The Revenue-Generating CMO

Sales Benchmark Index

Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO. . Download our SBI Magazine Special Issue: Revenue Attribution. What is a revenue-generating CMO? A revenue-generating CMO.

Summer Sales Challenge Grow Revenues

Score More Sales

sales leadership grow revenueDepending on when you are reading this, the Score More Sales Summer Sales Challenge is about to begin or it has begun already. No matter, you can get in on it at any point, although the sooner the better.

Unlocking the Secrets of Revenue Attribution

Sales Benchmark Index

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

How Better Storytelling Generates More Revenue

Sales Benchmark Index

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

7 Must-Have Automated Documents for Sales Success

new revenue growth. Mistakes can be costly, both in terms of lost or delayed revenue. way of revenue attainment, as errors and duplicate invoices. are likely to generate additional manual work for your team, and revenue is more likely to slip through the cracks.

If You Have No Problem with Generating Revenue, You May Have a Pricing Opportunity

Sales Benchmark Index

Are you growing faster than your competitors? Have you started the year off blowing out your plan? If you answer yes, congrats, you have a good “problem” on your hands. What CEO doesn’t want to grow even faster? It gets the.

Where Do Revenue Operations and Revenue Enablement Sit in the Organization?

Sales Benchmark Index

If you follow our Sales Benchmark Index blog, you have read our take on Revenue Enablement in the recent post “Sales Enablement is Dead – The Best Companies are Embracing Revenue Enablement.”. Revenue Enablement sits under the Revenue Operations group.

What Revenue Attribution Can Do for the Board

Sales Benchmark Index

Revenue attribution is one of the most important KPIs a board member can review. If your CMO is not currently reporting on revenue attribution, it’s imperative that they start immediately. Download our SBI Magazine Special Issue: Revenue Attribution. Revenue attribution involves.

Prevent Your Revenue Desk From Becoming the Discount Approval Board

Sales Benchmark Index

If you follow our Sales Benchmark Index blog, you have read our take on enhancing your Deal Desk to a Revenue Desk in the recent post “What Do You Do When Your Deal Desk Is Failing – Set up a.

The Top 5 Technologies to Support Revenue Enablement

Sales Benchmark Index

Your buyers are behaving differently. Now more than ever, they have access to increasing amounts of intelligence and will scrutinize every aspect of your solution against your competitors. Recently, HBR identified 40 unique points of value that your buyers consider before.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In this webinar, we will: Discuss the 5 basic layers of a growth-focused revenue tech stack.

The Expectations Treadmill for Aggressive Revenue Growth

Sales Benchmark Index

Revenue growth trumps profits. And there’s no time to waste when it comes to revenue growth. Corporate Strategy Magazine aggressive revenue growth Growth Methodology revenue growth methodology sales strategySlow and steady no longer suffices.

Attributing Revenue to Non-Digital Interactions

Sales Benchmark Index

For example, as a B2B marketer you want to track revenue attribution. “Everything should be made as simple as possible, but not simpler.” Albert Einstein’s famous aphorism originally applied to scientific principles but it’s valuable in many walks of life.

2x Your Organic Revenue Growth

Sales Benchmark Index

Global Payments literally doubled their revenue growth in a short period of time. Joining us for today’s show is Jason Close, a key member of the team working behind the scenes of the successful Global Payments growth story.

Best Practices in Marketing Revenue Attribution

Sales Benchmark Index

In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

Identify your reps’ key sales skills that drive revenue. A great sales team starts with a manager who’s a great coach. You can manage activities and processes but people need to be guided to reach their full potential. This means coaching.

Translate Your Marketing Budget into Revenue Growth

Sales Benchmark Index

Modern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings.

Igniting Revenue Growth With a New Product

Sales Benchmark Index

Magazine Product Strategy new product development product development program launch Revenue Growth Methodology

How a Chief Revenue Officer Tackles Company Mergers

Sales Benchmark Index

Today Meredith Kildow, Chief Revenue Officer of Consilio, joins us to discuss the ramifications of being a sales leader and how to design, manage and execute the integration effort when you combine multiple sales forces over time in a series.

Revenue Attribution: Connect the Dots between Marketing Spend and Revenue

Sales Benchmark Index

We are going to take a deep dive into one of the hottest topics in B2B Marketing: Revenue Attribution. . Simply put, Revenue Attribution. Corporate Strategy Marketing Strategy Podcast how to marketing attribution marketing roi milan malivuk revenue attribution

In the Race to Win More Customers, Sales Needs Digital Transformation

strong productivity, and drive revenue. rubber hits the road, and revenue is made, deferred, or lost. 1 Online: getconga.com | Twitter: @getconga WHITE PAPER | THE CONGA SURVEY: INSIGHTS ON THE STATE OF DIGITAL TRANSFORMATION WHITE PAPER THE CONGA SURVEY: INSIGHTS ON THE.

Not All Revenue Growth is Created Equal

Sales Benchmark Index

I’m excited to introduce a Chief Executive Officer who knows how to direct his sales force to the highest opportunity revenue sources. Executive leaders of every function should prepare to take notes from today’s guest who will share how to.

Product Leaders: Influence the Revenue Planning Process to Showcase Your Value

Sales Benchmark Index

It’s a late June morning and your shoes stick to the hot, gooey parking lot asphalt as you head toward your building. Despite the inferno underfoot, a chill progressively takes hold as you enter. When the elevator announces your arrival.

It’s The Revenue, Stupid

The Pipeline

As in music, there are many genres, but in the end, there is good music or bad music; there is successful selling, or unsuccessful selling, the rest is theater, theater that distracts from the core issues: Revenue. Revenue (as long as it is attained legally and ethically) is revenue.

If the Whole Company Supported Revenue Generation

Score More Sales

If the whole, entire company supported revenue generation, how strong would your customer care or customer service team be? If everyone supported revenue generation, how easily could we detect a disgruntled customer about to leave us?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Building a Believable Revenue Attribution Model

Sales Benchmark Index

Magazine Marketing Strategy SBI for SMB events field marketing events how to track direct mail how to track field marketing how to track tradeshow Marketing marketing strategy non-digital marketing interactions revenue attribution revenue attribution model tracking tradeshow

What Do Private Equity Firms Look for in a Revenue Leader?

Sales Benchmark Index

Overview of today’s environment: In today’s highly competitive, fast-paced, and complex business environment, traditional sales leaders are being upgraded to revenue leaders. Revenue leaders are.

Why CEOs Are Skeptical About Revenue Attribution

Sales Benchmark Index

Corporate Strategy Magazine Marketing Strategy SBI for SMB ceo CEO Approval Marketing marketing strategy product Product Leader revenue attribution revenue attribution model revenue generating cmo revenue growth top cmo win over

Field Marketing: A Measurable Difference in Pipeline and Revenue

Sales Benchmark Index

Corporate Strategy Podcast Sales Strategy b2b marketing Field Marketing genesys revenue contribution ted hunting vice president of marketing

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration.

Focus on the Real Drivers of Revenue Growth

Sales Benchmark Index

Access the latest hbspt.cta.load(23541, 'b3b0ba05-3172-4e97-8fd8-29d6273cafc2', {}); Corporate Strategy Podcast Uncategorized ceo chief executive officer revenue growthJoining us for today’s show is Bryan Adams, the co-founder and Managing Partner for Integrity Marketing Group.

Revenue Attribution Tools of the Trade

Sales Benchmark Index

The best marketing teams have risen above being a cost center and moved on to become a revenue driver. Corporate Strategy Magazine Marketing Strategy bizable Marketing marketing strategy revenue attribution revenue attribution model revenue growth technology

Financial Services: 2018 Revenue Growth Trends in Financial Services

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Each financial services company recently assessed their company’s revenue growth capabilities with a Revenue Growth Diagnostic. Article Marketing Strategy Revenue Growth Assessment Revenue Growth Methodology Sales Strategy Corporate Strategy finance financial services marketing strategy Matt Slonaker Product Strategy revenue growth sales strategy

Trends 177

10 Ways to Upgrade Your Deal Desk to a Highly Productive Revenue Desk

Sales Benchmark Index

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Sales Coaching Strategies to Increase Your Team's Revenue

Speaker: Steve Benson, Founder and CEO, Badger Maps

Grow Revenues With Customer Success

Sales Benchmark Index

Today’s topic is dedicated to growing revenues with Customer Success. Our guest is Natalie Fedie, a Vice President of Customer Success who knows how to proactively manage the customer life cycle to grow revenue.

10 Metrics to Add to Your Dashboard When Struggling with Portfolio Monitoring and Revenue Optimization

Sales Benchmark Index

Driving consistent organic revenue growth is a necessity given the high multiples that are being paid. Today many private equity firms are looking to improve the operating efficiency of their portfolio companies.

You’re Done with the Revenue Plan; What’s Next?

Sales Benchmark Index

“Hello 2019, we’ll be right with you!”. Most of my clients have been in non-stop planning meetings since mid-August and earlier. Long days of adjusting and readjusting budgets and expectations. New tools make the process easier, however the resource allocation decisions.

Multi-touch Revenue Attribution: Quantify Marketing’s Impact

Sales Benchmark Index

Revenue attribution is one of the most important KPIs a board member can review. If your CMO is not currently reporting on revenue attribution, it’s imperative that they start immediately. Download our SBI Magazine Special Issue: Revenue Attribution. As marketers, we.