Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story.

A Marketo Practitioner’s Guide To Improve Database Health And Grow Pipeline Using Reply Emails

LeadGnome

Before we begin, I want to give a huge shout-out to Jessica Kao , Digital Pi Director of Client Services and Marketo Champion, for contributing excellent Marketo workflow details (and screen grabs) for this article. Step 2: Create a smart list in Marketo with new alternate contacts.

Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Upload leads from DiscoverOrg to Marketo individually or in bulk. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

LeadGnome Earns Marketo® Certified Integration For B2B Reply Email Mining

LeadGnome

The LeadGnome Marketo integration allows customers to mine email replies using an app that has been reviewed, approved and certified by Marketo. The post LeadGnome Earns Marketo® Certified Integration For B2B Reply Email Mining appeared first on LeadGnome.

Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales

Drift

Today, she serves as Chief Growth Officer at Marketo, the marketing. Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua.

Marketo’s Change: From Lead to Person

SugarCRM

It many cases, this jargon is annoying or unnecessary , but in the case of Marketo’s recent terminology changes, it is critically important. Earlier this year, Marketo announced that they were changing some system terminology. Seriously – it’s no longer “Lead Source” in Marketo, it’s “Person Source.”. . Image source: Marketo. And that is why Marketo changed their terminology from “Lead” to “Person.” So kudos to you, Marketo!

People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

Costello

We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. We’ve been on a roll with our People > Process articles lately!

98% of Potential Prospects from this One Group are Hiding in Plain Site

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

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Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

By: Best Sales Blogs - The Top 10 Sales Blogs You Must Follow in 2016 - Klenty | Sales Playbook

John Barrows

[…] to industry giants such as Salesforce, Marketo, Box, Dropbox etc, follow Filling the Funnel blog by John Barrows for advise and guidance on how to become a better sales leader. John’s […

98% of Potential Prospects from this One Group are Hiding in Plain Site

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

Best Practices in Marketing Revenue Attribution

Sales Benchmark Index

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand.

Cracking the B2B Code on Facebook

Sales Benchmark Index

HubSpot and Marketo. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Social Content - Hubspot and Marketo are posting varying content at frequent intervals. A particular mix of content that works well for Marketo, is a weekly theme.

Case Study: How Vocera Communications Increased Email Deliverability to 99.2% In Just Three Months

LeadGnome

I love seeing how real life businesses are using technology to work more efficiently and drive revenue. It’s what we’re all about here at LeadGnome.

Defining the Real Buyer

Sales and Marketing Management

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.”

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Prevent a wasted marketing automation investment

Velocify

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. According to a recent Marketo blog post , companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation.

Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

Note this quote from Marketo. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.

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Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation

Pointclear

I don’t agree with those folks, but I do agree with contrarian Marketo’s response: “Inbound, Outbound? When one of the most aggressive inbound marketers (Marketo) states that “inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately,” if I were a leading a sales or marketing organization for a company, I would listen.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

DiscoverOrg and our friends Marketo and Gong.io , for Cocktails, Conversations, and Conversions. One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days.

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Marketo’s The Definitive Guide to Marketing Metrics & Analytics is a place to sta rt (at 66 pages it isn’t brief, but it’s comprehensive). White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation.

Working to automate your social selling emails

Sales 2.0

So for example it can see if they are running a marketing automation solution (such as Marketo or Hubspot.). Marketing departments have some pretty sophisticated automation tools already (like Marketo, Hubspot and Silverpop).

Your #1 Competitive Differentiator

John Barrows

None of that resonates more than “I train Salesforce, Google, Tableau and Marketo how to sell.” In my sales trainings I always ask reps what they think their #1 competitive differentiator is.

Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

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Good Reads for B2B Sales - Sales Intelligence with Google

Pointclear

Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise.

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Increase Inbound Close Rates by Bringing Lead Activity into Slack

Troops

Whether you’re using HubSpot, Marketo or Pardot, it’s fairly easy to empower your team to stay on top of lead activity and buying signals in Slack. Following up quickly with an inbound lead can make or break your deal.

Marketing Should Market and Sales Should Sell

John Barrows

What’s the difference between a Sales reps sending out templated e-mails through a tool like Salesloft or Outreach and a Marketer sending out templates through Marketo or Pardot? The line between Sales and Marketing is getting thinner and thinner these days.

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. They delete your emails. They decline your invitations. They cut your calls short. What does it TAKE to sell to the Chief Marketing Officer?

Internet Radio - Its Time Arrived Several Years Ago!

Pointclear

That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

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Productivity Tips for Sales Teams With iPads and Tablets

Score More Sales

Marketo also has a helpful article written by Silicon Valley veteran Phil Fernandez on how sales teams need to adapt to the new ways of selling and using a tool like a tablet to do that. photo courtesy of Apple(R).

How to Leverage Competitive Intelligence to Win Deals

DiscoverOrg Sales

For our purposes, this also includes integrated sales and marketing technologies such as Salesforce, Frontspin, Outreach, and Marketo. Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

DiscoverOrg and our friends Marketo and Gong.io , for Cocktails, Conversations, and Conversions. Reading Time: 6 minutes One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days.

10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

You discover that the company uses Marketo, and they also have Highspot as part of their content management system.” We have a large pool of people that we can pull from, including several who are Marketo-certified and have experience with Highspot.

10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

You discover that the company uses Marketo, and they also have Highspot as part of their content management system.” We have a large pool of people that we can pull from, including several who are Marketo-certified and have experience with Highspot.

The Secret Unfair Advantage For Your Sales Team

LeadGnome

At the recent Marketing Nation Summit , Marketo CEO Steve Lucas shared some pretty incredible statistics about email. Marketo keeps track.

Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

Via Marketo. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Staple Yourself to a Lead.

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Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

Alternatively, if I know that they are leveraging a technology that my product or our service works well with – for example at DiscoverOrg if I know that a company is using Salesforce and Marketo – then I know that I’m going to talk to them about our Salesforce Integrations, our Marketo Connector, and Web Hooks. It’s an amazing time to be a consumer of sales data.

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Good Reads for B2B Sales - Selling at Every Level

Pointclear

Via Marketo B2B Marketing and Sales Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles.

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Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?

InsightSquared

Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. Marketing automation vendors are being cornered by a monster of their own creation.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap.

Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

Why Doesn’t Anyone Care About ROI in the Channel?

Allbound

Marketers are measured on leads generated and have tools like Hubspot, Marketo, Terminus, etc. According to Marketo , leads from partners or referrals convert anywhere from at about 4.5%

InsightSquared takes Dreamforce ‘18

InsightSquared

Keynotes include Laura Ramos , VP and principal analyst for B2B marketing professionals, Forrester, Dana Therrien , Service director, sales operations strategies, SiriusDecisions, Steve Lucas , CEO, Marketo, and Nate Skinner , VP of Product Marketing, Salesforce Pardot.