The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Tiger Teams ? How Market Leaders Are Organizing Internal Talent for Revenue Growth

SBI Growth

With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base. The need for agility in the execution of customer pursuit efforts has never been greater.


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Revenue Attribution Tools of the Trade

SBI Growth

The best marketing teams have risen above being a cost center and moved on to become a revenue driver. Corporate Strategy Magazine Marketing Strategy bizable Marketing marketing strategy revenue attribution revenue attribution model revenue growth technologyMaking that transition is no easy task in today’s business environment of shrinking marketing budgets and extraordinary channel noise. Organizations need.

A Sales Enablement Tool for the CEO

SBI Growth

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In the Race to Win More Customers, Sales Needs Digital Transformation

strong productivity, and drive revenue. rubber hits the road, and revenue is made, deferred, or lost. be empowered with better tools and improved automation to.

How ABM Can Help You Drive Revenue in 2020

SBI Growth

It’s coming up on the end of the third quarter and demand generation at the top of the funnel has been cooling off. As the leader of a marketing organization, you are getting pressure from the top to make changes.

How Market-Leading CEOs Use Data to Drive Dynamic Revenue Planning

SBI Growth

Article Go-To-Market Strategy 2020 2021 account annual planning b2b b2b blog bookings business ceo chad wittenborn chief executive officer consulting blog consulting firm coverage data director dynamic revenue planning tool forbes consulting make the number make your number Marketing planning potential spend propensity to buy revenue growth revenue planning sales Sales Benchmark Index sbi SBI blog segmentation strategy top articles

Purchase Segmentation – The Key to Revenue Growth

SBI Growth

It’s Sunday, April 14th. It’s no ordinary Sunday. Today is the final round of the Masters, and Tiger Woods is in contention. The fans have showed up in the thousands at Augusta National to witness history. After a converting a.

How Customer-Centric CEOs Grow Revenue Faster Than the Competition

SBI Growth

Did you know that 70% of the buying experience is based on how the customer feels they are treated? Failing to deliver a good customer experience – from the customer’s perspective – has real consequences. The good news is, if a.

Aligning Your Sales Enablement Charter to the New Revenue Plan

SBI Growth

The Global COVID-19 Pandemic has shaken the economy and organization’s Revenue Plans. “Adapt or Perish, now as ever, is nature’s inexorable imperative” – H.G. Wells. The beginning of 2020 has been the epitome of this famous quote.

4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Join Co-Founder and Co-CEO of Predictable Revenue Collin Stewart to learn how to use this formula to fast-track your startups’ growth journey.

The Top 5 Technologies to Support Revenue Enablement

SBI Growth

Your buyers are behaving differently. Now more than ever, they have access to increasing amounts of intelligence and will scrutinize every aspect of your solution against your competitors. Recently, HBR identified 40 unique points of value that your buyers consider before.

Prevent Your Revenue Desk From Becoming the Discount Approval Board

SBI Growth

If you follow our Sales Benchmark Index blog, you have read our take on enhancing your Deal Desk to a Revenue Desk in the recent post “What Do You Do When Your Deal Desk Is Failing – Set up a.

31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Both of these points lead to increased revenue for your brand, which is the ultimate goal for any business. PPC marketing tools. SEO tools.

Product Leaders: Influence the Revenue Planning Process to Showcase Your Value

SBI Growth

Article Product Strategy "A-Player" A-Players annual revenue plan CMO create your plan credits executive floor generate revenue growth harvest hit your number jeff traenkner june launch leader maintenance make your number Marketing marketing team morning plan product Product Leader products Q2 revenue revenue plan revenue plan matrix tool roles sale sales leader sales role sbi teams

The Critical Role of the Front Line Sales Manager

Sales managers play an integral role in improving reps’ performance and growing an organization’s revenue. However, they often face a number of challenges, starting with a lack of training and preparation for their responsibilities to overseeing large, globally-dispersed teams. Internal Showpad research reveals a day in the life of today’s sales managers and how they can lead more effectively with the right tools and support.

Get Busy Growing or Get Busy Dying: How to Evaluate Growth Levers for 2022

SBI Growth

Is your company enjoying the economic boom the economy is experiencing? 2021 has been a good year for the market with major stock markets up 15-18% year-to-date. This momentum has resulted in companies making bold moves to capture the opportunity.

A Tool to Help Improve Sales Revenue Planning

SBI Growth

Annual planning is on the horizon. The process begins in much the same way it did last year for many organizations. Oftentimes the interchange between the senior management and sales leadership is the same. From year to year there is little to no change. CEO CEO Resources sales planning

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You’re Done with the Revenue Plan; What’s Next?

SBI Growth

New tools make the process easier, however the resource allocation decisions. “Hello 2019, we’ll be right with you!”. Most of my clients have been in non-stop planning meetings since mid-August and earlier. Long days of adjusting and readjusting budgets and expectations.

How the “Digital First” Failure Has Driven a Revenue-Generating Customer Experience

SBI Growth

What Is Digital First? Digital first is a marketing concept created to reach consumers on digital platforms. The intent of digital first was to optimize content through digital channels. It was a response to the demand to reach consumers on the.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

10 Ways to Upgrade Your Deal Desk to a Highly Productive Revenue Desk

SBI Growth

Article Corporate Strategy Revenue Growth Assessment Revenue Growth Methodology competitor deal desk deal terms kpi KPIs larger deals management software personas plays problem proposal language revenue desk revenue desk strategic planning tool sales cycle spencer anderson standardize win rates

Reinvigorate Your SKO with a 3 Phase Evolution to a Revenue Acceleration Summit

SBI Growth

We all know the typical schedule and flow of these events. A recap of last year’s performance. Product leaders talking through future product launches that reps cannot sell yet. A guest speaker to drive excitement into the team for the.

Top Sales Tools of 2020

Smart Selling Tools

The Top Sales Tools of 2020. I’m suggesting you think through the challenges that keep your sales teams from generating as much revenue as they can, and seek out the solutions that will help. Nancy Nardin Founder, Smart Selling Tools.

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Use This Tool to Calculate Lead to Revenue


Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. Problem is, most lead to revenue calculators out there are overly simplistic. A useful lead to revenue calculator includes all critically important metrics—including the impact of lead qualification and lead nurturing—on bottom line results. A good one differentiates between prospects and SQLs—which have way different potentials to impact revenue.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

The Ultimate Revenue Intelligence Value Estimation Calculator


It has become increasingly difficult for B2B buyers of sales and revenue technologies to justify and make a new business purchase in today’s business environment. Sales reps have too many tools.

So, Where’s The Revenue?

The Pipeline

Despite all the tools, processes, enablement initiative, and more, more and more are asking “So, where’s the revenue?” The post So, Where’s The Revenue? By Tibor Shanto. When you look at a football team, you would figure that if a team is in possession more time, running more yards than before, you would see more touchdowns and wins.

Top 10 Social Selling Tools


Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Top Ten Social Selling Tools: 1. Hootsuite is the most popular tool for sharing and managing your posts across platforms. It is also an effective tool for social listening – or keeping track of prospects’ online conversations about your industry and brand. The Sales Navigator isn’t the only useful social selling tool that LinkedIn offers.

Top Sales Tools of 2020 and the Digital Sales Revolution

Smart Selling Tools

Top Sales Tools of 2020 and the Digital Sales Revolution. Today, I’m announcing the solution providers I’ve selected for the final cut of the Top Sales Tools of 2020 list. Be sure to do yourself a favor and check-out the Top Sales Tools of 2020 Final Cut Guide.

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7 Must-Have Automated Documents for Sales Success

CRM) platforms, lead funnel strategies, and new communications tools to accelerate. document automation tools, which reduce manual work, improve data quality, and. have tools in place to gather insights into their. Quotes and proposals should be considered marketing tools, with.

Does Social Media Really Generate Revenue?


To understand the connection between social following and revenue, ZoomInfo queried our database of over 14 million businesses to identify companies with above-average revenue, relative to their industry, and looked at their Twitter & Facebook followers.

Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Organizations of all sizes must begin planning now for jump-starting their revenue engines when we emerge from this crisis. ENGAGE: Leverage the Right Engagement Tools to Drive Sales.

Revenue Attribution: The Missing Link to Your Marketing-Sales Interlock

SBI Growth

Revenue attribution is a challenging topic. Marketers are always looking for ways to demonstrate that their investments are connected to revenue generation. New tools allow marketers to leverage metrics that show how various marketing investments impact the company. Corporate Strategy Magazine Marketing Strategy SBI for SMB attribution modeling buyer's journey Marketing marketing strategy revenue attribution revenue growth time decay revenue attribution

What Is the Connection Between Setting a Product Vision and Revenue Growth?

SBI Growth

You’re 6 months out from the launch of an exciting new product, and your CEO wants to talk about it. As Product leader, you’ve been planning this launch over the last 6 months, and everything is right on schedule.

How B2B Marketers Drive Measurable Revenue Growth?

SBI Growth

Today we demonstrate how to design marketing campaigns that generate revenue. It is hard to execute a Marketing Strategy to grow revenue faster than your competitors. The Revenue Growth Diagnostic tool will help you assess your marketing strategy to pinpoint keys to.

Revenue Attribution: The Missing Link to Your Marketing-Sales Interlock

SBI Growth

Revenue attribution is a challenging topic. Marketers are always looking for ways to demonstrate that their investments are connected to revenue generation. New tools allow marketers to leverage metrics that show how various marketing investments impact the company. Corporate Strategy Magazine Marketing Strategy SBI for SMB attribution modeling buyer's journey Marketing marketing strategy revenue attribution revenue growth time decay revenue attribution

The Great Resignation: How Commercial Leaders Are Navigating Talent Challenges

SBI Growth

The Impact of ‘The Great Resignation’ Despite record unemployment levels in 2020, the pandemic had led many professionals to reassess their career goals and job satisfaction, with 40% of global workers considering leaving their employer before the end of the year.1.

How to Drive Revenue With PartnerOps

Sales Hacker

Building the right partner tech stack can dramatically increase the revenue flowing from your partners, even if your partnership team is small. The growing role of partnerships in driving revenue. Identifying and signing more of the right partners is key to driving more revenue.

Transform Your Tactical Sales Operations Group into a Strategic Revenue Operations Function

SBI Growth

Article Revenue Growth Assessment Revenue Growth Methodology Sales Strategy charter customers garrett ryan initiative impact tool new charter operation operations ops partner re-brand sales Sales Force sales manager sales managers sales ops sales ops team sales rep sales reps SFDC strategic tacticalNobody wants to be the bad guy. Setting up rules and guidelines for the sales force to follow feels an awful lot like being a parent to a group of rowdy teenagers.

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