Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women
JANUARY 15, 2019
Are there differences selling to men and women in a B2B sales process? In B2B sales, isn’t it all the same? Martin , DiscoverOrg surveyed 350+ B2B buyers, and we put this question to the test: Are there differences selling B2B solutions to women and men?