategies appeared first on Pipeliner CRM Blog. Leads become opportunities, which become customers, which (if handled right) become repeat customers and referrers.

How Do You Sell to a Millennial B2B Decision-Maker?

Anthony Cole Training

How to Sell selling to millennials how to sell to millennials B2B marketingA Guest Post by Salesloft.com.

B2B Marketing Communications

Salesfusion

The post B2B Marketing Communications appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

B2B 92

12 Social Media Tips for B2B Marketers

Salesfusion

In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. The post 12 Social Media Tips for B2B Marketers appeared first on Salesfusion. B2b marketing social

Top B2B Marketing Blogs: Key Ingredients

Pointclear

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

B2B 130

Is Your B2B Brand a “Me Too” Pretender?

Sales Benchmark Index

Article Marketing Strategy accenture b2b brand b2b marketing brand planning brand strategy fedex ibm joe derosa sap upsAre you building a “me too” brand? Your competitors are making the same claims and promises as you. They are even using the same words.

B2B 55

Why B2B Sales Will Never Be Automated Sales

Pipeliner

The automated sales model being implemented by Amazon, with many other ecommerce sites following suit, may seem somewhat threatening to a sales force and B2B sales. The post Why B2B Sales Will Never Be Automated Sales appeared first on Pipeliner CRM Blog.

B2B 132

2014 B2B Marketing Trends That Work

Pointclear

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing

Trends 112

3 Referral Selling Skills All B2B Sales Reps Should Practice

No More Cold Calling

B2B sales reps don’t get good overnight either. Here’s how B2B sales professionals can keep their referral skills sharp: 1. The post 3 Referral Selling Skills All B2B Sales Reps Should Practice appeared first on No More Cold Calling.

PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal

Mukesh Gupta

The subtle shift in B2B buyer behaviour. In this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary.

B2B 66

Five B2B Social Strategy Myths

Salesfusion

The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

B2B 99

Beware This Really Big Gap in Your B2B Sales Strategies!

No More Cold Calling

When crafting your B2B sales strategies, think of the sales process as a curve. The Referral Gap in B2B Sales Strategies. Without referral programs in your B2B sales strategies: 1. Improve Your B2B Sales Strategies: Close the Referral Gap.

B2B 101

Should Women in B2B Sales Sound Overly-Friendly to Succeed

Score More Sales

B2B women in salesRecently, my good friend and sales prospecting expert to SaaS companies, John Barrows looped me in on a conversation he had with a woman who attended one of his recent sales prospecting sessions.

B2B 98

2014 Planning Metrics for B2B Marketing Leaders

Sales Benchmark Index

Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue.

B2B 135

B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing

B2B 122

B2B Marketing Blogs

Salesfusion

The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

B2B 68

Cracking the B2B Code on Facebook

Sales Benchmark Index

What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Does this mean B2B shouldn’t leverage Facebook?

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg Sales

Direct mail is hot in B2B right now, for good reason: it can be extremely effective.

B2B 77

Improving B2B Sales Forecast Accuracy

Pipeliner

The post Improving B2B Sales Forecast Accuracy appeared first on Pipeliner CRM Blog. For any business engaged in sales (and that would be pretty much all of them) sales forecasts are crucially important.

Why Smart Sales Reps Identify Their B2B Buyers’ Cycle

Pipeliner

The post Why Smart Sales Reps Identify Their B2B Buyers’ Cycle appeared first on Pipeliner CRM Blog. An understanding of your sales pipeline alone is not enough to succeed in this age of social selling and content marketing.

B2B 153

6 traps successful women avoid in b2b sales

Sales Training Connection

Successful Women in B2B Sales. Selling in B2B accounts is not easy for any salesperson. Successful female salespeople come to every B2B sale knowledgeable about their product, competition, and the customer.

B2B 104

Unmask the Emotional B2B Buyer

Sales Benchmark Index

Article Marketing Strategy buyer behavior buying process map emotional buying

Buyer 42

How to Create a Lead Generation Strategy for your B2B Organisation

Pipeliner

The post How to Create a Lead Generation Strategy for your B2B Organisation appeared first on Pipeliner CRM Blog. Lead generation is the act of stimulating interest amongst your target audience for a particular product or service so you can draw them into your sales pipeline.

The Next Big Prediction in B2B Sales

Sales Benchmark Index

In 2011, Gerhard Gschwandtner, publisher of Selling Power Magazine, made the last great prediction in B2B sales. What the Next Big Prediction in B2B Sales Means to You. Mike Drapeau is famous for looking into the dusty corners of sales productivity.

B2B 116

B2B Marketing Strategy

Salesfusion

The post B2B Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

B2B 51

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Sales

5 Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

B2B 56

Strategic B2B Social Selling: Part 1 of a 6-Part Series by Tony Hughes

Pipeliner

The post Strategic B2B Social Selling: Part 1 of a 6-Part Series by Tony Hughes appeared first on Pipeliner CRM Blog. Social Listening: The process of proactively searching for trigger events that provide potential opportunities to improve your own customer service, intercept competitors’ customers, or engage a potential client early in their own buying process. Selling has always been about being a great listener… social selling is no different.

Making B2B More Like B2C Sales???

Partners in Excellence

” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. We also see many of the trends in B2C leading B2B. There are serious limitations to how much of great B2C practice we can leverage in complex B2B sales.

B2C 32

Social Media for B2B Marketing

Salesfusion

The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media