January, 2024

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Achieving Sales Team Excellence – the Motivation Competency

Anthony Cole Training

The dream of every dedicated sales leader and the key to achieving sales team excellence is understanding what drives and inspires their people to perform at their highest potential. What are the competencies and behaviors of those leaders who seem so talented at helping others achieve their very best? We rely on the pioneer and #1 sales management evaluation by Objective Management Group to help understand exactly what it takes to ‘motivate’ a sales team.

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4 Tips to Effectively Implement GenAI Across Sales Processes

SBI Growth

We’ve all heard stories of how generative AI has been amazing for so many people out there, with some companies using the technology to create significant gains in productivity. But chances are that you may not be able to picture what complete integration of generative AI across sales processes looks like.

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Selling Is Not About Your Product or Service

Sales and Marketing Management

Product-led sales no longer works in an era of self-educated buying teams. Julie Thomas discusses the new era of value selling. The post Selling Is Not About Your Product or Service appeared first on Sales & Marketing Management.

Education 257
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How Driving Down the Highway Will Help You Close More Sales

Understanding the Sales Force

Have you ever been on the road, lost in thought, just driving down the highway (oh-oh, already sounds like a country song), when you realized you blew past your exit about thirty miles ago? One minute ago everything was perfect and then, all of a sudden, reality sets in and you’ve traveled an hour out of your way. That exact same thing happens to salespeople on their sales calls.

Closing 220
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Overwhelmed With Your Goals? Do This!

Mr. Inside Sales

Happy New Year! Overwhelmed by all your “to-do” goals? If so, then take a tip from Brian Tracy and do this: Make a list of your top ten goals for the year. Think about what’s most important to you in the different areas of your life and write down ten things. Next, prioritize that list so that the most important goal is number one. Then: throw away the other nine goals and make a commitment to making that number one goal a reality in the next twelve months.

More Trending

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The Key to Accelerating Your Sales Initiative

Force Management

A sales training initiative is a big investment - one you want to ensure provides a long-term return. The key to ensuring a return on the investment is increasing the breadth and depth of your engagement, ensuring long-term adoption and extending training to all customer-facing professionals, not just the direct sales team. Today’s top enablement teams are expanding their efforts to a wider set of roles to ensure new strategies permeate into the daily sales motion.

Lead Gen 125
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Are Your Salespeople ATMs?

Anthony Cole Training

Bank ATMs (Automatic Teller Machines) have been around for a while.According to Investopedia, Barclays Bank of London in 1967 was the first to have an ATM in use. I remember using my first ATM – Jeanie Machine – in Cincinnati in 1979. But the ‘ATMs’ I’m referring to have been around, well a long, long, long time.

Banking 319
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Targeting That Blows Your Targets Away

Steven Rosen

Helen Fanucci , a sales leader with 25+ years in the high-tech industry and author of “Love Your Team: A Survival Guide for Sales Managers in a Hybrid World.” discusses the importance of trust in sales, effective targeting strategies, and the role of collaboration in team selling. Helen emphasizes the need for accountability, tough love in leadership, and the value of introducing oneself to the team.

Intent 156
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Aligning Your Sales Process to the Buyer's Journey

The Center for Sales Strategy

Are you tired of struggling to close deals and wondering why your sales process is not bringing in the results you desire? It's time to align your sales process to the buyer's journey. By understanding the stages your customers or clients go through before making a purchase, you can effectively tailor your sales approach to meet their needs and expectations.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Tips for Building a Strong Partner Ecosystem

Sales and Marketing Management

Many B2B companies are building better-balanced partner programs that can maximize channel revenue. They're not abandoning underperformers, they're building them up. Here are three ways to build a stronger partner ecosystem. The post Tips for Building a Strong Partner Ecosystem appeared first on Sales & Marketing Management.

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How to Plan Engaging Sales Meetings that Motivate Your Team

SBI Growth

If you have ever run a sales meeting, you know that most salespeople aren’t thrilled to attend and prefer to spend time selling. However, with the right approach, sales meetings are an excellent opportunity to transform your team into high-performers fueled by a shared vision of success. Let’s look at what you can do as a sales manager to create an environment where your team actively participates, embraces new ideas, and emerges with a renewed sense of purpose.

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How to Handle, “We’re Already Working with Someone.”

Mr. Inside Sales

I don’t know why sales reps still have trouble handing this typical blow off. They know it’s coming; they get it daily or weekly, yet many still struggle to handle it effectively. The way to not only handle it, but to overcome it is to be prepared in advance with a proven, scripted approach. Like this: “I’m sure you do, and that’s why I’m calling you today.

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Strong Sales Performance Management Begins with Setting Standards

Anthony Cole Training

The sales performance management activities that we are performing today are creating the results we are achieving today. Many or few, consistent or irregular, planned or impromptu, the sales performance management activities that we, as sales managers, use to motivate, train and hold our sales team accountable are at least partly responsible for the success or lack of success of those we manage.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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SMEI Launches Exclusive New AI Group for Sales & Marketing

SMEI

Willis Turner, President & CEO of SMEI This video was produced using an AI Avatar of Willis Turner and text to voice. “As a community, we can come together and learn to adopt AI tools to be better contributors as sales and marketing professionals. I hope you’ll join us on this exciting journey today!” -Willis Turner, President & CEO, SMEI Learn More About Sales & Marketing AI Vanguards!

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Turning Vision into Action

Steven Rosen

Keith Rzucidlo , Vice President of Sales at Miller Electric, joins the Sales Leadership Awakening podcast to discuss how to turn visions into actions in sales leadership. Keith shares the importance of patience and reflection in driving behavior change and advises sales leaders on coaching and change management. “I think framing it up in a manner that would resonate with them was the critical piece.” – Keith Rzucidlo on implementing change and effective coaching across existing sales leade

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6 Techniques for Using User-Generated Content in Marketing

Sales and Marketing Management

Because potential customers trust what real customers say about a product or service more than branded messages, user-generated content can create the strongest brand impression. The post 6 Techniques for Using User-Generated Content in Marketing appeared first on Sales & Marketing Management.

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[Testing] Where do you invest when business slows down? (Clone)

SBI Growth

Discover unique research resources that aid you and your team in implementing innovative strategies to reach your growth objectives, optimize commercial productivity, boost sales, and foster organizational growth

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How Our Veterinarian Can Help Improve Your Win Rate

Understanding the Sales Force

Back in August, I wrote an article about Dinger’s torn ACL and how the Veterinarian went about her sales process to strongly recommend (sell us) the most expensive surgery. She also set expectations by telling us that when a dog tears one ACL, it’s not uncommon for them to tear the other ACL. When Dinger was fully recovered from his surgery, and on the very first day he was allowed to chase a ball, he tore the other ACL while he was returning the ball to me.

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A Non-Disruptive Transformation for Community Banks

Anthony Cole Training

For centuries, community banks have invested in their local communities and promoted relationship banking. They have been founded on the bank's knowledge of community families, their spending histories, or their small business's finances. Enter the world of high-speed tech, digital banks and AI, offering options never even dreamed about ten years back.

Banking 60
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International Sales & Marketing Certification Ceremony

SMEI

On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. (SCPM – SMEI Certified Professional Marketer -) for students of Course 22 of the High Quality Program, Marketing Major of Ton Duc Thang University at No. 19 Nguyen Huu Tho, Tan Phong Ward,

Marketing 266
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Sales climate warming?

Sales 2.0

We may be entering a “new, new era” of selling—an era that takes us back to good old-fashioned relationship selling. Up to this point many of the tools available to sales teams have encouraged volume-based sales techniques, like mass emailing and cold calling. But as more and more salespeople use these tools, buyers have become inundated with low value communication.

Lead Rank 195
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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The Importance of Evidence

Bernadette McClelland

The Importance of Evidence Just as in a criminal case, evidence provides the facts as to whether someone is guilty or not, or whether something is true or not. In our personal lives, evidence does exactly the same – provides the facts. It is, in its simplest form, information that supports or refutes a belief or a proposition. So whether you are: doubting yourself as to whether you have the goods or not feeling uncertain about your skillset not being up to par second guessing your abilitie

Hiring 195
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Is Email the Best Way to Engage With an Audience?

Smooth Sale

Image – CC0 License Attract the Right Job or Clientele: Is Email the Best Way to Engage With an Audience? Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront.

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Sales Process for the Anti-Sales Process Crowd

Understanding the Sales Force

Earlier this week, I was interviewed by John Radkins, for his Sales Machine Blog, and he asked me to explain sales process for those who don’t want to be restricted by sales process. I’ll repeat the explanation here because it is a perfect analogy for people who don’t like the implication of a sales process, and it comes from a different perspective than I’ve previously shared.

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Designing a Customer-Centric Service and Support Organization

Sales and Marketing Management

When building a customer-centric organizational structure, service leaders must consider designs that facilitate reps’ easy understanding of customer context in order to provide a quick resolution and break down silos between functions such as sales, marketing and product that hamper access to this knowledge. The post Designing a Customer-Centric Service and Support Organization appeared first on Sales & Marketing Management.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. With a multitude of candidates vying for the same positions, having a resume that not only showcases your experience but also highlights your unique qualifications is key. This is where professional certification comes into play, serving as a significant differentiator that can set you apart from the competition.

Marketing 219
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AI Oil

Sales 2.0

Data has been called the “new oil” because of its value to today’s computer systems. When it comes to AI, data is critical. AI needs huge amounts of data for training. Essentially ChatGPT is now giving us access to a portion of the knowledge out there on the Internet (which is a lot—at least 1,200 petabytes.) For many of us our focus over the last several months has been how to develop the best prompts to get the best responses from ChatGPT.

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Listen: How AI Can Help Drive Your Sales Engine

SBI Growth

AI development continues at a breakneck pace, with the number of use cases increasing by the day. This raises the question for many Go-to-Market (GTM) leaders: how do we use AI to help sales? How do we ensure smooth adoption of AI? And what value does it bring to the business?