Revenue Multiplier, Not Cost Center: Why Sales Leaders Should Invest in Customer Success

Sales Benchmark Index

As a sales leader, you have most certainly heard the words “Customer Success,” especially if you are a sales leader for a subscription-based technology company. Some companies tout customer success as the critical driver of their growth.

How Revenue-Focused CMOs Make Their Number

Sales Benchmark Index

It is well-documented that CMOs now need to be revenue generators. The modern-day CMO works with the CRO in driving revenue and making the number. Gone are days of being primarily measured on brand reach and field marketing events.

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The Revenue-Generating CMO

Sales Benchmark Index

Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO. . Download our SBI Magazine Special Issue: Revenue Attribution. What is a revenue-generating CMO? A revenue-generating CMO.

How a Digital Sales Culture Drives Revenue in Key Accounts

Sales Benchmark Index

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Revenue Growth Lessons from an Iconic Financial Services Brand

Sales Benchmark Index

On today’s show, we are joined by Vince Lombardo, President of US Payments and Payroll Solutions at Heartland Payment Systems. Over the last two decades, Vince has seen Heartland grow from a startup to a global company with 4,000+ employees.

Accelerating Revenue by Improving the Sales Team’s Agility

Sales Benchmark Index

In the world of a sales enablement leader, the primary goal is to keep the sales team efficient and effective. How that goal gets accomplished occurs with consistent resegmenting of the customer base, cleansing the pipeline, and accurately forecasting changes.

Revenue Functions Staffing-Know the Difference Between Operations and Enablement

Sales Benchmark Index

What does 1% mean to you? Does it mean the top wealthiest tier of individuals in the world? Does it mean you are an incredibly high or dismally low performer at something? Or does it bring to mind a particular.

Tiger Teams ? How Market Leaders Are Organizing Internal Talent for Revenue Growth

Sales Benchmark Index

With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base. The need for agility in the execution of customer pursuit efforts has never been greater.

Summer Sales Challenge Grow Revenues

Score More Sales

sales leadership grow revenueDepending on when you are reading this, the Score More Sales Summer Sales Challenge is about to begin or it has begun already. No matter, you can get in on it at any point, although the sooner the better.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How ABM Can Help You Drive Revenue in 2020

Sales Benchmark Index

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

How Should I Forecast B2B Marketing’s Contribution to Revenue?

Sales Benchmark Index

What Big Bets Will You Make to Drive Additional Revenue?

Sales Benchmark Index

As budgeting season is in full swing, lofty ambitions for next year’s growth meet the stress of closing the current year on a high note. One of the most significant challenges that a sales leader faces this time of year.

CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

Sales Benchmark Index

The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Unlocking the Secrets of Revenue Attribution

Sales Benchmark Index

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

How Better Storytelling Generates More Revenue

Sales Benchmark Index

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

The Evolution of Customer Success Managers and Their Impact on Revenue

Sales Benchmark Index

We have launched and transformed several Customer Success teams. Typically, for new teams, the focus should be on onboarding, value messaging, and renewals. To effectively execute on this, we develop the talent profiles, build playbooks for the team, and design.

So, Where’s The Revenue?

The Pipeline

Despite all the tools, processes, enablement initiative, and more, more and more are asking “So, where’s the revenue?” The post So, Where’s The Revenue? By Tibor Shanto.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How Marketing Can Drive Revenue Through an Optimized Channel Partner Program

Ben Redfield

Here’s a channel marketing problem that every revenue-focused marketing leader should have a plan to solve: A sustainable (read: profitable) channel sales strategy must require each partner to sign up for and then meet a revenue target.

What Revenue Attribution Can Do for the Board

Sales Benchmark Index

Revenue attribution is one of the most important KPIs a board member can review. If your CMO is not currently reporting on revenue attribution, it’s imperative that they start immediately. Download our SBI Magazine Special Issue: Revenue Attribution. Revenue attribution involves.

Where Do Revenue Operations and Revenue Enablement Sit in the Organization?

Sales Benchmark Index

If you follow our Sales Benchmark Index blog, you have read our take on Revenue Enablement in the recent post “Sales Enablement is Dead – The Best Companies are Embracing Revenue Enablement.”. Revenue Enablement sits under the Revenue Operations group.

2x Your Organic Revenue Growth

Sales Benchmark Index

Global Payments literally doubled their revenue growth in a short period of time. Joining us for today’s show is Jason Close, a key member of the team working behind the scenes of the successful Global Payments growth story.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Attributing Revenue to Non-Digital Interactions

Sales Benchmark Index

For example, as a B2B marketer you want to track revenue attribution. “Everything should be made as simple as possible, but not simpler.” Albert Einstein’s famous aphorism originally applied to scientific principles but it’s valuable in many walks of life.

Purchase Segmentation – The Key to Revenue Growth

Sales Benchmark Index

It’s Sunday, April 14th. It’s no ordinary Sunday. Today is the final round of the Masters, and Tiger Woods is in contention. The fans have showed up in the thousands at Augusta National to witness history. After a converting a.

Translate Your Marketing Budget into Revenue Growth

Sales Benchmark Index

Modern marketing organizations operate as revenue centers, not cost centers. CEOs at top-performing companies utilize revenue attribution to understand which activities produce revenue bookings.

How CMOs Can Increase Revenue by 40% by Leveraging Customer Experience

Sales Benchmark Index

Historically, discussions about “the customer experience” have been code for “let’s talk about some quick wins to improve our renewal rates before the end of the next quarter.” ” But more recently, CX has joined product, marketing, and sales as another.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Igniting Revenue Growth With a New Product

Sales Benchmark Index

Magazine Product Strategy new product development product development program launch Revenue Growth Methodology

Aligning Your Sales Enablement Charter to the New Revenue Plan

Sales Benchmark Index

The Global COVID-19 Pandemic has shaken the economy and organization’s Revenue Plans. “Adapt or Perish, now as ever, is nature’s inexorable imperative” – H.G. Wells. The beginning of 2020 has been the epitome of this famous quote.

Best Practices in Marketing Revenue Attribution

Sales Benchmark Index

In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo.

Not All Revenue Growth is Created Equal

Sales Benchmark Index

I’m excited to introduce a Chief Executive Officer who knows how to direct his sales force to the highest opportunity revenue sources. Executive leaders of every function should prepare to take notes from today’s guest who will share how to.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

The Top 5 Technologies to Support Revenue Enablement

Sales Benchmark Index

Your buyers are behaving differently. Now more than ever, they have access to increasing amounts of intelligence and will scrutinize every aspect of your solution against your competitors. Recently, HBR identified 40 unique points of value that your buyers consider before.

What Your CRO Needs From Revenue Ops for SKO

Sales Benchmark Index

It’s the culmination of months of strategic planning and the catalyst for next year’s revenue growth plan. Sales Kickoffs are right around the corner. It’s a tremendous opportunity to align your commercial organization and energize reps about this year’s new.

Revenue Attribution: Connect the Dots between Marketing Spend and Revenue

Sales Benchmark Index

We are going to take a deep dive into one of the hottest topics in B2B Marketing: Revenue Attribution. . Simply put, Revenue Attribution. Corporate Strategy Marketing Strategy Podcast how to marketing attribution marketing roi milan malivuk revenue attribution

Prevent Your Revenue Desk From Becoming the Discount Approval Board

Sales Benchmark Index

If you follow our Sales Benchmark Index blog, you have read our take on enhancing your Deal Desk to a Revenue Desk in the recent post “What Do You Do When Your Deal Desk Is Failing – Set up a.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.