DiscoverOrg Sales

JULY 19, 2017

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Upload leads from DiscoverOrg to Marketo individually or in bulk. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

Marketo 156

Marketo Data Tools Outbound 156

Igniting Sales Transformation

APRIL 6, 2018

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Learn the growth strategies used to access such great success at Marketo. I asked Amy to tell me how she utilized indirect sales channels to support Marketo’s sales growth.

Marketo 48

Marketo Microsoft Channels Twitter 48

Showpad

FEBRUARY 1, 2019

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. Marketo helps create a personalized experience that finds prospects, gets to know who they are, and keeps them engaged. But why is the Showpad and Marketo integration partnership specifically so critical for SaaS companies? Here are three reasons why the Marketo platform integration is good for your business: Visibility.

Marketo 40

Marketo Campaigns Buyer Company 40

Showpad

FEBRUARY 1, 2019

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. Marketo helps create a personalized experience that finds prospects, gets to know who they are, and keeps them engaged. But why is the Showpad and Marketo integration partnership specifically so critical for SaaS companies? Here are three reasons why the Marketo platform integration is good for your business: Visibility.

Marketo 40

Marketo Campaigns Buyer Company 40

Costello

APRIL 11, 2018

We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. On that note, Danielle often reminds her team that Marketo’s contacts are humans before they are prospects. Marketo offers many features and add-ons that aren’t entirely necessary for those just starting out with marketing automation.

Marketo 63

Marketo Conversion Account Travel 63

LeadGnome

OCTOBER 16, 2018

Before we begin, I want to give a huge shout-out to Jessica Kao , Digital Pi Director of Client Services and Marketo Champion, for contributing excellent Marketo workflow details (and screen grabs) for this article. Then, go a step further and apply the data to your Marketo Programs and Interesting Moments to automate tasks and close the loop on your reply email strategy. Step 2: Create a smart list in Marketo with new alternate contacts.

Marketo 42

Marketo Campaigns Penetration Demand Generation 42

Drift

APRIL 26, 2018

Today, she serves as Chief Growth Officer at Marketo, the marketing. Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing. Source. Uncategorized Marketing Sales

Eloqua 76

Eloqua Marketo Oracle SalesForce 76

SugarCRM

NOVEMBER 15, 2017

It many cases, this jargon is annoying or unnecessary , but in the case of Marketo’s recent terminology changes, it is critically important. Earlier this year, Marketo announced that they were changing some system terminology. Seriously – it’s no longer “Lead Source” in Marketo, it’s “Person Source.”. . Image source: Marketo. And that is why Marketo changed their terminology from “Lead” to “Person.” So kudos to you, Marketo!

Marketo 29

Marketo Software Software Segment 29

Sales Benchmark Index

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Revenue 206

Revenue Marketo Banking B2C 206

Sales Benchmark Index

FEBRUARY 28, 2019

The CMO who exclusively focuses on new lead generation is falling behind the market, their competitors, and their peers. This myopic view only focuses on one stage of the Customer Lifecycle. Conversely, revenue driven CMOs are making massive impacts to.

Marketo 153

Marketo Churn Customer ACT 153

Sales Hacker

JANUARY 21, 2019

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. . He spent close to ten years at Marketo, rose up the ranks and eventually became EVP of worldwide sales. That was in ’07 while I was at Avilant, and I met with the Marketo founders.

Marketo 14

Marketo PeopleSoft Oracle Enterprise 14

Smart Selling Tools

JUNE 24, 2014

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” Marketo makes the point that traditionally, marketers offer generalized content to these masked visitors—referred to as top-of-funnel leads (TOFU)—in order to entice the visitor to complete a web form (I’m paraphrasing). note: If you sell to IT organizations, check out DiscoverOrg’s Marketo Connector.

Groups 108

Groups Marketo eBook Inbound 108

Anthony Cole Training

OCTOBER 21, 2020

There is an entire industry dedicated to inbound marketing and social media management with companies such as HubSpot, Marketo and Pardot. In today’s world of marketing and sales, a significant key to generating leads is a company’s ability to get potential buyers to find them.

Marketo 165

Marketo Hubspot Social Media Inbound 165

Smart Selling Tools

MARCH 26, 2019

Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts. Industry News Adobe Campaign Adobe Experience Manager Adobe InDesign Marketo Marketing Automation mobile sales enablement Sales Enablement Sales Enablement PlatformBigTinCan Launches Industry’s First Sales Enablement Platform for Adobe.

Industry 66

Industry Sales Enablement SAP Marketo 66

Smart Selling Tools

JULY 2, 2014

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information. Sales Effectiveness Sales Tools/Product Reviews Act-On Badger Maps Bernadette McClelland Clari Keith Rosen Marketing Automation Software Marketo Selligy Selling Automation Software Tamara Schenk Tellwise

Marketo 98

Marketo Inbound ACT Comparison 98

Smart Selling Tools

JUNE 24, 2014

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” Marketo makes the point that traditionally, marketers offer generalized content to these masked visitors—referred to as top-of-funnel leads (TOFU)—in order to entice the visitor to complete a web form (I’m paraphrasing). note: If you sell to IT organizations, check out DiscoverOrg’s Marketo Connector.

Groups 58

Groups Marketo eBook Inbound 58

John Barrows

DECEMBER 23, 2016

[…] to industry giants such as Salesforce, Marketo, Box, Dropbox etc, follow Filling the Funnel blog by John Barrows for advise and guidance on how to become a better sales leader. John’s […

Marketo 119

Marketo SalesForce Funnel Industry 119

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution. B2b marketing Customer Intelligence Eloqua Hubspot Interactive Content Connectors Lead Generation Lead Nurturing MAP Platform Marketing Automation Marketo Pardot Unica Value Marketing

Campaigns 43

Campaigns Comparison Unica Report 43

Smart Selling Tools

JULY 2, 2014

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information. Sales Effectiveness Sales Tools/Product Reviews Act-On Badger Maps Bernadette McClelland Clari Keith Rosen Marketing Automation Software Marketo Selligy Selling Automation Software Tamara Schenk Tellwise

Inbound 50

Inbound Comparison Marketo Buyer 50

Sales Benchmark Index

MARCH 15, 2019

Today Jill Rowley, former Chief Growth Officer of Marketo, discusses how this emerging role brings together sales and marketing leaders to leverage the power of their best salespeople: their customers. Jill shares key drivers that bring about executive alignment that. Go-To-Market Strategy Marketing Strategy Sales Strategy Software Video 2019 planning b2b customer experience Go-To-Market influence jill rowley make your number revenue growth sbi podcast sbi tv

Marketo 159

Marketo Influencer Software Software 159

Tenbound

JULY 16, 2020

When Neil was in high school, one of his friend’s parents was a seed founder for Marketo. Neil would pick their brains and ask questions about SaaS and technology, things that the general public didn’t even know about yet. He quickly figured out that the best way into a company was as an SDR. He joined Verisign and made his way up the ladder, gaining skills and experience at different companies. Source.

Marketo 42

Marketo Company Sales 42

SalesHood

APRIL 6, 2020

I’m what they call seasoned), I’ve been very lucky to lead or work with many fantastic sales productivity leaders & teams; Oracle, Marketo and [ ] The post Ramping Sales Productivity In A Virtual World appeared first on SalesHood. This blog is written by Mark Siciliano from DemandBase. MARK SICILIANO Vice President Sales Productivity & Strategy Over these past many years (and I do mean many….I’m

Marketo 40

Marketo Oracle Leads Sales 40

Sales Benchmark Index

AUGUST 15, 2018

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand.

Revenue 165

Revenue Marketo Marketing B2C 165

InsightSquared

OCTOBER 11, 2019

When talking about Zane, people have only two words: Marketo “wiz.” It’s even more impressive given that his experience before InsightSquared was mostly on the content side, not marketing operations, and he had limited Marketo experience. However, as soon as he joined the company, he took immediate ownership of Marketo and all Marketing Ops functions and has continued to improve his skills ever since.

Marketo 63

Marketo Sports Energy Opportunity 63

Pointclear

OCTOBER 24, 2017

Note this quote from Marketo. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.

B2B 328

B2B Marketing Cold Calling Outbound 328

Velocify

DECEMBER 20, 2012

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. According to a recent Marketo blog post , companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation. Last month Leads360 joined the Marketo Lauchpoint ecosystem, a big step in helping companies seamlessly implement best-of-breed tools in both marketing automation and sales automation.

Leads360 66

Leads360 Marketo Funnel Marketing 66

Pointclear

OCTOBER 7, 2017

I don’t agree with those folks, but I do agree with contrarian Marketo’s response: “Inbound, Outbound? When one of the most aggressive inbound marketers (Marketo) states that “inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately,” if I were a leading a sales or marketing organization for a company, I would listen.

Lead Generation 157

Lead Generation B2B Marketo Inbound 157

Sales Lead Management Association

MARCH 28, 2019

A show recorded at the Marketo/Adobe Summit with Elisabeth Michaud hosted by Matt Heinz for Sales Pipeline Radio is insightful. Today's broadcast day is led by Darryl Praill and his guests, Amir Reiter and Tom Jenkins of CloudTask. Revenue Optimization Radio by Altify is next. Pat welcomes Tracy Eiler to talk about Women In Revenue – What’s it take to attract and retain the top talent. Hugo Perez asks, CAN YOU SEE ME NOW? on WVU Marketing Communications Today with host, Michael Lynch.

Marketo 45

Marketo Outbound Software Software 45

LeadBoxer

NOVEMBER 29, 2020

Marketo Engage. Marketo has long been an industry heavyweight and for good reason. Whether someone is checking in for a live event or visiting your site, Marketo Engage follows up with email campaigns tailored to their behavior.

Marketo 54

Marketo Tools GoldMine Hubspot 54

Highspot

FEBRUARY 22, 2021

Marketo changed marketing 10 years ago. SEATTLE, Feb.

Marketo 82

Marketo Sales Enablement SalesForce Analytics 82

Pointclear

MARCH 19, 2018

Marketo’s The Definitive Guide to Marketing Metrics & Analytics is a place to sta rt (at 66 pages it isn’t brief, but it’s comprehensive). White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation.

Analytics 143

Analytics Marketo Marketing ROI 143

Pointclear

OCTOBER 15, 2013

That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Aprimo 166

Aprimo Aprimo Marketo PointClear 166

LeadBoxer

JULY 11, 2020

Best of all, it offers an easier to use interface than Marketo but with just as many features. Marketo Engage Source If you want to reach leads wherever they are – literally wherever – Marketo has you covered. Marketo manages ad experiences as well as email campaigns so that leads are targeted with the right content at the right time across any possible platform.

Lead Nurturing 57

Lead Nurturing Software Software Marketo 57

Pointclear

MAY 16, 2013

Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise. Christopher Bucholtz says it’s time to use the data in your CRM to help cement your relationships with your customers.

Google 152

Google B2B PointClear Marketo 152

Sales Benchmark Index

JULY 16, 2013

HubSpot and Marketo. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Social Content - Hubspot and Marketo are posting varying content at frequent intervals. A particular mix of content that works well for Marketo, is a weekly theme. Jason Miller from Marketo says, “Wittiness is terribly underrated. What else does Hubspot and Marketo do right?

Facebook 260

Facebook B2B Marketo Hubspot 260

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” This is as true for business-to-business buyers as it is for consumers, as Marketo notes in its 2017 The State of Engagement report. .

Buyer 204

Buyer Marketo Buyer Persona Data 204

Appbuddy

SEPTEMBER 10, 2020

That’s why we invited Kiersti Esparza from Marketo and Alyssa Nahatis of Adobe , two powerhouse email experts, to guest star in our latest State of Email Live webinar, this time hosted by Laura Christensen of Validity! Just kidding, we all know it’s girls.

Marketo 52

Marketo Retail Policies Email Marketing 52

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform.

Company 151

Company Apparel Marketing Chemicals 151

Sales Benchmark Index

AUGUST 25, 2012

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like. Again, looking at client lists from Eloqua, Marketo or SBI would be a good starting point. Today’s post gives the sales rep a recipe to get more from their marketing leads.

Eloqua 228

Eloqua Marketo Leads Marketing 228

Pointclear

JULY 23, 2013

Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

NetSuite 171

NetSuite Leads360 Leads Telemarketing 171