Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

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Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including, Eloqua and more. Marketing Tools integration Interactive Content Connectors Pisello Alinean Sales Tools Eloqua

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Inc 5000 Pisello Alinean EloquaDemand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales


Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing. Today, she serves as Chief Growth Officer at Marketo, the marketing. Source. Uncategorized Marketing Sales

Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like. Again, looking at client lists from Eloqua, Marketo or SBI would be a good starting point. Today’s post gives the sales rep a recipe to get more from their marketing leads.

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7 Critical Skills of the Social Seller

Sales Benchmark Index

I recently met Jill Rowley, a Sales Rep at Eloqua. Jill remains Eloqua’s #1 Sales Rep since 2006. The market is changing. The Social Seller is replacing the traditional prospector. Gone are the days with four hour time blocks to dial for dollars. Successful Reps now spend their four hours taping into social networks to win business. Because Buyers spend more time online, gathered around their social networks.

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Technographics: 6 Reasons to Use Technographic Data


Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to.

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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

Prior to that, Steve served as co-founder and CTO of Eloqua, a company he helped guide to a market leading position in marketing automation, while growing it to a $100M revenue run rate, through its IPO on the NASDAQ, and to ultimate acquisition by Oracle Author: Steve Woods,

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Read the Eloqua Grand Guide to Social Selling. courtesy of InsideView. If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in. Since we encourage clients to make small improvements every day, we are less concerned about your global strategies and more interested in you taking some small specific actions.

PowerViews with Jill Rowley: Social Employees Should Connect and Amplify


Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests.

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Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?


Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by – so too did their promises. Marketing automation vendors are being cornered by a monster of their own creation.

CMO: Are you going to have a job in 2014

Sales Benchmark Index

Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), You’re completing 2013 and building your marketing strategy for 2014. Perhaps you’re beginning to roll out marketing automation or some form of company-wide communication program. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Poorly executing one of these major initiatives will cost you your job in 2014.

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Seismic Surpasses 70 Technology Integrations Available to Customers

Smart Selling Tools

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Seismic’s integration with marketing automation tools such as Marketo and Oracle Eloqua allow marketers to see for the first time page-by-page content and engagement data at every stage of the buyer’s journey, resulting in unprecedented insights into campaign performance, personalization, and lead scoring. Seismic Surpasses 70 Technology Integrations Available to Customers.

9 Sales Tools to Increase Productivity

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. When it comes to increasing sales productivity, the simplest answers are still the best. Productivity tools are a great way to work smarter. In this article: Productivity Tools. Dialer. Template Emails. Screen Sharing.

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Marketing Automation is Not Marketing Strategy


Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Marketing Software – HubSpot /Eloqua/Marketo/Alexa. “Competitive Intelligence is the action of defining, gathering, analyzing, and distributing intelligence…needed to support executives and managers in making strategic decisions for an organization.” Wikipedia). As a VP of Sales, what is your biggest fear when it comes to competitors? Being beaten” should be your answer. You need to maintain a competitive edge over them, or at the very least hold even.

Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads


The eBook also includes thoughtful observations on findings from sales and marketing experts like Barry Trailer, CSO Insights; Brian Kardon, Eloqua; Carlos Hidalgo, The Annuitas Group; Stephanie Tilton, Ten Ton Marketing; Mike Volpe, HubSpot; and Jill Konrath, Selling to Big Companies.

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5 Marketing Trends That will Impact 2013

Sales Benchmark Index

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. One thing is abundantly clear. The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.).

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Social Selling Success Stories

Score More Sales

Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Many who work for companies – especially mid-sized ones selling to other businesses – get stuck in doing the same old things year after year to build sales. What if you could break out from being unstuck, and catapult your company and maybe even yourself to higher visibility and more revenues?

Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

But, the latest startup from Eloqua co-founders Paul Teshima and Steve Woods, is looking to transcend those convoluted networks, leveraging artificial intelligence to identify genuine connections for sales professionals. “It’s A whole bunch of things have happened since we started Eloqua that have made (Toronto) an even better place to build our next startup,” he says pointing to talent and a growing number of serial entrepreneurs creating companies here. “It’s

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Sales Benchmark Index

Just ask Eloqua. 60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. This is all of the utmost importance in generating fresh leads. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you?

How to Engage Prospects to Identify True Interest

Smart Selling Tools

Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Erroin Martin , VP of Sales for Conversica. Nancy: What are the top 3 ways your solution changes the game for a sales organization?

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How Finding the Common Revenue Thread Simplifies Executive Decision Making

Smart Selling Tools

Marketing Automation (Marketo, Eloqua, etc.). Oh, year-end analysis. How I love thee and hate thee. Let me count the ways…. This is the time of year when executives become hyper-sensitive to numbers and are asking a flurry of questions. What revenue will we close the year with? What was our ROI on that new tech investment? What did we do this past year that was most effective at moving the needle?

Good Reads for B2B Marketing - How to Create Newsworthy Content


Via Eloqua. Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing. Are you helping your customers by being as useful as possible?

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Are You Too Hard to Reach?

No More Cold Calling

Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Why doesn’t your email signature have a phone number? A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. I didn’t even get his full name. It was David “something or other.”

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Good Reads for B2B Marketing - Modern Marketing from Stan Lee


Via Eloqua. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. How Marketing Can Deliver Qualified Leads. The ever-present gap between marketing and sales continues for many businesses. Laurie Beasley, president of Beasley Direct Marketing says that this gap is “completely solvable.”

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Ask Steve: How Do I Navigate Around Low-Level Contacts Who Only Want a Price Quote?


Eloqua started taking this approach years ago. Dear Steve, I think my team is selling too low in accounts. We find ourselves talking to contacts two-steps below the C-suite and they can’t say ‘no’ until they get the demo and a quote for their boss. Do you have any tips for turning this scenario around where the lower level contact doesn’t need the quote before letting us speak to the actual decision maker? Sincerely, Michael. This is a common challenge for many sellers.

Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging.

The 15 best sales prospecting tools that integrate with your CRM


EverString makes it easy to send your account and lead lists to Salesforce , Marketo, Eloqua, or Terminus. For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry.

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Is Lead Generation Slipping Away From Marketing?


” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint.

Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?

The ROI Guy

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

We also integrate with 18 to 20 other systems like Salesforce or Pipedrive or Talent Rover, Eloqua, Pardot, Marketo, Act-On on the marketing automation side, to name a few.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On. Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer.

Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence. Many small business owners believe that hiring another sales person will increase sales and expand business growth.

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The 14 best business card scanners for sales contacts in 2019


Price: $8.33/mo Notable features: Has a free plan that lets users add a limited amount of contacts to their address books, one at a time Batch export is available in the paid plan, which is $100/year Integrates with SugarCRM and Salesforce, and in the future will integrate with HubSpot, eloqua, and Marketo. Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future.

B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing

Green Lead's B2B

nedelsha Trish Bertuzzi The Bridge Group @bridgegroupinc Steve Woods Eloqua @stevewoods Simon Blackburn ConnectAndSell @connectandsell Jep Castelein LeadSloth @jepc Ann Handley MarketingProfs @marketingprofs Craig Rosenberg Funnelholic/Focus @funnelholic Scott Mersy* @smersy Mark Feldman* Netprospex @netprospex. * Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights.

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics


Lauren Carlson, an analyst at Marketing Automation Software Guide , recently wrote an article that looks at marketing automation vendors like Marketo and Eloqua who are considering IPOs, their recent venture capital funding, and the type of financial performance they may need to warrant shareholder valuations comparable to publicly-held SaaS companies.

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software


And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

We also integrate with 18 to 20 other systems like Salesforce or Pipedrive or Eloqua, or Pardot, Marketo, Act-On on the marketing automation side, to name a few.

How Will You Sell With A Restrictive US Privacy Policy Act?


2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. Since the year 2000, we’ve witnessed the rapid evolution of new technologies, government policies and global economies that have had a serious impact on how companies do business today.