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The Benefits and Pitfalls of Using a Blog as a Marketing Tool

Sales and Marketing Management

The post The Benefits and Pitfalls of Using a Blog as a Marketing Tool appeared first on Sales & Marketing Management. Whether blogging is an appropriate marketing tool for your business requires you to consider the pros and cons and decide if the former outweigh the latter.

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How Custom Software Development Benefits Your User Experience

Sales and Marketing Management

The post How Custom Software Development Benefits Your User Experience appeared first on Sales & Marketing Management. Custom website development improves user experience and gives you an edge over your competition.

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Data Deduplication: Why It Matters, Benefits & Use Cases


Business-Wide Benefits of Deduplicating Data There are clear benefits to prioritizing deduplicating data, for both operations and revenue teams. Tools: workplace systems they use and the benefits/detractors of these (especially as they relate to your product/solution). Pain points: personal stressors, workplace stressors.

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Research-Backed Benefits of Diversity on Sales Teams

No More Cold Calling

Research on the benefits of diversity in the workplace prove it isn’t just a nice-to-have; for modern sales teams, it’s a must-have. That’s just one of many studies that have been conducted in recent years, clearly illustrating the benefits of diversity in the workplace. Start Experiencing the Benefits of Diversity in 2022.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

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How to Leverage Digital PR in 2022 to Benefit Your SEO Strategy

Sales and Marketing Management

The post How to Leverage Digital PR in 2022 to Benefit Your SEO Strategy appeared first on Sales & Marketing Management. As a result, businesses need to continually revise their approach to earning backlinks, and rethink their formerly tried-and-true methods.

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Non-Financial Benefits

Selling Energy

I have often used the “ three buckets of energy benefits ” analogy to explain what a prospect can get out of an efficiency upgrade. Today, I’d like to concentrate on pitching one of those buckets in particular: non-financial benefits.

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The Power of Conversation Intelligence

Who in the Revenue organization benefits from Conversation Intelligence. In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Where Conversation Intelligence fits into your sales technology stack.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. B2B organizations struggle with bad data.

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The Impact of Direct Dials on Sales Productivity

How can you (and your sales team) benefit from this eBook? SDRs have a 46% higher likelihood of connecting to someone at the director level with the help of direct dials. When dialing a number at the VP level, SDRs are 147% more likely to connect with them.

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Selling With Video – Your Guide to the Benefits of Video-Based Training

Speaker: Don Schmidt - WW Sales Enablement Director, Inside Sales MongoDB

Did you know that video-based practice and coaching strategies are becoming essential components of L&D programs? The numbers don't lie; documenting proficiency on video works!

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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Contact vs. Company Intent Signal Data

This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, and higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization. It further works to ensure that these efforts are part of an excellent buying experience that leaves the buyer feeling confident that you are the vendor for them.