Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg Sales

Are there differences selling to men and women in a B2B sales process? In B2B sales, isn’t it all the same? Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men?

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Why Your B2B Brand Matters

Sales Benchmark Index

With 20 years of Tech B2B marketing experience, Tiffany is one of the top B2B revenue growth marketers. Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit brand experience CMO lifesize tiffany nels

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Necessary Evil: B2B Digital Planning

Sales Benchmark Index

Look across your digital tactics and channels…do your buyers go there? Is their engagement worth the challenges involved in creating these? How do you know?

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Should B2B Sales Be A Licensed Profession?

The Pipeline

Many will argue that there is already a good process in place for continuing education in B2B sales. The B2B Buying Disconnect – TrustRadius 2017. The post Should B2B Sales Be A Licensed Profession? By Tibor Shanto.

7 Must-Have Automated Documents for Sales Success

Are The New Frontier Of B2B Selling. Sales Engagement Platforms Are The New Frontier Of B2B Selling. Source: B2B Billing & Collections Guide: 15 Key Benchmark Survey Takeaways. B2B Billing & Collections Guide: 15 Key Benchmark Survey Takeaways. The 7 must-have automated.

Where Politics & Business Collide: Political Donations of B2B Decision Makers

DiscoverOrg Sales

We’ve taken DiscoverOrg’s available data on political donations and matched it to the prospect’s job and seniority level for a unique way of looking at political affiliation among B2B decision-makers: Based on donations, do political affiliations vary by role and/or seniority level?

9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg Sales

The post 9 B2B Sales Closing Techniques You Can Use Today appeared first on DiscoverOrg. How-to Sales Strategy B2B Insights B2B Sales B2B Sales Insights Closing techniques Closing Tips Decision Makers Sales Effectiveness sales strategies Sales Success Sales Tips

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Create an Inspiring B2B Brand

Sales Benchmark Index

Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit CMOJoining us for today’s show is Simon Mouyal, the Chief Marketing Officer for Medidata. Simon is recognized as one of the top 100 CMO’s in the world and knows how to make the number.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

The requirements in B2B model are different. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. The theme in B2B marketing is always about rewarding.

Rethink Your B2B Revenue Model

Sales and Marketing Management

Author: Tom Urie, President and CRO, Optymyze Early in my career, I made the not-so-typical move from engineering to marketing and spent 15 years innovating and creating events, programs, content, processes, and systems that challenge the status quo.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

B2B is Dead – Long Live B2P

DiscoverOrg Sales

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage. B2B branding falls short.

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The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing

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Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

But what does the introduction of this new tool mean for B2B marketers? What this means for B2B marketers. Sixty minutes is a long time, and there are numerous possibilities now presented to B2B marketers.

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Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. Marketing B2B marketing B2B marketing actions marketing actions

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Is Your B2B Content Marketing Failing to Contribute to Revenue Growth?

Sales Benchmark Index

Corporate Strategy Marketing Strategy Podcast b2b brand b2b content marketing brand preference content execution content marketing content marketing budget emily rakowski vp marketing vp of marketing

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Building A B2B Sales Force That Works

Sales and Marketing Management

Author: Anand Srinivasan The typical B2B sales process goes through four distinct stages. So how do you build such a sales structure for your B2B organization? Building an effective sales force for your B2B organization is not a day’s job and requires a great deal of planning.

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The Importance of B2B Reputation Management

Sales Benchmark Index

Joining us on SBI TV is Greg Clark, the Chief Marketing Officer for Caliber Collision Centers. Greg has built the Caliber brand so that it maps to the complete customer lifecycle. And in today’s show, Greg dives into his secrets to.

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Best B2B Cold Call Telemarketing Sales Appointment Making Setting Tips

Inside Sales Training

Learn the best outbound B2B telemarketing sales appointment setting tips, techniques and strategies for making effective lead generation cold calls over the phone. The post Best B2B Cold Call Telemarketing Sales Appointment Making Setting Tips appeared first on Mr. Inside Sales.

B2B Sales Productivity: 5 Sales Hacks You Can Afford

Connect2Sell

Every minute matters. When you’re in sales, your productivity can swing up or down based on how you manage the minutes. sales performance sales webinar sales effectiveness sales tricks

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9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg Sales

The post 9 B2B Sales Closing Techniques You Can Use Today appeared first on DiscoverOrg. How-to Sales Strategy B2B Insights B2B Sales B2B Sales Insights Closing techniques Closing Tips Decision Makers Sales Effectiveness sales strategies Sales Success Sales Tips

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2014 B2B Marketing Trends That Work

Pointclear

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing

Trends 277

LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies.

Nine B2B Sales Myths Busted

Score More Sales

The post Nine B2B Sales Myths Busted appeared first on Score More Sales. image courtesy of Docusign. Recently a panel discussed 9 of the top sales myths in business-to-business selling.

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Unmask the Emotional B2B Buyer

Sales Benchmark Index

Article Marketing Strategy buyer behavior buying process map emotional buying

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Beat Your B2B Competition Like Einstein Would: A New Theory of Relativity

Sales and Marketing Management

Ken Rutsky is an author, blogger, keynote speaker, and B2B marketing consultant with over 30 years of industry experience. His new book is "Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements."

The False Choice between Value & Volume in B2B Sales Today

SalesforLife

b2b marketing b2b sales sales social selling companies Social Selling Training Social Selling sales for life sales leaders sales professional sales skills

B2B 70

Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

Earlier today I was talking to my wife about the B2B marketplace. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing).

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How Top B2B Marketing Leaders Engage at QBRs

Sales Benchmark Index

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. Article Marketing Strategy b2b marketing QBR Quarterly Business Review sales qbrFor many marketing leaders the sales team’s QBR is an afterthought.

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Top B2B Marketing Blogs: Key Ingredients

Pointclear

What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

In the B2B space, product-agnostic content manifests in a variety of ways. Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand.

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B2B Sales Ever Changing – Are You

Score More Sales

B2B B2B SalesAfter a very full day at sales summit Accelerate ’16 in Park City, UT, put on by InsideSales.com, there is no question how professional selling is changing through more science and data.

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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer).

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B2B Sales Emails that Open Conversations with Executives

Sales and Marketing Management

Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules.

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant.

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How B2B Marketers Drive Measurable Revenue Growth?

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing campaign brief campaign budget campaign objectives campaign planning campaign strategy campaigns Chief Marketing Officer CMO funnel contribution head of marketing marketing campaign Marketing campaign planning revenue growth touch-points vp of marketing

Marketing Leadership: Top 10 B2B Marketing Articles of 2017

Sales Benchmark Index

Article Marketing Strategy SBI for SMB b2b marketing Chief Marketing Officer CMO growth marketing articles revenue revenue growth sales leader Sales Leadership: Top 10 Revenue Growth Articles of 2017 top 10 top 10 b2b marketing articles top articles top b2b marketing top tenWhat’s unique about this top 10 list? We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing.

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Why You Need Live Chat Now for B2B

Sales and Marketing Management

So, exactly why are we putting such strong emphasis on employing instant live chats for B2B? The live chat option for B2B is especially useful due to the long consideration stage, taken by customers during the buyer’s journey.

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[STUDY] What Do B2B Buyers Want?

DiscoverOrg Sales

In which departments are B2B buyers more likely to give upstart products a chance? Which selling style do B2B buyers prefer? B2B buyers are not immune to such influence, either – but much less research has been conducted on the influence on B2B buyers and purchase decisions. Martin for a deep dive into the candid thoughts of B2B buyers and what kind of sales experience they prefer. Research goals of the B2B buyer study.

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Summer B2B Sales Challenge Revisited

Score More Sales

There are still a lot of B2B companies who turn away from social tools. We welcome anyone serious about growing B2B sales here at Score More Sales, and we know of many colleagues where you can get amazing inspiration to keep your head in the game this season.

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