The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Revenue Multiplier, Not Cost Center: Why Sales Leaders Should Invest in Customer Success

SBI Growth

As a sales leader, you have most certainly heard the words “Customer Success,” especially if you are a sales leader for a subscription-based technology company. Some companies tout customer success as the critical driver of their growth.

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The Revenue-Generating CMO

SBI Growth

Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO. . Download our SBI Magazine Special Issue: Revenue Attribution. What is a revenue-generating CMO? A revenue-generating CMO. Corporate Strategy Magazine Marketing Strategy Sales Strategy SBI on Demand Chief Marketing Officer CMO Customer Lifetime Value increase enterprise value revenue attribution revenue generating cmo revenue growth top cmo

5 Ways Market Leaders Are Driving Revenue Growth in 2021

SBI Growth

What is your plan for achieving your revenue target in 2021? With new logo acquisitions increasingly scarce across industries, market-leading companies have had to reimagine how to go beyond the install base to optimize revenue generation.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How Revenue-Focused CMOs Make Their Number

SBI Growth

It is well-documented that CMOs now need to be revenue generators. The modern-day CMO works with the CRO in driving revenue and making the number. Gone are days of being primarily measured on brand reach and field marketing events. However, in.

Turning the Lights On Revenue-Generating Bottlenecks

Sales and Marketing Management

The post Turning the Lights On Revenue-Generating Bottlenecks appeared first on Sales & Marketing Management. Citrix executive Barry Magee explains that incorporating D&B's Rev.Up

Revenue Functions Staffing-Know the Difference Between Operations and Enablement

SBI Growth

What does 1% mean to you? Does it mean the top wealthiest tier of individuals in the world? Does it mean you are an incredibly high or dismally low performer at something? Or does it bring to mind a particular.

How Fast-Growing Companies Build Revenue Plans

SBI Growth

Regardless of your industry, the number of employees, annual revenue, or any other characteristic, SBI has seen several similarities in how market-leading companies build their revenue plans.

What Is Revenue Marketing?

Sales Hacker

What the heck is revenue marketing? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. What is revenue marketing? Tying sales revenue to marketing activity to prove ROI.

How to Identify and Maximize Sales Enablement ROI

More than 75% of high-revenue organizations now invest in sales enablement. But it’s not enough to simply throw money into a solution; leadership across departments must understand the potential reach of enablement beyond sales performance if they want to maximize its return. The time to optimize is now — this eBook will show you the quantifiable and unquantifiable ROI of sales enablement across business functions.

The Digital Evolution and Its Impact on Revenue Growth in 2021

SBI Growth

One of the main differences this past year was the emphasis on digital strategies geared towards getting closer to the customer rather than traditional cost-cutting. The impact of this is profound, and in industries where getting closer to the customer.

How a Digital Sales Culture Drives Revenue in Key Accounts

SBI Growth

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Tiger Teams ? How Market Leaders Are Organizing Internal Talent for Revenue Growth

SBI Growth

With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base. The need for agility in the execution of customer pursuit efforts has never been greater.

Why CEOs Are Standing Up a Revenue Operations Function

SBI Growth

With Q1 coming to an end, there is no doubt COVID-19 has changed how CEOs are viewing 2020. For many, forecasts have been drastically reduced, Reduction in Forces have been executed, and there is a feeling of uncertainty as to.

The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!

How to Optimize ROI From Revenue Marketing in 5 Steps

SBI Growth

Let’s face it – Don Draper and the Mad Men era didn’t do marketing many favors. Don Draper was a terrible boss and would have made a horrendous CMO. Even if you could get past his heavy drinking, the long.

ROI 205

Accelerating Revenue by Improving the Sales Team’s Agility

SBI Growth

In the world of a sales enablement leader, the primary goal is to keep the sales team efficient and effective. How that goal gets accomplished occurs with consistent resegmenting of the customer base, cleansing the pipeline, and accurately forecasting changes.

The Evolution of Customer Success Managers and Their Impact on Revenue

SBI Growth

We have launched and transformed several Customer Success teams. Typically, for new teams, the focus should be on onboarding, value messaging, and renewals. To effectively execute on this, we develop the talent profiles, build playbooks for the team, and design.

How Europe’s Most Customer-Centric Companies Accelerate Revenue Growth

SBI Growth

In order to truly drive top-line revenue, increase. Being customer-centric can no longer be a company’s competitive advantage. This is especially true in Europe, where we have seen a considerable shift across organizations and their focus on the Customer Experience.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Automate the Revenue Process in 7 Steps

Sales Hacker

Sales teams feel constant pressure to speed up time-to-revenue and quickly close deals. See faster time to revenue. Faster time to revenue. Increasing renewal rate and reducing time to revenue. Automate your sales process to increase win rates and earn more revenue.

Revenue Growth Lessons from an Iconic Financial Services Brand

SBI Growth

On today’s show, we are joined by Vince Lombardo, President of US Payments and Payroll Solutions at Heartland Payment Systems. Over the last two decades, Vince has seen Heartland grow from a startup to a global company with 4,000+ employees.

CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

SBI Growth

The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

How Better Storytelling Generates More Revenue

SBI Growth

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

What Revenue Attribution Can Do for the Board

SBI Growth

Revenue attribution is one of the most important KPIs a board member can review. If your CMO is not currently reporting on revenue attribution, it’s imperative that they start immediately. Download our SBI Magazine Special Issue: Revenue Attribution. Revenue attribution involves.

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

SBI Growth

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

Piloting Revenue Attribution – How Top CMOs Quantify Marketing Impact

SBI Growth

Without revenue attribution, you are exposed—unable to allocate time, money, and resources to the marketing efforts that produce top-line results. algorithmic first touch last touch last=touch linear Marketing marketing strategy Piloting Revenue Attribution revenue attribution revenue attribution model time decay trackingThe buyer’s journey does not follow a linear course.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How ABM Can Help You Drive Revenue in 2020

SBI Growth

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

Where Alignment Means Revenue

Force Management

Join John Kaplan for a discussion on what’s top-of-mind for sales leaders as they work to significantly improve revenue and growth.

How Should I Forecast B2B Marketing’s Contribution to Revenue?

SBI Growth

Article Marketing Strategy 2019 2020 annual planning annual planning meeting annual planning workshop benchmarking budget capacity CMO contribution funnel jenny sung Lead Generation lead generation calculator leads make the number make your number market Marketing marketing strategy Martech number oracle performance research report revenue revenue growth revenue growth diagnostic sales Sales Benchmark Index sbi SBI blog session The Studio top articles variables

Commercial revenue planning: Optimize and automate revenue performance

Anaplan

Continuously improving your revenue plans requires preserving what you’ve learned, building on it, and managing it adeptly. Supply Chain Commercial Revenue Planning revenue acceleration topline revenue growth Transformation

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

2x Your Organic Revenue Growth

SBI Growth

Global Payments literally doubled their revenue growth in a short period of time. Corporate Strategy Podcast Sales Strategy SBI for Private Equity SBI for SMB b2b sales effetctiveness enable Global Sales Force Effectiveness productivity revenue per sales head sales enablement sales force effectiveness sales leader SVP global sales effectiveness

Revenue Attribution: How Modern CMOs Measure and Communicate Marketing’s Value

SBI Growth

Let’s face it—if you don’t have revenue attribution in place, you’re behind the curve. B2B companies are realizing an average lift of 15 to 18 percent in revenue as a result of implementing closed-loop revenue attribution and optimizing investments across.

Survey Results: How Market Leaders Respond to a 33% Drop in New Logo Revenue

SBI Growth

Most companies earn the majority of their revenue from existing customers, and with the recession that began in March 2020, this is truer than ever.

Survey 224

What Big Bets Will You Make to Drive Additional Revenue?

SBI Growth

As budgeting season is in full swing, lofty ambitions for next year’s growth meet the stress of closing the current year on a high note. One of the most significant challenges that a sales leader faces this time of year.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.