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7 Ways to Maximize ROI in the Social Media Era for B2B Markets

Sales and Marketing Management

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

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How Generative AI Will Transform B2B Sales

Sales and Marketing Management

The post How Generative AI Will Transform B2B Sales appeared first on Sales & Marketing Management. Gartner Director Analyst Adnan Zijadic discusses his report “How GenAI Will Revolutionize Sales Force Automation Platforms.”

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2023 B2B Digital Marketing Trends

Sales and Marketing Management

The post 2023 B2B Digital Marketing Trends appeared first on Sales & Marketing Management. As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience.

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5 Biggest Stressors for B2B Sales and Marketing Professionals

Sales and Marketing Management

The post 5 Biggest Stressors for B2B Sales and Marketing Professionals appeared first on Sales & Marketing Management. Sales can be a stressful profession for beginners and 20-year veterans alike. Here are the five biggest stressors affecting sales employees and how to alleviate them.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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What B2B Marketers Can Expect in 2022

Sales and Marketing Management

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

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Becoming Journey Orchestrators for a Personalized B2B Experience

Sales and Marketing Management

With B2B sales, in-person and phone sales calls of yesteryear are making way for other forms of personalization, such as video chats and procurement portals. The post Becoming Journey Orchestrators for a Personalized B2B Experience appeared first on Sales & Marketing Management.

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.

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Buyer Enablement: The Key to B2B Sales Success

Are your B2B salespeople ready to champion your product through a complex buying process? To win big, B2B channel partner sales reps need to be able to navigate the buying process with information and tools at their fingertips that provide solutions and champion your products.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.