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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. Instead, the information can be passed into the tool on the “call”.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. We don’t need to tell you who has the upper hand here. What are B2B technographics?

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

But it’s marketing that has the tools and data to deliver. They have the tools and data. Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Reps use their own definition of a “good” lead.

Lead Rank 282
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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Technographics are the essential technologies and tools organizations use to run their business. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more. What Are Technographics? Think everything from CRMs to auto-dialers.

Data 100
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

But how should you go about evaluating these tools and what factors should you consider before you commit? It’s important to explore what sales automation tools are — and what they aren’t — so you know what to look for. Sales engagement tools automate how and when your sales team engages with prospective buyers.

Scale 130
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Are you giving them the tools and instruction they need to be successful? LinkedIn is the premier B2B social media interaction tool. Just ask Eloqua. Who owns the other 60%? Your Account Executives.