Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

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The Ultimate List of B2B Marketing Tools


In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Slack also integrates with other tools in your marketing tech stack. Final Thoughts about B2B Marketing Tools.

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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging.

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Using the Alinean-powered tools with content connectors, this information can be collected and integrated with existing CRM and Marketing Automation solutions to help marketers and sales professionals better understand buyer needs and better facilitate their buying process.”

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Inc 5000 Pisello Alinean Eloqua

What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

I am often asked what key workflow or functionality you can enable if you integrate Alinean tools with Marketing Automation (MAP) and Customer Relationship Management (CRM) solutions. The tool was generating much interest, and producing over 100 new leads / analyses per week.

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How Finding the Common Revenue Thread Simplifies Executive Decision Making

Smart Selling Tools

Marketing Automation (Marketo, Eloqua, etc.). Oh, year-end analysis. How I love thee and hate thee. Let me count the ways…. This is the time of year when executives become hyper-sensitive to numbers and are asking a flurry of questions. What revenue will we close the year with?

Get Better Results From Your Leads – Through the Sales Rep Lens

Sales Benchmark Index

But it’s marketing that has the tools and data to deliver. They have the tools and data. Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

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7 Critical Skills of the Social Seller

Sales Benchmark Index

Then I provide several tools for success in the Social Seller Mobile App Guide. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill remains Eloqua’s #1 Sales Rep since 2006. The Guide provides you with tools beyond LinkedIn, Twitter, and Chatter.

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Seismic Surpasses 70 Technology Integrations Available to Customers

Smart Selling Tools

“With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.” Seismic Surpasses 70 Technology Integrations Available to Customers.

Technographics: 6 Reasons to Use Technographic Data


These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business.

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3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. Download this tool for Tips on Tracking Competitive Activity. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Using a tool like Google Alerts is a good start.

CMO: Are you going to have a job in 2014

Sales Benchmark Index

Sales enablement tools can’t get a cursory review. Discovery: Consider the following forms of discovery before starting your solution selection: Buyer Interviews & surveys (everyone listed above) – what do they need, how will they use the tools, what problem are you solving for?

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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

Try free tools to help monitor activity of your buyer – companies and individuals. Read the Eloqua Grand Guide to Social Selling. If you are a sales rep in a company that is not supporting you with social tools, do it ON YOUR OWN. courtesy of InsideView.

Quick Tips to Utilize Social Selling and Leverage Your AEs Today

Sales Benchmark Index

Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? LinkedIn is the premier B2B social media interaction tool. Just ask Eloqua.

Why Are Marketing Automation Vendors Failing to Meet Their Customers’ Most Intense Need: Advanced Reporting?


Prior to the emergence of companies like Eloqua and Marketo, marketers were largely flying blind when it came to quantifying the value they provided to their organizations. Marketing automation vendors are being cornered by a monster of their own creation.

5 Marketing Trends That will Impact 2013

Sales Benchmark Index

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend.

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How to Engage Prospects to Identify True Interest

Smart Selling Tools

Our robust reporting tools provide insights and metrics on salesperson performance, engagement rate, leads at risk, and more. Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot.

Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Marketing Automation is Not Marketing Strategy


But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. But to get the right mix of strategy and tools, we need better integration.

Social Selling Success Stories

Score More Sales

I am very humbled, and quite honored, since it seems that quite a process was put into place and many different tools to measure reach was used to take a list of 500 influencers down to the top 30.

10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

It’s a lot of blocking and tackling so you have to use all the tools you have – and it’s not always sexy. Look for video tools like Vidyard , a modest paid subscription; or Loom , which is free, and used by a lot of our sales reps and customers use.

10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

It’s a lot of blocking and tackling so you have to use all the tools you have – and it’s not always sexy. Look for video tools like Vidyard , a modest paid subscription; or Loom , which is free, and used by a lot of our sales reps and customers use.

Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.


I’ve worked with marketers and MarTech tools for most of my career. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Who Is The Beneficiary Of Sales And Marketing Automation?

Partners in Excellence

It was “ A Sales View Of Marketing Automation ,” with three of the smartest sales and marketing people I know: Alex Shootman , Chief Revenue Officer of Eloqua, Thor Johnson of Team Thor Marketing, and Carlos Hidalgo of The Annuitas Group. How do these tools make us more productive, more effective and more efficient? What’s the ROI or business case for the implementation of these tools?

Account Executive Dan Mearns on The Early Morning Sales Process

Menaka: How do your sales tools help you get a better read on your prospects? It’s incredibly difficult these days to really stand out, to go beyond just the regular, standard message, and my tools help me focus on the prospect.

Inside Sales Growth Beyond CRM


Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. There are a few important distinctions between the two that drive the need for different functionality in the CRM tools used.

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Email Unsubscribe Hell!

Partners in Excellence

We all get too many unwanted and unsolicited emails. Usually, they are pretty easy to handle.

Sales Scheduler Showdown: Chili Piper Scheduling vs. Calendly vs. Acuity vs. ScheduleOnce vs. TimeTrade

Chili Piper

We often get asked how Chili Piper compares to the other sales scheduling tools out there. While it’s our teams job to talk about all the benefits of our tool compared to the other platforms, we also understand that different teams have different needs.

How Enterprises Are Adopting Social Selling


In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. These days, it is no longer enough to argue that enterprise companies are too big to bother with social media.

The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Sales and marketing lead generation tools follow this suit. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. This means your tools need to allow for this collaboration. Sales Tool.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence


On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.” Today's PowerViews guest is Christopher Hosford.

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Are White Papers Dead?

The ROI Guy

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence


On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. It’s a very impressive tool.” Today's PowerViews guest is Christopher Hosford.

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Maybe Peter Drucker was right after all

The Ultimate Sales Executive Resource

Just the other day , I listen to a Webinar from Eloqua, one of the providers of lead creation, lead scoring and lead nurturing technology, thus a tool for marketers. Eloqua calls this traceability the “digital body language”.

Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone. Craig Rosenberg, the demand gen expert from recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.

6000+ Word Transcript & Video: John Barrows On Staying Top Of Mind in Long Deals

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. The connection tools like LinkedIn don’t give you the key piece which is: how strong is the relationship? There’s a lot of tooling being explored.

B2B Marketing Guide


This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. They hire five inside sales reps before they have the tools and processes to make inside sales successful.

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From Demo to Conversation Part One – Targeting and Lead Development

Sales Overdrive

There are many tools available today for this purpose. A few we like include Marketo, Acton and Eloqua. Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process.