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The ROI of Chatbots

Sales and Marketing Management

The post The ROI of Chatbots appeared first on Sales & Marketing Management. Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness.

ROI 292
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7 Ways to Maximize ROI in the Social Media Era for B2B Markets

Sales and Marketing Management

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms. The post 7 Ways to Maximize ROI in the Social Media Era for B2B Markets appeared first on Sales & Marketing Management.

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The Link Between Sales Funnels and Digital Spend ROI

Sales and Marketing Management

The post The Link Between Sales Funnels and Digital Spend ROI appeared first on Sales & Marketing Management. Crushing it with your sales funnels starts with having clean, integrated data that you can use immediately.

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A Quick Start Guide to Measuring Content Marketing ROI

SocialSellinator

Learn how to measure content marketing ROI with our quick start guide. Discover key metrics, calculation steps, and strategies to boost ROI.

ROI 124
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The Modern Essentials for Sales Onboarding Effectiveness

Speaker: Mike Kunkle, Founder & Sales Transformation Architect, Transforming Sales Results LLC

Modern learning methods reflect how today’s workforce prefers to interact with the world, and are driving greater ROI. Want to step up, separate yourself from the pack, and maximize your company’s ROI of onboarding?

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How to Measure ROI in X Simple Steps

SocialSellinator

Learn how to measure ROI in simple steps. Understand ROI basics, advanced calculations, and interpretation for better decision-making.

ROI 98
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Understanding Social Media ROI: A Practical Guide

SocialSellinator

Learn what are the two components for calculating social media ROI, and discover effective tools and strategies to maximize your investment.

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Sales Training That Gets Results – With or Without Classroom ILT

Speaker: Mike Kunkle, VP Sales Enablement Services, SPASIGMA

Most sales ILT (instructor-led training) has historically not been very effective, if we consider “effective” to mean “changes behavior, improves results, or produces a ROI.”. However, ILT has always had the best POTENTIAL for fostering behavior change or delivering ROI, if it was the right content, designed well, and implemented effectively.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Stop Investing in Forgettable Learning Events

Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events. Engage reps who may not pay attention, leave sessions early or simply skip classes if they perceive it to be boring or low value?

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Why Gifting is the Secret to Successful ABM Campaigns

What gifting can do to increase ROI. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. How to use personalization to connect with target accounts. How to deliver brand affinity through gifting.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI.

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Maximizing Sales Training ROI with eLearning

Speaker: Ray Makela, CEO Sales Readiness Group

Still, many sales leaders report low ROIs from their sales training initiatives. Companies spend about $20 billion a year on various forms of sales training. So how can you ensure that your investment in sales training is producing excellent results.