Sales and Marketing Management

JANUARY 16, 2023

The post 2023 B2B Digital Marketing Trends appeared first on Sales & Marketing Management. As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience.

Trends 339

Trends B2B Marketing Strategy 339

SBI Growth

JUNE 24, 2024

This blog will explore how prospecting has changed and provide best practices for creating successful B2B prospecting sequences. Today, a multi-channel approach is essential to engaging prospects effectively.

B2B 156

B2B Prospecting Channels Strategy 156

Sales and Marketing Management

NOVEMBER 13, 2023

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

Social Media 345

Social Media Maximizer ROI Media 345

SBI Growth

FEBRUARY 5, 2024

To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead. The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development.

B2B 296

B2B Marketing Competition Strategy 296

Sales and Marketing Management

APRIL 22, 2024

The post How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers appeared first on Sales & Marketing Management. Chief marketing officers are being asked to show measurable results of their budget. That's a positive thing.

B2B 293

B2B Marketing How To Positioning 293

Sales and Marketing Management

MAY 2, 2024

For B2B marketers, embracing ethical decision-making is not just about avoiding negative consequences but actively fostering trust, respect and integrity in every interaction. The post Building an Ethical Foundation in B2B Marketing appeared first on Sales & Marketing Management.

B2B 156

B2B Marketing Sales 156

Zoominfo

MARCH 4, 2024

Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. These limits fall into four categories: 1.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Sales and Marketing Management

DECEMBER 22, 2021

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

B2B 379

B2B Marketing Media Relationals 379

SBI Growth

JUNE 6, 2024

However, based on our findings, many companies are also concerned about the changing state of B2B buying ­– buyers today are increasingly unfamiliar with their processes, slowing down deals and delaying decision-making. For commercial leaders looking to make the most of 2024, Q2 seems to be the perfect time to accelerate growth.

B2B 177

B2B Strategy Buyer Positioning 177

Sales and Marketing Management

AUGUST 21, 2023

The post 5 Biggest Stressors for B2B Sales and Marketing Professionals appeared first on Sales & Marketing Management. Sales can be a stressful profession for beginners and 20-year veterans alike. Here are the five biggest stressors affecting sales employees and how to alleviate them.

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B2B Marketing Sales How To 294

Sales and Marketing Management

AUGUST 6, 2021

The post Great, Great B2B Media Sales Opportunity appeared first on Sales & Marketing Management. If you like working on your own schedule, in your own digs, and make quite good dough at it, we have a fun and profitable opportunity for the right, qualified person.

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Opportunity Media B2B Sales 404

Sales and Marketing Management

MARCH 5, 2024

The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Business customers want marketing content that provides key information quickly and efficiently. Here's how to accomplish that.

Maximizer 227

Maximizer B2B Marketing How To 227

Sales and Marketing Management

NOVEMBER 18, 2022

With B2B sales, in-person and phone sales calls of yesteryear are making way for other forms of personalization, such as video chats and procurement portals. The post Becoming Journey Orchestrators for a Personalized B2B Experience appeared first on Sales & Marketing Management.

B2B 290

B2B Loyalty Video Buyer 290

Sales and Marketing Management

JULY 25, 2022

The post Using B2B Social Selling to Generate Better Leads appeared first on Sales & Marketing Management. Social selling flips the switch on traditional cold calls and takes a customer-centric approach, which is exactly what businesses need to do to stand out from their ever-increasing competition.

Social Selling 346

Social Selling B2B Leads Marketing Qualified Lead 346

Sales and Marketing Management

JANUARY 9, 2023

The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management. By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.

Buyer Intent 367

Buyer Intent Intent Data Intent Buyer 367

SBI Growth

MARCH 29, 2024

The marketing engine is a crucial part of a B2B organization’s branding and pipeline. While CMOs invest heavily into enhancing the customer experience and moving prospects down the funnel, their spending is often scrutinized by other functions, questioning marketing’s contribution to the company’s revenue.

B2B 177

B2B Revenue Marketing Engineering 177

Sales and Marketing Management

MAY 2, 2022

Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective. The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management.

B2B 380

B2B Customer How To Campaigns 380

Sales and Marketing Management

DECEMBER 20, 2023

B2B buyers are transferring their consumer preferences into their jobs. Here are some methods for your B2B organization to reimagine your client experience and become an engagement leader. The post Reimagining B2B Customer Engagement in An Experience Economy appeared first on Sales & Marketing Management.

B2B 156

B2B Customer Consumer Buyer 156

Sales and Marketing Management

NOVEMBER 30, 2022

The post Understanding Social Media SEO To Grow Your B2B Business appeared first on Sales & Marketing Management. Social media for business use is not just about building brand awareness and increasing sales. You also want to create pieces of content that will draw other brands to you and support your SEO efforts.

Social Media 317

Social Media Media B2B Marketing 317

Sales and Marketing Management

APRIL 10, 2024

The post 7 Winning Strategies to Shorten Your B2B Sales Cycle appeared first on Sales & Marketing Management. From identifying potential leads, to successfully sealing the deal, here's a comprehensive guide to winning tactics that make your sales cycle less complex.

Sales Cycle 156

Sales Cycle B2B Strategy Sales 156

Sales and Marketing Management

AUGUST 22, 2022

Here are three ways that product-led B2B SaaS companies can drive pipeline growth. The post Product-Led Growth: The Way Forward for B2B SaaS Companies appeared first on Sales & Marketing Management.

B2B 313

B2B Company Pipeline Strategy 313

SBI Growth

DECEMBER 22, 2021

was invested in sales software companies in just the first months of 2021, and from 2020 to late 2021, the number of sales software solutions available to B2B sales organizations increased from 976 to nearly 1200. Specifically, Smart Selling Tools cites that $1.5B

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B2B Vendor Software Software 347

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. But there’s a long way to go between now and then, and there’s no reason why good B2B content won’t find its way to people interested in seeing it on TikTok.

B2B 285

B2B Top of Funnel Social Media Advertising 285

Sales and Marketing Management

DECEMBER 12, 2023

A conversation with Gartner Analyst Adnan Zijadic on how artificial intelligence has already changed B2B sales and will continue to. The post How Generative AI Will Revolutionize B2B Sales appeared first on Sales & Marketing Management.

B2B 159

B2B Conversion Sales Marketing 159

Sales and Marketing Management

OCTOBER 28, 2021

To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility. The post 5 Strategies to Create B2B Sales Agility appeared first on Sales & Marketing Management. Some aspect of remote selling is here for good.

B2B 296

B2B Strategy Promotion Competition 296

No More Cold Calling

MAY 25, 2023

Referrals help you stand out in a sea of B2B sellers. How do B2B buyers tell one internet security company from another? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers. B2B buyers don’t want to see your demo.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Sales and Marketing Management

JULY 26, 2022

B2B social media marketing is distinctly different than strategies deployed by B2C marketers. These four characteristics of top-performing B2B social media posts provide insights on how to create a high-performing B2B social media post.

Social Media 279

Social Media Media B2B Strategy 279

Zoominfo

OCTOBER 26, 2020

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data Decay Could Ruin Your B2B Database. Did you know that 50% of B2B businesses are not confident in the quality of their data? Did you know that 50% of B2B businesses are not confident in the quality of their data?

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B2B Data Account Based Marketing ACT 242

Sales and Marketing Management

APRIL 23, 2024

In a crowded and competitive B2B market, omnichannel marketing is an effective differentiator. The post Omnichannel Marketing for B2B: Strategies for Getting More Customers appeared first on Sales & Marketing Management. Here's how to create an omnichannel marketing strategy for a smooth customer experience.

B2B 120

B2B Strategy Marketing Customer 120

Sales and Marketing Management

MARCH 16, 2022

The post 3 Strategies to Adapt to the Changing B2B Sales World appeared first on Sales & Marketing Management. Those that insist on using the same tactics they’ve always used are essentially trying to do the impossible – travel back in time.

B2B 347

B2B Strategy Travel Sales 347