Trending Sources

Sales Barrier – Lying in LinkedIn Email Marketing

Increase Sales

Yet some of those B2B professionals are 100% clueless about how to use it especially when it comes to email marketing. Whenever I accept a LinkedIn invitation I always send a LinkedIn email that: Acknowledges when we meet and asks to schedule a one on one phone call or meeting.

Email Marketing Works Provided You…

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Once again another email entered my In Box from someone I did not know who had subscribed me to her email marketing list without permission. Worse yet this was someone who claimed to be a social media marketing expert. Email marketing works with permission based marketing!

Top 10 Email Marketing Trends for 2015

Salesfusion

The post Top 10 Email Marketing Trends for 2015 appeared first on Salesfusion. Marketing Automation

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7 Tips For Automating Your Email Marketing

Fill the Funnel

Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts.

What’s the Best Email Marketing Software?

Salesfusion

The post What’s the Best Email Marketing Software? Email Marketing appeared first on Salesfusion.

6 Creative Ways to Integrate Social Media and Email Marketing

Pipeliner

Need to do some digital marketing? At any given time, you may need to be fluent in email, content and social media because your audience is cross-platform. The post 6 Creative Ways to Integrate Social Media and Email Marketing appeared first on Pipeliner CRM Blog. In your organization, do you wear many hats? You have your hands full with all the many ways to reach your audience.

Enhance Your Email Marketing with MailChimp for Pipeliner CRM

Pipeliner

Do you need a powerful email marketing tool to enhance your lead generation strategy? SyncApps® by Cazoomi integrates MailChimp email marketing tools with Pipeliner CRM.

3 Simple & Effective Email Marketing Tips for the New Year

Vertical Response

To give you some inspiration, we’ve got 3 simple and effective tips to make your email marketing work better today and all through the year. This often happens because people get inundated with so much email during the holidays. Remind them of the value your emails provide.

The Implication Permission Based Email Marketing Reveals

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Years ago I learned to grow an email list was essential SMB marketing strategy to expand one’s marketing presence and increase sales leads through nurturing marketing. To do so required a permission based email marketing service such as A.Weber.

Four Email Marketing Myths Debunked

Vertical Response

Just like old wives’ tales, myths about what does and doesn’t work in email marketing can outlast unbelievers. His company helps small businesses keep customers around for the long haul by crunching marketing data. Myth: Emails sent on Mondays are the most successful.

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. 5 Email Marketing Do’s. Segment Your Lists: You don’t want to send every single email to everyone in your database.

4 Tips to Refresh Your Email Marketing Strategy

Vertical Response

Email marketing continues to reign supreme when it comes to reaching consumers. When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track. Make emails mobile friendly. Mobile is the preferred method for reading emails. Email your blog posts, videos and images.

25 Proven Steps to Achieve Email Marketing Magic

Vertical Response

If you’ve left email marketing out of the promotional mix for your business, you’re missing out on a method that has been shown to generate as much in revenue as all other types of digital advertising combined. Just how much revenue does email drive?

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Vertical Response

Long-standing advice amongst email marketers when asked, “When is the best time to send email?” Sure, it’s common knowledge amongst marketers that people tend to open their email in the morning, but “the times, they are a-changin’,” as Bob Dylan would say.

What every email marketer should be doing to protect their list

Salesfusion

The post What every email marketer should be doing to protect their list appeared first on Salesfusion. Marketing Blog

A Service-Based Business’s Guide to Email Marketing

Vertical Response

Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. We’ll also showcase four emails that your business should send.

15 Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!

Vertical Response

And whether it’s a national holiday or not, it can be a great reason to send an email marketing campaign to your subscribers. You can use these emails as an opportunity to insert humor into your subject lines, test what time you send campaigns, or just as another chance to engage your customers. Sign up today and start sending your holiday emails! The post 15 Upcoming Holidays and Observances – Mark Your Email Marketing Calendars!

How to Improve your Email Marketing Results

Inside Campaigner

Are you hoping to improve your email marketing results? The time you send an email has a major effect on open and engagement rates. What time of year are you sending your emails? Be aware of holidays and events that have a lower email open rate. The email itself.

6 Ideas to Refresh Your Email Marketing [Guide]

Vertical Response

Every once in a while your emails need a little refresher. How do you know when your email marketing needs a refresh? Or maybe your business just did some rebranding and you want your emails to match. Maybe your emails are out of date and you want a more modern look.

Factors That Contribute To Email Marketing Success

Jonathan Farrington

Social media marketing and mobile marketing campaigns are getting all the attention. In the vanity, email marketing may look useless, old fashioned and simply dead to you. An infographic from Monetate shows that spending on email marketing is projected to rise to $2.5

How Email Marketing Helps Your Small Business [GUIDE]

Vertical Response

If you’re wondering how email marketing can boost your business, you’re not alone. Like any smart business owner, you want to know the benefits of email marketing. That’s one of the highest ROIs for any type of marketing. New arrival email.

Powerful Email Marketing

Partners in Excellence

Today, I received an unsolicited email titled, “Would you like to blog about sales automation.” Or then, I notice, this company and product provide tools to optimize our ability to leverage and automate email prospecting, maximizing their impact.

15 Must-Haves for a Solid Email Marketing Program

Vertical Response

You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. Email marketing is both your entry point, leading new customers to your business – and your anchor, connecting all your other marketing together. ” Here are 15 ambitious steps you can take to transform your email marketing: 1.

What's in a Name? Alternative Senders in Email Marketing

Inside Campaigner

While the use of alternative senders can offer multiple benefits to email marketers it’s important for them to follow certain best practices and be aware of some caveats in order to leverage this concept to the fullest. Alternative sending can result in higher email engagement.

It’s the Law: 7 Email Marketing Rules You Should Know

Vertical Response

Did you know there’s a law about sending emails? “Some small businesses may be aware of certain conditions specified within the CAN-SPAM Act, but I think that very few are familiar with the entirety of the law,” says Jesse Ignell, a marketer for Computer Market Research.

4 Lessons Game of Thrones Can Teach You About Email Marketing

Vertical Response

The much-anticipated fifth season of the hit HBO show is known for its twisting plot lines and conniving characters, but it can also teach us a thing or two about email marketing. Take a look at four things that Game of Thrones can teach you about email marketing: 1.

Effective or Ineffective EMail Marketing? You Decide

Increase Sales

Several times a day I receive emails from complete strangers wanting me to consider their solutions. The first problem they have with their email marketing is they are complete strangers. For example, I recently received this email: Hi Leanne (this was one of the few employing email marketing to actually use my first name and spell it correctly – Win 2 points). Problem from my perspective is starting essentially the email with the word “I.”

4 ways to leverage email marketing with PPC

Vertical Response

When it comes to the fast-moving world of internet marketing, everyone is looking for that competitive edge. If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. Use PPC to test email marketing elements. Build email lists with PPC. Use your email marketing data to optimize your PPC ads. Email Marketing

From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts

Vertical Response

It’s also a good time to air out your subject lines and freshen your email campaigns with seasonal flare. Just as you’re ready to be done with being bundled up in a winter coat, hat, and scarf, the folks on your email list might be getting tired of the same old subject lines. They’re probably also ready for something light and refreshing in their email inboxes after the months of hard selling they endured during the lead-up to the end-of-year holidays.

Words Matter Especially in Email Marketing

Increase Sales

The words you choose matter and no where is that more evident than in small business email marketing. Mail Chimp just released some research specific to words in email marketing headlines and the results are indeed interesting. The word FREE still entices people to open emails. There was quite of bit insightful information within this research on email marketing.

Be an Email Marketing Superhero and Get a 30% Lift

Vertical Response

When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report ). Maybe you’re so awesome you’ve even asked, how do bionic email marketers get a 30% lift to their open rate?

3 Tactics for a Sustainable Email Marketing Strategy

Inside Campaigner

A common mantra we hear around this time of year is "Reduce, Reuse, Recycle," and while these are great tips to keep in mind to help better the environment, they can also apply to email marketing. Recycle content from email campaigns for social channels. Reduce, Reuse, Recycle.

Simplicity & Visuals: Mobilizing Your Email Marketing Campaigns

Inside Campaigner

According to a recent survey by j2Global , mobile marketing is gaining traction among business leaders. Around 14 percent of surveyed small businesses said implementing mobile marketing best practices is the top priority for 2014.

3 Simple Ways to Make Email Marketing Work for You

Vertical Response

No matter what your business, email marketing can work for you. Whether you sell office widgets or offer a carpet-cleaning service, every business can benefit from this affordable marketing option. “Email marketing is very inexpensive, usually just pennies per email.

Back-to-Basics: 5 Email Marketing Fundamentals You Should Revisit

Vertical Response

Before you ramp up your emails, there are some key email marketing fundamentals you should revisit: 1. There are several reasons to send email : To share news, build loyalty, educate, invite people to events, drive traffic to your site, sell your product or service, etc.

VerticalResponse named a Top 3 email marketing solution

Vertical Response

We’re excited to announce VerticalResponse has been named one of the Top 3 most popular email marketing solutions. Capterra , a digital resource for business software users, ranked each email marketing provider on their list according to a market score. ” We’ve always been committed to building easy-to-use tools that help small businesses achieve their marketing goals. Email Marketing

Email Marketing Best Practices: Testing Your Emails Before Hitting Send

Vertical Response

Editor’s note: What does it take to put together an email? We asked our in-house email marketing specialist, Reid Yoshimoto, for a breakdown on his process creating our bi-weekly newsletter, the VR Buzz, to share his expertise. Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. ” We all have some experience with email not working the way it was supposed to.

18 Rounds of Email Marketing

Inside Campaigner

Email marketing is the king of the entire marketing kingdom. However, sometimes non-marketers may question just how important email marketing really is. Email marketing will help you score a hole in one! Email marketing has an ROI of 3800%. -

Don’t Forget the Basics - Common Strategies for Email Marketing

Inside Campaigner

Skilled marketers with an eye towards innovation and top trends can’t always maintain the status quo if they are going to continue to hone their skills. Some of the most common strategies for effective email marketing are highlighted with possible upgrades to boost 2017 outcomes.

Holiday Email Marketing Made Easy – Our “Everything Holiday” Site is Here!

Vertical Response

To help plan your holiday email and social media marketing before the holiday frenzy begins, we’ve launched our annual Everything Holiday site. The post Holiday Email Marketing Made Easy – Our “Everything Holiday” Site is Here!