Marketo Append & Clean: Big Changes for a Favorite Data Management Tool

DiscoverOrg Sales

Significant enhancements to our Marketo connector, including new Append & Clean functionality, give marketers a whole new level of automation accuracy, and control over their database. Automatically scan a list in Marketo for newly created leads to cleanse and enrich. Upload leads from DiscoverOrg to Marketo individually or in bulk. And sales teams experience more effective prospecting because data is synced between Marketo and the CRM.

Marketo’s Change: From Lead to Person


It many cases, this jargon is annoying or unnecessary , but in the case of Marketo’s recent terminology changes, it is critically important. Earlier this year, Marketo announced that they were changing some system terminology. Seriously – it’s no longer “Lead Source” in Marketo, it’s “Person Source.”. . Image source: Marketo. And that is why Marketo changed their terminology from “Lead” to “Person.” So kudos to you, Marketo!

Trending Sources

98% of Potential Prospects from this One Group are Hiding in Plain Site

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. ” In essence, RTP is a great fall-back solution to the best-case scenario, which is a completed webform–a point I’m sure Marketo would not contest.

Is Automation the Key to Modern Selling?

Smart Selling Tools

Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

By: Best Sales Blogs - The Top 10 Sales Blogs You Must Follow in 2016 - Klenty | Sales Playbook

John Barrows

[…] to industry giants such as Salesforce, Marketo, Box, Dropbox etc, follow Filling the Funnel blog by John Barrows for advise and guidance on how to become a better sales leader. John’s […

Prevent a wasted marketing automation investment


Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. According to a recent Marketo blog post , companies that use marketing automation platforms source 45 percent more leads from marketing than companies that don’t use marketing automation.

Chairs are Dead—and Other B2B Marketing Hogwash


Note this quote from Marketo. In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on). Poetry was dead. The theater was dead.

Why Dreamforce Matters: Even if you don’t use Salesforce CRM

Smart Selling Tools

Here are a few of the Exhibitors with solutions that we recommend: Marketo (Booth 801). Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams work—and work together—to fuel business growth.

Smart Selling Visions: Up-Close with Top Revenue Leader Henry Schuck

Smart Selling Tools

Marketo users can be very excited about our improved integration hitting the streets this April. Using Marketo Webhooks you can automatically append additional sales intelligence using our data. We’ve launched a new biweekly blog feature.

How Finding the Common Revenue Thread Simplifies Executive Decision Making

Smart Selling Tools

Marketing Automation (Marketo, Eloqua, etc.). Oh, year-end analysis. How I love thee and hate thee. Let me count the ways…. This is the time of year when executives become hyper-sensitive to numbers and are asking a flurry of questions. What revenue will we close the year with?

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

If you run a medium or large organization, you have a budget for the massively expensive marketing automation platforms like Pardot, Oracle, Marketo or Act-on. Marketing automation is essential for every business.

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.


The top three most used marketing automation platforms among the studied companies are MailChimp (49%), Marketo (21%), and HubSpot (19%).

Countdown to 2015: Top 5 Smart Selling Tools posts of 2014

Smart Selling Tools

That’s the premise behind real-time personalization (RTP) software and Marketo’s ebook entitled “ Unmask Inbound Visitors. As we close out the year, I thought I’d put the spotlight on some of your (and my) favorite posts. There’s a little something for everyone.

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Marketing Automation is Not Marketing Strategy


Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.

Sales Lead Management Association Honors

Smart Selling Tools

Maria Pergolino – Marketo. Does your business success depend on leads? If it does, you’ll want to know how to generate the most leads , how to capture the most leads , how to best score and qualify leads , how to track which leads convert to prospects, and the list goes on.

Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation


I don’t agree with those folks, but I do agree with contrarian Marketo’s response: “Inbound, Outbound? When one of the most aggressive inbound marketers (Marketo) states that “inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately,” if I were a leading a sales or marketing organization for a company, I would listen.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]


With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.)

PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]


I recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses."

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The 11 Most Awe-Inspiring Sales Talks From 2017

Sales Hacker

Watch: How To Prospect Like Salesforce, Marketo, Box, and LinkedIn. In the past year, I’ve visualized over 100 talks in real-time at 20+ conferences and events on a range of topics. But no topic has inspired and challenged me like this one… Sales.

Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg Sales

Jon Miller (our Cofounder and CEO, formerly the Cofounder at Marketo) gave us a huge advantage by doing this intentionally from Engagio’s beginning. This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017.

Internet Radio - Its Time Arrived Several Years Ago!


That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Productivity Tips for Sales Teams With iPads and Tablets

Score More Sales

Marketo also has a helpful article written by Silicon Valley veteran Phil Fernandez on how sales teams need to adapt to the new ways of selling and using a tool like a tablet to do that. photo courtesy of Apple(R).

Sales Skill-Sets vs Sales Tool-Sets

Smart Selling Tools

Act-On or Marketo - contacting prospects when they’re most interested. If all you have is a hammer, everything starts to look like a nail. Our decisions are colored by the history and experiences that shape our perspective.

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Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

Does Your Sales Team Know How to Follow-Up on a Lead?


The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know.

Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.

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Something for Everyone in Sales During Sales Acceleration Summit

Fill the Funnel

You can attend all of the value-packed sessions at no cost thanks to our sponsors; Salesforce, Microsoft, Marketo, MarketStar, Apttus, LinkedIn, DocuSign, InsightSquared, Quosal, Gainsight and Domo. A group of fish is called a school. A group of lions is called a pride.

Good Reads for B2B Sales - Sales Intelligence with Google


Via Marketo Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Tap CRM to Give Your Customers a Pleasant Surprise.

The Evolution of Sales Tools and the Efficiency Paradox

Smart Selling Tools

We can call hot prospects at the moment of interest using tools like Marketo and Act-On. Think about the most recent communication you sent to a prospect. Picture who the prospect was, what you wrote, and what your objective was. Do you have it in your mind? OK then.

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3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. “Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” Wikipedia).

The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

DiscoverOrg Sales

Our Marketing Ops group performed a major overhaul of our Marketo to Salesforce tracking system and deployed a cohesive view into marketing’s revenue contribution through the implementation of Full Circle Insights so that we could spend our efforts and money in the right places.

CMO: Are you going to have a job in 2014

Sales Benchmark Index

Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program.

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Top 4 Reasons Marketing Automation Fails


Tools like Pardot, Marketo , Hubspot & Infusionsoft have taken off in recent years as every marketer seeks to attract new business. Marketing Automation has become the new tool of choice for companies looking to engage with prospective new buyers at the very top of their sales funnel.

Is Marketing Responsible for 100% of Leads?

Sales Benchmark Index

For a more detailed description try Marketo’s recent Definitive Guide to Marketing Metrics. The pendulum has shifted many times. At certain points in time the answer to this question was “yes of course”.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!


Look into Optify (for agencies or small-to-medium companies), HubSpot, Marketo, eTrigue, Pardot, Velocify (formerly Leads360), Fision, NetSuite, Spark, etc. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

4 Ways to Hack Your Growth With AI

Sales and Marketing

With more than 12 years of sales and marketing experience, Matt has held various positions with organizations such as Red Bull, Marketo and Tibco Author: Matt Amundson The world of business to business (B2B) selling is like a gridiron. In an environment where the needs, goals and plans of your prospects and competitors are constantly changing, it’s hard to know whether to punt or go for the touchdown.

6 steps to get sales and marketing working on the same team


Marketo. Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies. CSO Insight. They say the reason why cats and dogs don’t get on is because of language. A dog’s tail in the air is a sign of happiness and play. But for cats, it’s a sign of aggression and attack. So when a cat sees a happy dog bouncing towards them, it gets ready to go to war.

Why is Everyone Talking About Integration? Introducing Enhancements to Our CRM Application – Salesforce® Edition

DiscoverOrg Sales

Learn about our Marketo Connector and other integrations. Remember when the “sales tech stack” was just a CRM? It wasn’t long ago. Things have changed a lot in a decade. Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. But in the midst of all the change, the CRM has maintained and reinforced its central role.

How to Heat Up Cold Emails with Personalization

DiscoverOrg Sales

I’m sure it was a bummer to see them exit in the 2nd round, but I bet it made your year better after Vibes was award the Marketo Technology Partner of the Year this week. The debate within sales right now is whether cold-calling works. Evidence shows that it does: Cold-calling distinguishes high-growth companies (see our report). As a Senior Sales Development Representative (Sr. SDR), the phone is a lot like the late ‘90s Pontiac Grand-Am I drove back in high school.

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Good Reads for B2B Sales - Selling at Every Level


Via Marketo B2B Marketing and Sales Blog. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles.