Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story.

Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Upload leads from DiscoverOrg to Marketo individually or in bulk. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

Marketo’s Change: From Lead to Person


It many cases, this jargon is annoying or unnecessary , but in the case of Marketo’s recent terminology changes, it is critically important. Earlier this year, Marketo announced that they were changing some system terminology. Seriously – it’s no longer “Lead Source” in Marketo, it’s “Person Source.”. . Image source: Marketo. And that is why Marketo changed their terminology from “Lead” to “Person.” So kudos to you, Marketo!

Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales


Today, she serves as Chief Growth Officer at Marketo, the marketing. Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua.

People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo


We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. We’ve been on a roll with our People > Process articles lately!

Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

By: Best Sales Blogs - The Top 10 Sales Blogs You Must Follow in 2016 - Klenty | Sales Playbook

John Barrows

[…] to industry giants such as Salesforce, Marketo, Box, Dropbox etc, follow Filling the Funnel blog by John Barrows for advise and guidance on how to become a better sales leader. John’s […

Prevent a wasted marketing automation investment


Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. According to a recent Marketo blog post , companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation.

Cracking the B2B Code on Facebook

Sales Benchmark Index

HubSpot and Marketo. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Social Content - Hubspot and Marketo are posting varying content at frequent intervals. A particular mix of content that works well for Marketo, is a weekly theme.

Chairs are Dead—and Other B2B Marketing Hogwash


Note this quote from Marketo. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.

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The Secret Unfair Advantage For Your Sales Team


At the recent Marketing Nation Summit , Marketo CEO Steve Lucas shared some pretty incredible statistics about email. Marketo keeps track.

Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation


I don’t agree with those folks, but I do agree with contrarian Marketo’s response: “Inbound, Outbound? When one of the most aggressive inbound marketers (Marketo) states that “inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately,” if I were a leading a sales or marketing organization for a company, I would listen.

How to Engage Prospects to Identify True Interest

Smart Selling Tools

Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers.

How Finding the Common Revenue Thread Simplifies Executive Decision Making

Smart Selling Tools

Marketing Automation (Marketo, Eloqua, etc.). Oh, year-end analysis. How I love thee and hate thee. Let me count the ways…. This is the time of year when executives become hyper-sensitive to numbers and are asking a flurry of questions. What revenue will we close the year with?

Why Marketing Management Must Master Deep Digital Analytics


Marketo’s The Definitive Guide to Marketing Metrics & Analytics is a place to sta rt (at 66 pages it isn’t brief, but it’s comprehensive). White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation.

How to Leverage Competitive Intelligence to Win Deals

DiscoverOrg Sales

For our purposes, this also includes integrated sales and marketing technologies such as Salesforce, Frontspin, Outreach, and Marketo. Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence.

Your #1 Competitive Differentiator

John Barrows

None of that resonates more than “I train Salesforce, Google, Tableau and Marketo how to sell.” In my sales trainings I always ask reps what they think their #1 competitive differentiator is.

Sharing The Benefits Of Reply Email Mining Along The East Coast


Last week was a busy one! I was honored to be able to attend two separate events – in two separate cities – just one day apart!

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

If you run a medium or large organization, you have a budget for the massively expensive marketing automation platforms like Pardot, Oracle, Marketo or Act-on. Marketing automation is essential for every business.

Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?


Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. Marketing automation vendors are being cornered by a monster of their own creation.

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.


The top three most used marketing automation platforms among the studied companies are MailChimp (49%), Marketo (21%), and HubSpot (19%).

Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

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Why Dreamforce Matters: Even if you don’t use Salesforce CRM

Smart Selling Tools

Here are a few of the Exhibitors with solutions that we recommend: Marketo (Booth 801). Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams work—and work together—to fuel business growth.

PODCAST 07: You CAN Align Marketing and Sales (Here’s How This CMO Did It)

Sales Hacker

Andrea Kayal: Marketo is our clutch. Adwords, Marketo, Salesforce—all of this feeds into Geckoboard. On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost.

What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

John Barrows – Leading Sales Trainer for Salesforce, Box, Marketo, LinkedIn. SAN FRANCISCO, CA – Feb. 15, 2018 – Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, is set to host The Revenue Summit , on March 1st, 2018 in San Francisco, California. Who Is The Revenue Summit For?

Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

Alternatively, if I know that they are leveraging a technology that my product or our service works well with – for example at DiscoverOrg if I know that a company is using Salesforce and Marketo – then I know that I’m going to talk to them about our Salesforce Integrations, our Marketo Connector, and Web Hooks. It’s an amazing time to be a consumer of sales data.

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The 11 Most Awe-Inspiring Sales Talks From 2017

Sales Hacker

Watch: How To Prospect Like Salesforce, Marketo, Box, and LinkedIn. In the past year, I’ve visualized over 100 talks in real-time at 20+ conferences and events on a range of topics. But no topic has inspired and challenged me like this one… Sales.

Something for Everyone in Sales During Sales Acceleration Summit

Fill the Funnel

You can attend all of the value-packed sessions at no cost thanks to our sponsors; Salesforce, Microsoft, Marketo, MarketStar, Apttus, LinkedIn, DocuSign, InsightSquared, Quosal, Gainsight and Domo. A group of fish is called a school. A group of lions is called a pride.

Good Reads for B2B Sales - Sales Intelligence with Google


Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise.

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GDPR: The Good, the Bad, and the Grey

Sales Hacker

Consider all the locations where data may be stored: Salesforce, Marketo, Netsuite, Zendesk, Outreach, the list goes on. The General Data Privacy Regulation (GDPR) was a key component that was highlighted in Sales Hacker’s sales trends and predictions for 2018.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Day 1 Twitter Recap-Sales and Marketing 2.0 Conference

Fill the Funnel

Speakers: Jon Miller, VP Marketing, Marketo. Bill Binch, VP Sales and Customer Success, Marketo. Here is a transcript for all the Twitter activity for #sm20 hashtag for the first day of the conference. All re-tweets have been filtered out.

Day 2 Twitter Recap-Sales and Marketing 2.0 Conference-Part 1

Fill the Funnel

Solution - Marketo. After my trip home to Seattle late last night, I came to the realization that the airline industry needs to embrace Airlines 2.0! I will be posting much more information and thoughts about the conference later on tonight, after I get the mess, luggage, laptop etc.,

Countdown to 2015: Top 5 Smart Selling Tools posts of 2014

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. As we close out the year, I thought I’d put the spotlight on some of your (and my) favorite posts. There’s a little something for everyone.

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Smart Selling Visions: Up-Close with Top Revenue Leader Henry Schuck

Smart Selling Tools

Marketo users can be very excited about our improved integration hitting the streets this April. Using Marketo Webhooks you can automatically append additional sales intelligence using our data. We’ve launched a new biweekly blog feature.

Internet Radio - Its Time Arrived Several Years Ago!


That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

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GDPR: The Good, the Bad, and the Grey

Sales Hacker

Consider all the locations where data may be stored: Salesforce, Marketo, Netsuite, Zendesk, Outreach, the list goes on. The General Data Privacy Regulation (GDPR) was a key component that was highlighted in Sales Hacker’s sales trends and predictions for 2018.

Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg Sales

Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning. This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017.

Good Reads for B2B Marketing - Staple Yourself to a Lead


Via Marketo. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Staple Yourself to a Lead.

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Sales Lead Management Association Honors

Smart Selling Tools

Maria Pergolino – Marketo. Does your business success depend on leads? If it does, you’ll want to know how to generate the most leads , how to capture the most leads , how to best score and qualify leads , how to track which leads convert to prospects, and the list goes on.