Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. Marketing B2B marketing B2B marketing actions marketing actions

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The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing

Trending Sources

Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant.

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LinkedIn and Effective B2B Marketing Strategies

Increase Sales

LinkedIn closely follows Twitter when it comes to effective B2B marketing strategies according to a survey conducted by Regalix Research. What continues to amaze me is the number of B2B professionals who fail to engage in effective B2B marketing strategies.

How Do You Sell to a Millennial B2B Decision-Maker?

Anthony Cole Training

How to Sell selling to millennials how to sell to millennials B2B marketingA Guest Post by Salesloft.com.

2014 B2B Marketing Trends That Work

Pointclear

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing

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What B2B Companies Must Learn from 10 Reasons Why Amazon is Destroying Retailers

Understanding the Sales Force

I'm going to share my 10 reasons why this is happening and you might be very surprised with my conclusion at the end of the article where I provide an important warning for B2B Sellers. Dave Kurlan Consultative Selling sales strategy amazon.com B2C B2BImage Copyright AdrianHancu.

[STUDY] What Do B2B Buyers Want?

DiscoverOrg Sales

In which departments are B2B buyers more likely to give upstart products a chance? Which selling style do B2B buyers prefer? B2B buyers are not immune to such influence, either – but much less research has been conducted on the influence on B2B buyers and purchase decisions. Martin for a deep dive into the candid thoughts of B2B buyers and what kind of sales experience they prefer. Research goals of the B2B buyer study.

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7 Tips for Better B2B Social Networking

Fill the Funnel

Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online.

2014 Planning Metrics for B2B Marketing Leaders

Sales Benchmark Index

Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue.

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How B2B Marketers Drive Measurable Revenue Growth?

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing campaign brief campaign budget campaign objectives campaign planning campaign strategy campaigns Chief Marketing Officer CMO funnel contribution head of marketing marketing campaign Marketing campaign planning revenue growth touch-points vp of marketing

B2B is Dead – Long Live B2P

DiscoverOrg Sales

B2B vs B2C vs B2P. The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. B2B sales and marketing – stuck in a cage. B2B branding falls short.

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B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. B2B Marketing Mobile Marketing

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Beware This Really Big Gap in Your B2B Sales Strategies!

No More Cold Calling

When crafting your B2B sales strategies, think of the sales process as a curve. The Referral Gap in B2B Sales Strategies. Without referral programs in your B2B sales strategies: 1. Improve Your B2B Sales Strategies: Close the Referral Gap.

Cracking the B2B Code on Facebook

Sales Benchmark Index

What about for B2B? The B2B CMO’s that I have asked are typically skeptical of a Facebook investment. A common answer is, “Facebook is for personal usage, not B2B. LinkedIn is the gold standard for B2B social marketing. Does this mean B2B shouldn’t leverage Facebook?

Should Women in B2B Sales Sound Overly-Friendly to Succeed

Score More Sales

B2B women in salesRecently, my good friend and sales prospecting expert to SaaS companies, John Barrows looped me in on a conversation he had with a woman who attended one of his recent sales prospecting sessions.

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Your Guide to B2B Marketing Campaigns that Generate Revenue

Sales Benchmark Index

Today’s show is a rare opportunity to hear from an entire B2B marketing leadership team on a key topic that will make or break the year for most companies. Sales Strategy Video b2b marketing campaign planning campaign return campaign strategy CMO generate return vp of marketing

How Top B2B Marketing Leaders Engage at QBRs

Sales Benchmark Index

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. Article Marketing Strategy b2b marketing QBR Quarterly Business Review sales qbrFor many marketing leaders the sales team’s QBR is an afterthought.

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

Earlier today I was talking to my wife about the B2B marketplace. I casually said what we do, which is outbound business development for B2B companies, is not old fashioned, it is timeless. These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing).

6 traps successful women avoid in b2b sales

Sales Training Connection

Successful Women in B2B Sales. Selling in B2B accounts is not easy for any salesperson. Successful female salespeople come to every B2B sale knowledgeable about their product, competition, and the customer.

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The Most Untapped Leverage Point For B2B Growth

DiscoverOrg Sales

Direct mail is hot in B2B right now, for good reason: it can be extremely effective.

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Unmask the Emotional B2B Buyer

Sales Benchmark Index

Article Marketing Strategy buyer behavior buying process map emotional buying

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Is Your B2B Content Marketing Failing to Contribute to Revenue Growth?

Sales Benchmark Index

Corporate Strategy Marketing Strategy Podcast b2b brand b2b content marketing brand preference content execution content marketing content marketing budget emily rakowski vp marketing vp of marketing

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[VIDEO] 3 B2B Sales Techniques to Close Cold Leads

DiscoverOrg Sales

In this video we’ll explain how to use a few techniques in your B2B sales efforts. Nurture cold dead B2B sales opportunities. The post [VIDEO] 3 B2B Sales Techniques to Close Cold Leads appeared first on DiscoverOrg. Outbound Selling Sales Strategies Video B2B Sales B2B Sales Insights Cold Calling Cold leads Outbound Sales Sales Effectiveness sales strategies Sales Tips

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The Next Big Prediction in B2B Sales

Sales Benchmark Index

In 2011, Gerhard Gschwandtner, publisher of Selling Power Magazine, made the last great prediction in B2B sales. What the Next Big Prediction in B2B Sales Means to You. Mike Drapeau is famous for looking into the dusty corners of sales productivity.

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6 B2B Sales Trends to Watch in 2018

Vainu

This is already the third time we’ve put the crystal ball on the table to predict the future of B2B sales. These are the trends we believe will shape the world of B2B sales in the coming year. B2B SalesIn the past, we have accurately predicted the rise of sales automation , artificial intelligence and several other things. There are also trends that we have missed and predictions that didn't quite happen (yet?).

[SURVEY] The B2B Buyer Persona: 30 Ways to Get Inside the Mind of Your Target Buyer

DiscoverOrg Sales

First, the bad news: Most B2B buyers don’t trust salespeople. These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. B2B buyers often take issue with salespeople for a host of reasons. This objective study pulls from statistics as well as human psychology, as represented by 230 B2B buyers in a 76-part survey.

B2B sales – is more better?

Sales Training Connection

Because of the type of sale and the buyers, the study construct does raise some flags about its applicability to B2B selling. A myth that is still being repeated time and time again even in B2B sales. How many reasons should you share with the customer to purchase your product?

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The Power of Trust in B2B Selling

Score More Sales

The post The Power of Trust in B2B Selling appeared first on Score More Sales. Recently I posted about how leaving well-crafted voice mail messages for a prospective customer can be a way to build trust with someone who does not know you yet.

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How B2B Social Sellers Align With Their Buyers

Sales Benchmark Index

In B2B corporate environments, Social Selling gets a Sales Rep’s foot in the door. This article is for B2B Sales Reps who work in complex sales environments. Based on our research, B2B companies and their Sales Reps see the following benefits: Close 1/3 more deals.

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LinkedIn Still Remains An Undiscovered B2B Marketing World for Many

Increase Sales

In the B2B sales world, finding potential customers, strategic partners and even solid information becomes a more time consuming task. LinkedIn is a great resource for those in B2B sales.

8 traps successful women avoid in b2b sales

Sales Training Connection

Women in B2B Sales. A few weeks ago we posted a blog: 6 traps successful women avoid in b2b sales. Women selling into b2b accounts must be their own biggest advocates – not lay barriers for their own success.

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What Sustainable B2B Model Believes Salespeople Are Unnecessary?

Increase Sales

Believe it or not, there are B2B models once again rearing their ugly heads that believe salespeople are unnecessary. What is prompting the increase in these B2B models is technology and call centers.

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A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. The best B2B option until now has been LinkedIn ads. See below a B2B example of how LinkedIn is using a sponsored update to promote LinkedIn.

Inside the Rise of B2B Video Marketing

Salesfusion

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? B2b marketing content marketing

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What Do the IDC Predictions Mean for the B2B CMO?

Sales Benchmark Index

A top trend in B2B marketing is the adoption of the Marketing Operations role. So what should the B2B CMO do with these predictions? It is evident the B2B CMO must continue to evolve themselves and their team.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

Pointclear

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. B2B Sales Lead NurturingWhen you and your team are focused exclusively on “lead” outcomes, immediate costs are misleading and long-term costs increase dramatically. Here is why: You have heard the expression that to a hammer everything looks like a nail.

A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. Now AmazonSupply.com is focused on threatening traditional B2B distribution channels. Think it’s impossible for Amazon to make a robust B2B play?

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail?

Pointclear

B2B Sales Prospect DevelopmentShould you leave a voicemail? One of the best responses to this question that I have seen is from a somewhat dated (2015) article in Eyes On Sales in which the author asks: “How many callbacks do you get if you DON'T leave a voicemail?”.

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Making B2B More Like B2C Sales???

Partners in Excellence

” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. We also see many of the trends in B2C leading B2B. There are serious limitations to how much of great B2C practice we can leverage in complex B2B sales.

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