DiscoverOrg Sales

JULY 19, 2017

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Upload leads from DiscoverOrg to Marketo individually or in bulk. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

Marketo 160

Marketo Data Tools Outbound 160

Igniting Sales Transformation

APRIL 6, 2018

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story.

Marketo 63

Marketo Microsoft Channels Twitter 63

Showpad

FEBRUARY 1, 2019

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. Marketo helps create a personalized experience that finds prospects, gets to know who they are, and keeps them engaged. But why is the Showpad and Marketo integration partnership specifically so critical for SaaS companies? Here are three reasons why the Marketo platform integration is good for your business: Visibility.

Marketo 40

Marketo Campaigns Buyer Company 40

Showpad

FEBRUARY 1, 2019

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. Marketo helps create a personalized experience that finds prospects, gets to know who they are, and keeps them engaged. But why is the Showpad and Marketo integration partnership specifically so critical for SaaS companies? Here are three reasons why the Marketo platform integration is good for your business: Visibility.

Marketo 40

Marketo Campaigns Buyer Company 40

LeadGnome

OCTOBER 16, 2018

Before we begin, I want to give a huge shout-out to Jessica Kao , Digital Pi Director of Client Services and Marketo Champion, for contributing excellent Marketo workflow details (and screen grabs) for this article. Step 2: Create a smart list in Marketo with new alternate contacts.

Marketo 57

Marketo Campaigns Pipeline Data 57

Sales Benchmark Index

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Revenue 262

Revenue Marketo Banking B2C 262

Drift

APRIL 26, 2018

Today, she serves as Chief Growth Officer at Marketo, the marketing. Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua.

Marketo 99

Marketo Eloqua Oracle SalesForce 99

Sales Benchmark Index

FEBRUARY 28, 2019

The CMO who exclusively focuses on new lead generation is falling behind the market, their competitors, and their peers. This myopic view only focuses on one stage of the Customer Lifecycle. Conversely, revenue driven CMOs are making massive impacts to.

Marketo 188

Marketo Churn Customer ACT 188

Costello

APRIL 11, 2018

We continue along in our People > Processes series with our eighth article featuring Danielle Pata , Account Executive, Commercial Sales at Marketo , a world leader in marketing automation software. We’ve been on a roll with our People > Process articles lately!

Marketo 52

Marketo Conversion Account Travel 52

SugarCRM

NOVEMBER 15, 2017

It many cases, this jargon is annoying or unnecessary , but in the case of Marketo’s recent terminology changes, it is critically important. Earlier this year, Marketo announced that they were changing some system terminology. Seriously – it’s no longer “Lead Source” in Marketo, it’s “Person Source.”. . Image source: Marketo. And that is why Marketo changed their terminology from “Lead” to “Person.” So kudos to you, Marketo!

Marketo 29

Marketo Software Software Segment 29

Sales Hacker

JANUARY 21, 2019

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. .

Marketo 20

Marketo PeopleSoft Oracle Enterprise 20

Smart Selling Tools

MARCH 26, 2019

Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts. BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe.

Industry 99

Industry Sales Enablement Marketo SAP 99

Smart Selling Tools

JUNE 24, 2014

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

Groups 141

Groups Marketo eBook Prospecting 141

Smart Selling Tools

JULY 2, 2014

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

Marketo 128

Marketo ACT Inbound Software 128

John Barrows

DECEMBER 23, 2016

[…] to industry giants such as Salesforce, Marketo, Box, Dropbox etc, follow Filling the Funnel blog by John Barrows for advise and guidance on how to become a better sales leader. John’s […

Marketo 174

Marketo SalesForce Funnel Industry 174

Smart Selling Tools

JUNE 24, 2014

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

Groups 75

Groups Marketo eBook Inbound 75

Sales Benchmark Index

MARCH 15, 2019

Today Jill Rowley, former Chief Growth Officer of Marketo, discusses how this emerging role brings together sales and marketing leaders to leverage the power of their best salespeople: their customers.

Marketo 197

Marketo Influencer Software Software 197

The ROI Guy

AUGUST 24, 2018

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

Unica 56

Unica Campaigns Comparison Eloqua 56

Smart Selling Tools

JULY 2, 2014

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

Inbound 65

Inbound Marketo Comparison Buyer 65

RingDNA

JULY 25, 2019

According to Marketo, 10.99% of sales referrals convert. The same research found that only 0.9% of regular sales prospects turn into customers. That’s a huge difference. One reason for this variance is likely due to […].

Referrals 108

Referrals Marketo SalesForce Enterprise 108

Sales Benchmark Index

AUGUST 15, 2018

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand.

Revenue 211

Revenue Marketing Marketo B2C 211

InsightSquared

OCTOBER 11, 2019

When talking about Zane, people have only two words: Marketo “wiz.” It’s even more impressive given that his experience before InsightSquared was mostly on the content side, not marketing operations, and he had limited Marketo experience.

Marketo 81

Marketo Sports Energy Opportunity 81

Sales Benchmark Index

JULY 16, 2013

HubSpot and Marketo. Marketo’s page has 76K likes and 8,500 users discussing them on Facebook. Social Content - Hubspot and Marketo are posting varying content at frequent intervals. A particular mix of content that works well for Marketo, is a weekly theme.

Facebook 338

Facebook B2B Marketo Hubspot 338

Velocify

DECEMBER 20, 2012

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. According to a recent Marketo blog post , companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation.

Leads360 86

Leads360 Marketo Marketing Funnel 86

Pointclear

OCTOBER 24, 2017

Note this quote from Marketo. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.

B2B 328

B2B Marketing Cold Calling Outbound 328

Pointclear

OCTOBER 7, 2017

I don’t agree with those folks, but I do agree with contrarian Marketo’s response: “Inbound, Outbound? When one of the most aggressive inbound marketers (Marketo) states that “inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately,” if I were a leading a sales or marketing organization for a company, I would listen.

Lead Generation 157

Lead Generation B2B Marketo Inbound 157

Sales Lead Management Association

MARCH 28, 2019

A show recorded at the Marketo/Adobe Summit with Elisabeth Michaud hosted by Matt Heinz for Sales Pipeline Radio is insightful. Today's broadcast day is led by Darryl Praill and his guests, Amir Reiter and Tom Jenkins of CloudTask. Revenue Optimization Radio by Altify is next. Pat welcomes Tracy Eiler to talk about Women In Revenue – What’s it take to attract and retain the top talent. Hugo Perez asks, CAN YOU SEE ME NOW? on WVU Marketing Communications Today with host, Michael Lynch.

Marketo 46

Marketo Outbound Software Software 46

Sales Benchmark Index

AUGUST 25, 2012

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

Leads 297

Leads Eloqua Marketo Marketing 297

Close.io

SEPTEMBER 2, 2019

Brain mentioned Charlie’s upcoming attendance at Marketo Summit to introduce how his product would help Engagio’s sales team follow up with more leads they meet there. A lot of people are quick to notice how a cold email is written, but usually their approach was doomed from the start.

Marketo 99

Marketo Trade Show Real Estate Influencer 99

Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.”

Buyer 265

Buyer Marketo Buyer Persona Data 265

Sales 2.0

MAY 26, 2014

So for example it can see if they are running a marketing automation solution (such as Marketo or Hubspot.). Marketing departments have some pretty sophisticated automation tools already (like Marketo, Hubspot and Silverpop).

Social Selling 265

Social Selling Marketo Hubspot Construction 265

John Barrows

MAY 9, 2018

None of that resonates more than “I train Salesforce, Google, Tableau and Marketo how to sell.” In my sales trainings I always ask reps what they think their #1 competitive differentiator is.

Competition 164

Competition Marketo Licensing Case Study 164

Pointclear

MARCH 19, 2018

Marketo’s The Definitive Guide to Marketing Metrics & Analytics is a place to sta rt (at 66 pages it isn’t brief, but it’s comprehensive). White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. “But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation.

Analytics 143

Analytics Marketo Marketing ROI 143

Pointclear

MAY 16, 2013

Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise.

Google 198

Google B2B PointClear Marketo 198

LeadGnome

SEPTEMBER 25, 2018

I love seeing how real life businesses are using technology to work more efficiently and drive revenue. It’s what we’re all about here at LeadGnome.

Case Study 76

Case Study Study Marketo Revenue 76

Allbound

AUGUST 14, 2019

A to-partner marketing strategy with your marketing automation platform, like Hubspot or Marketo, may lead to increased deal registrations, increased partner portal logins, and increased partner engagement. Using Your Marketing Automation For To-Partner Marketing.

Marketo 68

Marketo Marketing Campaigns Hubspot 68

DiscoverOrg Sales

JANUARY 8, 2019

For example, the way Einstein feeds into Marketo or Outreach. I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data.

Data 181

Data B2B Marketo Analytics 181

Score More Sales

MAY 11, 2012

Marketo also has a helpful article written by Silicon Valley veteran Phil Fernandez on how sales teams need to adapt to the new ways of selling and using a tool like a tablet to do that. photo courtesy of Apple(R).

Marketo 275

Marketo Outbound Software Software 275

Pointclear

OCTOBER 15, 2013

That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Aprimo 166

Aprimo Aprimo Marketo PointClear 166

John Barrows

AUGUST 1, 2018

What’s the difference between a Sales reps sending out templated e-mails through a tool like Salesloft or Outreach and a Marketer sending out templates through Marketo or Pardot? The line between Sales and Marketing is getting thinner and thinner these days.

Marketing 180

Marketing Marketo Promotion Segment 180