Data Decay & Your B2B Database

Zoominfo

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data Decay Could Ruin Your B2B Database. Did you know that 50% of B2B businesses are not confident in the quality of their data? Deep Clean Your B2B Database.

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Will TikTok Work for B2B?

Sales and Marketing Management

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. What does compelling B2B content look like on TikTok? or as viral as B2B content can go.??.

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How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. B2B Marketing Digital Marketing

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How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. B2B Marketing Digital Marketing

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success.

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Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns.

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5 Ways To Develop Your B2B Brand

Zoominfo

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide.

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B2B Sales Trends 2021

Vainu

That's the premise in which we're predicting next year's sales trends—and here they are: B2B SalesWhat a year! We can all agree 2020 wasn't exactly what we expected. However, looking ahead with renewed optimism, we're continuing tradition and predicting the most important sales trends in 2021.

Let’s Get Personal: B2B Marketing Personalization

Zoominfo

The statistics speak for themselves: 77% of B2B sales and marketing professionals believe that personalization builds better customer relationships. 55% of B2B sales and marketing professionals said that personalization can bring higher conversion rates and growth. B2B Marketing

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Your B2B Lead Generation Sucks … 5 Reasons Why

No More Cold Calling

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. It’s your #1 B2B lead generation strategy.

5 B2B Prospecting Best Practices

The Pipeline

The post 5 B2B Prospecting Best Practices appeared first on TiborShanto.com. By Tibor Shanto. Prospecting is always a core activity for successful sales professionals, but never more so than in Q4.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

The B2B Mobile Payments Landscape. B2B mobile payment processing systems have gone from a cool new tool to a downright necessity. At face value, it is a great merchant-services solution for B2B companies, retailers, restaurants, nonprofits, and green businesses. B2B Growth

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4 Forever Changes Transforming B2B Revenue Activities

Sales and Marketing Management

The B2B buying process isn’t as linear or predictable as most companies assume. Before the pandemic 70% of B2B selling was already “inside selling.” Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

The Core 10 KPIs for Accelerating B2B Growth

Sales Benchmark Index

“What is the standard, and what is everybody else doing?” ” You’ve asked yourself this question individually in many different situations. What you choose to eat, how you decide what to wear to an important event, or even how often you.

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May 2019 B2B Blog Post Round-Up

Zoominfo

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Believe it or not, lead generation is the #1 challenge facing B2B marketers. And there you have it– the May 2019 B2B Blog Post Round-Up.

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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . And there you have it— our July 2019 B2B Blog Post Round-Up. Our B2B contact database is the resource you need to dramatically scale your business growth.

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B2B Marketing Podcast Stirs Up Fresh Ears Amidst Pandemic

Sales and Marketing Management

The post B2B Marketing Podcast Stirs Up Fresh Ears Amidst Pandemic appeared first on Sales & Marketing Management. Not long after I joined data-driven marketing agency Stirista, I pitched a company podcast to CEO Ajay Gupta. When the world seemingly screeched to a halt in March of 2020, the idea was fast tracked and the Marketing Stir podcast was born.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. According to a study done by Hubspot , 59% of B2B companies use a balance of in-house and outsourced marketing services.

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How to Build a B2B Sales Team Structure

Zoominfo

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) But what does the structure of a B2B sales organization look like as we enter the next decade? B2B Sales b2b sales sdrs team structure

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5 B2B Marketing Metrics That Matter

Zoominfo

Today we explain the five most important B2B marketing metrics. B2B Metrics- Key Takeaways. Contact us today learn how ZoomInfo can improve your B2B marketing campaigns. The post 5 B2B Marketing Metrics That Matter appeared first on ZoomInfo Blog. B2B MarketingIn today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts.

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How to Leverage a B2B Sales Advantage in a Post-COVID World

Sales and Marketing Management

The post How to Leverage a B2B Sales Advantage in a Post-COVID World appeared first on Sales & Marketing Management. Business-to-business sales teams must modify their strategies to leverage an advantage in a post-COVID world.

B2B 170

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

The Future of B2B Sales

Sales and Marketing Management

The B2B market needs to become as customer-centric as the B2C market. B2B companies are under pressure to make their offering more holistic and combine their product hardware with user-friendly software to create end-to-end solutions. Based in Simon-Kucher & Partners’ Atlanta office, Brad Soper specializes in sales force transformation and pricing excellence in the B2B sector.

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Why Your B2B Brand Matters

Sales Benchmark Index

With 20 years of Tech B2B marketing experience, Tiffany is one of the top B2B revenue growth marketers. Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit brand experience CMO lifesize tiffany nelsOur guest today is Tiffany Nels, the Chief Marketing Officer for Lifesize. Tiffany played a major role in the successful demand generation.

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What’s Included in a B2B Customer Profile?

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The Impact of Bad B2B Marketing Data

Zoominfo

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. So, what does list churn have to do with B2B marketing data?

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

The modern B2B customer journey is more complex and multilayered than ever before. B2B Marketing

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22 Live Streaming Statistics for B2B Marketers

Zoominfo

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. If you’d like to learn more about improving your B2B sales and marketing campaigns, contact ZoomInfo today. B2B Growth B2B Marketing

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What are Essential Skills For A B2B Email Marketer?

Zoominfo

B2B Marketing B2B RecruitingGoing over email metrics in the morning, analyzing what didn’t work mid-day, testing new templates and list cleaning in the afternoon — the life of an email marketer is a busy one.

How ZoomInfo Can Help Your B2B Recruitment Efforts

Zoominfo

B2B Recruiting b2b sales recruiting Prospect recruitment prospecting and recruiting recruitment database recruitment database softwareWhen in doubt, turn to the data — that’s our rule of thumb at ZoomInfo.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

B2B Sales Techniques

MTD Sales Training

Your B2B sales strategies need to be constantly updated if you are to even maintain your position in the market place, never mind enhancing it. In today’s B2B world, we need to see that our products won’t do the selling job for us. Therefore, the first B2B sales technique you need to employ is to sell the short, medium and long-term results your customers will get from using you. B2B sales techniques today can only be enhanced by having a strong LinkedIn presence.

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How to Use Org Charts for B2B Sales

Zoominfo

B2B SalesAn organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit!

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9 B2B Sales Closing Techniques You Can Use Today

DiscoverOrg Sales

The post 9 B2B Sales Closing Techniques You Can Use Today appeared first on DiscoverOrg. How-to Sales Strategy B2B Insights B2B Sales B2B Sales Insights Closing techniques Closing Tips Decision Makers Sales Effectiveness sales strategies Sales Success Sales TipsFirst things first: People buy from people first, product second , according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good.

3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Most B2B companies are familiar with the benefits of content marketing. Key Takeaways from our Favorite B2B Marketing Examples.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.