Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Upload leads from DiscoverOrg to Marketo individually or in bulk. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story.

Why the Showpad-Marketo Integration is Critical for SaaS Companies

Showpad

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. Marketo helps create a personalized experience that finds prospects, gets to know who they are, and keeps them engaged. But why is the Showpad and Marketo integration partnership specifically so critical for SaaS companies? Here are three reasons why the Marketo platform integration is good for your business: Visibility.

Why the Showpad-Marketo Integration is Critical for SaaS Companies

Showpad

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. Marketo helps create a personalized experience that finds prospects, gets to know who they are, and keeps them engaged. But why is the Showpad and Marketo integration partnership specifically so critical for SaaS companies? Here are three reasons why the Marketo platform integration is good for your business: Visibility.

A Marketo Practitioner’s Guide To Improve Database Health And Grow Pipeline Using Reply Emails

LeadGnome

Before we begin, I want to give a huge shout-out to Jessica Kao , Digital Pi Director of Client Services and Marketo Champion, for contributing excellent Marketo workflow details (and screen grabs) for this article. Step 2: Create a smart list in Marketo with new alternate contacts.

Unlocking the Secrets of Revenue Attribution

Sales Benchmark Index

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales

Drift

Today, she serves as Chief Growth Officer at Marketo, the marketing. Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua.

How The World’s Top CMOs Take Ownership of Customer Lifecycle Management (CLM)

Sales Benchmark Index

The CMO who exclusively focuses on new lead generation is falling behind the market, their competitors, and their peers. This myopic view only focuses on one stage of the Customer Lifecycle. Conversely, revenue driven CMOs are making massive impacts to.

People > Processes: A Conversation with Danielle Pata, Account Executive at Marketo

Costello

We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. We’ve been on a roll with our People > Process articles lately!

Marketo’s Change: From Lead to Person

SugarCRM

It many cases, this jargon is annoying or unnecessary , but in the case of Marketo’s recent terminology changes, it is critically important. Earlier this year, Marketo announced that they were changing some system terminology. Seriously – it’s no longer “Lead Source” in Marketo, it’s “Person Source.”. . Image source: Marketo. And that is why Marketo changed their terminology from “Lead” to “Person.” So kudos to you, Marketo!

PODCAST 41: Helping Marketo IPO and Achieve Hyper Scale with Bill Binch, CRO of Pendo

Sales Hacker

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. .

BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

Smart Selling Tools

Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts. BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe.

98% of Potential Prospects from this One Group are Hiding in Plain Site

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

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Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

By: Best Sales Blogs - The Top 10 Sales Blogs You Must Follow in 2016 - Klenty | Sales Playbook

John Barrows

[…] to industry giants such as Salesforce, Marketo, Box, Dropbox etc, follow Filling the Funnel blog by John Barrows for advise and guidance on how to become a better sales leader. John’s […

98% of Potential Prospects from this One Group are Hiding in Plain Site

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

How a Chief Growth Officer Can Make or Break Your Year

Sales Benchmark Index

Today Jill Rowley, former Chief Growth Officer of Marketo, discusses how this emerging role brings together sales and marketing leaders to leverage the power of their best salespeople: their customers.

Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

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Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

How to ask for referrals in sales

RingDNA

According to Marketo, 10.99% of sales referrals convert. The same research found that only 0.9% of regular sales prospects turn into customers. That’s a huge difference. One reason for this variance is likely due to […].

Best Practices in Marketing Revenue Attribution

Sales Benchmark Index

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand.

The Awesome Things That Happened at InsightSquared in September

InsightSquared

When talking about Zane, people have only two words: Marketo “wiz.” It’s even more impressive given that his experience before InsightSquared was mostly on the content side, not marketing operations, and he had limited Marketo experience.

Cracking the B2B Code on Facebook

Sales Benchmark Index

HubSpot and Marketo. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Social Content - Hubspot and Marketo are posting varying content at frequent intervals. A particular mix of content that works well for Marketo, is a weekly theme.

Prevent a wasted marketing automation investment

Velocify

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. According to a recent Marketo blog post , companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation.

Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

Note this quote from Marketo. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.

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Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation

Pointclear

I don’t agree with those folks, but I do agree with contrarian Marketo’s response: “Inbound, Outbound? When one of the most aggressive inbound marketers (Marketo) states that “inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately,” if I were a leading a sales or marketing organization for a company, I would listen.

Sales Lead Management Association - Untitled Article

Sales Lead Management Association

A show recorded at the Marketo/Adobe Summit with Elisabeth Michaud hosted by Matt Heinz for Sales Pipeline Radio is insightful. Today's broadcast day is led by Darryl Praill and his guests, Amir Reiter and Tom Jenkins of CloudTask. Revenue Optimization Radio by Altify is next. Pat welcomes Tracy Eiler to talk about Women In Revenue – What’s it take to attract and retain the top talent. Hugo Perez asks, CAN YOU SEE ME NOW? on WVU Marketing Communications Today with host, Michael Lynch.

Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

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The biggest cold email mistake most people make (no, it's not how it's written)

Close.io

Brain mentioned Charlie’s upcoming attendance at Marketo Summit to introduce how his product would help Engagio’s sales team follow up with more leads they meet there. A lot of people are quick to notice how a cold email is written, but usually their approach was doomed from the start.

Defining the Real Buyer

Sales and Marketing Management

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.”

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Working to automate your social selling emails

Sales 2.0

So for example it can see if they are running a marketing automation solution (such as Marketo or Hubspot.). Marketing departments have some pretty sophisticated automation tools already (like Marketo, Hubspot and Silverpop).

Your #1 Competitive Differentiator

John Barrows

None of that resonates more than “I train Salesforce, Google, Tableau and Marketo how to sell.” In my sales trainings I always ask reps what they think their #1 competitive differentiator is.

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

Marketo’s The Definitive Guide to Marketing Metrics & Analytics is a place to sta rt (at 66 pages it isn’t brief, but it’s comprehensive). White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation.

Good Reads for B2B Sales - Sales Intelligence with Google

Pointclear

Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise.

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Case Study: How Vocera Communications Increased Email Deliverability to 99.2% In Just Three Months

LeadGnome

I love seeing how real life businesses are using technology to work more efficiently and drive revenue. It’s what we’re all about here at LeadGnome.

Using Your Marketing Automation for To-Partner Marketing

Allbound

A to-partner marketing strategy with your marketing automation platform, like Hubspot or Marketo, may lead to increased deal registrations, increased partner portal logins, and increased partner engagement. Using Your Marketing Automation For To-Partner Marketing.

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

For example, the way Einstein feeds into Marketo or Outreach. I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data.

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Productivity Tips for Sales Teams With iPads and Tablets

Score More Sales

Marketo also has a helpful article written by Silicon Valley veteran Phil Fernandez on how sales teams need to adapt to the new ways of selling and using a tool like a tablet to do that. photo courtesy of Apple(R).

Internet Radio - Its Time Arrived Several Years Ago!

Pointclear

That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

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Marketing Should Market and Sales Should Sell

John Barrows

What’s the difference between a Sales reps sending out templated e-mails through a tool like Salesloft or Outreach and a Marketer sending out templates through Marketo or Pardot? The line between Sales and Marketing is getting thinner and thinner these days.