Education Related Topics 
Partners in Excellence
FEBRUARY 14, 2023
Hank Barnes wrote a brilliant post, “ A Question Of Prospect Education ” It’s an important post, be sure to read it. When we educate our customers, whether inbound or outbound, we tend to educate our customers on “Why buy us!” This is the critical part of their education process on how do buy.
Sales and Marketing Management
FEBRUARY 11, 2019
Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Reaching More Educated Buyers. Reaching educated buyers is ultimately about providing helpful resources when they need it most.
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Selling Energy
AUGUST 7, 2021
Education is a large part of our work at Selling Energy, so I found this blog by Seth Godin especially interesting. In terms of what we call “education,” how effective has it been? Should education be about keeping score, fitting a mold or connecting the dots?
The Pipeline
OCTOBER 2, 2017
Many in sales will agree that it is the role of a seller to educate their buyer, the question is how that is done. These educators, the best educators, start with engagement. As with most good education, it has a purpose and a destination, so should your sales meetings. No engagement = no understanding = no purchase.
Speaker: Sandi Lin & Linda Schwaber-Cohen
In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. Sandi and Linda dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.
MTD Sales Training
JULY 2, 2019
Could it be possible that if we were to dig a little deeper with the prospect, we could see chances to build a relationship and maybe educate them on new ideas and different perspectives for their business? Your education in terms of new ideologies may well open their mind to new initiatives. Bit is that always the case? Happy Selling!
Sales and Marketing Management
FEBRUARY 15, 2021
Since we can’t bring our sellers together, how do we continue to inspire, connect and educate them in a purely virtual world? In addition to inspiring sellers, another key to activating sellers and facilitating a rapid start is informing and educating them on key strategic initiatives important to the organization's success.
Speaker: Daniel Quick, Head of Customer Education, Asana
In this webinar, Daniel Quick, the Head of Customer Education at Asana, will share how he brings his background in game design into the Customer Education experience at Asana, and help you do the same. That’s why Asana’s products and programs regularly feature a dash of whimsy and seek to delight customers at every turn.
Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly
Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Smashfly’s phased approach to expanding their Customer Education offerings. Why customer success and scaled education programs go hand-in-hand. Can't make it?
Advertiser: ZoomInfo
Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.
Speaker: Skilljar Experts
Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. The best onboarding programs have a super power: they’re constantly improving. In our upcoming webinar, we’re going to share these learnings with you.
Speaker: Bryan Naas, VP of Sales Productivity at Braze
Use B2B Marketing Zone's webinars to earn continuing education credits! How to effectively manage your content for maximum impact. April 6, 2021 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
Use B2B Marketing Zone's webinars to earn continuing education credits! How to utilize partner enablement to not only survive but thrive. February 9, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Use B2B Marketing Zone's webinars to earn continuing education credits! How to perform a team alignment checkup - are your teams truly aligned? July 1st, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. Our CEUs count toward the American Marketing Association's Professional Certified Marketer (AMA PCM®) program.
Speaker: Brian Carroll, CEO and Founder of markempa
Use B2B Marketing Zone's webinars to earn continuing education credits! Design email/marketing messages with empathy that resonate with core emotional drivers for a more impactful content automation strategy. July 14, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.
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