Why Your B2B Brand Matters

Sales Benchmark Index

With 20 years of Tech B2B marketing experience, Tiffany is one of the top B2B revenue growth marketers. Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit brand experience CMO lifesize tiffany nels

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Necessary Evil: B2B Digital Planning

Sales Benchmark Index

Look across your digital tactics and channels…do your buyers go there? Is their engagement worth the challenges involved in creating these? How do you know?

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Should B2B Sales Be A Licensed Profession?

The Pipeline

Many will argue that there is already a good process in place for continuing education in B2B sales. The B2B Buying Disconnect – TrustRadius 2017. The post Should B2B Sales Be A Licensed Profession? By Tibor Shanto.

Create an Inspiring B2B Brand

Sales Benchmark Index

Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit CMOJoining us for today’s show is Simon Mouyal, the Chief Marketing Officer for Medidata. Simon is recognized as one of the top 100 CMO’s in the world and knows how to make the number.

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7 Must-Have Automated Documents for Sales Success

Are The New Frontier Of B2B Selling. Sales Engagement Platforms Are The New Frontier Of B2B Selling. Source: B2B Billing & Collections Guide: 15 Key Benchmark Survey Takeaways. B2B Billing & Collections Guide: 15 Key Benchmark Survey Takeaways. The 7 must-have automated.

Negotiating a B2B Sale? Be Proactive versus Reactive

Sales and Marketing Management

B2B sales are typically more complex than B2C. But B2B selling is more nuanced. It starts with a single question: What should my B2B sales process look like? That’s why our ideal B2B sales processes draw on our Three P’s – prepare, probe and propose.

Social Sales: All B2B Brands Will Soon Be Media Companies

SalesforLife

I read an interesting blog a couple of days ago titled 'Why All B2B Brands Will Be Media Companies in the Next 5 Years.' How will your B2B sales team operate in a media environment? sales professionals b2b marketing Sales and Marketing

Media 101

Where Politics & Business Collide: Political Donations of B2B Decision Makers

DiscoverOrg Sales

We’ve taken DiscoverOrg’s available data on political donations and matched it to the prospect’s job and seniority level for a unique way of looking at political affiliation among B2B decision-makers: Based on donations, do political affiliations vary by role and/or seniority level?

The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing

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Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg Sales

Are there differences selling to men and women in a B2B sales process? In B2B sales, isn’t it all the same? Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men?

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

2014 B2B Marketing Trends That Work

Pointclear

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing

Trends 277

Rethink Your B2B Revenue Model

Sales and Marketing Management

Author: Tom Urie, President and CRO, Optymyze Early in my career, I made the not-so-typical move from engineering to marketing and spent 15 years innovating and creating events, programs, content, processes, and systems that challenge the status quo.

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

The requirements in B2B model are different. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. The theme in B2B marketing is always about rewarding.

Nine B2B Sales Myths Busted

Score More Sales

The post Nine B2B Sales Myths Busted appeared first on Score More Sales. image courtesy of Docusign. Recently a panel discussed 9 of the top sales myths in business-to-business selling.

B2B 287

B2B is Dead – Long Live B2P

DiscoverOrg Sales

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage. B2B branding falls short.

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Is Your B2B Content Marketing Failing to Contribute to Revenue Growth?

Sales Benchmark Index

Corporate Strategy Marketing Strategy Podcast b2b brand b2b content marketing brand preference content execution content marketing content marketing budget emily rakowski vp marketing vp of marketing

B2B 317

Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers.

B2B 217

B2B Sales Ever Changing – Are You

Score More Sales

B2B B2B SalesAfter a very full day at sales summit Accelerate ’16 in Park City, UT, put on by InsideSales.com, there is no question how professional selling is changing through more science and data.

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How Do You Sell to a Millennial B2B Decision-Maker?

Anthony Cole Training

How to Sell selling to millennials how to sell to millennials B2B marketingA Guest Post by Salesloft.com.

Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. While 68 percent of B2B companies provide presentation templates to direct sellers, only 48 percent provide the same collateral to their indirect or partner sellers. To summarize, many B2B enterprises are failing to provide indirect and partner sellers with essential resources, putting their product or service at a competitive disadvantage.

Top B2B Marketing Blogs: Key Ingredients

Pointclear

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

Earlier today I was talking to my wife about the B2B marketplace. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing).

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Top 50 Women B2B Sales Experts

Women Sales Pros

Today we give a tip of the hat to the top women B2B sales experts of Women Sales Pros. The post Top 50 Women B2B Sales Experts appeared first on WOMEN Sales Pros.

B2B 135

The Importance of B2B Reputation Management

Sales Benchmark Index

Joining us on SBI TV is Greg Clark, the Chief Marketing Officer for Caliber Collision Centers. Greg has built the Caliber brand so that it maps to the complete customer lifecycle. And in today’s show, Greg dives into his secrets to.

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B2B Sales Productivity: 5 Sales Hacks You Can Afford

Connect2Sell

Every minute matters. When you’re in sales, your productivity can swing up or down based on how you manage the minutes. sales performance sales webinar sales effectiveness sales tricks

B2B 214

Personalize B2B Mobile Site to Grow Revenues

Score More Sales

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer).

B2B 284

Building A B2B Sales Force That Works

Sales and Marketing Management

Author: Anand Srinivasan The typical B2B sales process goes through four distinct stages. So how do you build such a sales structure for your B2B organization? Building an effective sales force for your B2B organization is not a day’s job and requires a great deal of planning.

B2B 217

The False Choice between Value & Volume in B2B Sales Today

SalesforLife

b2b marketing b2b sales sales social selling companies Social Selling Training Social Selling sales for life sales leaders sales professional sales skills

B2B 82

6 B2B Sales Trends for Amazing Success in 2019

Sales and Marketing Management

According to Forrester , “B2B companies that embrace social selling are 72% more likely to exceed quotas than their peers who don’t.”

Trends 251

Tale of B2B Mobile Websites – Webinar Platforms

Score More Sales

I have spent some time ranting a bit about how poor many B2B websites are when it comes to utilizing them on a mobile platform, such as a smart phone or tablet. It could have been any B2B product or service. This is a pure B2B need that is being searched on all the time.

B2B 269

Summer B2B Sales Challenge Revisited

Score More Sales

There are still a lot of B2B companies who turn away from social tools. We welcome anyone serious about growing B2B sales here at Score More Sales, and we know of many colleagues where you can get amazing inspiration to keep your head in the game this season.

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Unmask the Emotional B2B Buyer

Sales Benchmark Index

Article Marketing Strategy buyer behavior buying process map emotional buying

Buyer 296

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. The post A Look Back and Ahead at the Evolution of B2B Data: Year in Review appeared first on DiscoverOrg. I hate the word AI.

Data 181

B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing

B2B 264

How B2B Sales Benefits from Prescriptive Analytics

Smart Selling Tools

For B2B sales reps who are stretched thin over many accounts, this is a seller’s dream. Many B2B enterprises are turning to prescriptive, AI-based solutions to help their sales teams drive the company’s financial metrics of revenue and profit.

Where to Find Women B2B Sales Experts

Score More Sales

Her book came out, I read it, and I wrote a review for my fledgling B2B sales blog. Sales Shebang® is a community of the top female B2B sales experts in the world. 6 are listed as Top 25 B2B Sales Influencers for 2014 by Openview Venture Partners.

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Inventory Clearance B2B Style

The Pipeline

There are some lessons here for B2B sales people as well. As such, applying the concept of inventory clearance could be very beneficial for B2B sellers. By Tibor Shanto – tibor.shanto@sellbetter.ca. This time of year is an interesting time for the retail trade.

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Collaborative Thinking Closes B2B Sales

Score More Sales

Lori Richardson speaks, writes, and trains on sales strategies for B2B mid-market technology front-line sales teams. Now is the time to be thinking about new and strategically creative ways to bring some deals to closure. Q3 is 2/3 over, for those working off of a calendar year.

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Yes, a B2B Sales Experience Can Be Euphoric for Your Buyer

Connect2Sell

B2B sales effectivenessBuyers are looking for a BSB sales experience that's different. They’re looking for much more than a transaction. They're looking for an experience that is rich and meaningful and includes an opportunity for them to contribute. to take from the experience what's going to be useful for them. It needs to be relevant, and it needs to be something that involves an element of the unexpected.

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