Is there a right time for email marketing?

Sales and Marketing Management

Teaser: Hitting a trifecta in email marketing — right message, right person, right time — is tricky. Janelle Johnson, director of demand generation at marketing automation provider Act-On Software (, shares insights on the timing.

2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

Reading Time: 7 minutes Should you be putting more thought into your email subject lines? Do you have time to read through a million examples of email subject lines to find best? People get so many emails. Save the depth and detail for the content of the email.”.

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A Better Way to Go Mobile – Interactive White Paper (powered by Alinean)

The ROI Guy

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner.

2018 B2B Email subject lines: What’s Hot, What’s Not

DiscoverOrg Sales

Should you be putting more thought into your email subject lines? Do you have time to read through a million examples of email subject lines to find best? We sifted through top blogs the best email subject lines of 2018, plus some fresh, real-life examples from our own SMEs – and pulled out the best of the best, so you don’t have to. People get so many emails. Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay.

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A Marketo Practitioner’s Guide To Improve Database Health And Grow Pipeline Using Reply Emails


You send an email campaign to your database, and your marketing inbox is instantly filled with email auto-replies like Out-Of-Office and Left-The-Company. That you received an OOO, and not a bounce, validates the email address. Blog Email Marketing Increase Sales Marketo

3 Phases Of Mining Reply Emails: A Roadmap For Success


I recently published a slideshow on Slideshare about the 3 phases of value that mining reply emails delivers. Let’s take a closer look at what your email mining journey might look like, and how to leverage the intelligence to add real value to your company.

Direct Content Marketing is Born – Prepare for 2013

Sales Benchmark Index

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Content Marketing works. Direct Email.

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. On the right: Email Marketing Manager Dominique Catabay reps Marketing.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. The welcome email.

Event Marketing Leads Plummet Due To Coronavirus Cancelations

Green Lead's B2B

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]


I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Here's the thing: Account-Based Marketing is not really about lead generation at all. It's a marketing strategy dictated by the sales go-to-market model.

Appointment Setting Companies


EBQ By Appointment Only Strategic Sales & Marketing. Vsynergize Salesify Ecoast Marketing Cience SalesPro Leads. Extended Presence B2B Only Appointment Setters Pereus Marketing. Lead Generators International. Strategic Sales & Marketing. Ecoast Marketing.

Case Study: LeadGnome-Sourced Leads Grow Tigera Pipeline by $14.75M With A CPL Of Less Than $2.50


See how Tigera leveraged LeadGnome’s reply email mining service to source and influence $14.75M in qualified pipeline with a Cost Per Lead of less than $2.50. The leads sourced from reply emails were best-fit leads and the top personas that Tigera was focused on engaging at each account.

B2B Cold Email Subject Lines: What’s Hot, What’s Not


Should you be putting more thought into your cold email subject lines? Do you have time to read through a million examples of email subject lines to find the best ones? What’s Hot in Cold Email Subject Lines. People get so many emails. Do not open this email.”

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Top Lead Generation Statistics for 2018


As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.

How to Reduce Churn, Drive Customer Trust and Loyalty, and Maximize Revenue – Interview with @strikedeck

Smart Selling Tools

Advocacy: Strikedeck tags customers that can be advocates for your company and product, and provides mechanisms to harness that advocacy in the closing of new deals, which is helpful to both Marketing and Sales organizations.

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Resources to Guide Your Marketing Automation Platform Decision [with Bonus]


With a lot of information available from just about everywhere, we wanted to make it simple for you to find what you need to consider when selecting a marketing automation platform. Email Marketing Versus Marketing Automation. Moving to a New Marketing Automation Platform.

Sales Engagement Evolution with Wes Baker {Hey Salespeople Podcast}


Looking at the reply rates of a campaign is the gold standard for measuring email effectiveness. How should you approach mid-market accounts versus enterprise accounts? . I have one over in product marketing, one in product management, and a couple on the CSM team.

MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Green Lead's B2B

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools.