How to Make B2B Data an ROI Catalyst
Sales and Marketing
JULY 21, 2017
Issue Date: 2016-07-22. Author: Hila Nir. Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Organizations constantly claim to be “customer-first”; now you have a chance to put that aspiration toward your organization’s growth.
How B2B Marketing Automation Produces Dependable Lead Generation Results
OCTOBER 26, 2016
Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. The post How B2B Marketing Automation Produces Dependable Lead Generation Results appeared first on Pipeliner CRM Blog.
Missing the Obvious in B2B Marketing Actions
MAY 4, 2015
Sometimes the simplest B2B marketing actions deliver the best results. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. Marketing B2B marketing B2B marketing actions marketing actions
The Power of Empathy in B2B Sales and Marketing
JULY 28, 2015
Your B2B sales prospects don’t want to hear about you. The post The Power of Empathy in B2B Sales and Marketing appeared first on Pipeliner CRM Blog. They want to hear about themselves. We all do. They don’t necessarily need compliments and platitudes.
What B2B Companies Must Learn from 10 Reasons Why Amazon is Destroying Retailers
Understanding the Sales Force
APRIL 17, 2017
I'm going to share my 10 reasons why this is happening and you might be very surprised with my conclusion at the end of the article where I provide an important warning for B2B Sellers. Dave Kurlan Consultative Selling sales strategy amazon.com B2C B2BImage Copyright AdrianHancu.
Inside the Rise of B2B Video Marketing
FEBRUARY 18, 2016
A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? B2b marketing content marketing
LinkedIn and Effective B2B Marketing Strategies
SEPTEMBER 25, 2015
LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies.
How Do You Sell to a Millennial B2B Decision-Maker?
Anthony Cole Training
OCTOBER 13, 2016
How to Sell selling to millennials how to sell to millennials B2B marketingA Guest Post by Salesloft.com.
The Case for Embracing B2B Social Selling
SEPTEMBER 16, 2014
Just as occurred some years ago with global warming, there are still people both scared and dismissive of B2B social selling. The post The Case for Embracing B2B Social Selling appeared first on Pipeliner CRM Blog.
10 Basic B2B Lead Generation Strategies
SEPTEMBER 7, 2015
Lead generation is a major factor in any B2B enterprise. The post 10 Basic B2B Lead Generation Strategies appeared first on Pipeliner CRM Blog. Leads become opportunities, which become customers, which (if handled right) become repeat customers and referrers.
B2B Marketing Communications
MAY 21, 2014
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12 Social Media Tips for B2B Marketers
FEBRUARY 25, 2016
In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. The post 12 Social Media Tips for B2B Marketers appeared first on Salesfusion. B2b marketing social
Top B2B Marketing Blogs: Key Ingredients
OCTOBER 22, 2014
What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration.
Is Your B2B Brand a “Me Too” Pretender?
Sales Benchmark Index
JANUARY 28, 2017
Article Marketing Strategy accenture b2b brand b2b marketing brand planning brand strategy fedex ibm joe derosa sap upsAre you building a “me too” brand? Your competitors are making the same claims and promises as you. They are even using the same words.
The B2B Marketer’s Holy Grail for Customer Marketing
Sales Benchmark Index
APRIL 25, 2017
Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing
Why B2B Sales Will Never Be Automated Sales
AUGUST 18, 2015
The automated sales model being implemented by Amazon, with many other ecommerce sites following suit, may seem somewhat threatening to a sales force and B2B sales. The post Why B2B Sales Will Never Be Automated Sales appeared first on Pipeliner CRM Blog.
2014 B2B Marketing Trends That Work
JULY 22, 2014
As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing
PBTO31: Insights on B2B Selling and Leading a B2B Sales team with Alok Goyal
MARCH 4, 2016
The subtle shift in B2B buyer behaviour. In this episode, we host Alok Goyal, Partner at Stellaris Venture Partners and until recently, he was the Chief Operating Officer of SAP India Pvt. Ltd., a large global software company’s India subsidiary.
Beware This Really Big Gap in Your B2B Sales Strategies!
No More Cold Calling
SEPTEMBER 15, 2016
When crafting your B2B sales strategies, think of the sales process as a curve. The Referral Gap in B2B Sales Strategies. Without referral programs in your B2B sales strategies: 1. Improve Your B2B Sales Strategies: Close the Referral Gap.
Five B2B Social Strategy Myths
MARCH 27, 2014
The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
Should Women in B2B Sales Sound Overly-Friendly to Succeed
Score More Sales
AUGUST 16, 2016
B2B women in salesRecently, my good friend and sales prospecting expert to SaaS companies, John Barrows looped me in on a conversation he had with a woman who attended one of his recent sales prospecting sessions.
7 Tips for Better B2B Social Networking
Fill the Funnel
APRIL 14, 2014
Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online.
B2B Mobile Marketing: 15 Ideas You Can Use Today.
AUGUST 5, 2014
Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing
Making B2B More Like B2C Sales???
Partners in Excellence
APRIL 19, 2017
” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. We also see many of the trends in B2C leading B2B. There are serious limitations to how much of great B2C practice we can leverage in complex B2B sales.
The Most Untapped Leverage Point For B2B Growth
JUNE 2, 2016
Direct mail is hot in B2B right now, for good reason: it can be extremely effective.
B2B Marketing Blogs
MAY 14, 2014
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2014 Planning Metrics for B2B Marketing Leaders
Sales Benchmark Index
OCTOBER 1, 2013
Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue.
Cracking the B2B Code on Facebook
Sales Benchmark Index
JULY 16, 2013
What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Does this mean B2B shouldn’t leverage Facebook?
Improving B2B Sales Forecast Accuracy
APRIL 28, 2014
The post Improving B2B Sales Forecast Accuracy appeared first on Pipeliner CRM Blog. For any business engaged in sales (and that would be pretty much all of them) sales forecasts are crucially important.
Why Smart Sales Reps Identify Their B2B Buyers’ Cycle
OCTOBER 3, 2013
The post Why Smart Sales Reps Identify Their B2B Buyers’ Cycle appeared first on Pipeliner CRM Blog. An understanding of your sales pipeline alone is not enough to succeed in this age of social selling and content marketing.
6 traps successful women avoid in b2b sales
Sales Training Connection
MARCH 21, 2014
Successful Women in B2B Sales. Selling in B2B accounts is not easy for any salesperson. Successful female salespeople come to every B2B sale knowledgeable about their product, competition, and the customer.
Unmask the Emotional B2B Buyer
Sales Benchmark Index
JANUARY 18, 2017
Article Marketing Strategy buyer behavior buying process map emotional buying
How to Create a Lead Generation Strategy for your B2B Organisation
OCTOBER 29, 2013
The post How to Create a Lead Generation Strategy for your B2B Organisation appeared first on Pipeliner CRM Blog. Lead generation is the act of stimulating interest amongst your target audience for a particular product or service so you can draw them into your sales pipeline.
5 Ways to Boost B2B Sales Through LinkedIn Social Selling
Modern B2B Sales
MAY 24, 2016
5 Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Strategic B2B Social Selling: Part 1 of a 6-Part Series by Tony Hughes
JUNE 4, 2015
The post Strategic B2B Social Selling: Part 1 of a 6-Part Series by Tony Hughes appeared first on Pipeliner CRM Blog. Social Listening: The process of proactively searching for trigger events that provide potential opportunities to improve your own customer service, intercept competitors’ customers, or engage a potential client early in their own buying process. Selling has always been about being a great listener… social selling is no different.
B2B Marketing Strategy
MAY 9, 2014
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The Next Big Prediction in B2B Sales
Sales Benchmark Index
JANUARY 1, 2013
In 2011, Gerhard Gschwandtner, publisher of Selling Power Magazine, made the last great prediction in B2B sales. What the Next Big Prediction in B2B Sales Means to You. Mike Drapeau is famous for looking into the dusty corners of sales productivity.
Social Media for B2B Marketing
MAY 30, 2014
The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media
LinkedIn Still Remains An Undiscovered B2B Marketing World for Many
OCTOBER 7, 2013
In the B2B sales world, finding potential customers, strategic partners and even solid information becomes a more time consuming task. LinkedIn is a great resource for those in B2B sales.
5 Qualities of an Effective B2B CRM Application
MARCH 27, 2014
As covered in our recent series of articles on B2B sales, today’s B2B sales landscape is radically changing. The post 5 Qualities of an Effective B2B CRM Application appeared first on Pipeliner CRM Blog.