Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story.

LeadGnome Earns Marketo® Certified Integration For B2B Reply Email Mining


The LeadGnome Marketo integration allows customers to mine email replies using an app that has been reviewed, approved and certified by Marketo. The post LeadGnome Earns Marketo® Certified Integration For B2B Reply Email Mining appeared first on LeadGnome.

Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Upload leads from DiscoverOrg to Marketo individually or in bulk. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales


Today, she serves as Chief Growth Officer at Marketo, the marketing. Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua.

Marketo’s Change: From Lead to Person


It many cases, this jargon is annoying or unnecessary , but in the case of Marketo’s recent terminology changes, it is critically important. Earlier this year, Marketo announced that they were changing some system terminology. Seriously – it’s no longer “Lead Source” in Marketo, it’s “Person Source.”. . Image source: Marketo. And that is why Marketo changed their terminology from “Lead” to “Person.” So kudos to you, Marketo!

98% of Potential Prospects from this One Group are Hiding in Plain Site

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

Cracking the B2B Code on Facebook

Sales Benchmark Index

HubSpot and Marketo. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Social Content - Hubspot and Marketo are posting varying content at frequent intervals. A particular mix of content that works well for Marketo, is a weekly theme.

Your #1 Competitive Differentiator

John Barrows

None of that resonates more than “I train Salesforce, Google, Tableau and Marketo how to sell.” In my sales trainings I always ask reps what they think their #1 competitive differentiator is.

Prevent a wasted marketing automation investment


Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. According to a recent Marketo blog post , companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation.

Chairs are Dead—and Other B2B Marketing Hogwash


Note this quote from Marketo. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.

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Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation


I don’t agree with those folks, but I do agree with contrarian Marketo’s response: “Inbound, Outbound? When one of the most aggressive inbound marketers (Marketo) states that “inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately,” if I were a leading a sales or marketing organization for a company, I would listen.

The Secret Unfair Advantage For Your Sales Team


At the recent Marketing Nation Summit , Marketo CEO Steve Lucas shared some pretty incredible statistics about email. Marketo keeps track.

Why Marketing Management Must Master Deep Digital Analytics


Marketo’s The Definitive Guide to Marketing Metrics & Analytics is a place to sta rt (at 66 pages it isn’t brief, but it’s comprehensive). White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation.

40 Tips for the Modern Sales Leader


Jill Rowley, Chief Growth Advisor, Marketo. Jill Rowley, Chief Growth Advisor, Marketo. Jill Rowley, Chief Growth Advisor, Marketo. Jill Rowley, Chief Growth Advisor, Marketo.

Working to automate your social selling emails

Sales 2.0

So for example it can see if they are running a marketing automation solution (such as Marketo or Hubspot.). Marketing departments have some pretty sophisticated automation tools already (like Marketo, Hubspot and Silverpop).

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.


The top three most used marketing automation platforms among the studied companies are MailChimp (49%), Marketo (21%), and HubSpot (19%).

Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

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How to Leverage Competitive Intelligence to Win Deals

DiscoverOrg Sales

For our purposes, this also includes integrated sales and marketing technologies such as Salesforce, Frontspin, Outreach, and Marketo. Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence.

Sharing The Benefits Of Reply Email Mining Along The East Coast


Last week was a busy one! I was honored to be able to attend two separate events – in two separate cities – just one day apart!

How to Engage Prospects to Identify True Interest

Smart Selling Tools

Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers.

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Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?


Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. Marketing automation vendors are being cornered by a monster of their own creation.

4 Ways to Hack Your Growth With AI

Sales and Marketing

With more than 12 years of sales and marketing experience, Matt has held various positions with organizations such as Red Bull, Marketo and Tibco Author: Matt Amundson The world of business to business (B2B) selling is like a gridiron. In an environment where the needs, goals and plans of your prospects and competitors are constantly changing, it’s hard to know whether to punt or go for the touchdown.

How Finding the Common Revenue Thread Simplifies Executive Decision Making

Smart Selling Tools

Marketing Automation (Marketo, Eloqua, etc.). Oh, year-end analysis. How I love thee and hate thee. Let me count the ways…. This is the time of year when executives become hyper-sensitive to numbers and are asking a flurry of questions. What revenue will we close the year with?

What To Expect At Revenue Summit 2018—Aligning Sales, Marketing & Customer Success

Sales Hacker

John Barrows – Leading Sales Trainer for Salesforce, Box, Marketo, LinkedIn. SAN FRANCISCO, CA – Feb. 15, 2018 – Sales Hacker, the leading resource for sales innovation, acceleration, and the future of sales, is set to host The Revenue Summit , on March 1st, 2018 in San Francisco, California. Who Is The Revenue Summit For?

Good Reads for B2B Sales - Sales Intelligence with Google


Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise.

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Don't Post Blog Content You Hate

Leading Results Rambings

Scott Yates – an entrepreneur and writer I respect – recently posted on the Marketo blog this post on Amy Adams and why you must post blog articles that you may hate.

Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data

DiscoverOrg Sales

Alternatively, if I know that they are leveraging a technology that my product or our service works well with – for example at DiscoverOrg if I know that a company is using Salesforce and Marketo – then I know that I’m going to talk to them about our Salesforce Integrations, our Marketo Connector, and Web Hooks. It’s an amazing time to be a consumer of sales data.

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Father’s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

DiscoverOrg Sales

Type in “outbound prospecting” into the jobs search on LinkedIn, and you’ll find VMWare, Amazon Web Services, Zendesk, Marketo, Riverbed, BugCrowd, The Financial Times – all posting jobs that require “outbound prospecting” (AKA “cold calling”).

The 11 Most Awe-Inspiring Sales Talks From 2017

Sales Hacker

Watch: How To Prospect Like Salesforce, Marketo, Box, and LinkedIn. In the past year, I’ve visualized over 100 talks in real-time at 20+ conferences and events on a range of topics. But no topic has inspired and challenged me like this one… Sales.

Internet Radio - Its Time Arrived Several Years Ago!


That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

Marketo. If Cisco WebEx is your webinar tool of choice, you can integrate it with Marketo to capture leads from your meetings. You’ll first create an event, then invite attendees to sign up through your Marketo landing page.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

PODCAST 07: You CAN Align Marketing and Sales (Here’s How This CMO Did It)

Sales Hacker

Andrea Kayal: Marketo is our clutch. Adwords, Marketo, Salesforce—all of this feeds into Geckoboard. On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost.

GDPR: The Good, the Bad, and the Grey

Sales Hacker

Consider all the locations where data may be stored: Salesforce, Marketo, Netsuite, Zendesk, Outreach, the list goes on. The General Data Privacy Regulation (GDPR) was a key component that was highlighted in Sales Hacker’s sales trends and predictions for 2018.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce). We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap.

Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?

The ROI Guy

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as, Marketo, Eloqua, SilverPop and more.

Why Dreamforce Matters: Even if you don’t use Salesforce CRM

Smart Selling Tools

Here are a few of the Exhibitors with solutions that we recommend: Marketo (Booth 801). Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams work—and work together—to fuel business growth.

Productivity Tips for Sales Teams With iPads and Tablets

Score More Sales

Marketo also has a helpful article written by Silicon Valley veteran Phil Fernandez on how sales teams need to adapt to the new ways of selling and using a tool like a tablet to do that. photo courtesy of Apple(R).