ROI Related Topics 
Sales and Marketing Management
NOVEMBER 8, 2023
The post The ROI of Chatbots appeared first on Sales & Marketing Management. Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness.
Sales and Marketing Management
NOVEMBER 13, 2023
Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.
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Pipeliner
MARCH 2, 2025
He also wrote a book called The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies. The Challenge of Proving Marketing ROI Many businesses struggle to prove the return on investment (ROI) from their marketing efforts. The Eight Pillars of ROI-Driven Marketing 1. He is CSMO at Pipeliner CRM.
Zoominfo
JUNE 5, 2025
Charged with generating pipeline, proving ROI , and building top-tier brands, marketing leaders must execute sophisticated marketing strategies — but do it with fewer resources, tighter budgets, and rising complexity in buyer behavior. The Impact on CMOs The stakes for CMOs, who are tasked with driving pipeline and proving ROI, are high.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!
Sales and Marketing Management
APRIL 19, 2023
The post The Link Between Sales Funnels and Digital Spend ROI appeared first on Sales & Marketing Management. Crushing it with your sales funnels starts with having clean, integrated data that you can use immediately.
Allego
DECEMBER 10, 2024
How does this ROI translate into measurable improvements like higher sales, shorter deal cycles, or larger contracts? This gap leaves sales managers asking an essential question: How do you demonstrate the ROI of sales training in a credible, reliable way? Proving the impact of sales training is no small feat.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x
Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC
Modern learning methods reflect how today’s workforce prefers to interact with the world, and are driving greater ROI. Want to step up, separate yourself from the pack, and maximize your company’s ROI of onboarding?
Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA
Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”. However, ILT has always had the best POTENTIAL for fostering behavior change or delivering ROI, if it was the right content, designed well, and implemented effectively.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?
Advertiser: ZoomInfo
However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments.
Advertiser: ZoomInfo
Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.
Speaker: Jesse Simms, VP at Giant Partners
📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST
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