Trending Sources

How Marketo Tamed the Sales Data Beast

The Sales Insider

Marketo, the marketing automation juggernaut, is one of the fastest-growing SaaS companies in the world, winning more than 3,300 customers in 36 countries in just eight years. Sales Data marketo sales forecasting

Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape

Brian Vellmure

Salesforce buys ExactTarget (not Marketo). I didn’t necessarily see ExactTarget coming as Marketo was the obvious choice to fill the hole, especially since Oracle scooped up Eloqua last December.

98% of Potential Prospects from this One Group are Hiding in Plain Site

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

Marketo’s Jon Miller Opens the Kimono (And There Are No Chocolate Stains)

The Sales Insider

Remember Lucille Ball at the chocolate factory? She was doing so well when the chocolates were rolling by one by one. But then BAM! The speed of the belt accelerated. She did her best to keep up. But eventually she Read more. Lead Management b2b marketing strategies content marketing Lead Nurturing

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A Tale of Two Marketing Reports

The 1to1 Media Blog

Customer Engagement Customer Experience Marketing Mobile Marketing customerexperience digitalmarketing experian marketo omnchannel theeconomicintelligenceunitOmnichannel is becoming more than a buzzword. Providing seamless experiences across channels and consistency in messaging and engagement is a 'must' for companies. In our connected world, the stakes are high for delivering CX that customers expect and want.

Marketo TV Interview [VIDEO]

Productivity and Motivational Tips for Inside Sale

Great Marketo TV interview with Maria Pergolino @ Dreamforce asking me about inside sales, the future of selling, contagious content, and biggest prediction for the year. Check it out: Click here to view the embedded video. Sales 2.0 Smart Selling on the Phone and Online Book TeleChampions TeleManagers

Marketo Dreamforce 2010-TV

Productivity and Motivational Tips for Inside Sale

Dreamforce is in full force and everyone has something to say- especially on Marketo Dreamforce 2010-TV. Email Marketing Tool- Marketo. Tune in and listen to my interview with Maria Pergolino - one of the most creative and spirited marketing bloggers in this space. Maria had lots of great questions prepared and luckily stayed clear from asking the most dreaded question- “why did you decide to chop off all your hair?”

Tools and Tips for Outbound Sales Prospecting

Modern B2B Sales

At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and Marketo Sales Insight application.

Inside Sales – The Changing Nature of the Buyer

The Sales Insider

Best Practices How To's Inside Sales Inside Sales Best Practices Inside Sales Thought Leaders InsideSales.com eBook Jon Miller Ken Krogue marketoWithin the past few years, there has been a huge shift in the behavior that buyers have traditionally had. Less than 5 years ago, the majority of buyers weren’t as actively engaged on social media sites, and didn’t conduct as much independent research on Read more.

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Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Sales

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. At Marketo, our current agreed-upon SLA for any MQL is 24hrs.

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98% of Potential Prospects from this One Group are Hiding in Plain Site

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

New eBook – Maximizing Results through Inside Sales & Marketing Automation

The Sales Insider

Best Practices Cool Ideas Cool New Stuff How To's Inside Sales Inside Sales Best Practices Inside Sales Tips Inside Sales Training InsideSales.com Lead Generation Lead Nurturing Lead Response Lead Scoring Remote Sales ResponseAudit Sales Leadership Sales Performance Sales Tips automation software drive sales revenue Jon Miller Ken Krogue Marketing marketing automation marketo Sales Sales AutomationSales and Marketing are required to work together more than ever before.

Cracking the B2B Code on Facebook

Sales Benchmark Index

HubSpot and Marketo. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Social Content - Hubspot and Marketo are posting varying content at frequent intervals. A particular mix of content that works well for Marketo, is a weekly theme.

Inside Sales and Marketing Alignment – Practice What We Preach

The Sales Insider

Best Practices How To's Inside Sales Inside Sales Best Practices Inside Sales Culture Remote Sales hubspot InsideSales.com Marketing marketo Sales Sales And Marketing AlignmentAs a sales or marketing professional, it’s fairly obvious that these two departments work closely together – or at least they should. Marketing is responsible for generating quality leads for sales, and sales is responsible for contacting and closing those Read more.

Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

5 Must Read Articles for Inside Sales Professionals

The Sales Insider

Best Practices Blogging Cool Ideas Forbes.com Inside Sales Inside Sales Best Practices Inside Sales Tips Research Sales Tips B2B Bloggers Dave Elkington GeekBusiness.com InsideSales.com Ken Krogue Lead Response Lead Response Management marketo TRM DirectAs the inside sales industry continues to grow and expand, keeping up on the current best practices and techniques is extremely important if you want to be getting the most results for your effort. With that being said, below are Read more.

How to Leverage an Analytical Legal Strategy to Close More Deals

Modern B2B Sales

I get this question all the time, especially during my interview with Marketo last November. Author: Zach French “You went to law school?” Yes, I graduated from law school and yes, I am now a sales development rep (SDR) selling software.

Prevent a wasted marketing automation investment

Leads360

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. According to a recent Marketo blog post , companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation.

Why Dreamforce Matters: Even if you don’t use Salesforce CRM

Smart Selling Tools

Here are a few of the Exhibitors with solutions that we recommend: Marketo (Booth 801). Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams work—and work together—to fuel business growth.

4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Modern B2B Sales

4 Life Lessons I Learned (So Far) From a Career in B2B Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Smart Selling Visions: Up-Close with Top Revenue Leader Henry Schuck

Smart Selling Tools

Marketo users can be very excited about our improved integration hitting the streets this April. Using Marketo Webhooks you can automatically append additional sales intelligence using our data. We’ve launched a new biweekly blog feature.

The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

Modern B2B Sales

Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it? You wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated.

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5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Sales

5 Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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10 Secrets to Delivering a Great Product Demo

Modern B2B Sales

In my early days at Marketo, I watched my fellow SCs employ the magic of a pause in their demos. Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago).

Social Media Results Are Real

Sales Addiction

The slide originated in an inbound marketing slideshow on Marketo’s Facebook Page. Marketing closed deals from social media closing sales lead generation marketo social media

Salespeople Need More Ego, Not Less

Modern B2B Sales

Salespeople Need More Ego, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Salespeople Need More Ego, Not Less appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Get Back on Track: 3 Ways to Identify Your Sales Pipeline Point of Failure

Modern B2B Sales

Author: Chris Gillespie It’s an easy mistake to make, and most of us are guilty of it: we make decisions based off our emotions, which sometimes steer us in the wrong way. And as a sales rep, who could blame you?

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#1 Reason You Need To Automate Your Marketing

Fill the Funnel

If you run a medium or large organization, you have a budget for the massively expensive marketing automation platforms like Pardot, Oracle, Marketo or Act-on. Marketing automation is essential for every business.

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How To Maximize Results Through Inside Sales and Marketing Automation – New Webinar

The Sales Insider

Ken Krogue, President and co-Founder of InsideSales.com, along with Jon Miller, VP of Marketing and co-Founder of Marketo, joined forces in a webinar (recorded July 18, 2012) to highlight a number of high-value best practices for marketing and sales professionals Read more.

11 Tips for Starting a New Sales Role

Modern B2B Sales

11 Tips for Starting a New Sales Role was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 11 Tips for Starting a New Sales Role appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Countdown to 2015: Top 5 Smart Selling Tools posts of 2014

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. As we close out the year, I thought I’d put the spotlight on some of your (and my) favorite posts. There’s a little something for everyone.

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Sales Checklist: 10 Ways to Keep Yourself in Check Each Quarter

Modern B2B Sales

Author: Chris Gillespie Have you ever photocopied a piece of paper so many times that the copies faded and became hard to read? This is called a transcription error, and it happens when little mistakes add up over time to make a big difference.

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The Beginner’s Guide to Negotiating Without the Scare Factor

Modern B2B Sales

The Beginner’s Guide to Negotiating Without the Scare Factor was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Beginner’s Guide to Negotiating Without the Scare Factor appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

5 Ways Improv Can Improve Your Sales Game

Modern B2B Sales

5 Ways Improv Can Improve Your Sales Game was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways Improv Can Improve Your Sales Game appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Sales 54

Sales Lead Management Association Honors

Smart Selling Tools

Maria Pergolino – Marketo. Does your business success depend on leads? If it does, you’ll want to know how to generate the most leads , how to capture the most leads , how to best score and qualify leads , how to track which leads convert to prospects, and the list goes on.

Top 3 Favorite Infographics for September

Productivity and Motivational Tips for Inside Sale

B2B Leaders – Marketing from the Top: Marketo – WANTED: Email Dead or Alive: . I’m pretty sure I consume infographics like they were a food group! Each month, I like to compile a short list the tastiest, most nutritional infographics I had the pleasure to devour.

7 Ways to Become the CEO of Your Territory

Modern B2B Sales

7 Ways to Become the CEO of Your Territory was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 7 Ways to Become the CEO of Your Territory appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

6 Strategies to Immunize Yourself from the Sales “Rejection-Flu”

Modern B2B Sales

Author: Chris Gillespie As the weather gets colder, the days get shorter—one other sure sign of the changing season is the flu. Offices are awash with red noses and kleenex tissues, and sales teams are catching the “rejection-flu” as they wrap up the sales year.

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5 Psychology Tips for Salespeople That Would Have Made Freud Buy

Modern B2B Sales

Author: Chris Gillespie And how does that make you feel?… … This ain’t your grandmother’s psychotherapy. Despite all of his cultural preeminence, psychoanalyst Sigmund Freud is now completely outdated and out of favor.

Upcoming Webinar: How to Align Sales and Marketing to Deliver Maximum Revenue

The Sales Insider

Inside Sales Inside Sales Best Practices Inside Sales Thought Leaders Inside Sales Tips Inside Sales Training Lead Generation Lead Management Lead Response Lead Scoring InsideSales.com Jon Miller Ken Krogue marketing automation marketo Sales AutomationJoin the leader in marketing automation and leader in inside sales automation on July 18, 2012, as they come together to show how to become a revenue machine by tightly aligning your sales and marketing processes.