Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape

Brian Vellmure

I didn’t necessarily see ExactTarget coming as Marketo was the obvious choice to fill the hole, especially since Oracle scooped up Eloqua last December. Eloqua – Marketing Automation.

Why Inbound Marketing Is Costing You Money and What To Do About It – Part 1

Strategic Sales Growth

Inbound Sales Management Sales Management Startup Management Trends Ambrosino eloqua hubspot inbound marketing marketo Sales sales 2.0

Trending Sources

Sales Prospecting at the Speed of Trust

Strategic Sales Growth

Inbound Sales Sales Management Startup Management Apple CEO eloqua evaluating Gary Ambrosino Genius Bar HBS Inbound Marketing Inside Sales marketo Online Appointment Scheduling OnStartups sales 2.0

Episode 12 – On Success and Social Selling with Jill Rowley

The Sales Blog

As one of the first 100 employees hired at Salesforce.com , as the Eloqueen at Eloqua , and now in her new role as a social media evangelist in sales enablement at Oracle , Jill is the perfect example of someone who possess the attributes that allow the social tools to work. In the Arena Podcast digital surrogate Eloqua Jill Rowley Linkedin Oracle Salesforce.com social selling Episode 12 – On Success and Social Selling with Jill Rowley is a post from: The Sales Blog | S.

Cracking the Big Data-Driven Business

The 1to1 Media Blog

Companies like Optimizely and Eloqua, though, harnessed Big Data to turn the 2008 Obama campaign into a fundraising juggernaut and reap automated customer insights, respectively.

The Digitization of Human Interactions: From Long Tail to Mass.

Brian Vellmure

Subtly branded communities (Proctor & Gamble has several), whitepapers, blogs, eBooks and infographics ( HubSpot and Eloqua have done some really good things here) are all ways to fill the top of the funnel. The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments.

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Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like.

Marketing Automation is Not Marketing Strategy

Pointclear

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”.

Customer Relationship Innovation for the Emergent Social Business.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact.

Trust: It matters (more than you think) ? Value Creator.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact.

Eloqua 117

5 Marketing Trends That will Impact 2013

Sales Benchmark Index

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. One thing is abundantly clear. The pace of technology and buyer behavior transformation continues unabated.

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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Sales Benchmark Index

Just ask Eloqua. 60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media.

Social Selling Success Stories

Score More Sales

Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales.

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. “Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” Wikipedia).

Good Reads for B2B Marketing - How to Create Newsworthy Content

Pointclear

Via Eloqua. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing.

CMO: Are you going to have a job in 2014

Sales Benchmark Index

Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program.

SME 93

The Rewiring of Institutions ? Value Creator (BrianVellmure.com)

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact.

Five Important Microsoft Dynamics Themes From Convergence 2014

Brian Vellmure

With many of the leading marketing automation vendors getting acquired over the past couple of years, it seemed like Microsoft would likely acquire these capabilities in order to match Salesforce (Exact Target / Pardot), and Oracle (Eloqua).

3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Read the Eloqua Grand Guide to Social Selling. courtesy of InsideView. If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in.

One Marketing Guy Who Gets It (What Sales Needs, That Is)

Dave Stein's Blog

Eloqua (an SaaS marketing automation provider) regularly cites statistics that show their customers experience big leaps in demand generation as a result of their tool. I recently ran into Brian Reilly in Cancun, Mexico, at a social event.

Great Leads, No Business: the problem with marketing automation

Sharon Drew Morgan

Every company I called – Marketo , Eloqua , Manticore , Leadformix , Pardot - agree they have no way to manage the names they collect, other than do lead scoring, lead nurturing, or handing them over to a telemarketing group.

Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua.

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In search of: A meaningful measure of Influence ? Value Creator.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact.

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. A lot of people don’t know how to use LinkedIn.

Inside Sales Growth Beyond CRM

Leads360

Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. According to a 2012 Bridge Group study [1] , from 2009-2011 the number of inside sales jobs grew 124% in the U.S.

Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

Many small business owners believe that hiring another sales person will increase sales and expand business growth. Possibly in the past this was true, but for today’s small business owners a new position must be created especially when in the start up phase.

If we were to stop the cycle? ? Value Creator (BrianVellmure.com)

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact.

Everything You Say Doesn’t Need To Be A Sales Pitch.

Dan Waldschmidt

After all, who would ever think about buying powerful tools like Hubspot, Eloqua, Marketo, or Pardot and then waste all the link-tracking-email-awesomeness technology by sending a genuine email with a little tender loving care. Enough already. For the sake of all that is holy, we need a “Come to Jesus” discussion right now about marketing, the ever-important “call to action”, and our perverted insistance on non-stop sales messaging.

Marketing and sales: always and forever

Buyer Zone's Lead Generation Blog

With today''s news that Salesforce.com is acquiring ExactTarget , a marketing services and email company, there''s more evidence than ever that marketing and sales are intricately linked.

Inside Sales Professionals: How Far has the Modern Marketer Come? – B2B Magazine Asks

The Sales Insider

In the March 4, 2013 edition of BtoB, the magazine for marketing strategists, the question was raised by Eloqua Inc., Inside Sales InsideSales.com Oracle Research B2B btob Eloqua inside sales professionals Marketers Marketing modern marketer Sales sales professionals Studya marketing automation company and customers of InsideSales.com, if marketers were at the level of what they perceived as the Read more.

Selling with Content: But what was the content marketing plan?

Ad Sales Blog

I love this cartoon by Brady Bonus I found on the  Eloqua cartoon collaborative. I Selling with Content. Marketing strategy for content that sells, not just informs. Alethea Research. Newsletter. Twitter. LinkedIn. Videos. Digital Magazines. Books.

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

Via Eloqua. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads.

What do you mean you don't have the data?!?!? ? Value Creator.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. You are here: Home / All Posts / What do you mean you don’t have the data?!?!?

Data 37

Getting Excited for Dreamforce 2013!

Productivity and Motivational Tips for Inside Sale

There’s a special forum focused on providing experience and wisdom from a “group of rock star entrepreneurs and VCs” including the founders of Dropbox, Eloqua, and Koral. Oh SNAP! It’s almost here! Dreamforce 2013 baby! Dreamforce.

InfusionSoft Buys GroSocial - Another Sign of the Times

Social CRM

My January column for CRM magazine focused on why I thought 2013 would be the year marketing automation went mainstream for small business. Larger companies have been relying on it for years, and many SMBs have been implementing it as well.

Empowering Human Movements: 7 Observations about the State of.

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. You are here: Home / All Posts / Empowering Human Movements: 7 Observations about the State of Social Business.

Headlines ? Value Creator (BrianVellmure.com)

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. You are here: Home / All Posts / Headlines. Headlines. November 8, 2011 By brianvellmure 2 Comments.

Potential ? Value Creator (BrianVellmure.com)

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. You are here: Home / All Posts / Potential. Potential. December 1, 2011 By brianvellmure Leave a Comment.

Attention ? Value Creator (BrianVellmure.com)

Brian Vellmure

The Eloqua Blog. Eloqua. March 9, 2012. Posts. Comments. Value Creator (BrianVellmure.com) Pioneering new trails in Customer Relationships, Human Collaboration, and Business Innovation. Topics. All Posts. Customer Experience, Acquisition, and Retention. Social Business. World Impact. Resources. SlideDecks. Audio / Video. Whitepapers and Books. Lists. Upcoming Events. You are here: Home / All Posts / Attention. Attention. November 4, 2011 By brianvellmure 7 Comments.

Would You Pay for Better Customer Service? - Think customers: The.

The 1to1 Media Blog

Eloqua Blog. 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions. Advertise. Content Channels. Customer Experience. Customer Loyalty. Customer Service. Customer Strategy. Data Analytics. Emerging Trends. Employee Engagement. Executive Profiles. Marketing. Mobile Marketing. Sales Effectiveness. Social Media. Voice Of The Customer. Web Exclusives. The 1to1 Blog. Strategy Speaks Blog. Champion Blog. Web Exclusive Articles. Hoffmans Hot Seat.