Feature/Benefit – Or – Feature/Price

The Pipeline

Every tribe has its myths, collective beliefs, and things they claim to believe, things they avoid or adhere to, for sales the concept of Feature/Benefit is a go to favourite. Benefits? There are a number of iterations of Feature/Benefit selling that are quite effective.

Features And Benefits

Partners in Excellence

Somehow, we think features and benefits are important. Every beginning sales course talks about how we present Features And Benefits (When I first started, I learned how to present Features-Advantages-Benefits —-FABs). and focusing on features and benefits.

The Benefits of Completely Bashing Your Competition

Understanding the Sales Force

meowu%20/ 123RF Stock Photo">Image Copyright: 123RF Stock Photo. The circus will be coming to an end in just under 2 weeks. Everyone has seen at least some of the show and some have seen the entire production, including reruns, reviews, commentary and highlight videos.

7 Benefits to Failing

A Sales Guy

In spite of its negative impact on our lives and it’s ability to keep us from doing new and different things, fear provides tremendous benefits. Capitalize on the benefits of failure, ’cause they turn into success. There are too many benefits to falling on your face.

In the Race to Win More Customers, Sales Needs Digital Transformation

stay the course, constantly innovating and improving strategy, culture, operating models and processes, in order to truly benefit. Most organizations surveyed have benefited from. enough ROI or productivity benefits. considerable benefits (see “Benefits of intelligent, automated.

Beneath the Surface Benefits

Selling Energy

For most businesses, you might think that the primary driver for energy efficiency projects is saving money on the utility bill. However, if you view all proposed projects through the energy-cost-savings lens alone, you’re probably overlooking some of the most compelling motivations to proceed.

How Can Marketing Benefit from Social Selling?

Sales Benchmark Index

A marketing leader has many marketing activities to choose from. How do you know which are the most effective at reaching new customers? Do they respond to your emails? Probably not. We’ve noticed a consistent decline in response rates. So what’s a marketer to do?

6 Business Benefits of Employee Advocacy

Accent Technologies

Learn what it is, how it benefits business and tips for success. Here are six business benefits of employee advocacy, as well as six practical tips for success. Not sure if you need an employee advocacy program? Then this series is for you.

Benefits of Marketing Automation

Salesfusion

The post Benefits of Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing

Why Features & Benefits Don’t Work in Today’s World

MTD Sales Training

How many times have you heard that you shouldn’t just present features of your product, but you should also reiterate how those features benefit the prospect? Prospecting building the value business prospecting selling features and benefits It has been the staple diet of most. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

He’s put together a collection of universal formula tips and tricks, along with several of his personal favorites, so that you can get the benefit of a wealth of information without having to trawl through everybody else’s Salesforce problems.

Benefits of Group Sales Presentations

Selling Energy

Have you ever been to a live stand-up comedy show in a packed comedy club? If not, I strongly recommend it. There is a palpable energy created when people gather for the communal experience of laughing together. When the crowd is really going, laughter rolls through the room like a wave.

7 Ways a Video Content Management System Can Benefit Your Business Beyond Marketing

Sales and Marketing Management

Author: Sean Gordon By now, the benefits of using video content in marketing are clear. The versatility of video content is a major reason why it has pushed marketing departments, large and small, to explore its benefits.

System 254

Building Transparency Around Benefits and Compensation

CloserIQ

When it comes to benefits and compensation, transparency is an important – but challenging – goal to aim for. How can you begin working to create a culture of communication around benefits and compensation? Educate Your Workforce About Their Benefits.

Features and Benefits versus Knowing How to Sell

Inside Sales Training

This results in a knowledgeable sales team that is quick to list features and benefits until the cows come home. He thought about it for a while and then launched into – you bet – a list of features and benefits about a pencil.

‘Old School’ Sales Techniques Can Still Reap Benefits

Sales and Marketing Management

Issue Date: 2015-08-24. Author: John McGee, CEO of OptifiNow. Teaser: No matter if your business has traveling sales teams or not, there are aspects of that type of sales relationship that should still exist in every business transaction today.

3 Benefits of Face-to-Face Relationship Selling

Sales and Marketing Management

Issue Date: 2015-06-01. Author: Doug Abercrombie. Teaser: The need for more face-to-face interaction with prospects and clients in this virtual age has never been more important.

Can Preventing Hiring Bias Benefit the Sales Hiring Process?

Understanding the Sales Force

Image Copyright iStock Images. Sometimes things which at first sound really good turn out to be not all that great. Take the recent eclipse for example - can you say overrated? Much ado about nothing?

Benefits of Territory Mapping Software

Xactly

Sales territory mapping software offers more benefits than sales managers may realize. When your sales reps can spend less time figuring out their territory and more time generating leads, everyone benefits.

VIDEO SALES TIP: Your Customer Wants Outcomes, Not “Benefits”

The Sales Hunter

Sure, we’ve all heard that salespeople need to focus on “benefits,” not “features.” Check out the below video to see what I mean about outcomes rather than benefits: Copyright 2013, Mark Hunter “The Sales Hunter.”

Who is Your Sales Meeting Benefitting?

The Sales Hunter

We all have sat through good and bad sales meetings, and it’s time to get serious about what I see happening far too often. The problem is the weekly sales meeting the manager has with their sales team. You know what I’m talking about. You probably are either in one on a regular basis […].

Sales Tips: 4 Benefits of CX Programs

Customer Centric Selling

Sales Tips: 4 Unexpected Benefits of Customer Experience Programs. By Primary Intelligence , a CustomerCentric Selling® Partner.

How BMW Would Have Benefited from Social Selling

Sales Benchmark Index

Sales Operations leaders have seen the power of Social Selling. The top of the funnel is filling with highly qualified prospects. Leads are being nurtured daily by reps through their LinkedIn updates and Twitter Feeds. Sales cycles that begin with an online referral are closing more rapidly.

10 Boston Companies with Amazing Perks and Benefits

CloserIQ

These ten companies go above and beyond when it comes to perks and benefits for employees. Many Boston companies offer generous health benefits, retirement savings, and parental leave policies. Other perks include commuter benefits, fitness subsidies, and a $200 a month lunch subsidy.

Benefits of Waking Up Early Series: #1 Motivation & Control

VuVan

All throughout college and the beginning of my post college career, I have been a night owl. I got used to staying up late and waking up late, I should say my body got used to staying up late. As time went by, I realized that by staying up late and getting up just in […]. Related posts: Waking up Early Tip #2: Schedule Important Items in the Morning To help you wake up in the morning, make a. Wake Up: Don’t Hit the Snooze Button! When your alarm clock goes off in the morning, do.

Stop ‘Special’ Pricing and Start Value Pricing

Sales Benchmark Index

All businesses need to prove that their products are valuable; simply declaring it to customers will do little to grow the business. The window to prove your solution is worth the investment and is becoming increasingly brief. If there’s a.

Customers Buy Features at COST. You Sell BENEFITS at a Profit.

The Sales Hunter

Unless they see some sort of value or benefit in it, they wouldn’t. Key is it’s not that the customer wants to pay more, but they will because of the size of the need — or the benefit they’re looking to achieve is greater than the price.

Stop Using Features and Benefits!

The Science and Art of Selling

Stop using Features and Benefits! Instead of naming features and benefits of your product and service, why wouldn’t you start with asking questions? Here we are talking about not features, not benefits, but their hot buttons. Stop using features and benefits.

When to Pivot from an Indirect to Direct Sales Model

Sales Benchmark Index

A indirect selling model has plenty of benefits. Startup companies generally leverage channel partners to get instant scale without inheriting fixed cost. Hiring a direct sales team is expensive. A fledgling company looking for additional capital to bring on headcount.

Stop Using Features and Benefits!

The Science and Art of Selling

Stop using Features and Benefits! Instead of naming features and benefits of your product and service, why wouldn’t you start with asking questions? Here we are talking about not features, not benefits, but their hot buttons. Stop using features and benefits.

What to Do When Selling Benefits Doesn’t Work: On Breakthrough Business Strategies Radio

The Sales Heretic

You’ve pointed out the many benefits of your product or service. Sales benefits business owner presentation professional prospect selling strategiesIt’s not merely frustrating—it’s maddening! You’ve made your case. It’s a no-brainer. And the prospect STILL won’t buy! Why??? And more importantly, what can you do about it? Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price. In this hour-and-15-minute interview, I discuss: • [.].

15 Ways Entrepreneurs Can Benefit from a Sales Strategy Session.

Score More Sales

15 Ways Entrepreneurs Can Benefit From a Sales Strategy Session. Pingback: 15 Ways Entrepreneurs Can Benefit from a Sales Strategy Session — Score More Sales « Tech4buziness. Sales Tips and Strategies to Grow Revenues. About. Consulting. Training. Press. Speaking.

Non-Utility-Cost Financial Benefits

Selling Energy

If you are hoping to redefine and turbocharge your value proposition, you’ll want to consider bringing up non-utility-cost financial benefits. As just one example, how many people trying to sell energy solutions actually take the time to quantify and monetize the value of improved productivity? All too often I hear a “salesperson” (as opposed to “sales professional”) say, “I told them it would make their people happier and more productive, but they seemed unimpressed.”

Non-Utility-Cost Financial Benefits

Selling Energy

If you are hoping to redefine and turbocharge your value proposition, you’ll want to consider bringing up non-utility-cost financial benefits. As just one example, how many people trying to sell energy solutions actually take the time to quantify and monetize the value of improved productivity? All too often I hear a “salesperson” (as opposed to “sales professional”) say, “I told them it would make their people happier and more productive, but they seemed unimpressed.”

Who Benefits Most From Coaching?

Partners in Excellence

Many of those articles have provocative titles or themes like, Who Benefits Most From Coaching? Who benefits most from coaching? Sometimes, I feel like I may be living on a different planet.

How Marketing Software Benefits Your Sales Team

Salesfusion

The post How Marketing Software Benefits Your Sales Team appeared first on Salesfusion. Lead Nurture Sales CRM Website Tracking

3 Peer Learning Benefits of Video Coaching Technology

BrainShark

The popularity of peer learning in sales should come as no real surprise. But have you considered how technology can support your overall learning strategy

How Your Company Can Benefit from Cloud CPQ Software

Sales and Marketing Management

Author: Will Spendlove, Vice President of Marketing, Salesforce CPQ Sometimes it seems as if the whole point of technology is just to replace other technology. Better, smarter machines increase the pace of life, which requires even better, even smarter machines, and so on. The sales process too has been drastically affected. In fact, buying cycles have increased in length by more than 20 percent over the past five years alone.

Gartner: The Importance of Value, not just Benefits

The ROI Guy

The task usually involves listing all of the features, and trying to figure out the potential benefits that the buyer can achieve by taking advantage of each. rather than delivering an endless pitch about your solutions and the savings / benefits that could be achieved.

5 Benefits of Territory Mapping Software

Xactly

Your sales territories are geographical areas managed by a sales rep or sales team. A territory can be defined by several factors, but most commonly, territories are mapped based on sales potential, sales history, geography, or a combination of factors.