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Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention

Sales and Marketing Management

Revenue growth is about retaining the customers you have and exercising rigorous efficiency in how you generate new business. An optimized revenue lifecycle considers the entire customer experience, increasing net revenue retention by improving that experience.

Retention 311
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Assess Your Revenue Growth Model to Improve Executive Alignment

SBI Growth

Charting your organization’s course to GTM improvement begins with assessing your revenue growth model so you can figure out which areas need to be prioritized and align your executive leadership accordingly.

Revenue 316

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Grow Revenue During a Recession by Being Counter-Intuitive

Understanding the Sales Force

The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines - sharply. Can companies add water to grow revenue when the economic conditions are evaporating? We know what doesn't work in a recession. You add water.

Revenue 344
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CEOs Discuss: Marketing as a Key Revenue Driver

SBI Growth

What roles do they play in a B2B environment, and how can leaders transform marketing into a key revenue driver for their organization? Marketing is an integral part of any successful go-to-market model, yet they are typically the most misunderstood, with many relegating them to the role of cost-center.

Revenue 177
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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!

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Predictable Revenue

Partners in Excellence

A fundamental underpinning of SaaS is the concept of Predictable Revenue. I’ve always been confused about this thinking, “Why is SaaS based revenue any more predictable than any other revenue model?” The most misunderstood is the concept of “Predictable Revenue.” Well, at least 99.9%

Revenue 73
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Boost Your B2B Revenue: Strategic Marketing Approaches for Growth

SBI Growth

While CMOs invest heavily into enhancing the customer experience and moving prospects down the funnel, their spending is often scrutinized by other functions, questioning marketing’s contribution to the company’s revenue. As a result, CMOs frequently find themselves defending their investments and share of funding.

B2B 177
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue. But payments are just one part of a chain. What’s the next touch point?

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement. This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E

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The Power of Conversation Intelligence

This eBook will answer all your questions and more by providing a complete overview of Conversation Intelligence and its importance in Revenue organizations, delivering impact from your Sales Development Representatives all the way to the C-Suite. Who in the Revenue organization benefits from Conversation Intelligence.

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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How to Identify and Maximize Sales Enablement ROI

More than 75% of high-revenue organizations now invest in sales enablement. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. Get ready to unlock your team’s full potential with ZoomInfo Plays today.

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

Take the next steps from Sales to Revenue Enablement. Keep remote onboarding and training engaging (including SKO). Deliver content and tools sellers will love. Evaluate your technology needs and the questions to ask. You'll learn this and more in this essential guide.

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Drive GTM Efficiency with Tech Stack Consolidation

With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors. Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise.