article thumbnail

The ROI of Chatbots

Sales and Marketing Management

The post The ROI of Chatbots appeared first on Sales & Marketing Management. Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness.

ROI 292
article thumbnail

7 Ways to Maximize ROI in the Social Media Era for B2B Markets

Sales and Marketing Management

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Link Between Sales Funnels and Digital Spend ROI

Sales and Marketing Management

The post The Link Between Sales Funnels and Digital Spend ROI appeared first on Sales & Marketing Management. Crushing it with your sales funnels starts with having clean, integrated data that you can use immediately.

article thumbnail

Rethinking ROI

Partners in Excellence

One of the fundamentals in any kind of solution or value based selling is the ROI produced by the solution. Sadly, too few sales people even understand this, competing on cost and price, leaving the customer to determine the business case and the ROI of implementing a solution themselves. ROI is a constant issue for the customer.

ROI 104
article thumbnail

The Modern Essentials for Sales Onboarding Effectiveness

Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC

Modern learning methods reflect how today’s workforce prefers to interact with the world, and are driving greater ROI. Want to step up, separate yourself from the pack, and maximize your company’s ROI of onboarding?

article thumbnail

The ROI of ABSD: Account-based Sales Development

Sales Hacker

The post The ROI of ABSD: Account-based Sales Development appeared first on GTMnow. Join Lars Nilsson and GTMfund to learn how to implement Account-based Sales Development (ABSD) strategies in your sales playbook – foster meaningful customer relationships while delivering real measurable returns through ABSD. What you’ll learn: Fit.

ROI 109
article thumbnail

CPQ ROI

Cincom Smart Selling

In this article, we’ll look at a quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. This example also shows that it is not always easy to gather all the necessary business data for a high-quality ROI calculation.

ROI 62
article thumbnail

Sales Training That Gets Results – With or Without Classroom ILT

Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA

Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”. However, ILT has always had the best POTENTIAL for fostering behavior change or delivering ROI, if it was the right content, designed well, and implemented effectively.

article thumbnail

ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments.

article thumbnail

Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

article thumbnail

Stop Investing in Forgettable Learning Events

Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events. Engage reps who may not pay attention, leave sessions early or simply skip classes if they perceive it to be boring or low value?

article thumbnail

Why Gifting is the Secret to Successful ABM Campaigns

What gifting can do to increase ROI. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. How to use personalization to connect with target accounts. How to deliver brand affinity through gifting.

article thumbnail

Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

article thumbnail

Maximizing Sales Training ROI with eLearning

Speaker: Ray Makela, CEO Sales Readiness Group

Still, many sales leaders report low ROIs from their sales training initiatives. Companies spend about $20 billion a year on various forms of sales training. So how can you ensure that your investment in sales training is producing excellent results.